The Triffid
The Triffid is a Brisbane live music venue operating a 700-capacity Live Room, beer garden, and function spaces within a WWII heritage hangar. Owned by Live Nation Australia Venues Pty Ltd, it serves concert-goers, touring artists, and corporate event clients through ticketing, F&B, and venue hire.
- Company typePrivate
- Founded-
- HeadquartersNewstead, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Triffid does
The Triffid is a Brisbane-based live music venue housed in a converted WWII commercial hangar at 7-9 Stratton Street, Newstead, Queensland. It operates as a multi-space entertainment destination featuring a 700-standing-capacity Live Room, a dog-friendly beer garden hosting free community events, a mezzanine level, and configurable function spaces up to 1,100 cocktail capacity. The venue is owned and operated by Live Nation Australia Venues Pty Ltd (ACN 612 559 136), a subsidiary of global entertainment company Live Nation Entertainment, with the parent entity registered at Collingwood, Victoria.
Revenue is generated through four streams: ticketed concert and event sales via the Moshtix platform; on-site food and beverage through the embedded Triffid Burger Co. brand and bar operations; private venue hire for corporate functions, weddings, banquets, and exhibitions; and tiered marketing service packages (Standard at no charge, Silver at AUD $1,000 ex GST, Gold valued at AUD $5,500 ex GST) sold to event hirers. Underlying technology is functional rather than proprietary: Moshtix ticketing integration, email marketing automation, retargeting systems, Google Analytics, Meta product catalogue campaigns, Google Performance Max, and Spotify advertising. The venue is a Kulture City sensory-inclusive certified venue and a Green Power accredited operator, with charity partnerships supporting My Room and Support Act.
The customer base spans individual concert-goers, corporate and private event clients, touring and local artists (from local emerging talent to internationally established acts including Fishbone, Anuv Jain, Culture Wars, HUMBE, mike., Searows, Home Brew, and Buckshot), and aspiring music industry professionals engaged through programs such as The Push Music Careers Expo. Distribution relies on owned digital channels (website, email newsletter, Instagram, Facebook, TikTok), Moshtix ticketing, Live Nation presales, and direct venue sales for function and table bookings.
The Triffid firmographics
Firmographics- Name
- The Triffid
- Legal name
- Live Nation Australia Venues Pty Ltd
- Website
- https://thetriffid.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Triffid is a Brisbane live music venue operating a 700-capacity Live Room, beer garden, and function spaces within a WWII heritage hangar. Owned by Live Nation Australia Venues Pty Ltd, it serves concert-goers, touring artists, and corporate event clients through ticketing, F&B, and venue hire.
- Ownership category
- akta.pro rank
The Triffid industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industry
- Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where The Triffid is headquartered
LocationHeadquarters
- HQ city
- Newstead
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Triffid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Revenue from ticketed concerts and events sold through Moshtix platform and at the door.
- Food and Beverage Sales: On-site food and beverage revenue from Triffid Burger Co. and bar operations. The venue is cashless, accepting all major credit and debit cards.
- Function and Event Hire: Private venue hire for corporate functions, weddings, banquets, and art exhibitions. Multiple spaces available: Live Room (up to 700 standing), Garden (up to 180), and whole venue (up to 1,100 cocktail).
- Marketing Packages: Tiered marketing service packages (Standard, Silver at $1,000, Gold) offered to event hirers for promotional support including social media, email marketing, poster placement, and paid digital campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard Marketing Package - All events receive basic promotional support at no charge |
| Other | Multi-year contract | Silver Marketing Package - Enhanced promotional reach for events |
| Other | Multi-year contract | Gold Marketing Package - Maximum promotional visibility |
| Transaction based/ take rate | Pay-as-you-go | Event Tickets - Individual show admission |
| Quote-based/ custom | Multi-year contract | Function Hire - Private venue rental |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
The Triffid product offering
Product offeringCore offering
The Triffid is a Brisbane live music venue operating in a heritage WWII hangar in Newstead, Queensland. It sells ticketed concert experiences in the Live Room (up to 700 standing capacity), hosts free live music events in the Triffid Beer Garden (Sundowners, Weekenders, Sunday residencies), and rents out multiple spaces (Live Room, Garden, Mezzanine, whole venue) for corporate functions, weddings, banquets, art exhibitions and cocktail parties. On-site food and beverage service is provided via Triffid Burger Co. in the beer garden.
Product overview
The Triffid is a live music venue in Brisbane offering a multi-space experience. The core offering consists of The Live Room (ticketed concerts up to 700 standing), The Beer Garden (free live music events), and venue hire for private functions. Supporting services include Triffid Burger Co. food service, marketing packages for hirers, and a membership/subscription program for presale access. The venue operates primarily as a live entertainment destination with ticketed events through Moshtix, free community events, and function hire. The product portfolio is unified under the venue brand rather than separate modules.
Differentiator
Problem solved
Functional benefit
Brands
- Triffid Burger Co. The food service brand operating at The Triffid venue, serving burgers and casual food.
Products and services
- The Triffid Live Room The main ticketed concert venue space at The Triffid featuring a licensed 18+ environment for live music performances. The Live Room hosts standing shows with capacity for 700 guests and includes a mezzanine level overlooking the main event space. Programming spans rock, hip-hop, alternative, folk, and international touring acts (e.g., Fishbone, Anuv Jain, Culture Wars, mike., HUMBE, Home Brew, Searows, Buckshot).
- Triffid Beer Garden Outdoor beer garden offering free live music events including Sundowners (Friday sessions from 5PM), Weekenders, and Sunday Residencies. Dog-friendly space with food from Triffid Burger Co. Open Wednesday through Sunday.
- Venue Hire / Functions Private event hire services offering multiple spaces: The Whole Venue (1,100 cocktail capacity), The Live Room (700 standing, 270 theatre seated, 170 banquet, 450 cocktail), and The Garden (180 guests, with smaller Wall and Red Brick areas). Available for corporate functions, weddings, banquet events, art exhibitions, and cocktail parties. Enquiries handled via website JotForm.
- Triffid Burger Co. On-site food service operating within the beer garden, serving burgers and casual food under the Triffid Burger Co. brand. Kitchen hours: Thursday–Friday 11am–3pm and 5pm–late; Saturday–Sunday 12pm till late. The venue is cashless, accepting all major credit and debit cards.
- Marketing Services Packages Tiered marketing packages sold to event hirers: Standard (no charge, $1,000 ex GST value), Silver ($1,000 ex GST, $3,000 value), and Gold ($5,500 ex GST value). Includes poster placement, email newsletter features, social media promotion, paid Meta campaigns ($250–$500 value), premium email placements, and vinyl street banners.
Quantifiable outcome
- 1,100 guest capacity for whole venue cocktail events
- +2 more outcomes
Companies that use The Triffid
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The Triffid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
The Triffid partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Live NationcoreParent company and operator of The Triffid. Live Nation Australia Venues Pty Ltd (company number 612 559 136) owns and operates the venue through its Live Nation Entertainment network, providing access to international touring acts, ticketing infrastructure (Moshtix), and global marketing capabilities.
- MoshtixcorePrimary ticketing platform partner for all events. Moshtix provides ticket sales, marketing support, and accessible ticketing services for shows at The Triffid.
- SchweppesminorBeverage partner providing soft drinks and mixers for the venue bar operations.
- Red BullminorEnergy drink partner for events and venue operations.
- SmirnoffminorVodka brand partner for bar operations and cocktail offerings.
- Oatley WinesminorWine partner providing wines for the venue's beverage offerings.
- South AveminorVenue partner with branding presence at the venue.
- American ApparelminorApparel partner with co-branded competitions and giveaways. Ran 10 double passes valued at AUD $3,000 competition.
- Kulture CitycoreSensory-inclusive venue certification partner. The Triffid is a Kulture City certified sensory-inclusive venue, providing support for guests with sensory needs including quiet spaces and accessibility accommodations.
- My RoomminorCharity partner supporting childhood cancer research and support programs.
- Support ActminorCharity partner providing crisis support and wellbeing services for music industry workers.
- Venue NationminorAffiliated venue brand under the Live Nation network, shown on venue website as partner.
- Green PowerminorGreen Power accredited venue, certified to source renewable energy for operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Triffid competitors and assessment
Company assessmentRegional players
- Forum Melbourne: Melbourne heritage live music venue of similar capacity and touring-act positioning, comparable in scale and operating model to The Triffid.
- The Corner Hotel: Melbourne Richmond-based live music pub and venue with comparable live music plus F&B dual-revenue model.
- 170 Russell: Melbourne mid-size live music venue (capacity ~900) with comparable artist profile and mid-tier touring focus; serves as a regional benchmark for the same business model.
- Enmore Theatre: Sydney mid-tier live music and entertainment venue with similar capacity tier and touring-act focus; comparable operating model and audience demographic.
- Metro Theatre Sydney: Sydney CBD live music venue of similar capacity (approx. 1,000) targeting comparable mid-tier touring artists and demographics.
Direct peers
- Fortitude Music Hall: Brisbane live music and events venue that competes directly for touring artist bookings and concert audiences in the same geographic market.
- The Tivoli: Brisbane-based live music venue of similar mid-size capacity (approx. 1,500), serving an overlapping touring-act and concert-going audience in the same metro market.
- The Zoo Brisbane: Fortitude Valley live music venue serving emerging and mid-tier touring artists, with overlapping programming strategy and audience demographic to The Triffid.
Emerging players
- Brooklyn Bowl: Multi-location US venue combining live music, bowling, and F&B; comparable multi-revenue-stream entertainment venue model though at larger scale.
Broad incumbents
- House of Blues: US-based multi-venue live entertainment and dining operator owned by Live Nation; comparable in combining live music, F&B, and event hire under a single venue brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Triffid social profiles
Digital presenceThe Triffid compliance and trust
Trust signalCompliance1 record
The Triffid financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Triffid leadership team
Management profileNumber of profiles
The Triffid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Triffid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Triffid
What does The Triffid do?
The Triffid is a Brisbane live music venue operating in a heritage WWII hangar in Newstead, Queensland. It sells ticketed concert experiences in the Live Room (up to 700 standing capacity), hosts free live music events in the Triffid Beer Garden (Sundowners, Weekenders, Sunday residencies), and rents out multiple spaces (Live Room, Garden, Mezzanine, whole venue) for corporate functions, weddings, banquets, art exhibitions and cocktail parties. On-site food and beverage service is provided via Triffid Burger Co. in the beer garden.
Is The Triffid a public or private company?
The Triffid is a private company. It is classified as corporate owned and is currently operating.
When was The Triffid founded?
The Triffid was founded in -1. It employs 11 to 50 people.
Where is The Triffid based?
The Triffid is headquartered in Newstead, Australia, in the Oceania region.
How does The Triffid make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage Sales, function and Event Hire and marketing Packages.
Who are The Triffid's main competitors?
Regional players on record are Forum Melbourne, The Corner Hotel, 170 Russell, Enmore Theatre and Metro Theatre Sydney. Direct peers are Fortitude Music Hall, The Tivoli and The Zoo Brisbane. Brooklyn Bowl is listed as an emerging player. House of Blues is listed as a broad incumbent.
Does The Triffid have an API?
No public API is recorded for The Triffid.
What industry is The Triffid in?
The Triffid's product category is Live Music Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of MPAGAIAC, Bars & Pubs (Non-Music). Its NAICS code is 711 and its SIC code is 7990.