JOKA - Wohnen mit Charme

What JOKA - Wohnen mit Charme does

JOKA Kapsamer GmbH (brand: JOKA – Wohnen mit Charme) is an Austrian upholstered furniture manufacturer founded in 1921 and headquartered in Schwanenstadt, Austria. The company produces sofas, daybeds, sofa beds, chaise longues, boxspring and upholstered beds, armchairs, and a mattress portfolio — including the patented FlexiNet® hand-woven cold-foam netting system and the AirDream sustainable line — all manufactured in-house at the Schwanenstadt facility. Sub-brands include JOKA Natur and ProNatura for natural-material sleep products, plus the Red Dot Award-winning Butterfly outdoor series.

The business operates a pure B2B2C wholesale model: JOKA sells exclusively through an authorized specialist dealer (Fachhändler) network spanning Austria, Germany, Switzerland, Belgium, Netherlands, Luxembourg, Italy, and Spain, supported by an online product configurator, a dealer portal (Fachhändlerportal), a Graz showroom with virtual tour, and a website-driven content marketing effort. End customers cannot purchase directly; quotes are obtained per-dealer. A separate Hotel & Objekt business unit serves hospitality and commercial clients. Marketing is primarily content-led (website, magazine, print catalogs, social media on Facebook, Instagram, Pinterest, YouTube and LinkedIn) plus seasonal promotions (Aktionen) and trade-fair participation.

The company is privately held with no public funding rounds, acquisitions, or ownership changes disclosed, and the Kapsamer family branding suggests continuous family ownership since founding. It holds the Austrian Environmental Seal (Umweltzeichen) on selected products, employs 17 staff, and reports no public revenue figures.

Name

JOKA - Wohnen mit Charme

Legal name

JOKA Kapsamer GmbH

Website

https://joka.at

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

JOKA Kapsamer GmbH is an Austrian upholstered furniture manufacturer founded in 1921, producing sofas, beds, mattresses (including the patented FlexiNet® system), and outdoor furniture at its Schwanenstadt facility and selling exclusively through a 7-country specialist dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwanenstadt

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales via Dealer Network: JOKA manufactures upholstered furniture (sofas, beds, mattresses, daybeds) and sells exclusively through an authorized specialist dealer network. End customers purchase through furniture retailers; JOKA is the manufacturer-to-dealer supplier. Revenue is generated from wholesale orders placed by dealers for JOKA's branded products. The company also sells directly to hotel and object (commercial) customers through the Hotel & Objekt business unit.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

JOKA designs and manufactures premium Austrian-made upholstered furniture, beds, mattresses, and outdoor living products at its Schwanenstadt facility, selling exclusively through an authorized specialist dealer network across seven European countries. Its portfolio spans named living series (Mira, Vita, Plaza, Tosca, Pieno), the award-winning Butterfly outdoor line, boxspring and upholstered beds, sofa beds and daybeds, armchairs and chaise longues, and proprietary mattress systems built around the patented FlexiNet® cold-foam netting and pocket-spring cores. A dedicated Hotel & Objekt business unit serves commercial hospitality customers directly.

Product overview

JOKA Kapsamer GmbH is an Austrian furniture manufacturer offering a comprehensive portfolio of design furniture, beds, mattresses, and upholstered furniture. The product range includes: Living furniture (daybeds, sofa beds, armchairs, chaise longues, outdoor furniture) under series like Mira, Vita, Plaza, and Tosca; Sleeping products including boxspring beds (Collina, Mattina, Capri, Piazza, Arte, Noblesse), upholstered beds (Calma Series 60/90, Fiore), and the patented FlexiNet mattress system; Pocket spring and foam mattresses (AirDream, Somnia, Model 559, Model 577); Bedroom accessories (toppers, fitted sheets, pillows); and an Online Configurator for customizing products. All JOKA upholstered furniture is manufactured in Austria at the Schwanenstadt facility, with products available through specialist retailers across Austria, Germany, Switzerland, Belgium, Netherlands, Luxembourg, Italy, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• JOKA Natur: A sub-brand focused on natural/sustainable sleep products, operated at joka-natur.at
• FlexiNet
• AirDream
• Butterfly
• ProNatura

Products and services

• Butterfly Outdoor Collection Premium multifunctional outdoor daybed that folds on three sides in two positions, with solid wood (beech or oak) and stainless steel construction. Available as a weatherproof outdoor version. Winner of the Red Dot Award 2024.
• Mira Living Series Soft, sensual living series that is freely combinable, available as sofa, armchair, and chaise longue configurations in JOKA Schauräume.
• Vita Living Series Versatile living series offering configurations ranging from classic to minimalist to extravagant styles, including corner sofas with shelving and wide chaise longues.
• Plaza Living Series Elegant and versatile living series available as daybed, sofa, and relaxation daybed. Features storage space and various cushion and foot options.
• Tosca Living Series Timeless elegant living series referencing 1950s style, suitable as a stylish daybed. Available in oak, walnut, or beech with various cushion options.
• Pieno Dining & Living Collection Combined living and dining collection paired with Paolo armchairs, serving as a coordinated home dining and seating space.
• Capri Boxspring Bed Boxspring bed offering hotel-like comfort with mattress-on-mattress design, optimal entry height, and storage. Also available as upholstered bed with slatted frame.
• Noblesse Boxspring Bed Boxspring bed meeting highest comfort demands with classic design. Available with spring core or FlexiNet padding. Multiple headboard options including button tufting, diamond, and rectangular quilting.
• Arte Boxspring Bed Light-footed boxspring bed with soft loose-cushion headboard featuring removable covers. Classic spring core padding and floating nightstand design.
• Collina Boxspring Bed Colossal boxspring bed with integrated storage and elegant diamond quilting on the headboard.
• Mattina Boxspring Bed Boxspring bed with floating visual character achieved through its elevated frame and recessed base.
• Piazza Boxspring Bed Noble elegance boxspring bed delivering high-end boxspring comfort intended to exceed the highest demands.
• Calma Upholstered Bed Series (60 and 90) Elegant upholstered bed series with integrated slatted frames, head and foot adjusters, and generous storage space. Series 90 is 5 cm higher for use with any slatted frame.
• Fiore Upholstered Bed Furious double bed with extravagant charm, marketed as a hero piece in JOKA Schauräume.
• Sanremo Daybed Large JOKA "Big Sofa" daybed designed for extensive relaxing and lounging.
• Max Daybed Classic JOKA daybed returning to the assortment, featuring the well-known Max design heritage.
• Calma Daybed Spacious daybed offering seating and lying comfort, convertible to a full single bed or generous couch with integrated storage.
• Onda Sofa Bed Double daybed combining sofa and bed function with extended lying surface.
• Magic Sofa Bed Innovative sofa bed without metal fittings that transforms into a double bed through a folding mechanism.
• Time Sofa Bed Double daybed with modern design language, visible wood elements in the armrest, and Hubmatic function for easy conversion to a double bed.
• Perla Sofa Bed Sofa bed with integrated topper for easy conversion to a double bed and usable storage space.
• Forum Sofa Bed Versatile sofa in timeless design with double bed functionality, integrated storage, and foldable armrests for enhanced seating comfort.
• Lino Sofa Bed Spritzig-designed sofa that converts to a double bed with just two hand movements.
• Laguna Armchair Elegant armchair combining sophisticated design with casual coziness.
• Paolo Armchair JOKA classic armchair with a fresh twist, marketed as a piece that brings good mood all around.
• Classique Chaise Longue Classic chaise longue designed to bring coziness and elegance to the home.
• FlexiNet® Mattress System Patented mattress system customizable to individual needs through interweaving of high-quality cold-foam strips. Provides unique ventilation and optimal microclimate. The proprietary heart of JOKA's sleep technology.
• AirDream Mattress Collection Sustainable mattress collection combining pocket spring cores with eNdura foam in three comfort levels (AirDream 200, 260, 300), using recycled-content Modern Line fabric with Q-Dry Finish moisture management.
• Somnia Pocket Spring Mattress Pocket spring mattress with foldable 7-zone barrel pocket spring core (500 springs/m²) and EMC-Verde comfort foam with wave-cut surface for point-elastic support.
• Model 559 Pocket Spring Mattress 2-in-1 pocket spring mattress available in medium-firm and firm versions, or as a reversible mattress with medium-firm on one side and firm on the other. Awarded the Austrian Environmental Seal (Österreichisches Umweltzeichen).
• Model 577 Pocket Spring Mattress Pocket spring mattress designed for combination with the Calma Series 60 and 90 beds, featuring a fabric cover allowing use as both couch and bed.
• Kaltschaumtopper (Cold Foam Topper) Topper made of high-quality cold foam with point-elastic lying comfort; cover is 100% PES climate fleece and washable up to 60°C.
• Flofom Soft Foam Topper 10 cm topper with 8 cm core of specially soft-elastic Flofom soft foam for point-elastic comfort; washable cover up to 60°C.
• Spannunterbett Baumwolle (Cotton Fitted Mattress Protector) Fitted sheet-style mattress protector made of pure cotton with 440 g/m² filling weight, honeycomb quilting, and 40 cm perimeter elastic; boil-proof washable up to 95°C.
• Latexkissen FlexiNet (Natural Rubber Pillow) Pillow with hand-woven FlexiNet inner core of natural rubber (Vita Talalay) for excellent ventilation and neck support; Tencel Lyocell cover for optimal moisture transport.
• Nackenstützkissen FlexiNet (Neck Support Pillow) Neck support pillow with hand-woven FlexiNet core of visco foam for cozy adaptability and neck support; Tencel cover and three height options.
• Hotel & Objekt Business Unit (Commercial Furniture Service) Dedicated commercial business unit supplying durable, design-forward upholstered furniture and beds to hotels, guesthouses, and object (project) clients, including guest-room beds, living and sleeping furniture, side tables, outdoor furniture, and dining sets designed for high-use commercial environments.

Quantifiable outcome

• The FlexiNet® system provides unique mattress ventilation and optimal microclimate through hand-woven cold foam strips

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vitra: Swiss design furniture company with broader residential and contract portfolios including iconic designer collaborations. Comparable to JOKA on European premium design positioning and DACH distribution, but operates at significantly larger scale with broader category coverage.

Direct peers

• Poltrona Frau: Italian premium upholstered furniture manufacturer with heritage dating to 1912, producing luxury sofas and chairs under both residential and contract (hotels, offices) lines. Comparable to JOKA on heritage, premium craftsmanship, upholstered focus, and presence in the hotel/object commercial segment.
• Rolf Benz: German premium upholstered furniture manufacturer known for high-end sofas and living-room seating, distributed through specialist dealers across Europe. Closely comparable to JOKA on premium positioning, German-speaking market focus, and dealer-channel go-to-market.
• Brühl: German manufacturer of design-oriented upholstered sofas with a strong sustainability and craftsmanship narrative, sold through European specialist dealers. Highly comparable to JOKA on premium upholstered seating, sustainability messaging, and dealer-led distribution.
• Wittmann: Austrian premium upholstered furniture manufacturer founded in 1948, producing sofas and seating in Austria with deep craftsmanship heritage. Directly comparable to JOKA on Austrian-made premium positioning and DACH dealer-channel distribution.
• Schramm Werkstätten: German premium bed and mattress manufacturer with handcrafted production and luxury positioning. Comparable to JOKA on premium sleep systems, German-speaking market presence, and craftsmanship-led brand.
• Hülsta: German premium household furniture manufacturer offering living, bedroom, and dining room ranges through specialist dealers. Comparable to JOKA on premium positioning, German-speaking market focus, and dealer-channel distribution.
• Team 7: Austrian manufacturer of solid-wood and upholstered premium furniture founded in 1959, with a strong dealer network and sustainability positioning. Comparable to JOKA on Austrian craftsmanship, premium pricing, and multi-country European distribution.
• Himolla: German upholstered furniture manufacturer producing recliners, sofas, and beds with German-made production. Comparable to JOKA on Central European premium positioning, in-house manufacturing, and dealer-channel sales.

Emerging players

• Flexa: European children's and family furniture brand with a direct-to-consumer tilt and adjacent sleep solutions. Thematically comparable to JOKA on European premium sleep and bedroom furniture categories, though differentiated by child-focused positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0rPbn-fb9wjf-ZE4osd4tg
• Facebookfacebook.com/joka.at
• LinkedInlinkedin.com/company/joka-kapsamer-gmbh
• Instagraminstagram.com/joka_wohnen_mit_charme
• Pinterestpinterest.com/JOKAKAPSAMER

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOKA - Wohnen mit Charme