Jornal Pequeno

What Jornal Pequeno does

Jornal Pequeno is a private Brazilian digital news portal headquartered in São Luís, Maranhão, operating the website jornalpequeno.com.br under the tagline 'O portal do Brasil.' The portal publishes daily coverage across multiple categories — including Cidade, Economia, Política, Polícia, Saúde, Esporte, Cultura, Viagem & Turismo, Internacional, and PET — with a primary focus on local São Luís and Maranhão news alongside national and international reporting. Its core technology is a standard digital news publishing platform with category-based navigation, search functionality, and integrated social sharing across WhatsApp, Facebook, X (Twitter), LinkedIn, and email.

The company's product portfolio comprises four main offerings: the core news portal, a subscription service (Assinatura do Jornal Pequeno) providing digital access bundled with a printed edition (Edição Impressa), a Publicidade Legal (Legal Advertising) service for publishing official notices, and a Blogs platform hosting external columnists. Revenue is generated through three streams: digital advertising on the portal, recurring subscription plans sold via assinaturas.jornalpequeno.com.br, and legal notice publication fees from government agencies and businesses. Subscription pricing is not publicly disclosed.

The business serves three identified customer segments: general news readers in Maranhão and broader Brazil (primary), premium subscribers seeking exclusive content and the printed edition, and institutional legal notice seekers including government entities, law firms, and businesses. Distribution is digital-first via the website and mobile web, supplemented by email newsletters and social sharing. The company employs 21 people and operates as an independent, privately held entity with no disclosed parent company, investors, funding rounds, or public listing.

Name

Jornal Pequeno

Legal name

Jornal Pequeno

Website

https://jornalpequeno.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jornal Pequeno is a private Brazilian digital news portal based in São Luís, Maranhão, publishing local, national, and international news for readers across Maranhão and Brazil via its website, subscription plans, and legal advertising services.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

Keywords

• Digital news publishing
• Local news coverage
• Online newspaper
• News subscription
• Legal advertising

Headquarters

HQ city

São Luís

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Advertising: The portal displays advertising content including public notices and commercial advertisements to generate revenue from website traffic and readership.
2. Subscription Services: Premium subscription offerings including printed edition access (Edição Impressa) and digital subscription plans for exclusive content and benefits.
3. Legal Advertising: Legal notice publication service (Publicidade Legal) providing official announcements and legal notices for government agencies and businesses.

Distribution channels4 records

Marketing channels3 records

Core offering

Jornal Pequeno is a Brazilian regional news portal that publishes original news content covering São Luís, the state of Maranhão, Brazil, and the world across categories such as Cidade, Economia, Política, Polícia, Saúde, Esporte, Cultura, Viagem & Turismo, Internacional, and PET. The company sells subscriptions that grant access to premium content and a printed edition (Edição Impressa), and offers a Publicidade Legal service for publishing official legal notices from government agencies and businesses.

Product overview

Jornal Pequeno is a Brazilian news portal based in São Luís, Maranhão, operating as a single unified news platform. The offering consists of the main news portal (jornalpequeno.com.br) providing news coverage across multiple categories including Cidade, Economia, Política, Saúde, Esporte, Cultura, Viagem & Turismo, Internacional, and PET. Additional services include a subscription service for premium content and printed edition access, legal advertising services, and a blog platform for columnists.

Differentiator

Problem solved

Functional benefit

Products and services

• Jornal Pequeno Portal Brazilian news portal covering local news from São Luís and Maranhão as well as national and international news, organized across categories including Cidade, Economia, Política, Polícia, Saúde, Esporte, Cultura, Viagem & Turismo, Internacional, and PET. Targeted at general readers in Brazil.
• Assinatura do Jornal Pequeno (Subscription Service) Recurring subscription service granting access to premium content, exclusive subscriber features, and the printed newspaper edition (Edição Impressa) delivered through the assinantes portal. Targeted at paying individual subscribers.
• Publicidade Legal (Legal Advertising) Paid service for publishing official notices, legal announcements, and publicidade legal advertisements. Targeted at government entities, law firms, and businesses needing to publish official announcements.
• Blogs do Jornal Pequeno Blog platform hosting various columnists and specialized content contributors, distributed as part of the Jornal Pequeno portal. Targeted at readers seeking opinion and columnist content.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• UOL: Brazilian web portal with a major news vertical. Comparable as a digital-first general news destination selling advertising inventory; one of the principal aggregators competing for Maranhão readers.
• Folha de S.Paulo: Brazil's largest paid digital news subscription operation. Comparable business model (subscription + advertising) and national coverage, though at vastly larger scale; benchmarks Jornal Pequeno's subscription ambitions.
• O Globo: Major Brazilian print+digital newspaper (Grupo Globo). Comparable as an integrated print/digital/subscription news brand; competes for national advertisers and sets the competitive ceiling for subscription pricing.
• O Estado de S. Paulo (Estadão): Major São Paulo-based daily newspaper with digital subscription model. Comparable subscription and advertising news model; sets national subscription benchmark relevant to Jornal Pequeno's tier.
• G1 (Portal de Notícias da Globo): Brazil's highest-traffic news portal, operated by Grupo Globo. Direct competitor for digital advertising CPMs and the default destination for breaking news in Brazil, including Maranhão coverage.

Direct peers

• O Imparcial: Long-running Maranhão regional newspaper with digital news portal serving São Luís and the state. Directly comparable as a print+digital regional competitor targeting the same Maranhão audience and legal-notice advertisers.
• Diário do Maranhão: Regional Maranhão newspaper with digital presence. Directly comparable as another print+digital news outlet competing for the same São Luís/Maranhão audience and local advertisers.
• Imirante (Grupo Mirante): Maranhão media group operating multiple regional news brands including TV, radio, and digital portals. Direct peer in Maranhão local news with overlapping audience and advertising market.

Regional players

• Correio Braziliense: Regional newspaper serving Brasília and the Federal District with strong digital portal. Comparable as a print+digital subscription-led regional news brand outside Maranhão.

Others

• Agência Estado / Broadcast: Brazilian news wire service and real-time financial news terminal. Comparable not as a consumer competitor but as a content/information vendor that a regional player like Jornal Pequeno might partner with to expand coverage without proportional headcount.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jornal-pequeno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jornal Pequeno