JT
JT is an Argentine ready-to-wear fashion brand founded in 2013 by Tomás Chiliani and Juan Manuel González, designing original-pattern apparel and accessories at its Villa Crespo atelier in Buenos Aires. It sells through owned e-commerce, two Buenos Aires retail stores, and selected international retailers across 13 cities globally.
- Company typePrivate
- Founded2013
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What JT does
JT is an Argentine ready-to-wear fashion brand founded in November 2013 by Tomás Chiliani and Juan Manuel González, headquartered in a reconverted industrial hangar in the Villa Crespo neighborhood of Buenos Aires. The company designs, develops, and sells high-quality apparel for women and men, combining wardrobe basics with morphologically complex, avant-garde pieces driven by original pattern-making and an in-house textile development laboratory located at its flagship. The current FW26 collection includes shirts, pants, outerwear, tops, skirts, and the newly added bags and accessories categories, priced in Argentine Pesos from ARS 90,000 to ARS 400,000, with 20% mid-season discounts and installment payment options (up to 3 cuotas sin interés).
JT operates a direct-to-consumer go-to-market built around its owned e-commerce platform (jtbyjt.com) and two owned retail stores in Buenos Aires (the Villa Crespo flagship housing the design atelier and textile lab, and a second Recoleta location opened in 2017). The brand extends its reach through a curated network of selected international retailers in 13 cities, including Hong Kong, Taipei, Tokyo, Cairo, Beirut, Milan, Turin, Lugano, New York, Miami, Los Angeles, San Francisco, and Houston. The business model is unit-pricing on physical apparel sales, with no subscription, licensing, or recurring revenue components.
The company is independently owned, has not raised external funding, has no parent or subsidiary structure, and operates with a team of approximately 13 employees. Brand-building has been anchored in editorial endorsements — Wallpaper named JT one of the five best stores in the world in 2014, Vogue Italia and Camera Nazionale della Moda featured JT as a Brand to Watch in 2018, and the SS1920 collection won the Martin Fierro de la Moda award in 2019. Marketing channels are limited to organic social (Instagram @jtbyjt, Pinterest), email newsletter, and on-site product merchandising.
JT firmographics
Firmographics- Name
- JT
- Legal name
- JT
- Website
- https://jtbyjt.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JT is an Argentine ready-to-wear fashion brand founded in 2013 by Tomás Chiliani and Juan Manuel González, designing original-pattern apparel and accessories at its Villa Crespo atelier in Buenos Aires. It sells through owned e-commerce, two Buenos Aires retail stores, and selected international retailers across 13 cities globally.
- Ownership category
- akta.pro rank
JT industry classification
Industry- Product category
- Designer Ready-to-Wear Fashion
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro industry
- Premium & Contemporary Apparel Brands
Keywords
Where JT is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
JT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Apparel and accessory sales: JT generates revenue through direct sale of ready-to-wear fashion products including shirts, pants, outwear, tops, skirts, and accessories through their e-commerce platform and physical retail stores in Buenos Aires, as well as through international wholesale partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear apparel priced from $90,000 to $400,000 ARS |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
JT product offering
Product offeringCore offering
JT designs, develops, and sells high-quality ready-to-wear fashion apparel for women and men, combining basic essentials with morphologically complex, avant-garde statement pieces. The brand operates an integrated design atelier and textile development laboratory at its Villa Crespo flagship, and sells through its own e-commerce, two Buenos Aires retail stores, and selected international retailers in major fashion capitals.
Product overview
JT is an Argentine fashion brand offering high-quality ready-to-wear clothing for women and men. The brand's current FW26 (Fall/Winter 2026) collection features an avant-garde design approach with experimental textiles, unusual fabric combinations, original patterns, and conceptual design exploration. The product portfolio includes shirts (KATA ML T-SHIRT, IPPON SHIRT, PRONE SHIRT, JUDOGI TURTLENECK), pants (PUNCH PANT, PATADA PANT, PARETO PANT, DOJO PANT, ALBARRACIN PANT, YOI PANT), jackets (SHIDO JACKET, PIÑA JACKET, DAN JACKET), tops (ZEBALLOS TOP, KARATE TOP, OBI TOP), and skirts (HONG SKIRT, KICK SKIRT, BARO MINI SKIRT). The collection emphasizes martial arts-inspired naming conventions and combines basics with morphologically complex pieces suitable for everyday wear from morning to night.
Differentiator
Problem solved
Functional benefit
Products and services
- FW26 Collection Fall/Winter 2026 ready-to-wear collection featuring author design pieces including shirts, pants, outwear, tops, and skirts. Currently available through JT's e-commerce platform and physical stores.
Companies that use JT
Customer profileSegments1 record
Ideal customer profiles1 record
JT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Retailers NetworkcoreJT partners with selected international retailers to distribute their collections globally. Distribution partners include stores in Hong Kong, Taipei, Tokyo, El Cairo, Beirut, Milan, Turin, Lugano, New York, Miami, Los Angeles, San Francisco, and Houston, making JT a recognized global fashion brand.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
JT competitors and assessment
Company assessmentDirect peers
- Pronounce: Shanghai-based avant-garde contemporary brand by Yushan Li and Jun Zhou. Comparable in scale, dual-gender offering, concept-driven collections with martial-arts and craft references, and international wholesale distribution in Asia, Europe, and the US.
- Eckhaus Latta: New York-based avant-garde contemporary label by Mike Eckhaus and Zoe Latta. Comparable as an indie, design-led ready-to-wear brand with experimental textiles, conceptual collections, and broad fashion-editorial recognition despite small scale.
- GmbH: Berlin-based avant-garde ready-to-wear label. Comparable in positioning as a small, founder-led, design-driven contemporary brand with conceptual collections and global placement in avant-garde multi-brand retailers.
- Kwaidan Editions: Paris-based avant-garde ready-to-wear label by Léa Dickely and Hung La. Similar in being a small-batch, founder-led contemporary brand with conceptual collections, experimental fabrics, and curated global wholesale rather than mass distribution.
- Marques'Almeida: Portuguese/London-based contemporary label by Marta Marques and Paulo Almeida. Comparable as a small, design-led ready-to-wear brand with experimental textiles, original pattern-making, and global multi-brand wholesale placement in fashion capitals.
- Blindness: Seoul-based avant-garde ready-to-wear label founded by Katie Chung and Mark Min. Like JT, it is a small, founder-led, design-driven brand with global wholesale placement in cities such as NY, Tokyo, and Paris, and a similar experimental pattern-making and conceptual design ethos.
Broad incumbents
- Lemaire: Paris-based contemporary label by Christophe Lemaire and Sarah-Linh Tran. Larger, more established incumbent with a similar balance of essentials and stylistically complex pieces; operates own retail and global wholesale at materially greater scale than JT.
- Acne Studios: Stockholm-based contemporary fashion house. Comparable in dual-gender ready-to-wear, experimental design heritage, and global wholesale and own-retail footprint, but operates at a far larger scale with a much broader product and category portfolio than JT.
- Sandro Paris: Paris-based contemporary ready-to-wear brand. Overlaps with JT in mid-premium contemporary positioning and global multi-brand and own-store distribution, but operates at substantially larger scale across menswear, womenswear, and accessories.
- Rotate Birger Christensen: Copenhagen-based contemporary brand. Comparable in dual-gender ready-to-wear positioning and global wholesale presence in fashion capitals, but operates at significantly larger scale and marketing budget than JT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JT social profiles
Digital presenceJT financial estimates
Financial estimateRevenue estimate
Valuation estimate
JT leadership team
Management profileNumber of profiles
JT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JT
What does JT do?
JT designs, develops, and sells high-quality ready-to-wear fashion apparel for women and men, combining basic essentials with morphologically complex, avant-garde statement pieces. The brand operates an integrated design atelier and textile development laboratory at its Villa Crespo flagship, and sells through its own e-commerce, two Buenos Aires retail stores, and selected international retailers in major fashion capitals.
Is JT a public or private company?
JT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JT founded?
JT was founded in 2013. It employs 11 to 50 people.
Where is JT based?
JT is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does JT make money?
One revenue line is on record: apparel and accessory sales.
Who are JT's main competitors?
Direct peers on record are Pronounce, Eckhaus Latta, GmbH, Kwaidan Editions, Marques'Almeida and Blindness. Broad incumbents are Lemaire, Acne Studios, Sandro Paris and Rotate Birger Christensen.
Does JT have an API?
No public API is recorded for JT.
What industry is JT in?
JT's product category is Designer Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands. Its NAICS code is 315 and its SIC code is 5600.