Avado
London-based Avado is an online learning platform delivering CIPD-accredited HR and Learning & Development qualifications (Levels 3, 5, and 7) plus corporate compliance and AI training, serving individual learners and enterprise clients with 50,000+ graduates worldwide.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Avado does
Avado, operating through its UK-registered entity Avado PQ Limited, is a London-based online learning platform specialising in CIPD-accredited HR and Learning & Development qualifications. The company's core offering comprises four CIPD programmes — Level 3 Foundation Certificate in People Practice, two Level 5 Associate Diplomas (People Management and Organisational L&D), and the Level 7 Advanced Diploma in Strategic People Management — delivered 100% online via live tutor-led classes and on-demand recordings through the Avado Hub learning portal. Course durations range from approximately 8 months (Level 3) to 20 months (Level 7), with flexible payment options including interest-free monthly instalments. The platform is augmented by three proprietary tools: Ava, a 24/7 multilingual AI chatbot for learner support; QuickScore, an AI-powered tool providing instant assignment feedback before submission; and Avado Connect, a community platform offering networking, an exclusive job board, one-to-one career mentorship, and masterclasses.
The business operates a dual direct-to-consumer and enterprise go-to-market. Individual learners can self-enrol online, with optional free 15-minute consultation calls via an inside sales motion. Corporate buyers access a dedicated 'For Business' track offering AI for HR Bootcamps and HR Compliance for Managers (a six-hour CPD-certified course built around the UK Employment Rights Act 2025, priced at £200 per learner with volume pricing). CIPD Platinum Centre status — the highest tier of accreditation from the Chartered Institute of Personnel and Development — anchors the value proposition, alongside reported outcomes of a 95% pass rate, 90% of graduates gaining career-boosting HR skills, and an 'Excellent' Trustpilot rating across 50,000+ graduates worldwide.
The company reports approximately 250 employees, a single UK headquarters at Scale Space within Imperial College White City's campus, and explicit operating presence in both the UK and the Middle East. No funding rounds, acquisitions, leadership changes, revenue figures, or institutional investors are disclosed in the available material, and no management team data is publicly available. Notable supporting certifications include QMS and UK Cyber Essentials, alongside CIPD Platinum Centre status. The technology stack centres on the Avado Hub LMS augmented by AI-assisted tooling, with no disclosed API, SDK, or developer integrations beyond the learner-facing platform.
Avado firmographics
Firmographics- Name
- Avado
- Legal name
- Avado PQ Limited
- Website
- https://join.avadolearning.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- London-based Avado is an online learning platform delivering CIPD-accredited HR and Learning & Development qualifications (Levels 3, 5, and 7) plus corporate compliance and AI training, serving individual learners and enterprise clients with 50,000+ graduates worldwide.
- Ownership category
- akta.pro rank
Avado industry classification
Industry- Product category
- Professional Education
- NAICS
- Professional and Management Development Training (61143), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE)
- akta.pro secondary industry
- Intensive Bootcamps & Accelerated ASE Programs (EDAAABAH)
Keywords
Where Avado is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Avado business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CIPD Qualification Courses: Core revenue from delivering CIPD-accredited online qualifications at Levels 3, 5, and 7. Courses are priced with various discount tiers (up to 33% off) and flexible payment options including interest-free monthly instalments. Duration ranges from 8 months (Level 3) to 20 months (Level 7).
- Corporate Training - HR Compliance for Managers: Enterprise-focused training course priced at £200 per learner with volume discounts for teams. This is a six-hour CPD-certified course built around the Employment Rights Act 2025, targeting corporate manager populations.
- AI for HR Bootcamps: Business-focused training offering targeting corporate clients needing AI skills for HR functions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CIPD Level 3 Foundation Certificate in People Practice - Entry-level HR qualification |
| Subscription | Monthly | CIPD Level 5 Associate Diploma in People Management - Mid-level HR qualification |
| Subscription | Monthly | CIPD Level 5 Associate Diploma in Organisational L&D - L&D specialization |
| Subscription | Monthly | CIPD Level 7 Advanced Diploma in Strategic People Management - Senior-level qualification |
| Unit Pricing | Pay-as-you-go | HR Compliance for Managers - Corporate training course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels15 records
Avado product offering
Product offeringCore offering
Avado is an online learning platform delivering CIPD-accredited qualifications (Levels 3, 5, and 7) in Human Resources and Learning & Development to individual professionals, alongside corporate training offerings such as HR Compliance for Managers and AI for HR Bootcamps. The platform combines live tutor-led classes, on-demand recordings, AI-powered feedback tools (QuickScore, Ava), and a community/career support layer (Avado Connect) for learners in the UK and Middle East.
Product overview
Avado is an online learning platform offering a portfolio of CIPD (Chartered Institute of Personnel and Development) qualifications ranging from Level 3 foundation to Level 7 advanced diplomas in HR and Learning & Development. The core offering consists of four main qualification programmes: CIPD Level 3 Foundation Certificate, two Level 5 Associate Diplomas (People Management and Organisational L&D), and the Level 7 Advanced Diploma. These are complemented by professional development courses including HR Compliance for Managers and AI for HR Bootcamps. The platform integrates two key learning support tools: QuickScore for instant AI-powered assignment feedback, and Ava, a multilingual AI chatbot providing 24/7 learning assistance. Avado Connect serves as the community and career support layer, offering networking, job boards, mentorship, and masterclasses to students during and after their courses.
Differentiator
Problem solved
Functional benefit
Brands
- Avado Connect: Networking platform for professionals providing access to exclusive job board, one-to-one career mentorship, and regular masterclasses.
- QuickScore
- Ava
Products and services
- CIPD Level 3 Foundation Certificate in People Practice Entry-level CIPD qualification covering fundamentals of HR and L&D practice, completed in approximately 8 months. Designed for individuals new to HR or L&D such as HR Assistants and L&D Coordinators, with no prior qualifications required.
- CIPD Level 5 Associate Diploma in People Management Intermediate CIPD qualification for HR professionals seeking to progress into management roles such as HR Advisor, People Partner, or L&D Manager. Completed in approximately 10 months and targets individuals with existing HR experience.
- CIPD Level 5 Associate Diploma in Organisational Learning and Development Intermediate CIPD qualification focused on organisational learning and development, designed for L&D professionals progressing into management. Completed in approximately 10 months.
- CIPD Level 7 Advanced Diploma in Strategic People Management Advanced CIPD qualification for experienced professionals aiming for senior or consultancy roles such as HR Director, HR Consultant, or Head of People. Completed in approximately 20 months and offers chartered membership eligibility.
- HR Compliance for Managers Six-hour CPD-certified corporate training course for business managers, led by employment law expert Amanda Chadwick. Built around the Employment Rights Act 2025 and priced at £200 per learner with volume pricing for teams.
- AI for HR Bootcamps Business-focused training programme designed to help HR professionals learn and apply AI skills within HR functions. Sold under the corporate 'For Business' offering.
Quantifiable outcome
- 95% pass rate across all CIPD courses
- +5 more outcomes
Companies that use Avado
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles2 records
Avado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Avado partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chartered Institute of Personnel and Development (CIPD)coreAvado is a CIPD Platinum Centre - the highest tier of accreditation from the Chartered Institute of Personnel and Development. This partnership enables Avado to deliver CIPD-accredited qualifications at Levels 3, 5, and 7. The partnership has spanned over a decade and allows Avado to offer internationally recognised HR and L&D qualifications. CIPD Platinum Centre status requires meeting rigorous performance standards across qualification delivery, learner satisfaction, and outcomes.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Avado competitors and assessment
Company assessmentDirect peers
- ICS Learn: ICS Learn is a UK-based online distance-learning provider offering CIPD-accredited qualifications at Levels 3, 5, and 7, directly competing with Avado for the same HR/L&D professional learner segment.
- Mind Tools: Mind Tools produces HR and L&D-focused skills content and training subscriptions for individual professionals and enterprises, overlapping with Avado's career-development content and corporate L&D buyer.
- BPP Professional Education: BPP is a UK professional education provider offering CIPD qualifications alongside accounting, legal, and management programmes, targeting working professionals seeking accredited credentials — a directly overlapping learner and product set.
- Kaplan UK: Kaplan delivers CIPD qualifications online alongside ACCA and other professional certifications in the UK, sharing Avado's accredited online delivery model and target learner profile.
Broad incumbents
- Degreed: Degreed is an enterprise learning experience platform aggregating third-party content and skills pathways for workforce development, competing for the same corporate L&D budget Avado targets with its compliance and bootcamp offerings.
- Coursera: Coursera offers professional certificates and university-credentialed programmes in HR and management through enterprise and consumer channels, competing for the same career-advancement wallet as Avado.
- Udemy Business: Udemy Business offers an enterprise subscription catalogue of HR, compliance, and professional development courses — overlapping with Avado's HR Compliance for Managers and AI for HR Bootcamps on price and channel.
- CIPD (direct provider): CIPD is the accrediting body itself and increasingly offers direct learning content and membership pathways, positioning it as both partner and incumbent competitor to Avado's Platinum Centre delivery model.
- LinkedIn Learning: LinkedIn Learning is a broad incumbent subscription platform offering HR and L&D course libraries to enterprises globally — many of the same employer buyers as Avado — at platform scale.
Emerging players
- Filtered: Filtered is an AI-focused enterprise upskilling platform that sells AI literacy training to corporate L&D teams — directly overlapping with Avado's AI for HR Bootcamps product and enterprise GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avado social profiles
Digital presenceAvado compliance and trust
Trust signalCompliance3 records
Avado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avado leadership team
Management profileNumber of profiles
Avado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avado
What does Avado do?
Avado is an online learning platform delivering CIPD-accredited qualifications (Levels 3, 5, and 7) in Human Resources and Learning & Development to individual professionals, alongside corporate training offerings such as HR Compliance for Managers and AI for HR Bootcamps. The platform combines live tutor-led classes, on-demand recordings, AI-powered feedback tools (QuickScore, Ava), and a community/career support layer (Avado Connect) for learners in the UK and Middle East.
Is Avado a public or private company?
Avado is a private company. It is classified as unknown and is currently operating.
When was Avado founded?
Avado was founded in -1. It employs 101 to 250 people.
Where is Avado based?
Avado is headquartered in London, United Kingdom, in the Europe region.
How does Avado make money?
Three revenue lines are on record. CIPD Qualification Courses are the primary driver. The others are corporate Training - HR Compliance for Managers and AI for HR Bootcamps.
Who are Avado's main competitors?
Direct peers on record are ICS Learn, Mind Tools, BPP Professional Education and Kaplan UK. Broad incumbents are Degreed, Coursera, Udemy Business, CIPD (direct provider) and LinkedIn Learning. Filtered is listed as an emerging player.
Does Avado have an API?
No public API is recorded for Avado.
What industry is Avado in?
Avado's product category is Professional Education. Its primary akta.pro industry code is EDAFAFAE, Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting), with a secondary code of EDAAABAH, Intensive Bootcamps & Accelerated ASE Programs. Its NAICS code is 61143 and its SIC code is 8200.