Joh Bailey

Name

Joh Bailey

Legal name

Next Gen JB Pty Ltd

Website

https://johbailey.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Joh Bailey is a privately-held Australian premium haircare brand and salon operator, founded in 1985, selling a four-product DTC haircare line (shampoo, conditioner, volumizing mist, dry shampoo) online and operating two salons in Double Bay and Bowral, NSW.

Ownership category

akta.pro rank

Product category

Premium Haircare & Salon Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Women's Hair Salons (HSALAAAA)

Keywords

• Premium haircare products
• Salon services
• Blowdry haircare
• Hair styling products
• Professional hair color

Headquarters

HQ city

Double Bay, New South Wales

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Haircare Product Sales: Direct-to-consumer online sales of professional-grade haircare products (shampoo, conditioner, styling mist, dry shampoo) and curated bundles through the company's e-commerce platform. Products are sold at premium price points ($45-$189) reflecting the brand's luxury positioning.
2. Salon Services: Revenue from hair and beauty services including cuts, colour treatments, blowdries, keratin treatments, hair extensions, makeup, nails, laser hair removal, and blowdry subscription packs (5 or 10 blowdries). Services range from $55 to $600+ depending on complexity.
3. Gift Cards: Digital gift cards sold for use on both salon services and retail products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Joh Bailey operates a premium haircare brand and salon business. It sells a four-product haircare range (shampoo, conditioner, volumizing mist, dry shampoo) and curated bundles directly to consumers via its own e-commerce store, while also delivering in-salon hair and beauty services (cuts, colour, blowdries, keratin, extensions, makeup, nails, laser hair removal) at its two Australian salon locations.

Product overview

Joh Bailey is a premium Australian haircare brand offering a streamlined four-product system designed for the 'Blowdry Approved' hair routine. The core collection consists of Blow By Blow (shampoo), 10 Carat (conditioner), High Society (volumizing mist), and Second Wind (dry shampoo) — four essentials crafted in collaboration with global chemists using advanced biotechnology and active ingredients. These products are available individually and as curated bundles: The Blow Dry Duo (Blow By Blow + 10 Carat), The Sky High Set (High Society + Second Wind), and The Complete Collection (all four products). The brand emphasizes that all products are formulated and manufactured in Australia, are suitable for all hair types including colour-treated hair, and are cruelty-free with some formulas being vegan.

Differentiator

Problem solved

Functional benefit

Products and services

• Blow By Blow A colour-safe shampoo that washes away buildup and leaves hair soft, clean, and primed for styling. Formulated with Tazman Pepper, Lipidic Complex, Cica Exosome, Hydrolyzed Rice Peptides, and Sodium Hyaluronate. Priced at $50 AUD. For consumers seeking professional-quality haircare.
• 10 Carat A weightless conditioner (240 mL) that smooths and softens hair without residue, delivering hydration and the Bailey "swing." Priced at $50 AUD. For consumers wanting salon-style conditioning at home.
• High Society A blowdry volumizing mist (250 mL) that builds body, delivers shine, and adds lift, polish, and lasting movement. Priced at $65 AUD. For consumers seeking the signature Joh Bailey blowdry finish at home.
• Second Wind An invisible dry shampoo (150 mL) that revives tired hair, refreshes the scalp, and restores touchable volume with zero residue. Priced at $45 AUD. For consumers refreshing blowdries between washes.
• The Blow Dry Duo A bundle combining Blow By Blow shampoo and 10 Carat conditioner, the foundational duo of the Joh Bailey blowdry routine. Priced at $90 AUD (10% off vs $100 separately). For consumers wanting a streamlined shampoo and conditioner set.
• The Complete Collection The full Joh Bailey system containing all four essentials (Blow By Blow, 10 Carat, High Society, Second Wind) designed to recreate the Bailey blowdry finish at home. Priced at $189 AUD (10% off vs $210 separately). For consumers wanting the complete blowdry-approved routine.
• The Sky High Set A volume-and-lift bundle combining High Society volumizing mist and Second Wind dry shampoo for body and bounce. Priced at $99 AUD (10% off vs $110 separately). For consumers focused on styling volume and longevity.
• Joh Bailey Salon Services Full-service hair and beauty treatments delivered at Joh Bailey's Double Bay (Sydney) and Bowral salon locations, including haircuts ($66-$330), colour services ($77-$440), blowdry and styling ($66-$198), keratin and nanoplasty treatments ($66-$600), hair extensions, makeup, nails, and laser hair removal. Blowdry packs of 5 ($350) and 10 ($700) are also available. For consumers booking premium in-person salon appointments.
• Joh Bailey Gift Cards Digital gift cards redeemable across both salon services and retail haircare products on johbailey.com.au. For consumers purchasing gifts for salon clients or haircare users.

Quantifiable outcome

• 94.8% colour vibrancy retained after 15 washes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the Joh Bailey e-commerce platform, enabling online sales, payment processing, customer accounts, and order management. The store operates on Shopify's platform infrastructure.
• KitombacoreTechnology or IntegrationKitomba provides the salon appointment booking system used by Joh Bailey salons, enabling online reservation management for salon services.
• Aly Rosen AestheticsminorStrategic or Co-development PartnerPremier hair and skin rejuvenation clinic operating within the Joh Bailey salon space (Level 1), offering targeted PRP treatments for hair and face. Website: alyrose.au

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rahua: Premium natural-ingredient haircare brand with Amazonian botanical sourcing. Comparable to Joh Bailey in premium positioning, botanical ingredient storytelling, and direct-to-consumer plus select salon distribution.

Direct peers

• Kérastase: L'Oréal-owned premium professional haircare brand sold through salons and select retail. Directly comparable to Joh Bailey in premium salon-grade positioning, celebrity stylist heritage, and DTC-plus-salon distribution model.
• Kevin Murphy: Australian professional haircare brand founded by an internationally recognised session stylist. Comparable to Joh Bailey as a fellow Australian premium salon-brand-turned-retail-product line with stylist credibility as the core differentiator.
• Toni&Guy: Global salon brand with associated haircare products and styling tools. Comparable to Joh Bailey in salon-first heritage, celebrity stylist founder, and product line extending the in-chair experience to at-home use.
• Davines: Italian professional sustainable haircare brand sold through salons and direct channels. Comparable to Joh Bailey in salon-first distribution, premium positioning, and ingredient/heritage storytelling as brand drivers.
• Olaplex: Premium bond-building haircare brand born from professional salon use and now scaled globally through DTC and retail. Comparable to Joh Bailey in salon-origin credibility, premium price points, and proprietary technology as differentiation.
• Pureology: L'Oréal-owned professional colour-care haircare brand. Comparable to Joh Bailey in salon-channel distribution, premium pricing, and colour-protection as a core functional claim (similar to Joh Bailey's 94.8% vibrancy claim).
• Oribe: Luxury salon haircare brand founded by the late legendary stylist Oribe Canales. Comparable to Joh Bailey in celebrity-stylist heritage, premium pricing ($40+ per product), and salon-channel prestige positioning.
• Sassoon Professional: Iconic British salon brand with associated professional haircare products. Comparable to Joh Bailey in decades-long salon heritage, celebrity stylist credibility, and premium product line anchored by salon expertise.

Broad incumbents

• Aesop: Australian luxury beauty brand owned by L'Oréal with broader category scope (skincare, fragrance, body). Comparable to Joh Bailey in Australian provenance, premium positioning, and design-led brand storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/johbaileyofficial
• TikToktiktok.com/@johbaileyofficial
• LinkedInlinkedin.com/company/joh-bailey-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joh Bailey