Johnson's Restaurant Equipment

What Johnson's Restaurant Equipment does

Johnson's Restaurant Equipment, Inc. is a family-owned commercial foodservice equipment and supplies distributor headquartered in Neptune City, New Jersey. Founded in 1977 by Robert W. Johnson, Jr. and incorporated in 1982, the company sells more than 30,000 SKUs across categories including commercial cooking equipment, refrigeration, food prep, smallwares, warewashing, tabletop, bar equipment, paper products/PPE, and scratch-and-dent clearance inventory, supported by a 60,000 sq ft warehouse across two New Jersey locations. Its customer base spans independent restaurants, regional and national chains (Bubbakoo's Burritos, Villa Restaurant Group, McLoone's, La Rosa), universities (Rutgers, Rowan, Rider, Seton Hall), airports (LaGuardia, Orlando International, Tampa), and correctional facilities, with daily deliveries across the New York–New Jersey–Pennsylvania tri-state area and design-and-install projects spanning more than 40 states.

The company's underlying technology stack is modest: AutoCAD and Revit are used by an in-house design team to produce customized kitchen, bar, and dining layouts, while a FlipHTML5-hosted digital catalog presents the product range online. There is no proprietary software platform, no API surface, and no AI/ML component. Value-added technical capability lies in design services bundled with equipment specification and contractor/architect coordination.

Johnson's makes money primarily through one-time equipment resale and consumable supply sales at quote-based, volume-negotiated pricing enabled by long-standing membership in the PRIDE Centric Resources buying group. GTM is enterprise field sales plus inside sales via phone, with daily own-fleet delivery in the tri-state and no membership or minimum-order requirement for walk-in customers. A financing partnership with Navitas Credit Corp. supports customer affordability through monthly payment plans. Pricing is not publicly disclosed, and revenue is not reported given private, family-controlled ownership under President Joseph Marchese.

Name

Johnson's Restaurant Equipment

Legal name

Johnson's Restaurant Equipment, Inc.

Website

https://johnsonsrestaurant.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnson's Restaurant Equipment is a family-owned Neptune City, NJ distributor of commercial foodservice equipment and supplies, serving independent restaurants, regional chains, universities, and airports across the tri-state area and beyond with daily delivery and in-house CAD design services.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Misc Industrial & Commercial Machinery & Equipment (3590), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Bar & Beverage Service Supplies Wholesale (AFAIALAG), Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares) (EDAEAIAJ)

Keywords

• Commercial kitchen equipment
• Restaurant supplies distribution
• Foodservice equipment dealer
• Commercial refrigeration sales
• Kitchen design services

Headquarters

HQ city

Neptune City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Sales: One-time sales of commercial restaurant equipment including cooking, refrigeration, food prep, warewashing, bar equipment, and tabletop items. Products sold from inventory held in 60,000 sq ft warehouse.
2. Supplies and Smallwares Sales: Sale of consumable supplies including paper products, PPE, kitchen utensils, cookware, takeout containers, and cleaning supplies.
3. Design and Installation Services: Full-service design and installation of commercial kitchens including restaurant design, layout, CAD services, equipment specification, and coordination with contractors and architects. Services provided for new construction and remodeling projects.
4. Financing Services: Partnership with Navitas Financing provides flexible financing options for equipment procurement, enabling customers to make affordable monthly payments. The company facilitates financing but generates revenue through equipment sales enabled by financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Johnson's Restaurant Equipment is a full-service commercial foodservice equipment and supplies distributor offering over 30,000 products across categories including cooking, refrigeration, food prep, smallwares, warewashing, tabletop, bar equipment, paper products, and PPE, held in a 60,000 sq ft showroom/warehouse. The company also provides in-house AutoCAD and Revit kitchen design services, turnkey design-and-installation for new builds and remodels, and facilitates equipment financing through a partnership with Navitas Credit Corp.

Product overview

Johnson's Restaurant Equipment is a full-service commercial foodservice equipment and supplies dealer offering over 30,000 products across 11 product categories. The company operates as a broadline distributor serving restaurants, institutions, and hospitality businesses with in-stock inventory available for immediate pickup or delivery. Product categories span Commercial Cooking Equipment (ranges, fryers, griddles, ovens, microwaves), Commercial Refrigeration & Ice (reach-in units, walk-ins, prep tables, ice machines), Restaurant Food & Drink Prep (food processors, slicers, mixers, blenders), Smallwares & Cookware (utensils, cutlery, cookware, bakeware), Warewashing & Back of House (sinks, dishmachines, shelving), Tabletop (dinnerware, flatware, glassware), Bar Equipment & Supplies, Paper Products & PPE, and Clearance Scratch & Dent items. The company complements its product offerings with Design Services (CAD-based kitchen/bar/dining layout design) and Financing options through Navitas. The business model is focused on distribution and resale of commercial foodservice equipment rather than software or technology product development.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Daily deliveries ensure restaurants maintain operations without extended downtime waiting for equipment
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• PRIDE Centric Resources, Inc.coreGTM or Marketing PartnerBuying group membership for over 30 years, providing access to volume pricing through a network of over 100 independent distributors. Enables competitive pricing for customers through collective purchasing power.
• The Kitchen Spot ExpertminorChannel Partner/ Reseller/ DistributorCertified dealer program affiliation providing credibility and access to dealer-specific resources and support.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mission Restaurant Supply: Online-led commercial restaurant equipment and supplies distributor serving SMB and mid-market operators nationwide. Comparable product categories and target customer, with a primarily digital first GTM.
• The Wasserstrom Company: Mid-Atlantic foodservice equipment and supplies distributor serving restaurants, healthcare, education, and corrections. Comparable regional cluster, multi-vertical customer base, and design/installation services.
• Boelter Companies: Regional commercial foodservice equipment and supplies distributor serving restaurants, schools, and hospitality customers with design and installation services. Highly comparable multi-vertical model with similar in-house design and broadline distribution.
• Katom Restaurant Supply: Multi-channel commercial restaurant equipment and supplies distributor with strong online/e-commerce catalog alongside sales rep coverage. Highly comparable product breadth (cooking, refrigeration, smallwares) and customer segments, with a more developed digital channel.
• Central Restaurant Products (Central Foodservice Systems): Indianapolis-based foodservice equipment and supplies distributor with online catalog, design services, and project management for restaurants and institutions. Comparable product breadth, design services, and multi-vertical customer mix.
• Hotel & Restaurant Supply (Bargreen Ellingson): Commercial foodservice equipment, supplies, and design services distributor serving restaurants, hotels, schools, and healthcare across the Western US. Directly comparable in product mix, design services, and multi-vertical customer base, with regional rather than Northeastern concentration.

Broad incumbents

• TriMark USA: National foodservice equipment and supplies distributor serving restaurants, hospitality, and institutional customers with design, procurement, and installation capabilities. Comparable in product breadth and design service offering, though substantially larger and PE-backed.
• Edward Don & Company: One of the largest US foodservice equipment distributors, offering broadline equipment, smallwares, furniture, and design services to operators across all 50 states. Direct overlap in product categories, customer verticals, and design services, but at significantly larger national scale.
• Restaurant Depot: Cash-and-carry foodservice warehouse club serving small and mid-sized restaurants and foodservice operators. Comparable SMB customer base and broadline consumables/equipment offering, though retail format rather than design-and-install.

Emerging players

• The Kitchen Spot: Certified dealer network for design-focused commercial kitchen projects, partnering with distributors like JRE. Comparable clientele and design-led kitchen project offering, with a less developed traditional distribution side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JohnsonsRestau1
• Facebookfacebook.com/JohnsonsRestaurantEquipmentandSupplies
• Instagraminstagram.com/johnsonsneptune
• LinkedInlinkedin.com/company/johnsonsrestaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson's Restaurant Equipment