JOYVI SL

What JOYVI SL does

JOYVI SL is a Spanish private limited company (Sociedad Limitada) operating in the impulse channel distribution sector, headquartered in Alaquàs, Valencia. Per firmographics, the company was established in 1973, employs approximately 10 people, and claims more than 50 years of continuous experience supplying impulse-purchase point-of-sale outlets across the Valencia region. Its end customers are convenience stores, tobacco shops, newsstands, party supply retailers, and — through its own e-commerce storefront — individual consumers. The company's product catalog spans food and beverages (pastries, coffee, prepared meals, waters, alcohol, energy drinks, sodas, juices), confectionery (chocolates, candies, chewing gum, gummies, licorice, cookies, bulk chocolate), smoking articles (rolling papers, lighters, electronic cigarettes, shisha accessories, Zippo and Clipper lines, filters, rolling machines, cigars and pipes), household bazar items (air fresheners, hygiene products, plastic goods, Vileda), party supplies, toys and lollipops, seasonal items (Christmas and Halloween), dietetic products, and a dedicated collectibles category built around Panini trading cards and stickers covering FIFA World Cup, La Liga, Euroleague, Disney, Marvel, Dragon Ball, and Adrenalyn franchises.

The business operates on a hybrid B2B/B2C model. Wholesale-style distribution supplies impulse channel retailers across Valencia, while the company-owned e-commerce storefront at shop.joyvi.es enables direct-to-consumer sales with customer account creation, SSL-secured checkout, and free shipping on orders exceeding €30. Pricing is unit-based at retail price points (e.g., Panini FIFA World Cup 2026 stickers at €1.50, Pringles 40g 12-pack at €1, Adrenalyn Momentum Oro 25/26 carton at €12). Supplier relationships span major brands including Panini, Red Bull, Pringles, Nestle, Lekkerland, Gallina Blanca, Risi, Marss, and Mondelez, indicating a brokerage-style model that resells third-party brands rather than producing proprietary goods. No proprietary technology, AI capabilities, mobile applications, APIs, or integrations are disclosed.

Marketing presence is limited to organic social channels (Facebook, Instagram) supporting brand awareness rather than performance-driven acquisition. The company has no disclosed funding rounds, no parent entity, no subsidiaries, no management team information, and no ownership-change signals. Given the small employee count, single-location footprint, and lack of disclosed financial data, JOYVI functions as a regional, long-tenured family-scale distribution operation that has extended its traditional B2B channel into a modest D2C e-commerce presence.

Name

JOYVI SL

Legal name

JOYVI SL

Website

https://joyvi.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JOYVI SL is a Valencia, Spain-based impulse channel distribution company founded in 1973 with 10 employees. It supplies convenience stores, tobacco shops, and individual consumers via B2B distribution and a B2C e-commerce platform offering snacks, beverages, smoking accessories, and collectibles.

Ownership category

akta.pro rank

Product category

Convenience Goods Distribution

NAICS

Convenience Retailers (445131), Confectionery and Nut Retailers (445292), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Convenience Stores (5412), Retail-Food Stores (5400)

akta.pro primary industry

Candy & Specialty Sweets Stores (THAFAGAH)

akta.pro secondary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

Keywords

• Impulse channel distribution
• Snack and confectionery
• Smoking accessories retail
• Collectible trading cards
• Convenience store supply

Headquarters

HQ city

Alacuás

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Revenue generated through direct sales of consumer products to customers via e-commerce platform, with free shipping on orders over €30.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JOYVI SL is a Spanish distribution and retail company operating in the impulse channel (CANAL IMPULSO) sector, selling consumer goods such as food, beverages, confectionery, smoking accessories, household items, party supplies, and collectible trading cards. The company serves both impulse-channel retailers (convenience stores, tobacco shops, newsstands) and end consumers through its e-commerce platform shop.joyvi.es.

Product overview

JOYVI SL is a distribution company operating in the impulse channel (CANAL IMPULSO) with over 50 years of experience, based in Alacuás, Valencia. The company operates an e-commerce platform (shop.joyvi.es) and offers a wide catalog of products across multiple categories including food and beverages (alimentación, bebidas, bollería, chocolates, candies, cookies, gummies), smoking articles, bazar/household items, party supplies, toys and collectibles, cleaning products, seasonal items, and dietetic products. The online store features well-known brands such as Panini (trading cards and collectibles), Pringles, Red Bull, Nestle, Lekkerland, and various regional Spanish brands. The product portfolio spans impulse-channel essentials including snacks, sweets, beverages, smoking accessories, and novelty items.

Differentiator

Problem solved

Functional benefit

Products and services

• Alimentación (Food Products) Food products including pastries, coffee, prepared meals, Gallina Blanca branded items, Lekkerland products, infant nutrition, and Rosquilletas, sold to retailers and end consumers through the online store.
• Bebidas (Beverages) Beverages including waters, alcohol, aloe vera drinks, shakes/milk, energy drinks (Red Bull), sodas, and juices sold via the online store.
• Artículos Fumador (Smoking Articles) Smoking articles and accessories including lighters (Clipper, Zippo, BBQ, jet, stone, electronic), rolling papers, filters and tubes, electronic cigarettes (Cool Vaps, Truvaps), shisha products, ashtrays, cigarette cases, cigars and pipes.
• Confectionery (Bombón, Caramelos, Chicle, Choco Granel, Galletas, Gominolas y Regaliz, Tabletas Choco) Confectionery products including chocolate boxes, bulk chocolate (Lacasa, Lekkerland), candies, chewing gum, gummies and licorice (Damel, Trolli), cookies, and chocolate bars (Lacasa, Marss, Mondelez, Nestle).
• Bolleria (Pastry Products) Pastry products including pastelitos (pastries) and untables (spreads) sold through the e-commerce platform.
• Bazar (Household Items) Household items including air fresheners, plastic bags, cards and writing supplies, hygiene and cleaning products, toys, wicks, perfumes, condoms, plastic cups and plates, and Vileda products.
• Fiesta (Party Supplies) Party supplies including candy, freezeable products, rubber bands and small bags, and licorice.
• Juguetes y Piruletas (Toys and Lollipops) Toys and lollipops including Lekky articles, toys, Pinypon, lollipops, and Playmobil products.
• Panini Collectible Trading Cards and Stickers Collectible stickers, albums, trading card packs, and figurines including FIFA World Cup 2026, Adrenalyn, La Liga, Disney, Marvel, Dragon Ball, and other entertainment and sports franchises.
• Granizados (Frozen Drinks) Frozen drinks including Kelia poles and Turby products.
• Patatas y Frutos Secos (Potatoes and Dried Fruits) Potatoes and dried fruits including nuts, dried fruits, Fruypis, potatoes, Valencian seeds, plantains, and Risi brand products.
• Productos Dietéticos (Dietetic Products) Dietetic products including Nutrisport, Protella, and Vitaldin brands.
• Navidad y Halloween (Seasonal Products) Seasonal products for Christmas and Halloween including Lacasa, Lekkerland, Christmas gift boxes, Nestle products, and Pifarre-Nadal-Dekora items.
• Limpieza e Higiene (Cleaning and Hygiene) Cleaning and hygiene products offered through the e-commerce platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• LekkerlandminorChannel Partner/ Reseller/ DistributorLekkerland appears as a featured brand partner on the JOYVI website through banner advertisements and product category listings, indicating a distribution or supplier relationship for Lekkerland products.
• Red BullminorChannel Partner/ Reseller/ DistributorRed Bull energy drinks are prominently featured as top products on the website, with multiple SKUs available including various sizes and promotional offers.
• PaniniminorChannel Partner/ Reseller/ DistributorPanini trading cards and collectibles are a major product category with dedicated sections for ACTIVOS (active collectibles), albums, and trading card packs including sports (FIFA, Euroleague, La Liga), entertainment (Disney, Marvel, Dragon Ball), and gaming themes.
• RisiminorChannel Partner/ Reseller/ DistributorRISI brand snacks and displays are featured products, including RISI HOSTELERIA, RISI JUVENIL, and various potato chip products.
• Gallina BlancaminorChannel Partner/ Reseller/ DistributorGallina Blanca food products are listed as a product category within the ALIMENTACION section.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Action (Action Holding): European discount variety retailer operating thousands of stores across the continent selling impulse, household, snacks, and small-format consumer goods. Comparable to JOYVI's broader variety assortment and value positioning, though at much larger scale.
• Flying Tiger Copenhagen: Danish variety/discount retail chain selling low-priced impulse and novelty items across Europe. Comparable to JOYVI's Bazar, party supplies, and small novelties categories as a multi-category value retailer of impulse goods.

Emerging players

• LACASA: Spanish chocolate and confectionery brand featured prominently in JOYVI's catalog. Comparable as a supplier-side peer operating in the same chocolate/confectionery categories JOYVI distributes, with seasonal (Navidad) overlap.
• RISI (Grefusa / RISI brand): Spanish snack brand (Patatas RISI and related lines) featured across JOYVI's catalog. Comparable as a Spanish branded snack supplier operating in the same impulse/snack categories JOYVI distributes.

Regional players

• Opencor: Spanish 24-hour convenience store chain selling food, beverages, snacks, and impulse goods. Comparable as a downstream customer-type and as a competitor for the same end-consumer basket of impulse purchases in Spain.

Direct peers

• Distribuciones Tandy: Spanish distributor of confectionery, snacks, and impulse-channel products serving convenience stores and newsagents. Direct peer in the same regional Spanish wholesale-to-impulse-retail model JOYVI operates.
• Lekkerland: Europe's leading convenience wholesale distributor serving convenience stores, forecourt retailers, and foodservice outlets across multiple countries. Lekkerland is a direct peer — it operates the same impulse-channel wholesale model, supplies the same retailer types, and is itself a JOYVI supplier/partner, making the business model, customer base, and category mix highly comparable.
• HACO Distribuciones: Spanish distributor serving convenience stores, tobacco shops, and impulse-channel retailers with confectionery, snacks, and smoking accessories. Operates with a similar catalog mix and small/regional distributor profile to JOYVI.
• Fornells Pastissers: Spanish confectionery manufacturer and supplier with channels into retail and impulse distribution. Comparable in the confectionery manufacturing/supply overlap with JOYVI's Bombon, Caramelos, and Choco Granel categories.
• Importaco (Grupo Ibersnacks): Spanish food and snack distributor (nuts, dried fruits, snacks, confectionery) supplying retailers and impulse-channel operators. Highly comparable to JOYVI's snacks, nuts, and confectionery categories, and a relevant reference for Spanish regional distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/504470456306743
• LinkedInlinkedin.com/company/joyvi-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOYVI SL