CBN Paraíba

What CBN Paraíba does

CBN Paraíba is a regional Brazilian radio station and digital news outlet operating on 101.7 FM in João Pessoa, Paraíba, under the CBN (Central Brasileira de Notícias) brand. The station is operated by Rede Litorânea de Rádio Ltda (CNPJ: 10.750.065/0001-08) and is part of the Rede Paraíba de Comunicação media group, which also includes TV Cabo Branco, TV Paraíba, the Jornal da Paraíba newspaper, and digital portals G1 Paraíba and GE.globo Paraíba. The company employs 18 staff and serves residents of Paraíba state with local news, regional sports coverage (Botafogo-PB, Treze, Sousa, Campinense), political analysis, and entertainment programming.

The core product is a live FM radio broadcast, supplemented by live audio and video streaming on cbnparaiba.com.br and a portfolio of podcast content including the sports podcast Entre Linhas (hosted by Juliana Bandeira) and the political podcast Papo Político (hosted by Laerte Cerqueira). The associated website also publishes written articles organized into content sections such as CBN Cotidiano, CBN João Pessoa, CBN Esporte Clube, and Colunas (opinion columns). The underlying technology is conventional FM broadcast infrastructure plus a web-based streaming and CMS platform, with no disclosed proprietary technology or AI components.

The business model is advertising-based. CBN Paraíba is free-to-listen with no subscription or paywall, and revenue is generated through advertising and sponsorship deals typical of broadcast radio. The station shares distribution and likely advertising inventory with its Rede Paraíba de Comunicação sister outlets, enabling cross-platform promotional reach across TV, radio, print, and digital. The legal entity is a private limited company headquartered at Av. Monsenhor Walfredo Leal, 258, Tambiá, João Pessoa, with no disclosed funding rounds, ownership structure, or financial figures.

Name

CBN Paraíba

Legal name

CBN João Pessoa (Rede Litorânea de Rádio Ltda)

Website

https://cbnparaiba.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CBN Paraíba is a regional FM radio station and digital news outlet broadcasting on 101.7 FM in João Pessoa, Brazil, serving Paraíba state residents with local news, sports, political coverage, and podcasts. It operates within the Rede Paraíba de Comunicação media group.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAF

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABAIAI

News Talk Radio & Current Affairs Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast News & Current Affairs Channels

Keywords

• Radio broadcasting
• Local news media
• FM radio station
• Podcast production
• Regional journalism

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Revenue is generated through advertising and sponsorship deals, typical for radio broadcast media. The station is part of Rede Paraíba de Comunicação which includes multiple media outlets that likely share advertising revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CBN Paraíba operates the João Pessoa 101.7 FM radio station, providing live local news, sports coverage (Botafogo-PB, Treze, Sousa, Campinense), political interviews, and entertainment programming. The station supplements its FM broadcast with live audio/video streaming on cbnparaiba.com.br and on-demand podcasts including Entre Linhas (sports) and Papo Político (politics). It is part of the Rede Paraíba de Comunicação media network.

Product overview

CBN Paraíba is a regional radio station and news portal operating under the CBN (Central Brasileira de Notícias) brand in Paraíba, Brazil. The station broadcasts on João Pessoa 101.7 FM and operates as a multi-platform news and entertainment media company. The core offering consists of live radio programming with real-time audio streaming, supplemented by an extensive digital news portal delivering breaking news, sports coverage, and opinion columns. The company's digital products include two flagship podcasts (Entre Linhas for sports and Papo Político for politics) and multiple content sections organized by topic (CBN Cotidiano, CBN João Pessoa, CBN Esporte Clube). Content distribution is delivered through live audio streaming, podcast episodes (available as MP3 files), and written articles published on the website cbnparaiba.com.br. The station operates within the Rede Paraíba de Comunicação network alongside TV Cabo Branco, TV Paraíba, and Jornal da Paraíba.

Differentiator

Problem solved

Functional benefit

Brands

• Entre Linhas: Sports podcast hosted by Juliana Bandeira covering football and sports events
• Papo Político
• CBN Esporte Clube

Products and services

• CBN Paraíba (Ao Vivo) — Live Radio Broadcast Live radio broadcasting service for João Pessoa at 101.7 FM, offering real-time audio streaming of news, sports, political interviews, and entertainment content for general listeners in Paraíba state.
• Entre Linhas (Sports Podcast) Sports podcast hosted by Juliana Bandeira featuring discussions about football, player rankings, and match analysis, focusing on Paraiban football clubs. Available on-demand as MP3 downloads.
• Papo Político (Political Podcast) Political podcast hosted by journalist Laerte Cerqueira covering political highlights, behind-the-scenes analysis, and the political scene in Paraíba. Available on-demand as MP3 downloads.
• Website Live Streaming (cbnparaiba.com.br) Live audio and video streaming of CBN João Pessoa programming available on cbnparaiba.com.br, extending the radio broadcast to online listeners in Paraíba and beyond.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rede Paraíba de ComunicaçãocoreStrategic or Co-development PartnerCBN Paraíba operates as part of Rede Paraíba de Comunicação, a regional media network in Paraíba state. The network includes multiple media outlets including TV, radio, and digital news platforms that share content and likely advertising revenue.
• TV Cabo Branco (Televisão Cabo Branco Ltda)coreStrategic or Co-development PartnerSister TV station in the Rede Paraíba de Comunicação group. Both CBN Paraíba and TV Cabo Branco share headquarters at Av. Monsenhor Walfredo Leal, João Pessoa.
• TV Paraíba (Televisão Paraíba Ltda)coreStrategic or Co-development PartnerSister TV station with headquarters in Campina Grande, representing the second major city in Paraíba state.
• Jornal da ParaíbacoreStrategic or Co-development PartnerNewspaper outlet of Rede Paraíba de Comunicação, providing print and digital news coverage.
• Rede Litorânea de Rádio LtdacoreChannel Partner/ Reseller/ DistributorRadio station within the network. Note: This entity shares the same CNPJ (10.750.065/0001-08) as CBN Paraíba, suggesting it may be the same legal entity or closely integrated operation.
• Rádio Aliança LtdaminorChannel Partner/ Reseller/ DistributorRadio station in the Rede Paraíba de Comunicação group, sharing the same headquarters address.
• Rádio Areia Dourada LtdaminorChannel Partner/ Reseller/ DistributorRadio station in the network, sharing the same headquarters address in João Pessoa.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• BandNews FM: Brazilian 24/7 all-news radio network with local affiliates across major cities. Directly comparable to CBN Paraíba as a competing national news-talk radio brand fighting for the same news advertiser and listener share in the same format.
• Jovem Pan News: Major Brazilian news-talk radio network with strong digital and podcast presence. Comparable to CBN Paraíba as a direct rival for news advertising budgets and political-talk audiences, with a similar regional affiliate + digital distribution mix.
• Rádio Verdes Mares: Regional radio broadcaster in Ceará operated by the Verdes Mares group (affiliated with Sistema Verdes Mares). Comparable to CBN Paraíba as a state-level radio station inside a larger regional media conglomerate with print, TV, and radio assets.
• Rádio Gaúcha: Flagship Grupo RBS / Globo-affiliated all-news radio station in Rio Grande do Sul. Closest analog to CBN Paraíba: same Globo ecosystem, same all-news format, same regional-anchor positioning, same multi-platform model — just a different state.
• CBN Recife: Another local CBN network affiliate in Northeast Brazil. Direct peer because it shares the CBN brand, news-talk format, and multi-platform distribution and competes in the same regional advertiser market for political and consumer ad spend.
• CBN São Paulo: Flagship CBN network-owned station in São Paulo. Direct peer because it operates the same CBN all-news format, the same national network affiliation, and the same multi-platform radio + podcast + digital distribution model, only at much larger scale.

Regional players

• Grupo Folha de Comunicação: Regional multi-platform media group operating radio, TV, and digital outlets in Bahia. Comparable to CBN Paraíba as a state-level integrated media group competing for regional advertising and political coverage in a similar-sized Northeast Brazil market.
• Sistema Correio de Comunicação: Paraíba-based media conglomerate operating TV, radio, and digital properties. Direct local-market peer to Rede Paraíba de Comunicação, competing for the same Paraiban advertiser and audience pool that CBN Paraíba targets.

Broad incumbents

• Google News / Globo.com: Major national/international digital news platforms competing for the same online news-adjacent audience in Paraíba. Comparable as the structural headwind shaping how CBN Paraíba's digital extension must compete for time and ad spend.
• TV Cabo Branco: Sister TV station of CBN Paraíba within Rede Paraíba de Comunicação. Comparable as a regional Globo-affiliated broadcaster operating in the same João Pessoa market with the same advertiser base and shared content production backbone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cbnjp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBN Paraíba