Joyre TCMedi Spa

What Joyre TCMedi Spa does

Joyre TCMedi Spa is a Singapore-headquartered wellness chain founded in 1998 by Ms Queenie Yang as Jia Le Beauty and rebranded in 2015 to its current name. The company operates 19 retail outlets across Singapore's major suburban malls — including Bishan, VivoCity, NEX, Parkway Parade, Marina Bay Sands, and West Mall — and positions itself as a pioneer in integrating Traditional Chinese Medicine (TCM) with modern spa and beauty aesthetics services. Core offerings are in-person TCM treatments (Herbal Bath, Moxibustion, Acupuncture, Tuina), an Anti-Aging Facial Treatment, an Advanced Instrument diagnostic service, and the proprietary Dermalle skincare line; under the same roof the business also retails TCM formulations such as Rheumatism Cream, Meridian Clear Liquid, and Chinese Wellness Secret Pain Relief, priced at SGD 398 each, and Dermalle skincare items at SGD 138-698. Underlying differentiation rests on heritage Yao ethnic herbal formulas, founder-led formulation, certified Chinese physicians, and an Institute of Technical Education (ITE) Nitec training centre for beauty and wellness established in 2018.

The business model is direct-to-consumer with three revenue streams: (i) professional services billed per treatment, (ii) one-time retail sale of proprietary TCM and Dermalle skincare products via the company's WooCommerce online shop, and (iii) subscription-style credit-based treatment packages with 12- to 24-month validity and 50% first-trial promotions used as the primary acquisition lever. Customer segments are Singapore-resident health-conscious individuals (addressing sub-health concerns such as insomnia, fatigue, immunity, and pain) and beauty/wellness consumers seeking TCM-flavored anti-aging and skincare. Distribution combines physical retail, online booking (web, phone, WhatsApp), email newsletter, social media hashtags, and Google reviews-driven word of mouth; the company also operates a customer loyalty/VIP program. The company is privately held, founder-controlled, has no disclosed venture backing or parent, and reports 100+ employees across operations.

Name

Joyre TCMedi Spa

Legal name

Joyre TCMedi Spa

Website

https://joyretcmedispa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Joyre TCMedi Spa is a Singapore-headquartered wellness chain operating 19 mall outlets that integrate Traditional Chinese Medicine with modern spa and beauty aesthetics, serving Singapore health-conscious consumers through TCM treatments and proprietary Dermalle skincare.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical Spas (Medi-Spa) (HSADAKAB)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)

Keywords

• Traditional chinese medicine
• Wellness spa treatments
• TCM acupuncture services
• Herbal skincare products
• Holistic beauty clinic

Headquarters

HQ city

Bishan

HQ country

Singapore

HQ region

Asia

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Spa and Wellness Services: In-person TCM treatments including herbal baths, acupuncture, moxibustion, tuina, and anti-aging facial treatments offered at multiple Singapore outlets
2. Skincare and TCM Products: Sale of proprietary TCM-based products including Rheumatism Cream ($398), Meridian Clear Liquid ($398), Chinese Wellness Secret Pain Relief ($398), and Dermalle skincare line including Anti-Aging Peptide Serum Spray ($698), BB Cream ($138), and eye creams ($198)
3. Membership Packages: Credit-based treatment packages with validity periods (12-24 months depending on package size), offering 50% discounts on services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Joyre TCMedi Spa operates Traditional Chinese Medicine (TCM)-based wellness spa services through 19 outlets across Singapore, offering integrated treatments such as TCM Herbal Bath, Moxibustion, Acupuncture, Tuina, Anti-Aging Facial Treatment, and Advanced Instrument diagnostics. The company also retails proprietary TCM products (Meridian Clear Liquid, Rheumatism Cream, Chinese Wellness Secret Pain Relief) and the Dermalle skincare line through in-store and WooCommerce online channels.

Product overview

Joyre TCMedi Spa operates as a Traditional Chinese Medicine (TCM) wellness spa offering integrated treatments that combine TCM principles with modern spa services. The company provides two main product/service categories: Treatment Services (TCM Herbal Bath, TCM Moxibustion, TCM Acupuncture, TCM Tuina, Anti-Aging Facial Treatment, and Advanced Instrument treatments) and Retail Products. The retail portfolio includes proprietary TCM products (Meridian Clear Liquid, Rheumatism Cream, Chinese Wellness Secret: Pain Relief) and the Dermalle skincare sub-brand (Anti-Aging Peptide Serum Spray, BB Cream, Crystal Drill Ball Eye Cream, SOD Resilient Eye Cream, Veil Masque Cream). Treatments focus on holistic wellness through qi/meridian balance, detoxification, and natural healing approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Jia Le: Original Chinese name for the business, meaning happiness/joy in Chinese

Products and services

• TCM Herbal Bath Traditional Chinese Medicine herbal bath treatment designed for the tropical climate to detoxify the body and remove wind and dampness through a heritage herbal blend.
• TCM Moxibustion Treatment involving the burning of dried Moxa leaves to stimulate circulation through the acupoints as part of TCM therapy.
• TCM Acupuncture Acupuncture treatment that restores the flow of qi, balances the body's energy, and stimulates the healing process.
• TCM Tuina Tuina therapeutic massage that stimulates the flow of qi in the energetic meridian acupoints, promoting balance using Joyre's Herbal Oil.
• Anti-Aging Facial Treatment Anti-aging facial treatment that achieves natural wellness from within and reduces visible signs of aging using TCM facial and Bojin/Guasha techniques.
• Advanced Instrument Treatment Cell-technology-based diagnostic treatment that helps predict ailments and prevent potential health issues for clients.
• Rheumatism Cream Topical TCM cream for arthritis pain relief that removes obstruction and expels wind with anti-inflammatory and pain-relieving ingredients delivered through the skin.
• Meridian Clear Liquid TCM formulation liquid product designed for meridian clearing and supporting circulation.
• Chinese Wellness Secret: Pain Relief Therapeutic body care product for muscle relaxation that soothes ailments and relieves minor muscle and joint pains.
• Dermalle Skincare Line Sub-brand skincare line offering advanced skincare products including Anti-Aging Peptide Serum Spray, BB Cream, Crystal Drill Ball Eye Cream, SOD Resilient Eye Cream, and Veil Masque Cream tailored to Asian skin types and tropical climates.
• Treatment Membership Packages Credit-based bundled treatment packages offering 50% discounts on services with 12- or 24-month validity, including cancellation fee schedule.

Quantifiable outcome

• Successfully treated over 10,000 customers with total wellness approach
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Spa Esprit Group: Singapore-based multi-brand spa and beauty chain (Spa Esprit, Strip, Browhaus) operating physical outlets across Singapore malls; comparable retail-spa business model and target customer base, though focused on Western beauty rather than TCM.
• TK Trada (Tonkhoon TCM Spa): Singapore TCM spa operator offering traditional Chinese medicine treatments and herbal products in a retail spa format; most direct comparison to Joyre's TCM-influenced spa concept and customer segment.
• Eu Yan Sang: Singapore-headquartered heritage TCM brand operating retail clinics and Chinese medicine product retail; directly comparable to Joyre in TCM treatments (acupuncture, tuina) and proprietary herbal product SKUs, with broader regional footprint.

Broad incumbents

• SK-II (Procter & Gamble): Premium Asian-focused skincare brand sold in department stores and DTC; comparable in Asian-skin positioning, premium price points, and anti-aging positioning to Joyre's Dermalle line, though at much larger scale.
• Como Shambala: International wellness brand under COMO Hotels offering holistic spa and TCM-influenced wellness programs; comparable in TCM and holistic positioning, with broader luxury hospitality footprint rather than standalone retail.
• L'Occitane en Provence: Global natural-ingredient beauty retailer with strong mall presence in Singapore; comparable in physical retail spa-adjacent beauty positioning and natural/herbal formulation emphasis, though Western rather than TCM-rooted.
• Kiehl's Singapore: Premium skincare retailer (L'Oréal) with strong mall presence in Singapore; comparable premium skincare positioning and in-person consultation model, though Western apothecary positioning rather than TCM.
• Raffles Health (Raffles Medical Group): Singapore-listed integrated healthcare provider offering TCM services alongside Western medicine; comparable in TCM service delivery and Singapore healthcare positioning, but operates within a much larger multi-specialty medical group rather than a standalone spa chain.

Regional players

• BHG (Bebehaus) Singapore: Singapore beauty retailer operating mall-based beauty boutiques; comparable physical mall retail distribution and beauty product positioning, though not TCM-specialized.
• Guardian Health & Beauty: Largest health and beauty retailer in Singapore (under Dairy Farm Group) carrying TCM supplements, skincare, and OTC health products; comparable retail health-and-personal-care product assortment and Singapore consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joyre-tcmedi-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyre TCMedi Spa