SAE Institute Amman

What SAE Institute Amman does

SAE Institute Amman is a creative media education institution operating as the School of Creative Media at LTUC in Amman, Jordan. Established in 2007, the campus serves domestic and international students pursuing careers in audio production, digital filmmaking, animation, game design, and digital media design. It is a subsidiary of Navitas SAE Holdings Pty Ltd, part of the Navitas Group's global SAE network of 47 campuses across 23 countries, and holds Ministry of Higher Education and Scientific Research accreditation through its LTUC partnership, plus CAQA accreditation for short courses.

The institution delivers a tiered curriculum — four-year bachelor's degrees, two-year associate diplomas, vocational training diplomas, and short certificate courses — built around project-based learning with no exams. Students train on industry-standard equipment including Neve audio consoles, Pro Tools, Logic Pro, Autodesk Maya, Adobe Creative Suite, and ToonBoom Harmony, with 24/7 studio access via a booking platform. The business model is tuition-based: degree and diploma programs generate recurring subscription-style annual revenue, while short courses generate one-time fees. Go-to-market is direct enrollment supported by a multi-channel funnel (campus website, Instagram, Facebook, campus tours, information nights, and a Schools Engagement Officer running school outreach). Class sizes average 15 students and the campus runs two annual intakes (March and October).

SAE Amman's commercial positioning rests on three pillars: industry-experienced lecturers, hands-on studio infrastructure, and work placement opportunities with regional creative media employers. An Industry Liaison Coordinator manages those employer relationships, converting classroom training into internships and, per the institution's own claims, paid employment for many students. Strategic emphasis is on small-class, portfolio-driven outcomes rather than scale, with the Navitas parent providing global reach, shared curriculum assets, and international student pipelines.

Name

SAE Institute Amman

Legal name

Navitas SAE Holdings Pty Ltd

Website

https://jordan.sae.edu

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

SAE Institute Amman is a creative media education institution in Jordan operating as the School of Creative Media at LTUC, offering bachelor's degrees, associate diplomas, training diplomas, and short courses in audio, film, animation, games, and digital media design for domestic and international students, as part of Navitas Group's 47-campus global SAE network.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees - Degree Programs: Revenue generated from tuition fees for bachelor's degree programs (4-year) and associate degree programs (2-year). Students can also achieve SAE Diploma certificate with English proficiency evidence (IELTS or equivalent).
2. Tuition Fees - Diploma Programs: Training Diploma programs in Animation, Audio, Film, Digital Media, and Game Design provide niche skills-focused education as pathway to degree-level study.
3. Short Course Fees: Certificate and short course programs including evening classes (typically 5:30-8:30 pm) for continuing education and professional development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SAE Institute Amman is a creative media education institution that delivers hands-on, project-based training in audio, film, animation, game design, and digital media design. It offers four-year bachelor's degrees, two-year associate diplomas, vocational training diplomas, and short certificate courses, using industry-standard software and equipment such as Pro Tools, Logic Pro, Autodesk Maya, Adobe Creative Suite, and Neve consoles. Programs are accredited by Jordan's Ministry of Higher Education and Scientific Research, with work placement opportunities connecting students to industry employers.

Product overview

SAE Institute Amman offers a comprehensive portfolio of creative media education programs structured in a tiered architecture: Bachelor degrees (4-year professional programs in Audio, Film, Digital Media Design, and Augmented & Virtual Reality), Associate Diplomas (2-year programs in Animation, Audio, Film, and Digital Media Design), Training Diplomas (vocational programs in Animation, Audio, Film, Game Design & Development, and Digital Media Design), and Certificate/Short Courses (evening and weekend workshops in specific skills like 3D Animation, DJ, Electronic Music Production, Graphic Design, Video Editing, and more). The institution operates from state-of-the-art facilities in Amman with industry-standard equipment including Neve consoles, Pro Tools, Logic Pro, Autodesk Maya, Adobe Creative Suite, and ToonBoom Harmony. Programs emphasize project-based learning with no exams, focusing on portfolio development and industry connections through work placement opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• SAE School of Creative Media at LTUC: Accredited creative media school operating at LTUC in Jordan offering Bachelor and Associate degree programs

Products and services

• Bachelor of Audio Four-year bachelor's degree in audio production covering studio engineering, music production, sound editing, game audio, and live sound engineering, accredited by Jordan's Ministry of Higher Education.
• Bachelor of Augmented & Virtual Reality Bachelor's degree focused on AR/VR development and applications in creative media industries, accredited by Jordan's Ministry of Higher Education.
• Bachelor of Digital Media Design Four-year bachelor's degree covering digital design principles, graphic design, motion graphics, and digital media creation, accredited by Jordan's Ministry of Higher Education.
• Bachelor of Film Bachelor's degree in digital filmmaking covering production, directing, cinematography, and post-production, accredited by Jordan's Ministry of Higher Education.
• Associate Diploma in Animation Two-year associate degree in visual effects animation covering 3D modeling, character animation, and visual effects production.
• Associate Diploma in Audio Two-year associate degree in audio production with hands-on training in recording, mixing, and mastering.
• Associate Diploma in Digital Media Design Two-year associate degree focusing on digital design fundamentals and creative media production.
• Associate Diploma in Film Two-year associate degree in digital filmmaking covering production techniques and post-production workflows.
• Training Diploma in Animation Vocational training diploma in visual effects animation for students seeking practical skills without traditional degree requirements.
• Training Diploma in Audio Vocational training diploma in audio production for career-focused practical education.
• Training Diploma in Digital Media Design Vocational training diploma in digital media design fundamentals and creative skills.
• Training Diploma in Film Vocational training diploma in film production for hands-on industry skills.
• Training Diploma in Game Design & Development Vocational training diploma in digital game design and development covering game mechanics, design, and production.
• Certificate/Short Courses in Creative Media Continuing education short courses typically scheduled in evening sessions covering specific creative media skills such as 3D animation, DJ, electronic music production, graphic design, video editing, and video production, accredited by CAQA.

Quantifiable outcome

• Graduates receive portfolio of work and work placement opportunities
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LTUC (Learning and Training University Center)coreStrategic or Co-development PartnerSAE operates as the School of Creative Media at LTUC. This partnership provides the institutional framework for SAE Jordan's degree programs, which are accredited by Jordan's Ministry of Higher Education and Scientific Research. LTUC serves as the registered educational institution enabling SAE to deliver accredited bachelor's and associate degree programs in Jordan.
• Navitas GroupcoreStrategic or Co-development PartnerSAE Institute is part of the Navitas Group, an international education provider. The parent company operates the global SAE network of 47 campuses across 23 countries. Copyright and terms and conditions reference SAE Institute Pty Limited Trading as SAE Institute, with Navitas SAE Holdings Pty Ltd as the holding entity.
• Music, Entertainment, and Creative Media Industry OrganizationscoreStrategic or Co-development PartnerSAE partners with relevant industry organizations to deliver a unique work placement program for students. This program enables students in Film, Audio, Games, Animation, and Digital Media Design to refine skills in real-world settings, build professional networks, and many secure paid employment upon completing internships. Contact: Jawdat Alazizi, Industry Liaison Coordinator (+962790223259).
• CAQA (for Short Courses)minorStrategic or Co-development PartnerShort courses at SAE Jordan are accredited by various educational organizations including CAQA, providing certification for training certificates and short course programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• LaSalle College of the Arts: Singapore-based arts university offering degree programs in music, film, design, and animation. A regional peer offering specialized creative arts degrees in an international hub, comparable curriculum breadth, and similar target student demographic.

Direct peers

• Full Sail University: US-based private creative media college offering degree programs in audio, film, animation, and game design with industry placement focus. A direct peer in educational model, target disciplines, and project-based portfolio approach.
• MetFilm School: UK-based specialized film school with practical, industry-connected media training. A comparable specialized creative media institution with hands-on practitioner faculty and a similar professional-cohort target student.
• Vancouver Film School: Canadian specialized creative media school with diploma and degree programs across film, animation, game design, and audio. A direct peer in the specialized creative-media education model with strong industry connections.
• SAE Institute Dubai: Same SAE brand operating a Middle East campus in Dubai offering bachelor's, associate, and diploma programs in audio, film, animation, and game design. The most direct same-brand peer and the closest regional comparable given overlapping MENA student demographics.
• SAE Institute UK (London): Mature flagship of the same SAE global brand offering bachelor's and short courses in audio, film, animation, and creative media in London. A direct brand peer with similar curriculum, providing scale and brand-equity benchmarks.
• SAE Institute Cape Town: Same SAE brand operating in South Africa with similar creative media program offerings. A direct brand peer in another international market that demonstrates the scalable model SAE Amman is part of.
• Media Design School (Auckland): Navitas-owned New Zealand school offering degree programs in animation, game development, film, and creative technologies. Same parent group as SAE Amman with directly comparable tiered program structure and curriculum philosophy.
• SAE Institute Berlin: European campus of the same SAE brand offering audio, film, animation, and game design programs in Germany. A direct brand peer that adds geographic and regulatory diversity to the comparable benchmark set.

Broad incumbents

• National Film and Television School (UK): Long-established UK institution offering postgraduate and degree programs in filmmaking and related creative disciplines. A broader incumbent in the creative media education space with strong industry reputation and overlapping curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saeamman
• Instagraminstagram.com/saejordan
• LinkedInlinkedin.com/company/saeinstituteamman

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAE Institute Amman