JQH Arena
Multi-purpose university-owned arena in Springfield, Missouri, operated by Missouri State University as home venue for Bears basketball and regional concerts, performances, and live entertainment events.
- Company typePrivate
- Founded1905
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What JQH Arena does
Great Southern Bank Arena, formerly known as JQH Arena, is a multi-purpose entertainment and sports venue located on the campus of Missouri State University at 901 S. National Ave., Springfield, Missouri. The venue operates as the home arena for Missouri State University basketball teams (the Bears) and hosts a mixed calendar of concerts, performances, speakers, and other live entertainment events for the regional Springfield market. It is owned and operated internally by Missouri State University, a public state university founded in 1905, and is not an independently incorporated commercial entity — there are no outside shareholders, no venture or private equity ownership, and no ticker symbol. The facility was renamed Great Southern Bank Arena in 2023 following a naming rights agreement with Great Southern Bank, replacing the prior JQH Arena identity.
The arena distributes tickets through a third-party digital ticketing platform (mostate.evenue.net) and a physical box office, with consumer marketing handled via an official website (greatsouthernbankarena.com), an email "E-List" subscription signup, an active X (Twitter) social media presence at @GSBArena, and cross-promotion through Missouri State University Athletics communications and the missouristatebears.com portal. The venue has no proprietary technology stack, no public or partner-facing APIs, no mobile application, and no modular product architecture — it is a single physical service entity managing event programming, ticket distribution, guest services, and parking. No AI/ML capabilities, certifications, patents, or technology partnerships are disclosed.
From a business-model perspective, the venue generates revenue primarily through ticket sales across its event calendar, supplemented by naming rights income from Great Southern Bank and ancillary guest services such as parking. Pricing varies by event and is not publicly standardized. The customer base is composed of regional sports fans, concert and event attendees in the Springfield, Missouri area, and Missouri State University's broader student, alumni, and community constituency. The entity does not publicly disclose financial results, has reported headcount of seven employees, and is structurally dependent on its institutional anchor — Missouri State University Athletics — for baseline home-game utilization.
JQH Arena firmographics
Firmographics- Name
- JQH Arena
- Legal name
- Missouri State University
- Website
- https://jqharena.missouristate.edu
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multi-purpose university-owned arena in Springfield, Missouri, operated by Missouri State University as home venue for Bears basketball and regional concerts, performances, and live entertainment events.
- Ownership category
- akta.pro rank
JQH Arena industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI), Live Music Venues & Concert Bars (THAFAEAD), Venue Infrastructure & Managed Services (Network, PCs, Maintenance, A/V, IT Ops) (MPAFALAK)
Keywords
Where JQH Arena is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JQH Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from ticket sales for events including concerts, performances, speakers, and basketball games. Tickets are sold through the venue's website and third-party ticketing platform (mostate.evenue.net), with options for digital tickets and physical box office purchases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
JQH Arena product offering
Product offeringCore offering
JQH Arena (now operating as Great Southern Bank Arena) is a multi-purpose arena on the Missouri State University campus that serves as the home venue for the Missouri State Bears basketball teams and hosts concerts, performances, speakers, and other entertainment events. Tickets for events are sold through the venue's website, a third-party digital ticketing platform (Evenue), and an on-site box office.
Product overview
Great Southern Bank Arena is a single-purpose entertainment and sports venue operated by Missouri State University. The venue operates as one unified offering, providing event hosting services, ticket sales through a third-party platform (Evenue), guest services, parking, and athletic facilities for the Missouri State Bears basketball teams. There are no separate product modules, add-ons, or platform architecture — the venue is a single service entity that manages event programming, ticket distribution, and guest experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Great Southern Bank Arena Venue
Companies that use JQH Arena
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
JQH Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JQH Arena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Missouri State UniversitycoreMissouri State University is the primary institutional partner and host of the Great Southern Bank Arena. The arena serves as home venue for Missouri State basketball teams (Bears) and is integrated into the university's campus at 901 S. National Ave., Springfield, MO 65897. The university operates the venue as part of its athletics and events infrastructure.
Recent moves3 records
Expansion highlights2 records
JQH Arena competitors and assessment
Company assessmentRegional players
- Hammons Student Center (Missouri State University): On-campus multi-purpose facility at the same university, providing smaller-capacity programming that competes for student and community event demand within the Springfield, MO catchment area.
- Enterprise Center (St. Louis): Larger-capacity Missouri arena operated by a third-party venue manager, representing the higher tier of live entertainment competition within driving distance of Springfield, MO.
Broad incumbents
- ASM Global: World's largest venue management company operating hundreds of arenas, stadiums, and convention centers, illustrating the broader venue-operations landscape in which campus venues compete for touring content.
- Oak View Group: Specialized venue development and management platform serving major arenas globally; comparable as a competing operator/developer that university venues measure their commercial programming against.
- Legends Hospitality: Integrated venue services platform spanning hospitality, sponsorship, and merchandise in arenas, with operations that overlap the concessions, premium seating, and ticketing revenue streams managed at Great Southern Bank Arena.
Others
- JQH Arena (predecessor identity): The same venue under its prior naming-rights identity (JQH Corporation/Johnny Q. Henry), retaining the redirect URL; relevant as a same-asset benchmark for tracking naming-rights renewal economics.
Direct peers
- Carver Arena (Bradley University): MVC peer campus arena hosting Bradley Braves basketball and touring entertainment, with similar venue capacity, institutional ownership structure, and Springfield-adjacent regional draw.
- Redbird Arena (Illinois State University): Home arena for Illinois State Redbirds, a fellow Missouri Valley Conference peer of Missouri State, offering directly comparable mid-major D1 venue operations, ticketing, and event programming.
- Mizzou Arena (University of Missouri): University-owned multi-purpose arena serving as home court for a Missouri-based NCAA basketball program, with comparable event programming (athletics, concerts, speakers) and regional draw profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
JQH Arena social profiles
Digital presenceJQH Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
JQH Arena leadership team
Management profileNumber of profiles
JQH Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JQH Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JQH Arena
What does JQH Arena do?
JQH Arena (now operating as Great Southern Bank Arena) is a multi-purpose arena on the Missouri State University campus that serves as the home venue for the Missouri State Bears basketball teams and hosts concerts, performances, speakers, and other entertainment events. Tickets for events are sold through the venue's website, a third-party digital ticketing platform (Evenue), and an on-site box office.
Is JQH Arena a public or private company?
JQH Arena is a private company. It is classified as state government owned and is currently operating.
When was JQH Arena founded?
JQH Arena was founded in 1905. It employs 1 to 10 people.
Where is JQH Arena based?
JQH Arena is headquartered in Springfield, United States, in the North America region.
How does JQH Arena make money?
One revenue line is on record: ticket Sales.
Who are JQH Arena's main competitors?
Regional players on record are Hammons Student Center (Missouri State University) and Enterprise Center (St. Louis). Broad incumbents are ASM Global, Oak View Group and Legends Hospitality. JQH Arena (predecessor identity) is listed as an others. Direct peers are Carver Arena (Bradley University), Redbird Arena (Illinois State University) and Mizzou Arena (University of Missouri).
Does JQH Arena have an API?
No public API is recorded for JQH Arena.
What industry is JQH Arena in?
JQH Arena's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAGALAI, University & Educational Venue Operations (Auditoriums, Campus Arenas). Its NAICS code is 71131 and its SIC code is 7900.