Johnny Be Good
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Johnny Be Good does
Johnny Be Good GmbH is a Vienna-based, owner-operated creative agency operating under the registered tagline "Be good and good things will happen." The firm is led by co-founders Florian Kozak and Matthias Müller and operates with an 18-person team from its headquarters at Schüttelstraße 77A in Vienna's Leopoldstadt district. It is registered as a private limited company in Austria with no disclosed external investors, parent entity, or subsidiaries.
The agency's core offering is a unified branding and creative services portfolio built around three pillars — Branding (strategy, positioning, naming, corporate design, brand voice), Kampagnen / Campaigns (integrated multi-channel work with attitude), and Ideen / Ideas (concept execution across digital and classic channels) — supplemented by dedicated Digital, Film & Foto, Sound, Consulting, and Künstliche Intelligenz (AI advisory) service lines. Project-based, custom-quoted engagements are delivered through a sales-led, direct-consultation go-to-market starting with an unbinding initial meeting. Client work spans startups (Anodu, in2theblue, FRYDO, flink, MOOI), established enterprises (Erste Bank, Radisson RED, Mondi, Salzburg AG, Pro7Sat1Puls4, WienIT, WeAreDevelopers), and public-sector organizations (Austrian Federal Ministry for Digital and Economic Affairs, Marktgemeinde Gols), with geographic focus on Austria and the DACH region.
The technology stack is a digital-first creative toolkit rather than a platform product: WordPress for client websites, the Nausys booking system integrated for the in2theblue sailing platform, Adobe Color for palette systems, and the Readabler accessibility plugin (WCAG 2.1 AA-oriented) for accessible web builds. The agency is an early operational adopter of ChatGPT, Midjourney, and Stable Diffusion for text and image generation, and packages AI advisory as a discrete service line. An internal sub-brand, JBG Records, was founded in 2023 to extend sound-design capabilities into a standalone music venture. Revenue is project-based and not publicly disclosed; no funding rounds, M&A activity, or leadership changes are recorded.
Johnny Be Good firmographics
Firmographics- Name
- Johnny Be Good
- Legal name
- Johnny Be Good GmbH
- Website
- https://johnnybegood.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Johnny Be Good industry classification
Industry- Product category
- Advertising and Branding Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
- akta.pro secondary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Johnny Be Good is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Johnny Be Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branding and Creative Services: Project-based professional services including brand strategy, corporate design, campaign development, video production, and digital services. Custom quotes provided after initial consultation.
- Digital Services: Website development, social media management, and digital marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Johnny Be Good product offering
Product offeringCore offering
Johnny Be Good is a Vienna-based full-service advertising and branding agency offering strategic branding, integrated multi-channel campaigns, and creative concept development. Core services span brand strategy, positioning, naming, corporate design, brand voice development, digital production (websites, e-commerce, apps), film/photo, sound design, and AI advisory for startups, enterprises, and public-sector clients in the DACH region.
Product overview
Johnny Be Good is a full-service advertising and branding agency offering a unified creative service portfolio centered around three core pillars: Branding (strategy, positioning, naming, corporate design, brand voice), Campaigns (integrated multi-channel campaigns with attitude and emotion), and Ideas (concept development and execution across digital and classic channels including websites, posters, packaging, video, and sound). The agency also provides specialized services in digital production, film/photo, sound design, consulting, and AI integration. The offering is structured as a single integrated agency service rather than discrete product modules.
Differentiator
Problem solved
Functional benefit
Brands
- JBG Records: An internal record label founded by Johnny Be Good, as documented in their magazine article 'For the record' discussing why an advertising agency started a record label.
Products and services
- Branding
- Campaigns (Kampagnen)
- Ideas (Ideen)
- Digital
- Film and Photo (Film & Foto)
- Sound
- Consulting
- Artificial Intelligence (Künstliche Intelligenz)
Quantifiable outcome
- Startup brandings can be completed in 4-8 weeks
- +1 more outcomes
Companies that use Johnny Be Good
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Johnny Be Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature2 records
Johnny Be Good partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- genesisfilmsminorVideo production partnership for creating campaign films. Collaborated on 2Rad Börse 'All Bikes Are Beautiful' campaign creating the main campaign video with much ❤️.
- CondaminorCrowdfunding platform partner for startup campaigns. Johnny Be Good managed the 2Rad Börse Conda crowdfunding campaign from campaign direction to social media support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Johnny Be Good competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Largest independent German-speaking agency group with integrated brand, digital, and media capabilities — comparable in service scope but operates at significantly greater scale across DACH and Europe.
- Jung von Matt: Major German creative agency network known for brand campaigns and integrated work — directly competes for the same enterprise and consumer brand briefs that Johnny Be Good targets.
- Scholz & Friends: Hamburg-headquartered creative agency group with strong brand-strategy heritage — competes for similar enterprise and consumer brand mandates across the DACH region.
Direct peers
- Strichpunkt: Stuttgart-based branding and design agency focused on brand identity, corporate design, and digital experiences — closely comparable in core branding/identity services and DACH enterprise client base.
- Kolle Rebbe: Hamburg-based independent creative agency specializing in brand strategy, campaigns, and digital storytelling — comparable in independent, creative-led positioning and full-service offering.
- denkwerk: Cologne-based digital creative agency combining strategy, design, and digital production — comparable in digital-first integrated services and mid-market creative positioning.
- KMS Team: Munich-based brand consulting and design agency working on brand strategy, corporate identity, and naming — directly comparable to Johnny Be Good's brand-strategy and naming practice.
- Ressmann & Cie: Austrian brand and design agency offering strategy, corporate design, and digital services — most directly comparable on geography (Austria), size, and brand-focused service mix.
- loved GmbH: Hamburg-based independent agency with brand strategy, design, and digital capabilities — comparable mid-sized independent with similar full-service creative offering for brand clients.
- Rocket & Wink: Vienna-based creative and branding agency offering brand strategy, design, and digital services to startups and enterprise clients — most directly comparable due to same geography, size tier, and full-service positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Johnny Be Good social profiles
Digital presenceJohnny Be Good compliance and trust
Trust signalCompliance2 records
Johnny Be Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnny Be Good leadership team
Management profileNumber of profiles
Profiles2 records
Johnny Be Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnny Be Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnny Be Good
What does Johnny Be Good do?
Johnny Be Good is a Vienna-based full-service advertising and branding agency offering strategic branding, integrated multi-channel campaigns, and creative concept development. Core services span brand strategy, positioning, naming, corporate design, brand voice development, digital production (websites, e-commerce, apps), film/photo, sound design, and AI advisory for startups, enterprises, and public-sector clients in the DACH region.
Is Johnny Be Good a public or private company?
Johnny Be Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Johnny Be Good founded?
Johnny Be Good was founded in -1. It employs 11 to 50 people.
Where is Johnny Be Good based?
Johnny Be Good is headquartered in Vienna, Austria, in the Europe region.
How does Johnny Be Good make money?
Two revenue lines are on record. Branding and Creative Services are the primary driver. The others are digital Services.
Who are Johnny Be Good's main competitors?
Broad incumbents on record are Serviceplan Group, Jung von Matt and Scholz & Friends. Direct peers are Strichpunkt, Kolle Rebbe, denkwerk, KMS Team, Ressmann & Cie, loved GmbH and Rocket & Wink.
Does Johnny Be Good have an API?
No public API is recorded for Johnny Be Good.
What industry is Johnny Be Good in?
Johnny Be Good's product category is Advertising and Branding Services. Its primary akta.pro industry code is MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging), with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 54181 and its SIC code is 7311.