JOSSE

What JOSSE does

JOSSE is a family-owned agricultural machinery dealer and service provider headquartered in Le Neubourg in the Eure department of Normandy, France. Founded in 1951 by Mr and Mme Robert Josse and now in its third generation of family ownership under Mr and Mme Frédéric Josse (since 2000), the company operates across three sites in Damville, Bernay, and Le Neubourg. Its core activity is the sale, repair, and after-sales support of professional agricultural equipment — including tractors, combine harvesters, forage harvesters, balers, sprayers, seed drills, cultivators, telescopic handlers, and loaders — as an authorized multi-brand dealer for premium manufacturers FENDT, HORSCH, SULKY, MCHALE, and MERLO, with additional representation for LE BOULCH, DEMAREST, BONNEL, BERTHOUD, KNEVERLAND, and MX.

The business employs 47 staff, including 15+ qualified mechanics, 10 storekeepers, sales personnel per branch, a technical manager, sales administration, and general accounting. Operational infrastructure includes four free-service retail stores totaling over 2,000 m² of retail floor space, 12 intervention vehicles, and 3 dedicated fuel trucks. Beyond new equipment sales, JOSSE generates revenue through multiple complementary streams: repair, revision and after-sales service; installation and commissioning of new machines; on-site equipment demonstrations; sale of consumables (oil, lubricants, filters, ADBLUE) and personal protective equipment (EPI); sale of fencing, mesh, animal feed, and tools through the self-service retail stores; fuel delivery of fioul, gasoil, GNR, and ADBLUE in 10, 200, or 1,000 liter quantities; and used agricultural equipment listings on the Agriaffaires marketplace. A wholly-owned subsidiary, JOSSE ESPACES VERTS, extends the operating surface into garden and grounds maintenance equipment, with HUSQVARNA professional products.

The company's go-to-market is sales-led and physical-store-driven: customers visit one of three sites to learn about, test, and purchase equipment, supported by a website that serves primarily as an informational and contact resource. The pricing model is direct transactional — one-time equipment sales, professional service fees for repair and installation, per-delivery fuel transaction fees, and retail hardware sales of consumables — with no subscription, recurring, or software-as-a-service components. The customer base is segmented into professional farmers and agricultural operations (primary), green space and landscaping professionals (secondary, served via the subsidiary), and individual consumers purchasing consumables and tools from the free-service stores. The company serves a strictly regional market within the Eure department of Normandy.

Name

JOSSE

Legal name

SAS JOSSE

Website

https://josse-machines-agricoles.fr

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

JOSSE is a family-owned French agricultural machinery dealer and service provider, founded in 1951 and now in its third generation, operating three sites across the Eure department of Normandy. The company sells, services, and supports multi-brand equipment (FENDT, HORSCH, SULKY, MCHALE, MERLO) and offers fuel delivery, consumables, and used equipment.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Neubourg

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new agricultural equipment including tractors, harvesters, balers, sprayers, seeders, disc harrows, and telescopic handlers. Also offers used equipment through Agriaffaires marketplace.
2. Repair and Maintenance Services: Revision and repair of machines along with after-sales service. Includes preparation, parameter setting, installation, and commissioning of new machines.
3. Fuel Delivery: Delivery of fioul, GNR (gasoil non routier), and ADBLUE in 10, 200, or 1000 liter quantities.
4. Consumables and Retail: Sale of consumables including oil, lubricants, filters, ADBLUE, as well as protective equipment (EPI), fencing, fencing materials, animal feed, and tools through 4 free-service stores totaling over 2000 m².

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

JOSSE is a multi-brand agricultural machinery dealership selling new and used tractors, harvesters, balers, sprayers, seeders, disc harrows, and telescopic handlers from manufacturers including FENDT, HORSCH, SULKY, MCHALE, MERLO, BERTHOUD, KNEVERLAND, MX, LE BOULCH, DEMAREST, and BONNEL. The company also provides repair and after-sales service, installation and commissioning, fuel delivery (fioul, GNR, gasoil, ADBLUE), and self-service retail stores selling consumables, fencing, animal feed, tools, and protective equipment across three locations in the Eure department of France.

Product overview

JOSSE is an agricultural machinery dealer and repair service operating across three locations in the Eure department of France (Damville, Bernay, and Le Neubourg). The company offers a portfolio of branded agricultural equipment including tractors, combine harvesters, forage harvesters, balers, sprayers, seed drills, and cultivators from brands such as FENDT, HORSCH, SULKY, MCHALE, MERLO, BERTHOUD, KLEVERLAND, MX, LE BOULCH, DEMAREST, and BONNEL. The business model combines new equipment sales with complementary services: repair and after-sales support, fuel delivery (fioul, gasoil, GNR, ADBLUE), consumables and PPE supply, self-service retail stores, and equipment demonstrations. The company is family-owned, founded in 1951, and currently operated by Frédéric Josse since 2000.

Differentiator

Problem solved

Functional benefit

Brands

• Josse Espaces Verts: Garden and grounds maintenance equipment division of the JOSSE group, providing sales and repair services for outdoor equipment.

Products and services

• Multi-brand agricultural machinery sales Sale of new agricultural machinery — tractors, combine harvesters, forage harvesters, balers, sprayers, seeders, disc harrows, and telescopic handlers — from partnered brands, for professional farmers and agricultural operations.
• Repair and after-sales service Revisions, repairs, and after-sales service for agricultural machinery, delivered by 15+ qualified in-house mechanics with a 12-vehicle mobile intervention fleet.
• Installation and commissioning Preparation, parameter setting, installation, and commissioning of new agricultural machines for professional agricultural customers.
• Fuel delivery service (fioul, GNR, gasoil, ADBLUE) Delivery of fioul, GNR (non-road diesel), gasoil, and ADBLUE in 10, 200, or 1,000 liter quantities, available to professionals and individuals.
• Self-service retail store (consumables, fencing, animal feed, tools) 4 free-service retail stores (over 2,000 m² combined) selling consumables (oil, lubricants, filters, ADBLUE), fencing and mesh, animal feed, tools, and personal protective equipment (PPE / E.P.I.).
• Used agricultural equipment (Occasions) Sale of used and pre-owned agricultural machinery, listed on the Agriaffaires online marketplace under the JOSSE SAS profile.
• Equipment demonstration service On-site demonstration and trial of agricultural machinery at the three JOSSE locations, allowing customers to test equipment before purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FENDTcoreChannel Partner/ Reseller/ DistributorOfficial dealer for FENDT agricultural equipment including tractors, harvesters, balers, and FENDT IDEAL combines with Dual Helix technology. Provides sales, financing options, and after-sales support for FENDT product lines.
• HORSCHcoreChannel Partner/ Reseller/ DistributorOfficial dealer for HORSCH agricultural equipment including seeders, sprayers, and disc harrows. Offers HORSCH INNO FALCON and other HORSCH product lines with documentation and product support.
• SULKYcoreChannel Partner/ Reseller/ DistributorOfficial dealer for SULKY agricultural equipment including seeders, tremis, and fertilizer spreaders. Offers SULKY X 50+ ECONOV product lines.
• MCHALEcoreChannel Partner/ Reseller/ DistributorOfficial dealer for MCHALE equipment including mowers, balers, and balers/wrappers. Offers MCHALE FUSION 3 product line.
• MERLOcoreChannel Partner/ Reseller/ DistributorOfficial dealer for MERLO telescopic handlers for agriculture. Offers Multifarmer, Compact, and Turbofarmer product lines.
• LE BOULCHminorChannel Partner/ Reseller/ DistributorDealer for LE BOULCH equipment including tippers, spreaders, and cattle transporters (bétaillères).
• DEMARESTminorChannel Partner/ Reseller/ DistributorDealer for DEMAREST agricultural equipment including disc harrows, plows, mowers, and balers.
• BONNELminorChannel Partner/ Reseller/ DistributorDealer for BONNEL equipment including plows and disc harrows.
• HUSQVARNAminorChannel Partner/ Reseller/ DistributorOffers HUSQVARNA professional equipment for green spaces through the group's subsidiary Josse Espaces Verts.
• BERTHOUDminorChannel Partner/ Reseller/ DistributorDealer for BERTHOUD sprayers for agricultural applications.
• KNEVERLANDminorChannel Partner/ Reseller/ DistributorDealer for KNEVERLAND agricultural equipment including seeders, mowers, disc harrows, and balers/wrappers.
• MXminorChannel Partner/ Reseller/ DistributorDealer for MX loaders for agricultural applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CLAAS: Major European agricultural machinery manufacturer (harvesters, tractors, balers) competing with FENDT and HORSCH in the categories JOSSE sells. Comparable as a broad incumbent whose brand and dealer strategy influences JOSSE's market positioning.
• CNH Industrial: Owns Case IH and New Holland, two of the largest agricultural machinery brands competing with FENDT and HORSCH. Comparable as a broad incumbent whose dealer-network rationalizations directly affect independent dealers like JOSSE.
• AGCO Corporation: Global agricultural machinery manufacturer and parent of FENDT — one of JOSSE's core-tier brand partners. Comparable as a broad industry incumbent whose products, dealer-network decisions, and competitive moves directly shape JOSSE's economics.
• Kverneland Group: Manufacturer of agricultural implements (now owned by Kubota) whose products compete with HORSCH, SULKY, and KNEVERLAND lines carried by JOSSE. Comparable as a broad incumbent in the same implement categories JOSSE distributes.
• SDF Group (Same Deutz-Fahr): European agricultural machinery manufacturer (DEUTZ-FAHR, SAME, Lamborghini Trattori brands) with its own multi-region dealer network. Comparable as a broad incumbent whose dealer-channel strategy parallels JOSSE's go-to-market model.
• Deere & Company (John Deere): World's largest agricultural machinery manufacturer with extensive European dealer networks. Comparable as the dominant industry incumbent whose dealer-network standards and digital investments set competitive baselines JOSSE must match.
• Kubota Corporation: Japanese agricultural and compact-equipment manufacturer with growing European presence and dealer network. Comparable as a broad incumbent expanding its dealer footprint in markets where JOSSE competes for the same farmer customers.

Direct peers

• Monnoyeur: French multi-location Caterpillar dealer group providing equipment sales, service, and parts across multiple French regions. Comparable as a French multi-location equipment dealer operating with a similar service- and parts-anchored business model to JOSSE.
• BayWa AG: German agricultural equipment, inputs, and services group operating a multi-region, multi-brand agricultural machinery dealer and retail network across Europe. Comparable as a multi-location, multi-brand ag-equipment dealer with a directly analogous business model to JOSSE.

Others

• Husqvarna Group: Swedish manufacturer of outdoor power products (chainsaws, robotic mowers, professional landscaping equipment) and a partner brand of JOSSE through the JOSSE ESPACES VERTS subsidiary. Comparable as a key supplier/brand partner rather than a direct dealer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/josse

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOSSE