ARCC (The Anti-Racism Commitment Coalition)

What ARCC (The Anti-Racism Commitment Coalition) does

ARCC (The Anti-Racism Commitment Coalition) is a US-registered 501(c)(3) nonprofit organization founded in 2020 in Chaska, Minnesota, by Donzel A. Leggett in the aftermath of George Floyd's murder. The organization operates as a volunteer-driven coalition with a stated headcount band of 11-50, no institutional investors, and governance vested in an 11-person board spanning the United States, Germany, and Spain. Its mission is to provide inspiration, education, and support for practicing and spreading anti-racism through an explicit exponential network growth model, recruiting members who pledge to transform their personal networks.

ARCC's product surface is entirely content- and program-based rather than technology-based. Core offerings include two podcasts (The ARCC of Change hosted by the founder, and Mic Drop hosted by Florida State University students), the DeepDive livestream talkshow, the student-led Community in Action (CIA) program out of Key West, a scholarship program for high school seniors engaged in anti-racism volunteer work, a stipend-bearing remote internship program ($600 for 10 hours per week across SEO & Marketing, Fundraising & Strategic Growth, and Website UX & Support), educational articles, a blog, and a weekly email newsletter. The underlying technology stack is minimal: a website built on GoDaddy, distribution through major podcast platforms, and YouTube/Instagram/Facebook Live for video content; no proprietary software, APIs, or data products are disclosed.

The business model is a standard small-nonprofit model with two revenue streams: individual donations collected through the website and merchandise sales through a third-party Redbubble storefront (redbubble.com/shop/ap/55819213). Membership, programs, and content are free to access; the scholarship program is the only material outflow beyond general operations. Customer segments include the general public committed to anti-racism (primary), high school scholarship candidates, college interns, and student programming participants. The organization claims a global footprint with members across at least 13 countries, although the initial operational focus is the United States; no enterprise customers, corporate sponsors, or grant-making institutions are named.

Name

ARCC (The Anti-Racism Commitment Coalition)

Legal name

Anti-Racism Commitment Coalition

Website

https://joinarcc.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ARCC is a volunteer-driven US 501(c)(3) nonprofit coalition founded in 2020 that delivers anti-racism education and community programming through podcasts, livestream talkshows, student programs, scholarships, and internships to a global member base across 13+ countries.

Ownership category

akta.pro rank

Product category

Social Justice Education and Advocacy

NAICS

Human Rights Organizations (813311), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Anti-racism education
• Social justice advocacy
• Community coalition building
• Diversity and inclusion programs
• Nonprofit education resources

Headquarters

HQ city

Chaska, MN

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: As a registered 501(c)(3) nonprofit organization (EIN: 85-2253161), ARCC is funded primarily through donations from individuals and supporters. The organization accepts donations through its website.
2. Merchandise Sales: ARCC operates a Redbubble store selling merchandise such as t-shirts, with the URL https://www.redbubble.com/shop/ap/55819213.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ARCC is a registered 501(c)(3) nonprofit coalition that provides anti-racism education, resources, and community engagement programs. It operates an ecosystem of free educational offerings including podcasts (The ARCC of Change, Mic Drop), livestream talkshows (DeepDive), student programs (Community in Action), scholarship opportunities for high school students, internship programs, and written content (articles and blog). The coalition spreads anti-racism through exponential network growth, recruiting members who commit to transforming their personal networks, and offers merchandise through a Redbubble storefront.

Product overview

ARCC (The Anti-Racism Commitment Coalition) is a registered 501(c)(3) nonprofit organization focused on providing inspiration, education, and support for practicing and spreading anti-racism. The organization operates as a coalition rather than a traditional product company, offering a portfolio of educational and engagement programs including podcasts (The ARCC of Change, Mic Drop), livestream talkshows (DeepDive), student programs (Community in Action), scholarship opportunities, internship programs, and written content (articles and blog). ARCC spreads anti-racism through exponential network growth with a focus on clarity, simplicity, inclusivity, and inspiration. The organization does not offer a software product or technology platform but rather provides educational resources, community engagement, and advocacy programs.

Differentiator

Problem solved

Functional benefit

Brands

• The ARCC of Change: Podcast from the Anti-Racism Commitment Coalition featuring interviews with changemakers and discussions on anti-racism topics
• DeepDive Talkshow
• Mic Drop
• Community in Action (CIA)
• ARCC Scholarship Program

Products and services

• The ARCC of Change Podcast A weekly podcast hosted by founder Donzel Leggett featuring interviews with changemakers and discussions on current topics related to anti-racism and social justice. Distributed across Apple Podcasts, Spotify, Amazon Music, Google Podcasts, Player FM, and Podcast Index.
• DeepDive Talkshow A social justice livestream platform hosting genuine conversations advancing the fight against racism, featuring expert guests and panel discussions on topics such as medical racism, environmental racism, racial bias in media, and racial inequity in schools. Distributed via YouTube Live, Instagram Live, and Facebook Live.
• Community in Action (CIA) A student-led group from Key West high schools that meets monthly to research, discuss, and teach about societal issues including racism, food apartheid, mental health, and Black history. Members conduct research and share personal experiences to create an accepting environment for tackling major societal issues.
• Mic Drop Podcast A podcast hosted by college students from Florida State University discussing social justice, culture, mental health, and current events affecting communities in a relaxed, conversational format.
• ARCC Scholarship Program A scholarship program for high school seniors that recognizes students who actively work to fight racism and promote equity. Students earn scholarships through dedicated volunteer work with ARCC rather than traditional applications.
• ARCC Internship Program Internship program providing hands-on experience in SEO & Marketing, Fundraising & Strategic Growth, and Website UX & Support for anti-racism work. Includes $600 stipends for remote 10-hour-per-week internship positions.
• ARCC Articles and Resources Educational articles covering topics such as medical racism, voter suppression, DEI, climate crisis impacts on social equity, and various aspects of anti-racism education.
• ARCC Redbubble Merchandise Store An online store selling ARCC-branded merchandise including t-shirts and promotional items through the Redbubble marketplace platform.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Center for Racial Justice in Education: Center for Racial Justice in Education is a smaller, education-focused anti-racism nonprofit — comparable to ARCC's youth-oriented anti-racism education programs, with overlapping scholarship and curriculum work.
• The Conscious Kid: The Conscious Kid is an education-focused nonprofit providing anti-racist resources for children and families; comparable to ARCC in targeting education as a lever for anti-racism change, but at a smaller, more niche scale.

Broad incumbents

• Anti-Defamation League (ADL): ADL is a large, established civil-rights organization fighting antisemitism and all forms of hate; broadly comparable to ARCC's anti-racism mission but with significantly greater resources and institutional reach.
• Southern Poverty Law Center (SPLC): SPLC is a well-resourced civil-rights nonprofit focused on hate groups and extremism; broadly comparable to ARCC's anti-racism educational mission but operating as a major institutional player.
• Equal Justice Initiative (EJI): EJI is a major racial-justice nonprofit focused on confronting racial history and mass incarceration; broadly comparable to ARCC's anti-racism education and historical awareness work, but with national-scale programs like the Legacy Museum.
• NAACP: NAACP is the largest and most established U.S. civil-rights organization pursuing anti-racism, advocacy, and education — broadly comparable to ARCC's mission but operating at vastly greater scale.
• National Urban League: The National Urban League is a historic civil-rights and anti-racism organization focused on economic empowerment and equality — broadly comparable to ARCC's mission but with institutional scale, government contracts, and affiliate chapters.

Direct peers

• Showing Up for Racial Justice (SURJ): SURJ is a national network of white people organizing for racial justice, directly comparable to ARCC's coalition-based, network-growth approach to anti-racism.
• Color of Change: Color of Change is a racial-justice nonprofit that mobilizes members through digital campaigns and media — directly comparable to ARCC's community-led, content-driven anti-racism model.
• Race Forward: Race Forward is a national nonprofit focused on racial justice through research, media, and movement-building — directly comparable to ARCC's anti-racism education and community mobilization mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCg...
• Facebookfacebook.com/arcc_coalition
• LinkedInlinkedin.com/company/arcc-the-anti-racism-commitment-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCC (The Anti-Racism Commitment Coalition)