Kitomba
Kitomba is a Wellington-based vertical SaaS company that provides cloud-based salon, spa, and clinic management software to hair salons, beauty businesses, barbers, and medi-spas across Australia and New Zealand, with integrated payments via Kitomba Pay.
- Company typePrivate
- Founded2004
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kitomba does
Kitomba is a Wellington-headquartered vertical SaaS provider serving hair salons, beauty salons, spas, barber shops, and medispa clinics across Australia and New Zealand. Founded in 2004 and operating for over 20 years, the company sells a cloud-based, all-in-one management platform that integrates appointment booking, client management, integrated point-of-sale payments (Kitomba Pay), marketing automation, team and inventory management, digital consultation forms, and reporting/analytics. The platform is purpose-built for personal-services workflows including consent documentation, rebooking campaigns, color management (via the Vish integration), and industry benchmarking (Kitomba Benchmark).
The core technology stack is cloud-hosted on AWS with sub-processors across AWS regions (Republic of Ireland, Australia, US), with SMS delivered via Twilio, Kapow, and CLX Communications, email via MailChimp, and in-application messaging via Intercom and Zendesk. AI capability is primarily delivered through a third-party REACH.ai integration for marketing and appointment-gap automation. The platform supports both single-location SMBs and multi-location enterprise chains, with dedicated modules for multi-location consolidated reporting, staff targets and incentives, loyalty programs, and repeat-appointment automation.
Kitomba's business model combines tiered monthly subscription pricing (Lite, Grow, Pro, Unlimited, with Plus variants) with transaction fees from Kitomba Pay. Pricing is quote-based and tailored to staff count and feature selection; Plus tiers are conditional on adopting Kitomba Pay and meeting minimum monthly transaction thresholds, aligning recurring software revenue with payments economics. Go-to-market is sales-led via free demos and consultation calls, supported by content marketing (eBooks, business guides, 40+ SMS templates), organic social, SEO, referral programs, and regional events. Legal entities are Magic Pulse Limited (New Zealand) and Kitomba Australia Pty Ltd, with privacy operations handled by Jonas Software AUS Pty Ltd, indicating affiliation with the Jonas Software vertical SaaS portfolio (part of Constellation Software).
Kitomba firmographics
Firmographics- Name
- Kitomba
- Legal name
- Magic Pulse Limited
- Website
- https://kitomba.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kitomba is a Wellington-based vertical SaaS company that provides cloud-based salon, spa, and clinic management software to hair salons, beauty businesses, barbers, and medi-spas across Australia and New Zealand, with integrated payments via Kitomba Pay.
- Ownership category
- akta.pro rank
Where Kitomba is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Kitomba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Kitomba operates on a subscription model where pricing depends on the selected package tier, features required, and number of staff. The company offers multiple plan tiers including Lite, Grow, Pro, and Unlimited variants, with Plus versions requiring Kitomba Pay as the payment processing solution and meeting minimum monthly transaction amounts.
- Kitomba Pay (Payment Processing): Integrated payment processing solution with competitive domestic and international rates. Plus plan variants are conditional upon using Kitomba Pay and meeting minimum monthly transaction thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tailored pricing based on package, features, and staff count |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Kitomba product offering
Product offeringCore offering
Kitomba sells cloud-based salon, spa, and clinic management software that consolidates appointment booking, point-of-sale payments (via Kitomba Pay), client management, marketing automation, team management, stock and inventory management, and business reporting into one integrated platform. The company also offers an integrated payment processing solution (Kitomba Pay) and serves hair salons, beauty salons, spas, barber shops, and medi-clinics primarily across Australia and New Zealand.
Product overview
Kitomba Salon and Spa Software is a unified platform-plus-modules architecture for salon, spa, and clinic management. The core Kitomba software provides appointment book, point-of-sale, client management, stock management, marketing, and reporting functionality. Key integrated modules include Kitomba Pay for payment processing, Online Booking for 24/7 scheduling, Digital Consultation Forms for client intake, Reporting and Analytics with Kitomba Benchmark for industry comparisons, Targets and Incentives for staff performance, Marketing Tools with SMS/email automation, Team Management for scheduling and permissions, Stock and Inventory for retail operations, Loyalty Program for client retention, and Repeat Appointments for rebooking. The platform serves hair salons, beauty/medispa, barber, and wellness/spa industries, supporting both single-location and multi-location operations.
Differentiator
Problem solved
Functional benefit
Brands
- Kitomba Pay: A fully integrated point-of-sale and payment processing solution for salons, spas, and clinics.
Products and services
- Kitomba Salon and Spa Software Cloud-based management platform for salons, spas, barbershops, and clinics, integrating appointment booking, point-of-sale, client management, marketing automation, team management, stock and inventory, digital consultation forms, and reporting with Kitomba Benchmark industry comparisons. Sold via tiered subscription plans (Lite, Grow, Pro, Unlimited) on a quote-based, per-staff pricing model with free phone support.
- Kitomba Pay Integrated payment processing and POS solution for salon, spa, and clinic businesses, accepting all major payment types with automatic surcharges, easy cash-up reconciliation, contactless payments, and PCI DSS compliant transactions with 3DS 2.0 authentication. Required for Plus-tier subscription plans (Lite Plus, Grow Plus, Pro Plus, Unlimited Plus) subject to minimum monthly transaction amounts.
Quantifiable outcome
- Salons using Kitomba Targets make 32% more revenue on average than salons that don't, equating to approximately $180,000 per year in additional revenue
- +3 more outcomes
Companies that use Kitomba
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Kitomba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature10 records
Kitomba partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- XerocoreXero is integrated with Kitomba for accounting and financial management. The integration allows salon businesses to sync their Kitomba sales data with Xero's accounting software for streamlined financial reporting and bookkeeping.
- VishcoreVish color management integration allows Kitomba users to access color management tools for hair coloring services, enhancing the salon workflow for colorists.
- REACH.aicoreREACH.ai provides AI-powered marketing tools integrated with Kitomba to help fill last-minute appointment gaps and automate marketing tasks using artificial intelligence.
- Amazon Web Services (AWS)coreAWS is used for cloud hosting of the Kitomba application. Sub-processors include AWS Republic of Ireland (EU Country), AWS Australia (Adequate Country), and AWS US (Privacy Shield compliant).
- MailChimp (The Rocket Science Group)supportingMailChimp is used for email marketing functionality as an authorised sub-processor. Based in the US with Privacy Shield compliance for data protection.
- IntercomsupportingIntercom is used for in-application user tracking and user messaging functionality. Based in the US with Privacy Shield compliance for data protection.
- ZendesksupportingZendesk is used for in-application chat and helpdesk functionality. Based in the US with Privacy Shield compliance for data protection.
- Kapow (Cygnet Internet Services Ltd)supportingKapow (Cygnet Internet Services Ltd) is used for SMS messaging services. Based in the UK (EU Country) for data protection compliance.
- CLX Communications LtdsupportingCLX Communications Ltd is used for SMS messaging services. Based in Sweden (EU Country) for data protection compliance.
- Twilio IncsupportingTwilio Inc is used for SMS messaging services. Based in the US with Privacy Shield compliance for data protection.
- RollbarsupportingRollbar is used for application error logging functionality. Based in the US with Privacy Shield compliance for data protection.
- Google AnalyticssupportingGoogle Analytics integration enablesKitomba users to track website traffic and user behavior analytics.
- FacebooksupportingFacebook integration enables social media marketing and advertising capabilities for Kitomba customers.
- InstagramsupportingInstagram integration enables visual social media marketing and engagement for Kitomba customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Kitomba competitors and assessment
Company assessmentDirect peers
- Vagaro: Salon, spa, and fitness business management software with appointment booking, POS, marketing, and inventory features. Direct competitor in the SMB vertical SaaS category serving similar hair and beauty customer segments.
- GlossGenius: US-based salon and beauty business management platform with booking, payments, and client management. Comparable SMB-focused vertical SaaS targeting independent hair and beauty professionals.
- Boulevard: US-based salon and spa management software offering booking, POS, payments, and client management. Comparable all-in-one product architecture to Kitomba, primarily focused on premium independent salons and spas.
- Mindbody: Global vertical SaaS leader for salons, spas, and fitness studios with booking, POS, payments, and marketing automation. Closest direct competitor to Kitomba at scale, operating across multiple geographies including Australia.
- Fresha: Free SaaS platform for salons, spas, barbers, and beauty professionals with integrated payments. Directly competes with Kitomba on subscription pricing model and is expanding aggressively in ANZ and globally.
- Phorest Salon Software: Ireland-based salon software platform with strong vertical specialization, comparable size, and similar product breadth (booking, marketing, client management, reporting). Comparable mid-market vertical SaaS peer.
Regional players
- Shortcuts Software (Meevo): Australia-headquartered salon and spa management software with multi-location and enterprise features. Direct ANZ regional competitor with overlapping customer base and similar domain focus.
- Treatwell: Europe's largest salon and spa booking marketplace with software tools for salons. Regional peer operating primarily in the UK and EU, with comparable salon SaaS + marketplace model.
Emerging players
- Mangomint: Modern salon and spa software targeting premium independent and multi-location operators with modern UX, booking, POS, and client management. Emerging US peer with comparable feature breadth.
Broad incumbents
- Square Appointments: Block-owned SMB software suite including a salon-focused booking and POS offering. Broader incumbent leveraging Square's payments ecosystem; competes indirectly via lower friction and integrated payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kitomba social profiles
Digital presenceKitomba compliance and trust
Trust signalCompliance2 records
Kitomba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitomba leadership team
Management profileNumber of profiles
Profiles2 records
Kitomba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitomba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitomba
What does Kitomba do?
Kitomba sells cloud-based salon, spa, and clinic management software that consolidates appointment booking, point-of-sale payments (via Kitomba Pay), client management, marketing automation, team management, stock and inventory management, and business reporting into one integrated platform. The company also offers an integrated payment processing solution (Kitomba Pay) and serves hair salons, beauty salons, spas, barber shops, and medi-clinics primarily across Australia and New Zealand.
Is Kitomba a public or private company?
Kitomba is a private company. It is classified as corporate owned and is currently operating.
When was Kitomba founded?
Kitomba was founded in 2004. It employs 11 to 50 people.
Where is Kitomba based?
Kitomba is headquartered in Wellington, New Zealand, in the Oceania region.
How does Kitomba make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are kitomba Pay (Payment Processing).
Who are Kitomba's main competitors?
Direct peers on record are Vagaro, GlossGenius, Boulevard, Mindbody, Fresha and Phorest Salon Software. Regional players are Shortcuts Software (Meevo) and Treatwell. Mangomint is listed as an emerging player. Square Appointments is listed as a broad incumbent.
Does Kitomba have an API?
No public API is recorded for Kitomba.