The Jubilee Hotel

What The Jubilee Hotel does

The Jubilee Hotel is a heritage-listed pub and events venue built in 1887, located at 470 St Pauls Terrace in Fortitude Valley, Brisbane, Queensland. The venue operates over two original heritage levels plus a recently redeveloped extension (completed 2022-2023), and offers nine distinct function spaces ranging from the intimate Journo's Room (up to 20 guests) to the Heritage Bar (up to 120 cocktail-style). It serves local diners, sports fans, corporate and private function hosts, and entertainment seekers in Brisbane, with a particular positioning as Brisbane's official rugby clubhouse through its partnership with Queensland Rugby Union.

The business runs a multi-stream revenue model. Core streams are food and beverage sales (a la carte dining, bars, weekly specials such as $25 Rump Wednesday, $19 Parmi Thursday, and $25 Steak Diane); functions and events hire across the venue's spaces; ticketed special events (Melbourne Cup, wine dinners, regional food events); gift vouchers; and a VIP membership program with monthly gaming promotions. Pricing is unit-based per cover or per event, ranging from $19 food specials to $199 premium wine dinners. Distribution is venue-direct via walk-ins, website bookings, phone reservations, and an online gift voucher storefront, with marketing through website, Facebook, Instagram, and email newsletter.

The proprietary technology stack is minimal: standard hospitality booking and event management systems support operations, with a Matterport 3D virtual tour added as a digital sales aid for function enquiries. The venue is privately held, operates under the TB Hotels group (based on email domain tbhotels.com.au), employs approximately 14 people, and serves the Queensland market exclusively. There is no public listing, no disclosed funding, and no AI/ML capability disclosed.

Name

The Jubilee Hotel

Legal name

The Jubilee Hotel

Website

https://jubileehotel.au

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jubilee Hotel is a heritage-listed 1887 pub and events venue in Brisbane's Fortitude Valley serving local diners, rugby fans, corporate function clients, and event attendees through dining, bars, nine function spaces, ticketed events, and a VIP membership program.

Ownership category

akta.pro rank

Product category

Pub and Event Venue Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410), Historical Sites (71212)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Heritage pub hospitality
• Function venue hire
• Live sports viewing
• Food and beverage service
• Private event hosting

Headquarters

HQ city

Fortitude Valley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: On-site dining (restaurant), bars, and daily specials. Revenue from food sales, alcoholic beverages, and non-alcoholic drinks. Includes regular promotions like $25 Rump Wednesday, $19 Parmi Thursday, $25 Steak Diane.
2. Functions and Events Hire: Private event bookings including corporate functions, birthday parties, weddings, and special events. Multiple venue spaces available for hire including Journo's Room, Jubilee Room, Heritage Bar, Frankie's Terrace.
3. Event Ticketing: Ticketed events including Melbourne Cup soiree, wine dinners, live music performances, and themed dining experiences.
4. Gift Vouchers: Gift vouchers sold for dining and events. Purchasers receive invoice and digital gift card.
5. Membership Program: VIP membership program offering exclusive deals and specials to members. Members also get access to gaming promotions like End of Month Jackpot.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Jubilee Hotel is a heritage-listed pub and events venue operating dining and bar service alongside multiple function spaces for private hire. It serves as Brisbane's official Queensland Rugby Union clubhouse for live sports viewing and hosts a calendar of recurring promotions, themed dining nights, live music, and ticketed special events including wine dinners and the Melbourne Cup celebration.

Product overview

The Jubilee Hotel is a heritage-listed pub and events venue (built 1887) located in Fortitude Valley, Brisbane. The venue operates as a unified hospitality offering combining multiple service lines: dining and bars as the core food and beverage service, nine distinct function spaces (Journo's Room, Jubilee Room, Constance Bridge, Bella One & Two, Frankie's Terrace, Cocktail Foyer, Heritage Bar) for events and private hire, live sports viewing as the official Queensland Rugby Union clubhouse, and a calendar of recurring promotions (Wednesday Rump, Parmi Thursday, $25 Steak Diane) and special events (Traditional Irish Tuesdays, Live Music, Melbourne Cup, Wine Dinners). Ancillary offerings include gift vouchers and a VIP membership loyalty program. The venue also provides an interactive 3D virtual tour for remote space exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Service

Quantifiable outcome

• Heritage listed venue established 1887 - over 136 years of continuous operation
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Queensland Rugby UnioncoreStrategic or Co-development PartnerOfficial partnership making The Jubilee Hotel Brisbane's clubhouse for rugby. The venue serves as the destination for watching rugby games surrounded by fans with common interest and knowledge. The partnership brings back the clubhouse environment for rugby enthusiasts.
• JBSminorGTM or Marketing PartnerPartnership for 'Brisbane meets the Bush' event providing premium beef sourced from local farms. JBS contributes the quality local beef for this regional celebration event.
• XXXX & Robert OatleyminorGTM or Marketing PartnerBeverage partnership for 'Brisbane meets the Bush' event delivering quality drinks including XXXX beer and Robert Oatley wines to accompany the regional food experience.
• Hentley FarmminorGTM or Marketing PartnerPartnership hosting wine dinners featuring the single-estate boutique winery from Barossa Valley. Winemaker Nicholas Goss travels to host the event. Hentley Farm is acknowledged by James Halliday for producing wines comparable to grand cru Burgundy and first-growth Bordeaux.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Breakfast Creek Hotel: Iconic heritage-listed Brisbane pub renowned for steaks, beer garden, and function spaces. Closest comparable on heritage asset value, full-service dining, and function hire scale.
• Hotel CAQ (Caxton Hotel): Long-established Brisbane pub with sports bar, dining, and function facilities. Comparable full-service pub with multi-room function offering and strong sports-viewing positioning.
• The Port Office Hotel: Heritage Brisbane CBD pub offering dining, bars, and live entertainment. Comparable heritage building, multi-revenue model, and central-Brisbane corporate function clientele.
• The Brunswick Hotel: Fortitude Valley pub and live music venue with multiple bars, dining, and event hire. Comparable heritage-feel pub model competing directly for foot traffic and ticketed event audiences.
• The Triffid: Brisbane live music, beer garden, and functions venue in Fortitude Valley/Newstead. Direct peer for live entertainment programming, casual dining, and event hire in the same precinct.
• Royal Hotel Fortitude Valley: Heritage pub located in Brisbane's Fortitude Valley precinct offering dining, bars, live music, and function spaces. Direct competitor for the same local customer base, sports-viewing traffic, and event bookings.

Regional players

• The Greek Club Brisbane: Brisbane function, events, and dining venue with multiple hireable spaces. Comparable on the functions/events hire business, though more community-club oriented than pub.
• Felons Brewing Co. (Howard Smith Wharves): Brisbane riverside brewpub with dining, bars, and large-scale event hire. Comparable multi-revenue pub model and events business, though in a different precinct and a newer, non-heritage build.

Broad incumbents

• Australian Venue Co. (portfolio): Large Australian pub and hotel operator running a portfolio of heritage and modern venues. Provides a useful portfolio benchmark for valuing a single heritage venue like Jubilee.
• ALH Group (Endeavour Group): Australia's largest pub operator with hundreds of venues including heritage and sports-focused pubs. Sets competitive context and procurement scale benchmarks for an independent operator like Jubilee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jubileehotel
• Instagraminstagram.com/thejubileehotel
• LinkedInlinkedin.com/company/the-jubilee-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jubilee Hotel