JOOOP

What JOOOP does

JOOOP Werkt is a privately-held social employment services organization headquartered in Sneek, Friesland, Netherlands, operating with approximately 11 employees across owners, project management, job coaches, administrative staff, and content marketers. The company serves people with a distance to the labor market — including welfare recipients (WWB), VSO/PrO graduates, WW/WIA/Wajong benefit holders, ISK students, and status holders — by providing personalized job coaching, work-and-learn (BBL) trajectories, and direct placement into regional employment with ongoing safety-net support. Its core product suite is organized around three pillars: Jobcoaching (1-on-1 guidance), Werken & Leren (paid employment combined with diploma attainment), and Aan het Werk (placement with post-placement support). On behalf of UWV, JOOOP delivers three regulated re-integration trajectories — Werkfit, Naar Werk, and Werkbehoud — and additionally operates the SO Fryslân partnership (7 special secondary schools, 3-year trajectories), the TOLO logistics BBL program with transport companies, Firda, and STL, and the national Proeven voor Startbanen pilot for status holders.

JOOOP has no proprietary technology platform, no software product, and no app; all service delivery is mediated through human job coaches supported by direct employer relationships. The company's go-to-market is sales-led and event-driven, anchoring on three constituencies — onderwijs (education), ondernemers (employers), and overheid (government) — referred to as the "3 O's," with strategic partners VONK! (pre-vocational training) and Jobz-on (co-initiator) extending the regional ecosystem. Revenue is derived almost entirely from managed-services contracts: UWV framework agreements for re-integration, municipal contracts (notably Súdwest-Fryslân), and educational institution contracts (notably SO Fryslân). No fees are charged to job seekers, and no public pricing tiers exist; services are billed to commissioning government and education bodies on a quote/contract basis. Marketing is conducted through owned social channels (Instagram, LinkedIn, Facebook), success-story content marketing, and direct field outreach by job coaches to regional employers.

The business is independently owned by co-founders Janet van der Horst-Jansen and Niels Hoekstra (the latter also founded VONK!), with no disclosed institutional investment, parent company, or subsidiaries. Operating geography is constrained to the Friesland province, and the strategic posture is one of deepening regional density through multi-stakeholder partnerships rather than geographic or technology-led expansion.

Name

JOOOP

Legal name

JOOOP Werkt

Website

https://jooopwerkt.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JOOOP Werkt is a Friesland-based social employment services organization that provides job coaching, work-and-learn (BBL) trajectories, and placement services for people with a distance to the labor market, funded primarily through UWV, municipal, and special-education contracts.

Ownership category

akta.pro rank

Product category

Workforce Reintegration Services

NAICS

Employment Services (5613), Employment Placement Agencies (561311), Vocational Rehabilitation Services (6243), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Supported Employment & Job Coaching (EDAKANAE)

akta.pro secondary industries

Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Workforce Development, Employment Readiness & Job Placement (BPADAKAE), Job Readiness Training & Soft Skills Development (EDAKANAD), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Employment support services
• Job coaching
• Workforce reintegration
• Vocational training programs
• Supported employment

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government contracts - UWV re-integration services: JOOOP executes re-integration trajectories commissioned by UWV (Dutch employee insurance agency), including Werkfit, Naar Werk, and Werkbehoud programs. These are government-funded employment support services for people with illness, disability, or those receiving benefits.
2. Municipal government partnerships: JOOOP is contracted by municipalities to organize inflow, throughput, and outflow of participation jobs. They receive contracts from municipalities like Súdwest-Fryslân for supporting vulnerable job seekers.
3. Educational institution contracts: JOOOP is contracted by educational institutions like SO Fryslân to coordinate participation jobs for students transitioning from special education to the labor market.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JOOOP delivers human-centered job coaching, work-and-learn (BBL) trajectories, and supported placement services that connect people with a distance to the labor market — including benefit recipients, special-education graduates, status holders, and the long-term unemployed — to sustainable employment with regional employers in Friesland, Netherlands. The organization operates three UWV-commissioned reintegration trajectories (Werkfit, Naar Werk, Werkbehoud) and runs province-wide programs in partnership with municipalities, educational institutions (SO Fryslân, Firda), and pre-vocational partner VONK!.

Product overview

JOOOP is a job-coaching and employment-support organization based in Sneek, Friesland, that connects people in vulnerable labor market positions with sustainable work. Its core offering is a three-pillar model: (1) Jobcoaching — intensive personal guidance to find and retain employment; (2) Werken & Leren — work-based learning (BBL) combining income with diploma attainment; and (3) Aan het Werk — placement into employment with ongoing safety-net support. JOOOP also operates specialized programs including SO Fryslân (a 7-school partnership for secondary special education students), TOLO (a BBL logistics and transport program), and the national Proeven voor Startbanen pilot for status holders. On behalf of UWV, JOOOP delivers three structured reintegration trajectories: Werkfit (preparation), Naar Werk (active job search), and Werkbehoud (job retention), each tailored to participants' benefit type and readiness. All services are mediated through human job coaches; no public-facing software product or API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Jobcoaching

Quantifiable outcome

• Successful placement of vulnerable job seekers in regular employment with ongoing coaching support
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• VONK!coreStrategic or Co-development PartnerVONK! is a workshop for young people who need a stepping stone to the labor market. It serves as a pre-vocational training environment where JOOOP candidates can build work rhythm before transitioning to regular employment. Niels Hoekstra, co-owner of JOOOP, previously started VONK!. The partnership provides a continuous pathway for vulnerable job seekers from pre-vocational training to sustainable employment.
• Jobz-oncoreStrategic or Co-development PartnerJobz-on is listed as a co-initiator of JOOOP alongside VONK!. The partnership enables province-wide network coverage for facilitating suitable employment across all phases of employment. Jantsje Rypma works at both Jobz-on and JOOOP.
• SO FryslâncoreStrategic or Co-development PartnerJOOOP is contracted by SO Fryslân to organize the inflow, throughput, and outflow of participation jobs across 7 secondary special education schools in Friesland. Life and job coaches are active at each school to provide guidance. The 3-year trajectory aims to transition students to regular employment.
• FirdasecondaryStrategic or Co-development PartnerFirda (formerly Friesland College) collaborates with JOOOP in project form to support both qualified and unqualified students exiting at MBO level 2 in transitioning to the regional labor market. JOOOP provides job coaching, coordinates with internship supervisors, and offers aftercare support within companies.
• UWVcoreStrategic or Co-development PartnerUWV commissions JOOOP to execute various re-integration trajectories including Werkfit, Naar Werk, and Werkbehoud. These programs support people with illness, disability, or those receiving benefits in finding or maintaining employment.
• Gemeente Súdwest-FryslânsecondaryStrategic or Co-development PartnerThe municipality of Súdwest-Fryslân participates in the national 'Proeven voor Startbanen' pilot and contracts JOOOP for employment support services. JOOOP supports with guidance toward work, coaching on the work floor, and employer contact.
• Fryslân WerktsecondaryStrategic or Co-development PartnerFryslân Werkt collaborates with JOOOP on the ToLo (Toekomst in Logistiek) project, a BBL training initiative in collaboration with transport companies, Firda, and STL.
• STLsecondaryStrategic or Co-development PartnerSTL (along with Firda and transport companies) collaborates on the ToLo (Toekomst in Logistiek) BBL training program for logistics sector careers.
• Grienskip (Wetterskip Fryslân)minorStrategic or Co-development PartnerGrienskip is a project of Wetterskip Fryslân that collaborated with JOOOP to place a candidate at Cnossen Infra B.V. in Sneek for infrastructure skills development under master guidance.
• TOLO (Transportbedrijven)secondaryStrategic or Co-development PartnerToekomst in Logistiek (TOLO) is a BBL training program set up by transport companies in collaboration with ROC Friese Poort, STL, and JOOOP to train participants as qualified professionals in the transport sector.
• Cnossen Infra B.V.minorStrategic or Co-development PartnerIn collaboration with Cnossen Infra, initiatives have been developed to train job seekers from vulnerable positions in 3 months and then guide them to employers in the civil engineering sector.
• Steinfort GlasminorStrategic or Co-development PartnerJOOOP collaborated with Steinfort Glas to analyze functions and identify suitable work activities where vulnerable job seekers can easily transition, creating new roles by separating peripheral tasks from operator duties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tempo-Team (Adecco): Tempo-Team, part of the Adecco Group, is a major Dutch staffing provider with dedicated reintegration, outplacement, and inclusion programs. It competes with JOOOP for employer placements and government-commissioned reintegration work.
• ManpowerGroup Netherlands: ManpowerGroup is a global staffing firm with a strong Dutch presence offering workforce inclusion and career transition services. It is a broad incumbent operating in the same employment placement and reintegration space.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): UWV is the Dutch government body that both commissions reintegration services (Werkfit, Naar Werk, Werkbehoud) and competes with private providers including JOOOP. It is a key customer and indirect competitor in the same service categories.
• Diamid Group: Diamid is a Dutch social enterprise that provides employment services, re-integration, and supported employment for people with a distance to the labor market. It is a national-scale comparable to JOOOP's niche reintegration offering.
• Randstad NV: Randstad is the largest Dutch staffing and employment services group, offering inclusive hiring and supported employment programs alongside its broader staffing portfolio. It is a broad incumbent competitor for UWV and municipal reintegration contracts.
• Caparis (now Incluzio Social Domein): Caparis and related Incluzio entities are Dutch social employment and participation providers operating across multiple provinces. They deliver Werkfit-style trajectories and participation job coordination similar to JOOOP's municipal contracts.
• WSP Nederland: WSP is a Dutch social employment and reintegration provider that delivers UWV Werkfit/Naar Werk trajectories and municipal participation pathways. It is a direct competitor for the same commissioned contracts across multiple regions.

Direct peers

• Jobz-on: Jobz-on is a co-initiator of JOOOP and a Friesland-based employment services organization that supports vulnerable job seekers. It is the most directly comparable peer due to overlapping regional coverage, similar government-funded model, and shared team members (Jantsje Rypma).
• Breedweer Werk & Participatie: Breedweer is a Dutch social employment organization that provides job coaching and reintegration services for people with a distance to the labor market. It is a direct peer in functional service mix, though operating in different regions.
• VONK!: VONK! is a Friesland-based workshop for young people who need a stepping stone to the labor market, founded by Niels Hoekstra (JOOOP co-owner). It serves as a pre-vocational feeder into JOOOP, making it a directly adjacent peer with overlapping client base and ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jooopwerkt
• LinkedInlinkedin.com/company/jooop
• Instagraminstagram.com/jooopwerkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOOOP