Michael Bethke Wohnen & Pflegen

What Michael Bethke Wohnen & Pflegen does

Michael Bethke Wohnen & Pflegen is a founder-controlled German elderly care group headquartered in Berlin, operating since 1993 across a network of wholly-owned GmbH subsidiaries. The group delivers the full continuum of elder care: ambulant home nursing (Hauskrankenpflege) through regional social stations, full stationary care in owned senior residences (Seniorenresidenzen), short-term care (Kurzzeitpflege), day care (Tagespflege), barrier-free senior apartments and shared living communities (WGs), an in-house 24/7 emergency call system (Hausnotruf) with a central monitoring center, transportation services (Fahrdienst), and ancillary gastronomy operations at three locations. Revenue is generated via monthly subscription-style fees funded by a combination of German statutory long-term care insurance (Pflegekasse), health insurance, and private pay, with pricing tiered by Pflegegrad (care level 1-5) and room type. The group operates 25+ facilities across Berlin, Brandenburg, Saxony, Hessen, Schleswig-Holstein, and a new Bayern build, employs approximately 1,000 people, and trains 68 apprentices internally.

The business is built on a regulated, insurance-reimbursed care model rather than proprietary technology. The most differentiated technical asset is the proprietary Hausnotruf emergency call system — a hardware device with 350m wireless range and a sensitive two-way microphone feeding a 24/7 monitoring center — complemented by a centralized quality management system that publicly surfaces MDK inspection results and Pflege-TÜV indicators across all facilities. The go-to-market is sales-led and relationship-driven: multiple Pflegeberatungscenter provide in-person consultations, a quarterly magazine (Pflegewelt) supports top-of-funnel awareness, regular press releases maintain regional visibility, and referrals flow from local doctors, hospitals, and pharmacies. Marketing channels also include community events, seasonal celebrations, and a dedicated job portal.

Ownership remains concentrated with founder Michael Bethke, who serves as Geschäftsführer across the group entities. There is no parent company, no institutional investor, and no public listing. Growth has been driven by a combination of greenfield facility openings (e.g., Haus Louise-Henriette von Oranien in 2009, CASA DE LA VIDA in Rosbach in 2023, Gefrees in 2026), tuck-in acquisitions of regional operators (Haus Reicker Blick in 2008, CURATA in 2016, Hauskrankenpflege Menschenzeit in Owschlag in 2023), and ongoing geographic expansion. The April 2026 construction stop on the Chausseeresidenz Glienicke project is a notable recent reversal against the otherwise consistent expansion cadence.

Name

Michael Bethke Wohnen & Pflegen

Legal name

Ambulanter Krankenpflegedienst Michael Bethke GmbH

Website

https://michaelbethke.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Bethke Wohnen & Pflegen is a founder-controlled German elderly care group operating 25+ facilities across six federal states, offering home nursing, senior residences, day care, short-term care, senior apartments, and an emergency call system to individual seniors and their families.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Elderly care services
• Home nursing care
• Senior residential care
• Assisted living facilities
• Day care services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Stationary Care Services: Full-time residential care in senior residences, including nursing care, accommodation, meals, and activities. Revenue from resident fees covered by long-term care insurance, health insurance, and private pay.
2. Ambulatory/Home Care Services: Home nursing care services including basic care, medical treatment, and household support. Costs partially covered by care insurance, health insurance, or private payment.
3. Short-term Care (Kurzzeitpflege): Temporary residential care for up to four weeks per year. Covered by care insurance or social welfare offices.
4. Day Care (Tagespflege): Daytime care services allowing seniors to live at home while receiving professional care during the day. Partial coverage by care insurance.
5. Senior Housing with Services: Senior-friendly apartments with optional care and service packages. Monthly rent plus service fees.
6. Gastronomy: Restaurant and café operations including Anno1900 in Hohen Neuendorf, Trendlounge in Hennigsdorf, and Café Louise in Oranienburg.
7. Emergency Call System (Hausnotruf): Monthly rental/-service fee for emergency call device. Partial cost coverage available from care insurance starting from care level 1.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Michael Bethke Wohnen & Pflegen operates a comprehensive elder-care service network in Germany, providing ambulatory home nursing care (Hauskrankenpflege), full-time residential senior residences (Seniorenresidenzen), short-term and day care, senior co-living communities, barrier-free apartments, and a 24/7 emergency call system (Hausnotruf). Services are delivered through over 25 owned facilities and social stations across Berlin, Brandenburg, Saxony, Hessen, and Schleswig-Holstein, complemented by in-house gastronomy and animal-assisted therapy programs.

Product overview

Michael Bethke Wohnen & Pflegen operates as a comprehensive elder care service provider offering both ambulatory and stationary care services across Germany. The portfolio includes Hauskrankenpflege (home nursing care), Seniorenresidenzen (senior residences with full-time stationary care), Kurzzeitpflege (short-term care), Tagespflege (day care), and Senioren-Wohngemeinschaften (senior shared living communities). Additional services include Hausnotruf (emergency call systems), Gastronomie (restaurant/café services), and tiergestützte Therapie (animal-assisted therapy). The company also operates Sozialstationen (social stations) for consultation and ambulatory care, and provides vocational training programs. The offering is structured as a network of interconnected services where seniors can transition from independent living in barrier-free apartments to full stationary care as their needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• Care Concept: Subsidiary brand within the Michael Bethke group, mentioned as one of the entities created alongside Schöner Wohnen and Dialog.
• Schöner Wohnen
• Dialog
• Villa Elfriede
• Haus Pulvermühle
• Haus Louise-Henriette von Oranien
• Cafe Louise
• Haus Christian
• Haus Christo
• Haus Reicker Blick
• Haus Am Hofwall
• Haus Schweihofer
• Seniorenwohnpark Liebenwalde
• Tagespflege Marielle
• Tagespflege Immenhof
• Tagespflege Louise-Henriette von Oranien
• Tagespflege Reicker Blick
• Tagespflege Casa de la Vida
• Anno 1900
• Trendlounge
• PBC Pflegeberatungscenter

Products and services

• Hauskrankenpflege (Home Nursing Care) Ambulatory home nursing care services providing medical care, basic personal care, treatment care, vacation and respite care, and 24/7 availability for seniors in their own homes across Berlin and Brandenburg.

Quantifiable outcome

• Best score (1.0) achieved in MDK quality inspection for Haus Louise-Henriette von Oranien
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Europäisches Forum AltenarbeitminorStrategic or Co-development Partner · 1 January 1993Michael Bethke organized and led this congress in Berlin in 1993 as part of his work on European elderly care structures.
• All Statutory and Private Health Insurance FundscoreOthersOfficial partner for all health and care insurance funds, enabling direct billing and coverage processing for services. This is fundamental to the business model as most revenues flow through insurance reimbursement.
• Paritätischer WohlfahrtsverbandcoreStrategic or Co-development PartnerMichael Bethke worked with this major German welfare association during his early career, including a federally funded project on building regional care infrastructure for the introduction of long-term care insurance.
• Danish Home Manager Association (Dänischer Heimleiterverband)minorStrategic or Co-development PartnerInternational partnership with Danish care association that influenced Michael Bethke's approach to elderly care. Collaboration began during early career work on European care infrastructure.
• DIALOG gemeinnützige Gesellschaft für soziale Dienste mbHcoreStrategic or Co-development PartnerAffiliated organization providing social services for seniors. Multiple senior living properties are operated under this entity, offering alternatives to nursing homes.
• Berlin Institute for Family CareminorStrategic or Co-development PartnerEarly career association where Michael Bethke gained insights into family assistance programs in 1987.

Scale indicators6 records

Recent moves18 records

Expansion highlights5 records

Broad incumbents

• Korian Deutschland: Largest private operator of nursing and assisted-living facilities in Germany, part of French-listed Clariane group. Directly comparable in stationary care, home care, and assisted living; broader geographic reach and stronger digital health investment.
• Pro Seniore Residenz (Orpea Deutschland): German subsidiary of French-listed Emeis/Orpea group operating senior residences and care facilities. Competes in stationary care with greater national reach and institutional backing.
• Alloheim Senioren-Residenzen: Major German full-time stationary and ambulatory care operator with 200+ facilities nationwide. Closest direct competitor to Michael Bethke's Seniorenresidenzen business, with similar service portfolio and insurance reimbursement model.
• Caritas Altenhilfe: Large German non-profit network of stationary and ambulatory elder care services, comparable in service breadth and Pflegekassen dependency. Represents the non-profit competitive set Michael Bethke must differentiate against.

Direct peers

• Marseille-Kliniken: German private care and rehabilitation facility operator with focus on stationary care. Comparable in stationary/residential service line and insurance-billed revenue model.
• Charleston Holding: German private operator of senior residences, ambulatory care, and day care with multi-state presence. Closely comparable in service mix (residential + home care + day care) and regional expansion approach.
• Bonitas Pflegegruppe: German private operator focused on home nursing care (Hauskrankenpflege) and intensive care services. Closely comparable to Michael Bethke's ambulatory/home care segment, with similar insurance-billed revenue model.
• Johanniter Seniorenhäuser: Non-profit-affiliated German operator of senior residences, ambulatory care, and day care. Comparable service portfolio and reliance on Pflegekassen reimbursement, differentiated by non-profit status.
• CURATA Care Holding: German operator of stationary care, ambulatory services, and assisted living; notably already acquired by the Michael Bethke Group's Dusseldorf business in 2016, making it both historical peer and now corporate ancestor within the group.

Others

• Compass Group (medirest) Germany: Large contract caterer operating in healthcare and senior-living settings in Germany. Adjacent peer to the group's in-house Gastronomie operations (Anno1900, Trendlounge, Café Louise), relevant for benchmarking food-service cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/michael-bethke-leben-und-wohnen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Bethke Wohnen & Pflegen