Joquer
Joquer is a Spanish made-to-order upholstered furniture manufacturer founded in 1984, serving residential consumers via a 12-country dealer network and architects, interior designers, and hospitality clients through a dedicated Barcelona showroom and professional portal under creative director Mario Ruiz.
- Company typePrivate
- Founded1984
- HeadquartersViladecans, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Joquer does
Joquer is a privately held Spanish upholstered furniture manufacturer founded in 1984 by Pedro Carretero and headquartered in Viladecans, near Barcelona, with a satellite showroom in Barcelona. The company designs, produces, and distributes sofas, armchairs, modular seating systems, beds, tables, benches, ottomans, and accessories under two collections — Home (HOGAR) and Contract — with creative direction led by Mario Ruiz since 2012 and additional design contributions from Dario Gagliardini. Products are manufactured exclusively to order at the company's own workshop, combining artisanal upholstery and hand-finishing with digital cutting of plans from client-supplied measurements; the company emphasizes sustainable wood sourcing and Mediterranean craftsmanship. Joquer operates a hybrid go-to-market: a long-standing network of 90+ authorized dealers in Spain plus distributors across Andorra, Australia, Estonia, Georgia, Hungary, Israel, Lithuania, Panama, Poland, Portugal, and Russia serves residential consumers, while a dedicated Barcelona showroom, professional portal, and project consultation services target architects, interior designers, and hospitality/contract clients (e.g., Serras Collection Torre del Remei). Pricing is quote-based and not publicly disclosed, revenue is generated through one-time product sales, and the company has no disclosed external funding, no public listing, and operates with a lean staff of approximately 19 employees.
Joquer firmographics
Firmographics- Name
- Joquer
- Legal name
- JOQUER TAPICERIAS SA
- Website
- https://joquer.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joquer is a Spanish made-to-order upholstered furniture manufacturer founded in 1984, serving residential consumers via a 12-country dealer network and architects, interior designers, and hospitality clients through a dedicated Barcelona showroom and professional portal under creative director Mario Ruiz.
- Ownership category
- akta.pro rank
Joquer industry classification
Industry- Product category
- Upholstered Furniture Manufacturing
- NAICS
- Upholstered Household Furniture Manufacturing (337121), Institutional Furniture Manufacturing (337127)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Joquer is headquartered
LocationHeadquarters
- HQ city
- Viladecans
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Joquer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Product Sales: Joquer generates revenue through the sale of upholstered furniture including sofas, armchairs, modular systems, beds, tables, benches, and accessories. Products are custom-made to order with client-selected materials and dimensions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Joquer product offering
Product offeringCore offering
Joquer designs and manufactures made-to-order upholstered furniture, including modular sofa systems, fixed sofas, armchairs, tables, benches, ottomans, sofa-beds, and accessories, sold under two collections (Home and Contract) through its own dealer network and professional showroom. Production takes place at the company's Viladecans workshop near Barcelona, combining handcraft with digital cutting to deliver customized dimensions and finishes specified by the client.
Product overview
Joquer is a Spanish furniture manufacturer founded in 1984, specializing in upholstered furniture for residential and contract markets. The company offers two main collections: Home (HOGAR) and Contract, both designed primarily by Mario Ruiz since 2012. The product portfolio includes modular sofa systems (Sledd, Senso, Front, Pulse, Time, Deck, Silence, Serene, Daily, Flow, Magnus), fixed sofas (Code, June, Park, Grey, Venice), armchair collections (Ethos, Bouvier, Hat), table collections (Tab, Axis, Sacha, Padi), benches (Suma), ottomans (Depart), beds (Pulse, Silence, Serene, Venice, Ivy), furniture pieces (Pulse, Serene), and accessories (Mika trays/bedside tables, cushions and bolsters). Products are categorized into four design styles: Essential, Cozy, Singular, and New Classic. Joquer manufactures exclusively on order from its Barcelona-area facility, combining artisanal craftsmanship with digital precision cutting. The company serves both residential clients and professional sectors including hospitality (hotels), offices, and commercial spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Sledd System Modular sofa system with geometric volumes resting on skateboard-inspired metal bases. Leather-finished fronts and two backrest height options. Designed by Mario Ruiz for residential interiors.
- Ethos Armchair Armchair with enveloping forms and soft foam padding, available with high back for head support or low back for active spaces. Includes matching ottoman. Designed by Mario Ruiz.
- Front System Modular seating system with base suspended design, upholstered structure with panels creating continuity between backrest and arms.
- Senso Sofa System Slender sofa system with two arm heights and backrest heights, upholstered shelf-like tables integrated into the structure. Designed by Mario Ruiz.
Companies that use Joquer
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Joquer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Joquer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mario RuizcoreMario Ruiz has been creative director of Joquer since 2012, defining a new strategic direction and building a strong identity for the company through quality design. He graduated in industrial design from Elisava School of Design and Engineering in Barcelona and has worked internationally on projects spanning furniture, lighting, technology, and architecture. His awards include National Design Award 2016, Wallpaper Awards, Red Dot, IF, and Design Plus.
- Dario GagliardiniminorDario Gagliardini collaborates with Joquer on product design. He holds a doctorate in architecture from Politecnico di Milano and works in product design, design management, and creative direction for companies in Italy and abroad.
- Authorized Dealers and DistributorscoreNetwork of authorized dealers and distributors across 12+ countries including Spain, Andorra, Australia, Estonia, Georgia, Hungary, Israel, Lithuania, Panama, Poland, Portugal, and Russia. In Spain alone, there are 90+ dealer locations covering all major cities and regions.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Joquer competitors and assessment
Company assessmentDirect peers
- Sancal: Spanish designer furniture maker headquartered in Mula, Murcia, producing upholstered seating, tables, and accessories for residential and contract markets. Closest geographic and product peer to Joquer, with similar designer-led positioning and made-to-order manufacturing approach.
- Andreu World: Spanish furniture manufacturer based in Calaf, Catalonia, producing seating, tables, and storage for residential, office, and contract markets. Highly comparable to Joquer in geographic base, design-led positioning, and dual residential/contract go-to-market.
- Santa & Cole: Spanish design company headquartered in Barcelona producing furniture, lighting, and home accessories with a strong design-led, Mediterranean identity. Comparable to Joquer for shared Barcelona roots, design awards focus, and emphasis on craftsmanship.
- Ondarreta: Spanish furniture manufacturer based in the Basque Country producing chairs, tables, and complementary furniture for residential and contract use. Comparable to Joquer as another Spanish design-led furniture maker serving both home and hospitality segments.
Emerging players
- &Tradition: Danish design company producing furniture, lighting, and home accessories that blend contemporary design with craftsmanship. Comparable to Joquer in design-led positioning and curated collections, but with broader geographic distribution across Europe and selective international markets.
- Muuto: Scandinavian design company producing furniture, lighting, and accessories rooted in contemporary Nordic design. Comparable to Joquer in design-led positioning and curated collections for residential and contract interiors, though operating at larger scale across more geographies.
Broad incumbents
- Fritz Hansen: Danish heritage furniture maker producing iconic designer seating, tables, and lighting for residential and commercial interiors. Comparable to Joquer in premium design positioning and emphasis on craftsmanship, though operating globally at much greater scale.
- Cassina: Italian heritage furniture brand within the Poltrona Frau Group producing designer upholstered seating and case goods for residential and contract markets. Comparable to Joquer in product focus on upholstered furniture and design-led Italian/Mediterranean positioning, but at substantially larger scale.
- Moroso: Italian designer furniture manufacturer producing upholstered seating and accessories for residential and contract markets, with strong design collaborations. Comparable to Joquer in product focus on upholstered designer furniture and Mediterranean design heritage, but at materially larger international scale.
- Vitra: Swiss family-owned designer furniture company producing residential and office furniture in collaboration with leading international designers. Comparable to Joquer in design-led positioning and dual residential/contract business, though operating at materially larger scale and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Joquer social profiles
Digital presenceJoquer compliance and trust
Trust signalCompliance1 record
Joquer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joquer leadership team
Management profileNumber of profiles
Profiles3 records
Joquer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joquer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joquer
What does Joquer do?
Joquer designs and manufactures made-to-order upholstered furniture, including modular sofa systems, fixed sofas, armchairs, tables, benches, ottomans, sofa-beds, and accessories, sold under two collections (Home and Contract) through its own dealer network and professional showroom. Production takes place at the company's Viladecans workshop near Barcelona, combining handcraft with digital cutting to deliver customized dimensions and finishes specified by the client.
Is Joquer a public or private company?
Joquer is a private company. It is classified as family owned and is currently operating.
When was Joquer founded?
Joquer was founded in 1984. It employs 11 to 50 people.
Where is Joquer based?
Joquer is headquartered in Viladecans, Spain, in the Europe region.
How does Joquer make money?
One revenue line is on record: furniture Product Sales.
Who are Joquer's main competitors?
Direct peers on record are Sancal, Andreu World, Santa & Cole and Ondarreta. Emerging players are &Tradition and Muuto. Broad incumbents are Fritz Hansen, Cassina, Moroso and Vitra.
Does Joquer have an API?
No public API is recorded for Joquer.
What industry is Joquer in?
Joquer's product category is Upholstered Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 337121 and its SIC code is 2510.