北京巨量引擎网络技术有限公司
Beijing Ocean Engine (北京巨量引擎网络技术有限公司) is ByteDance/Douyin Group's official integrated digital marketing platform, monetising advertising across Douyin, Toutiao, Xigua Video and Pangle for brand advertisers, e-commerce merchants, SMBs and individual creators throughout China.
- Company typePrivate
- Founded2016
- Headquarters北京
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What 北京巨量引擎网络技术有限公司 does
北京巨量引擎网络技术有限公司 (Ocean Engine) is a privately-held, ByteDance/Douyin Group-owned digital marketing services company, incorporated on November 11, 2016, headquartered in Beijing's Haidian District with a registered office in Pinggu District and a regional direct-operations centre in Guangzhou. The company operates 巨量引擎 (Ocean Engine), an integrated advertising and marketing platform that monetises ByteDance's flagship consumer surfaces — Douyin (抖音), Toutiao (今日头条), Xigua Video (西瓜视频), Pangle (穿山甲) and Dongchedi (懂车帝) — under a platform-plus-module architecture. The core offering covers brand advertising (splash, in-feed, search, interactive, seeding), e-commerce advertising via 巨量千川, creator/influencer marketing via 巨量星图 (870K+ creators), AI creative tooling via 即创 and 巨量创意, local life-services promotion via 巨量本地推, marketing science via 巨量云图 (5A audience asset model), and lead management via 飞鱼, with DOU+ providing self-serve video heating inside the Douyin app. Reach is anchored on a reported 600M DAU and 1.9B MAU across ByteDance products, with 1.2M advertisers and 8–10M Douyin Enterprise accounts on file.
The business model is predominantly usage-based advertising — advertisers bid for impressions, views or performance outcomes via self-serve on ad.oceanengine.com or via account managers (400-682-0899) for enterprise clients, with channel/reseller and open-API (open.oceanengine.com) routes for mid-market and partners, plus an electronic-certificate partner program on 方舟 for trust verification. Ancillary recurring revenue includes the Douyin Blue-V enterprise verification (600元/年 first year, 120元/年 renewal), tiered 企业号 certifications, and premium subscriptions for advanced features in 巨量创意 and 云图. Distribution spans self-serve PLG for SMB/individual creators, direct enterprise sales for large brands such as YSL, Xpeng Auto, JD, Prada, 丽珠 and Coca-Cola, and channel/service partners for e-commerce operations through 抖店 service marketplace. Go-to-market mixes sales-led enterprise accounts, channel partners, and product-led growth (DOU+), with an offering portfolio that compounds data advantages from ByteDance's underlying recommendation and audience-assets stack. The company is regulated under 京B2-20181623 (value-added telecom), 京网文〔2024〕2121-104号 (network culture), broadcast TV production and internet religious information licenses, and is certified to ISO27001 and PRC Level-3 information-security standards.
北京巨量引擎网络技术有限公司 firmographics
Firmographics- Name
- 北京巨量引擎网络技术有限公司
- Legal name
- 北京巨量引擎网络技术有限公司
- Website
- https://juliangyinqing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beijing Ocean Engine (北京巨量引擎网络技术有限公司) is ByteDance/Douyin Group's official integrated digital marketing platform, monetising advertising across Douyin, Toutiao, Xigua Video and Pangle for brand advertisers, e-commerce merchants, SMBs and individual creators throughout China.
- Ownership category
- akta.pro rank
北京巨量引擎网络技术有限公司 industry classification
Industry- Product category
- Digital Marketing & Advertising Technology
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
- akta.pro secondary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where 北京巨量引擎网络技术有限公司 is headquartered
LocationHeadquarters
- HQ city
- 北京
Offices3 records
Markets served
北京巨量引擎网络技术有限公司 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- 广告投放服务: 巨量引擎通过其广告投放平台提供多种广告形式，包括开屏广告、信息流广告、搜索广告、互动营销、种草加热等，按广告投放效果或展示量收费，是平台的核心收入来源。广告主可通过平台自主下单或委托专业顾问进行投放。
- DOU+（抖加）视频加热服务: DOU+是内置于抖音APP的视频加热工具，用户可通过购买服务增加视频曝光量，按投放费用收费，面向个人创作者和中小企业，采用随时随地自助投放模式。
- 认证服务收费: 抖音蓝V企业认证首次收费600元/年，续费120元/年；抖音企业号认证提供多层级权益体系，不同认证等级对应不同功能权限和收费标准。
- 巨量千川电商广告服务: 面向电商商家的广告投放服务，支持抖音小店、直播带货等电商场景的精准广告投放，按投放效果收费。
- 巨量星图内容营销服务: 撮合品牌广告主与达人创作者的内容共创平台，通过内容共创模式推动品牌加速破圈，平台从中获取服务费用。
- 营销工具订阅服务: 提供巨量创意、云图、开放平台等营销工具的部分高级功能订阅服务，支持企业用户获取更深度数据分析、创意制作优化等能力。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | DOU+视频加热服务分档定价 |
| Subscription | Annual | 抖音蓝V企业认证费用 |
| Subscription | Annual | 抖音企业号五级权益体系 |
| Usage-based | Pay-as-you-go | 广告投放平台（ad.oceanengine.com） |
| Freemium | Pay-as-you-go | 专业顾问咨询服务 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
北京巨量引擎网络技术有限公司 product offering
Product offeringCore offering
Ocean Engine operates an integrated digital marketing services platform that aggregates advertising inventory across ByteDance-owned products (Douyin, Toutiao, Xigua Video, Pangle). It provides advertisers with self-serve and managed ad placement across splash, in-feed, search, interaction, and seeding formats, complemented by sub-products for e-commerce advertising (巨量千川), influencer marketing (巨量星图), creative production (巨量创意), AI content creation (即创), local life services (巨量本地推), marketing science analytics (巨量云图), lead management (飞鱼), and an in-app video heating tool (DOU+).
Product overview
北京巨量引擎网络技术有限公司运营的巨量引擎是抖音集团旗下的综合性数字化营销服务平台，采用平台+模块的架构。核心平台整合了抖音、今日头条、西瓜视频、穿山甲等字节跳动系产品的营销能力，模块化产品包括：巨量千川（电商广告）、巨量星图（达人营销）、巨量创意（智能创意）、即创（AI内容创作）、巨量本地推（本地生活营销）、巨量云图（营销科学分析）、飞鱼（线索管理）、DOU+（视频加热）等工具。平台覆盖品牌建设、搜索营销、电商经营、本地生活、线索留资、中小自助等全营销场景，为不同体量的企业和个体提供从创意制作、投放管理到效果优化的全链路营销服务。
Differentiator
Problem solved
Functional benefit
Brands
- 巨量千川: 巨量引擎旗下的电商广告平台，为抖音电商商家提供一站式广告投放服务，整合DOU+、本地达等商业产品能力。
- 巨量星图
- 巨量创意
- 巨量学
- 即创
- 飞鱼
- 穿山甲
- 巨量本地推
- 巨量引擎营销学堂
- DOU+
- 抖店
Products and services
- Ocean Engine (巨量引擎) Ocean Engine is the core integrated digital marketing services platform under Douyin Group that aggregates advertising inventory across Douyin, Toutiao, Xigua Video, and Pangle. It provides advertisers with one-stop marketing solutions covering brand building, search marketing, e-commerce operations, local life services, content downloads, lead generation, and SMB self-serve scenarios, supporting ad formats including splash ads, in-feed ads, search ads, interaction ads, seeding/heating, and mall brand ads.
- 巨量千川 (Qianchuan E-commerce Advertising)
Quantifiable outcome
- 触达规模：6亿DAU和19亿MAU
- +2 more outcomes
Companies that use 北京巨量引擎网络技术有限公司
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles4 records
北京巨量引擎网络技术有限公司 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature10 records
北京巨量引擎网络技术有限公司 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WPP中国coreWPP中国与巨量引擎深化战略合作，在业务深化、科学技术、引领创新和能力共建四个层面探索合作新模式，共同挖掘数字化新增长机会。
- 广西大学minor聚创联盟（巨量引擎发起）携手广西六象信息科技有限公司与广西大学新闻与传播学院，共同规划直播电商和短视频内容运营营销人才培育方案，共育数字营销人才。
- 苏州大学minor巨量引擎联合苏州大学、苏州今日视界文化传媒有限公司共同启动数字营销聚创联盟（江苏）产学共建项目，推动数字营销人才培养。
- VCON新锐品牌展 / 一面数据 / 益普索Ipsoscore共同发布《2021中国新锐品牌发展报告》及《2021新锐品牌价值榜》Top100榜单，并联合发起VCON星创奖，为新锐品牌提供科学化品牌价值评估体系。
- 广东今日头条科技有限公司 / 广州塔旅游文化发展股份有限公司minor在广州市委宣传部、广州市文化广电旅游局指导下，联合举办城市烟火市集「粤潮达人夜」活动，由巨量引擎广佛本地直营中心承办。
- 抖店服务市场服务商生态core抖店服务市场基于商家、服务商合作模式，提供全案代运营、直播、短视频、抖音号运营等全链路电商运营服务，撮合商家与服务商合作，是商家与服务商经营的新阵地。
- 巨量引擎方舟电子证书合作服务商minor包括博观瑞思、引力传媒、江西仟得、天石在线、省广汽车营销等在内的合作伙伴，通过电子证书功能展示资质，提升与广告主的合作信任和业务拓展效率。
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
北京巨量引擎网络技术有限公司 competitors and assessment
Company assessmentBroad incumbents
- Magnite: Independent sell-side ad exchange operating across CTV, video, and display. Comparable as an ad-tech platform enabling media monetization and programmatic ad buying, overlapping with the supply-side capabilities of Pangle (穿山甲) within Ocean Engine's product suite.
- The Trade Desk: Global independent demand-side ad platform for programmatic media buying across display, video, CTV, and audio. Comparable as a leading ad-tech platform with self-serve tools, AI-driven optimization, and data-driven targeting — analogous in business model but operating internationally rather than within a single Chinese social ecosystem.
Emerging players
- AppLovin: Mobile ad-tech and monetization platform with self-serve buying tools, AI-driven bidding, and a global app developer ecosystem. Comparable as a digital ad platform with strong programmatic and creative-AI capabilities, though primarily focused on in-app advertising outside China.
- Mintegral: Mobile ad platform providing programmatic buying, AI-driven bidding, and creative optimization for app developers and advertisers. Comparable to Pangle and Ocean Engine's mobile/in-app ad capabilities, with a similar product-led growth motion targeting SMBs and large advertisers.
- Xiaohongshu (RED) Commercial Platform: Xiaohongshu's growing ad platform for sponsored content and brand-influencer collaborations within its social/UGC ecosystem. Comparable as a creator-monetization and brand-marketing platform, with partial overlap in target advertisers (luxury, beauty, lifestyle) but smaller scale and reach than Ocean Engine.
Direct peers
- Alimama (阿里妈妈): Alibaba's digital marketing platform powering ads across Taobao, Tmall, and the broader Alibaba e-commerce ecosystem. Comparable as a Chinese digital ad platform with strong e-commerce closed-loop attribution and large advertiser base.
- Kuaishou Magnet Engine (快手磁力引擎): Kuaishou's integrated marketing service platform for short-video, livestream commerce, and content distribution; structurally identical to Ocean Engine as the marketing arm of a leading Chinese short-video app, with overlapping advertisers, creators, and AI-driven creative tools.
- Weibo Marketing Platform (微博广告): Weibo's digital advertising platform offering social-feed, fan-tunnel, and brand-marketing services in China. Comparable as a Chinese social-feed ad platform serving brand advertisers, though smaller reach and a more mature/older user demographic than Ocean Engine's audience.
- Tencent Ads (腾讯广告 / 微信广告): Tencent's digital advertising platform operating across Weixin, QQ, and Tencent video networks. Most direct competitor to Ocean Engine given its scale in China, self-serve ad platform, marketing automation, and full marketing-product portfolio covering brand and performance.
- Baidu Marketing (百度营销 / 百度广告): Baidu's online marketing platform serving search, feed, and display advertising in China, with self-serve tools and an enterprise sales motion. Comparable in product breadth and customer base overlap with Ocean Engine, particularly in search and information-flow ads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
北京巨量引擎网络技术有限公司 social profiles
Digital presence北京巨量引擎网络技术有限公司 compliance and trust
Trust signalCompliance2 records
北京巨量引擎网络技术有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
北京巨量引擎网络技术有限公司 leadership team
Management profileNumber of profiles
Profiles1 record
北京巨量引擎网络技术有限公司 subsidiaries and ownership
Company hierarchySubsidiaries4 records
北京巨量引擎网络技术有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
北京巨量引擎网络技术有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 北京巨量引擎网络技术有限公司
What does 北京巨量引擎网络技术有限公司 do?
Ocean Engine operates an integrated digital marketing services platform that aggregates advertising inventory across ByteDance-owned products (Douyin, Toutiao, Xigua Video, Pangle). It provides advertisers with self-serve and managed ad placement across splash, in-feed, search, interaction, and seeding formats, complemented by sub-products for e-commerce advertising (巨量千川), influencer marketing (巨量星图), creative production (巨量创意), AI content creation (即创), local life services (巨量本地推), marketing science analytics (巨量云图), lead management (飞鱼), and an in-app video heating tool (DOU+).
Is 北京巨量引擎网络技术有限公司 a public or private company?
北京巨量引擎网络技术有限公司 is a private company. It is classified as corporate owned and is currently operating.
When was 北京巨量引擎网络技术有限公司 founded?
北京巨量引擎网络技术有限公司 was founded in 2016. It employs 101 to 250 people.
Where is 北京巨量引擎网络技术有限公司 based?
北京巨量引擎网络技术有限公司 is headquartered in 北京.
How does 北京巨量引擎网络技术有限公司 make money?
Six revenue lines are on record. 广告投放服务 is the primary driver. The others are DOU+（抖加）视频加热服务, 认证服务收费, 巨量千川电商广告服务, 巨量星图内容营销服务 and 营销工具订阅服务.
Who are 北京巨量引擎网络技术有限公司's main competitors?
Broad incumbents on record are Magnite and The Trade Desk. Emerging players are AppLovin, Mintegral and Xiaohongshu (RED) Commercial Platform. Direct peers are Alimama (阿里妈妈), Kuaishou Magnet Engine (快手磁力引擎), Weibo Marketing Platform (微博广告), Tencent Ads (腾讯广告 / 微信广告) and Baidu Marketing (百度营销 / 百度广告).
Does 北京巨量引擎网络技术有限公司 have an API?
Yes. 巨量引擎开放平台(open.oceanengine.com) provides developer API access for programmatic ad management and platform integration. Developer documentation is at open.oceanengine.com/index.html?from=guanwang.
What industry is 北京巨量引擎网络技术有限公司 in?
北京巨量引擎网络技术有限公司's product category is Digital Marketing & Advertising Technology. Its primary akta.pro industry code is BPAMALAK, Creative, Content Production & Ad Ops Tools, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 541830 and its SIC code is 7311.