JoJo's Creamery

What JoJo's Creamery does

JoJo's Creamery is a family-owned artisan ice cream shop founded in 2017 by mother-daughter team Jami and Emily, operating a single retail storefront at 937 S Coast Highway 101 in Encinitas, California, with a 7-person team. The company produces small-batch ice cream in-house using organic dairy from Straus Family Creamery and offers vegan alternatives made with organic coconut, cashew, and oat milks; all sauces, waffle cones, chocolate chip cookies, and ice cream add-ins (brownies, honeycomb, toffee, fudge, caramel, pecan pie) are made from scratch. The product portfolio spans 12+ dairy flavors, 4 vegan flavors, custom ice cream pies, bake-at-home frozen cookie dough, and house-made waffle cones and sauces, with a clean-label formulation that excludes additives, stabilizers, preservatives, and food dyes.

The business operates a hybrid distribution model: a primary retail storefront supplemented by online ordering via Square for pints and custom pies, plus a wholesale channel distributing ice cream to five local partner restaurants and coffee shops including Vigilante Coffee, American Pizza MFG, Barefoot Coffee, and Echale Encinitas. Revenue is generated through one-time retail transactions, custom orders, and wholesale supply, with a Square-based loyalty program supporting repeat visitation. The company serves three primary customer segments: local Encinitas residents and Highway 101 beach visitors, dietary-restricted consumers seeking vegan and gluten-free options, and celebration/event planners ordering custom ice cream pies. Marketing is driven primarily by organic Instagram content, community events such as Cyclovia Encinitas, and an annual cause-marketing partnership with Promises2Kids through the Foodies for Foster Kids campaign, now in its eighth year.

The business shows no external institutional funding, no equity capital, and ownership remains entirely with the founding family. There have been no leadership changes, mergers, acquisitions, or restructurings; strategic activity has been limited to incremental product extensions (cookie dough, ice cream pies), a new online ordering channel, and steady expansion of the wholesale partner network. The company does not operate outside of San Diego County, has no disclosed revenue figures, and operates at the scale of a single-location specialty food retailer with a small but engaged community footprint.

Name

JoJo's Creamery

Legal name

JoJo's Creamery

Website

https://jojoscreamery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

JoJo's Creamery is a family-owned, small-batch artisan ice cream shop in Encinitas, California, serving local residents and beach visitors with organic-dairy and vegan ice cream, cookies, and custom pies through a single storefront and five wholesale partners.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Baked Goods Retailers (445291)

SIC

Ice Cream & Frozen Desserts (2024), Cookies & Crackers (2052)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industry

Cookie & Brownie Shops (THAFAGAF)

Keywords

• Artisanal ice cream
• Small batch dairy
• Vegan ice cream
• Homemade cookies
• Custom ice cream pies

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Ice Cream Sales: Direct sales of ice cream scoops, pints, and cones at the physical retail location in Encinitas. Each ice cream order includes a free cookie (regular or gluten-free).
2. Bake-at-Home Cookie Dough: Sale of frozen regular and gluten-free chocolate chip cookie dough for customers to take home and bake. The dough is frozen (not refrigerated) for extended shelf life.
3. Custom Ice Cream Pies: Custom ice cream pies made to order for celebrations, serving 8-10 people. Requires 3 days advance notice. Available year-round with special holiday offerings for Thanksgiving and Christmas.
4. Wholesale Ice Cream Distribution: Wholesale supply of ice cream flavors to partner restaurants and coffee shops including Vigilante Coffee, American Pizza MFG, Barefoot Coffee, and Echale Encinitas.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JoJo's Creamery is a family-owned artisanal ice cream shop that produces small-batch, mostly organic ice cream (dairy and vegan) and homemade chocolate chip cookies from scratch. Products are sold primarily through a single retail storefront in Encinitas, CA, supplemented by online pint ordering and wholesale supply to local partner restaurants and coffee shops. Complementary items include custom ice cream pies, bake-at-home cookie dough, house-made waffle cones, and sauces.

Product overview

JoJo's Creamery is a family-owned small-batch artisanal ice cream shop offering homemade ice cream and cookies. The core products include Dairy Ice Cream Flavors (made with organic dairy from Straus Family Creamery) and Vegan Ice Cream Flavors (made with organic coconut, cashew, and oat milks). Complementary products include Chocolate Chip Cookies (complimentary with each order), Bake-It-Yourself Cookie Dough (for home baking), Custom Ice Cream Pies (for special occasions), Waffle Cones (regular and gluten-free), and Sauces. Online ordering for pints is available through their Square e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Ice Cream Flavors Small-batch artisanal ice cream made with organic dairy from Straus Family Creamery, including flavors such as Peanut Butter Cup, Coconut Mounds, Cayenne Sea Salt Caramel, Butter Rum Pecan, Mixed Berry, Honey Lavender, Vanilla Bean, Chocolate Chip, Nibby Chocolate, Mint Cookies N' Cream, Bananas Foster, Mud Pie, Honeycomb, Brown Sugar Banana, Strawberry, Malted Cookie Dough, and Lemon Berry Shortbread. Made without additives, stabilizers, preservatives, or food dyes.
• Vegan Ice Cream Flavors Four vegan ice cream flavors made with organic alternative milks (coconut, cashew, and oat), including Vegan Mint Chip, Vegan Double Chocolate Chip, Vegan Peanut Butter Brownie, and Vegan Pina Colada, for lactose-intolerant, dairy-allergic, and vegan consumers.
• Chocolate Chip Cookies Fresh-baked chocolate chip cookies made from scratch using Jami's family recipe with organic browned butter from Straus Family Creamery, Guittard chocolate chips, homemade organic toffee, and organic Greek yogurt. A complimentary cookie (regular or gluten-free) is included with every ice cream order.
• Bake-It-Yourself Cookie Dough Frozen regular and gluten-free chocolate chip cookie dough sold to take home and bake, with foolproof baking instructions included. The dough is frozen (not refrigerated) for extended shelf life and is the same base used in-store.
• Custom Ice Cream Pies Custom homemade ice cream pies available year-round for celebrations, serving 8-10 people, requiring 3 days advance notice. Seasonal Thanksgiving and Christmas pies are available for pre-order through the loyalty rewards program.
• Online Pint Ordering Online ordering system for pints of ice cream via the Square e-commerce platform, plus gift cards available through Square, enabling direct-to-consumer pint and gift card sales.
• Waffle Cones and House-Made Sauces Freshly made waffle cones in regular and gluten-free varieties, paired with house-made ice cream sauces including Sea Salt Caramel, Hot Fudge, and Hardening Chocolate.
• Wholesale Ice Cream Distribution Wholesale supply of JoJo's ice cream flavors to local partner restaurants and coffee shops including Vigilante Coffee, American Pizza MFG, Barefoot Coffee, and Echale Encinitas, extending the brand's reach beyond its single storefront.

Quantifiable outcome

• Donated $3,100 to Promises2Kids foster youth programs in May 2024 alone

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Vigilante CoffeeminorChannel Partner/ Reseller/ DistributorLocal coffee shop partner serving JoJo's ice cream flavors. Partner logo is displayed on the wholesale partners page of JoJo's website.
• American Pizza MFGminorChannel Partner/ Reseller/ DistributorLocal pizza restaurant partner offering JoJo's ice cream. Partner logo is displayed on the wholesale partners page of JoJo's website.
• Barefoot CoffeeminorChannel Partner/ Reseller/ DistributorCoffee shop partner located in Solana Beach serving JoJo's ice cream flavors. Partner logo is displayed on the wholesale partners page.
• Echale EncinitasminorChannel Partner/ Reseller/ DistributorLocal Encinitas restaurant partner serving JoJo's ice cream. Partner logo is displayed on the wholesale partners page.
• Straus Family CreamerycoreOthersPrimary dairy supplier providing organic cream, milk, and egg yolks for JoJo's dairy-based ice cream flavors. All traditional ice cream is made with Straus organic dairy sourced from California farmers.
• Guittard ChocolatecoreOthersPremium chocolate supplier providing bittersweet and semi-sweet chocolate for ice cream flavors and cookies. Used for chocolate chips, coating, and baking.
• Bee Man DanminorOthersLocal San Diego beekeeper providing raw honey for ice cream and cookie recipes. Sourced from apiaries in North County San Diego.
• Promises2KidscoreGTM or Marketing PartnerAnnual charitable partnership for the Foodies for Foster Kids campaign. JoJo's donates 50% of pint sales during May to support foster youth programs in San Diego. 8th year of partnership in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Coolhaus: Ice cream brand built on the cookies-and-ice-cream pairing concept, with retail locations, grocery products, and an architectural/foodie brand identity. Closely comparable to JoJo's on the "ice cream + cookies" signature concept and small-batch premium positioning.
• CREAM (Cookies Rule Everything Around Me): Ice cream sandwich and cookie-based dessert concept with multiple retail locations. Closely comparable to JoJo's "ice cream + cookies" signature, shareable/dessert occasion positioning, and small-batch craft model.
• McConnell's Fine Ice Creams: California-based artisan ice cream maker using premium dairy, scoop shops, and wholesale distribution. Most directly comparable peer to JoJo's in terms of California origin, small-batch craft production, ingredient-quality positioning, and scoop-shop-plus-wholesale go-to-market.

Broad incumbents

• Jeni's Splendid Ice Creams: Premium scoop shop chain with direct-to-consumer pint shipping and a focus on unique, small-batch flavors with high-quality ingredients. Directly comparable product positioning and channel mix (retail + e-commerce) to JoJo's, but operates at much greater scale with national wholesale distribution.
• Salt & Straw Ice Cream: Multi-location artisanal ice cream shop founded in Portland, now with dozens of scoop shops across the West Coast. Both brands compete on small-batch, clean-label, chef-driven flavors with seasonal rotations, but Salt & Straw operates at a far larger scale and broader geographic footprint.
• Van Leeuwen Ice Cream: Premium ice cream brand with retail scoop shops, grocery distribution, and vegan offerings using coconut and cashew bases. Overlaps with JoJo's on artisanal positioning and vegan product lines, though operates at a much larger scale across multiple US markets.
• Cold Stone Creamery: National ice cream franchise with mix-in concept and thousands of retail locations. Competes with JoJo's for casual ice cream occasions and tourist/impulse purchase behavior, though positioned at a lower price point and quality tier.
• Häagen-Dazs: Iconic premium ice cream brand with nationwide scoop shops, grocery distribution, and established brand equity. Comparable as a competitor for premium ice cream occasions and the broad consumer awareness benchmark JoJo's is positioned against.

Others

• Barefoot Coffee Roasters: Craft coffee roaster with multiple San Diego-area cafes, one of JoJo's wholesale partners serving its ice cream flavors. Comparable as a local artisanal food/beverage brand in the same Southern California market and customer demographic.
• Straus Family Creamery: Organic dairy producer in Northern California that supplies JoJo's with cream, milk, and butter, and also produces its own line of organic ice cream. Relevant as a vertical-integration reference and as a peer producing premium organic ice cream from the same dairy source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jojoscreamery
• LinkedInlinkedin.com/company/jojoscreamery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoJo's Creamery