Jubilee Gardens Trust

What Jubilee Gardens Trust does

Jubilee Gardens Trust is a UK registered charity (number 1137514) and company limited by guarantee (06684441) that manages Jubilee Gardens, a landscaped public park on London's South Bank. Formed in 2008 and operational since taking over park management from Southbank Centre on 31 May 2012, the Trust is composed of trustees drawn from local residents' organisations, neighbouring businesses, and adjacent landowners, with founding stakeholders including Braeburn Estates, Merlin Entertainments, Shell, and Southbank Centre. The freehold of the Gardens is owned by the Arts Council, and the Trust holds a long lease from Southbank Centre for ongoing management. The park is visited by over 5.5 million people annually and features more than 90 mature trees and an enclosed adventure playground for children aged up to 11.

The Trust's core product is the physical park — a free, publicly accessible green space open 365 days a year, with grounds maintenance staff present from 6am to 9/10pm depending on season. Ancillary services include a community newsletter (sent approximately four times per year), tree and biodiversity documentation, and an adventure playground facility reopened with new equipment in 2022. There is no technology platform; the informational website is built on WordPress.com, and the only third-party digital service referenced is the MyGivingHub donation portal.

The business model is donation- and grant-dependent. The park charges no admission fees, and the Trust relies on voluntary donations from visitors, local residents, and supporters, alongside grants. Initial capital was substantially funded through Shell and London Eye section 106 contributions tied to the 2012 redevelopment. The customer base is the general public — local residents, workers, students, tourists, and families with children — none of whom are paying customers in a commercial sense. The Trust holds the Green Flag Award (2021/22) and is registered with the Fundraising Regulator.

Name

Jubilee Gardens Trust

Legal name

Jubilee Gardens Trust

Website

https://jubileegardens.org.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Jubilee Gardens Trust is a UK registered charity that manages Jubilee Gardens, a free landscaped public park on London's South Bank visited by over 5.5 million people annually, funded through donations and grants and serving local residents, families, and visitors with green space and an adventure playground.

Ownership category

akta.pro rank

Product category

Public Park Management

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industries

Land Trusts & Protected Areas (BPAGAGAC), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)

Keywords

• Public park management
• Charitable trust services
• Urban green space
• Community recreation facility
• Adventure playground operations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Donations: The Trust relies on donations from visitors, local residents, and supporters to maintain and develop Jubilee Gardens. The website features a donation portal through MyGivingHub.

Distribution channels2 records

Marketing channels3 records

Core offering

Jubilee Gardens Trust manages and maintains Jubilee Gardens, a free landscaped public park on London's South Bank visited by over 5.5 million people annually. The park features over 90 mature trees, lawns, and an enclosed adventure playground with equipment for children aged 3-6 and 6-11 (reopened with new equipment in 2022). The Trust relies on grants and donations to keep the Gardens clean, green, and open for public enjoyment.

Product overview

Jubilee Gardens Trust operates as a community-focused charity managing Jubilee Gardens, a single landscaped public park on London's South Bank. The Trust's services encompass park maintenance and management, an adventure playground facility, a newsletter subscription service for community engagement, and a donation program for charitable support. The organization does not operate a technology product platform but maintains a WordPress-based informational website. The Trust relies on grants and donations to keep the Gardens clean, green and open for public enjoyment.

Differentiator

Problem solved

Functional benefit

Products and services

• Jubilee Gardens Park Management Ongoing management and maintenance of Jubilee Gardens, a landscaped public park on London's South Bank visited by over 5.5 million people annually. The Gardens feature over 90 mature trees, lawns, and a dedicated enclosed adventure playground for children aged up to 11. The service is free to the public and open 365 days a year.
• Adventure Playground Enclosed adventure playground within Jubilee Gardens featuring age-appropriate equipment for children aged 3-6 and 6-11 years. Re-opened with new equipment in 2022, addressing the limited supply of safe, free children's play facilities in central London.
• Email Newsletter Subscription Occasional e-newsletter keeping local residents and businesses informed about the work of the Trust, distributed approximately four times per year via sign-up through the Trust's website.
• Charitable Donation Program Online charitable donation program supporting ongoing maintenance and development of Jubilee Gardens. Donations are processed through the MyGivingHub platform, which is accessible via the Trust's website. The program is open to visitors, local residents, and supporters.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• National Trust: Large UK conservation charity managing parks, gardens and historic properties across the country. Overlaps in mission of preserving public green space but at much larger scale and geographic breadth than Jubilee Gardens Trust.
• Southbank Centre: Operator of the Southbank Centre arts complex on whose estate Jubilee Gardens sits; the Trust holds its lease directly from Southbank Centre. Overlaps as a free public cultural/recreational destination on London's South Bank.

Emerging players

• Garden Museum: London museum dedicated to garden history with a small curated garden and educational programming. Comparable as a niche London attraction combining horticulture, education and visitor engagement under charitable structure.
• The Conservation Volunteers: UK charity focused on practical conservation and community engagement with green spaces. Comparable as a small-to-mid-sized environmental charity that maintains public green spaces and runs volunteer-led activities.

Direct peers

• The Royal Parks: Charity that manages London's eight royal parks including Hyde Park and Kensington Gardens. Operates an analogous model of stewarding large public green spaces in central London for free public access, funded by grants and donations.
• Royal Botanic Gardens, Kew: Major UK botanic garden operator combining public access, mature tree collections and conservation programming. Comparable as a visitor-facing green space charity with educational and biodiversity missions.
• London Wildlife Trust: Conservation charity focused on protecting and enhancing London's natural spaces. Shares the urban-biodiversity and public-engagement mandate of Jubilee Gardens Trust within the same city.
• Horniman Museum and Gardens: London museum with significant gardens, free public access, and a charitable operating model. Comparable as a free, mixed-attraction venue combining green space, family amenities and education in London.

Regional players

• Battersea Park: Another major central London public park with charitable and council-supported management structures. Comparable as a free, high-footfall urban park in London with adventure-playground-style facilities.

Others

• Heritage Lottery Fund / National Lottery Heritage Fund: Major UK grantmaking body that funds heritage and green-space projects. Relevant as a likely funding source for a charitable park operator and comparable as an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jubileegardens
• LinkedInlinkedin.com/company/jubilee-gardens-trust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubilee Gardens Trust