JOON

What JOON does

JOON is a London-based creative talent representation and full-service production agency operating from The Ministry in Borough Road. The company represents a curated roster of nine photographers (Zoe McConnell, Steve Neaves, Catherine Harbour, Jacob Niblett, Ian Oliver Walsh, Lee Jeffries, Nuno Oliveira, Antonio Petronzio, Celeste Sloman) plus the directorial duo Flessy & Glenn (a Zoe McConnell / Steve Neaves collaboration). Its core offering is split between talent representation for editorial and advertising assignments, and full-service production work covering art buying, casting, location scouting, permits, prop sourcing, travel logistics, BTS content, and post-production for both film and stills photography.

Revenue is generated through two professional-services streams: commission-based earnings on bookings of represented photographers and directors to creative agencies and brand clients, and project-based fees for production services delivered end-to-end. Pricing is project-specific and not publicly disclosed. JOON goes to market via direct relationships with leading creative agencies (M&C Saatchi, McCann, Ogilvy, Publicis Poke, FCB Inferno, R/GA, VCCP), direct brand clients across fashion, luxury, beauty, automotive, entertainment, and consumer goods, and publications/media buyers. Marketing relies on a portfolio website plus owned social channels (Instagram, Vimeo, LinkedIn, Facebook, X) and a newsletter. The firm is independently owned and privately held, with no disclosed funding rounds, parent company, or institutional investors, and operates with a small core team of seven.

Name

JOON

Legal name

JOON

Website

https://jooncreative.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JOON is a London-based creative talent representation and full-service production agency representing nine photographers and a directing duo, serving fashion, luxury, beauty, automotive, and entertainment brands plus leading advertising agencies with end-to-end film and stills production.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Creative talent representation
• Photography production services
• Film production services
• Commercial advertising production
• Editorial photography agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Representation & Commission: JOON represents photographers and directors, earning commission from bookings and assignments facilitated through their agency relationships with editorial and advertising clients.
2. Full-Service Production: Provides end-to-end creative production services for film and photographic projects, including art buying, casting, location scouting, prop sourcing, travel logistics, post-production, and more.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

JOON is a London-based creative talent representation and production agency that represents a curated roster of photographers and directors and provides full-service production for editorial and advertising assignments. The company books its represented talent through relationships with creative agencies and direct brand clients, and supplies end-to-end production support including art buying, casting, creative direction, location scouting, prop sourcing, travel logistics, permitting, and post-production editing, grading, and retouch for both film and stills projects.

Product overview

JOON is a London-based creative talent and production agency operating as a unified portfolio of interconnected services. The core offerings include photography talent representation (nine photographers across fashion, beauty, automotive, lifestyle, and portraiture), directing services through the Flessy & Glenn duo, full-service film production, stills photography production for fashion and advertising, and comprehensive production support services. These services work together to support clients through the full creative process from talent booking through post-production delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Talent Representation Representation of nine photographers including Zoe McConnell, Steve Neaves, Catherine Harbour, Jacob Niblett, Ian Oliver Walsh, Lee Jeffries, Nuno Oliveira, Antonio Petronzio, and Celeste Sloman for editorial and advertising assignments. Clients are creative agencies, fashion and beauty brands, automotive manufacturers, and editorial publications.
• Directing Services (Flessy & Glenn) Creative directing services by the directorial duo Flessy & Glenn, a collaboration between photographers Zoe McConnell and Steve Neaves, offered for commercial and advertising projects.
• Film Production Full-service film production for TV commercials, social media campaigns, and branded content, delivered with global production partners to support international productions.
• Stills Production Full-service photography production specializing in fashion and advertising, including casting, creative direction, location scouting, permits, prop sourcing, and post-production editing and retouch.

Named customers45 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lock Studios: London-based creative production company providing stills and film production services for fashion and advertising brands. Directly comparable to JOON's production arm (art buying, casting, location scouting, post-production).
• Streeters: London-based talent agency representing photographers, directors, hair/makeup artists, and stylists. Long-established direct competitor to JOON with deep relationships across luxury fashion and beauty advertising.
• Art Partner: London-based creative talent agency representing photographers, directors, and stylists for editorial and advertising campaigns. Direct competitor to JOON across fashion, beauty, and luxury verticals with a similar representation-plus-production model.
• LGA Management: London-based talent agency representing photographers for fashion, beauty, and advertising. Comparable boutique-scale competitor operating in the same London creative talent market as JOON.
• CLM (Cameron Lee Management): London-based creative talent agency representing photographers and directors for advertising and editorial work. Closely comparable to JOON in scope, client mix, and London creative market positioning.
• M.A.P (Mason Allen Phillips): London-based talent agency representing photographers, directors, and stylists for commercial and editorial work. Overlaps with JOON's roster model and client base across fashion and advertising.
• Webber Represents: London-based talent agency representing photographers and directors for advertising, editorial, and fashion campaigns. Direct peer offering overlapping services to similar creative agency and brand clients.
• East Productions (East Photographic): London-based production company offering full-service photography and film production for fashion, beauty, and advertising clients. Comparable services to JOON's film and stills production offering.

Broad incumbents

• Publicis Groupe (Publicis Poke, Saatchi): Global advertising holding company whose creative networks (Publicis Poke, Saatchi & Saatchi, Leo Burnett) source photographers and directors from JOON while also operating in-house production capabilities. Established counterpart against which JOON competes for premium briefs.
• WPP (Ogilvy, VMLY&R): Global advertising holding company whose agencies (Ogilvy, VMLY&R) are JOON clients and which also operates internal creative production capabilities. Represents both an indirect competitor and a key client channel for JOON.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JOONPhotos
• YouTubevimeo.com/joonrepresents
• Facebookfacebook.com/joonproductionsuk
• LinkedInlinkedin.com/company/joon-productions
• Instagraminstagram.com/joonrepresents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOON