Jumpin' Jay's Fish Cafe

Name

Jumpin' Jay's Fish Cafe

Legal name

Jumpin' Jay's Fish Cafe

Website

https://jumpinjays.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Seafood Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Seafood restaurant
• Raw bar service
• Private dining events
• Oyster specials
• Dinner service

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Traditional restaurant revenue from dinner service featuring fresh seafood, raw bar items, cocktails, wine, and beer. No takeout available. Service is dinner-only with varying hours by day of week.
2. Private Dining Events: Revenue from hosting private events including rehearsal dinners, business meetings, and celebrations. Multiple room options with minimum spend requirements ranging from $800 to $6,000 depending on space and day.
3. Gift Certificates: Both emailed digital gift certificates via Square and physical gift certificates available for purchase, redeemable at Jumpin' Jay's and other JGroup hospitality locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jumpin' Jay's Fish Cafe is a dine-in seafood restaurant in downtown Portsmouth, NH that serves dinner only from a single Congress Street location. Its core offering centers on fresh fish entrees, a focused raw bar with rotating oysters and shellfish, a full bar program, three private dining spaces for events, and the seasonal Shuck-A-Buck Tuesday oyster special; the restaurant does not offer takeout, delivery, or lunch service.

Product overview

Jumpin' Jay's Fish Cafe operates as a single-location seafood restaurant offering dinner service with a focused product portfolio centered on fresh seafood and raw bar offerings. The core experience consists of the Dinner Menu featuring seafood entrees and the Raw Bar with rotating oysters and shellfish. Supporting services include Private Dining for events (three distinct spaces with customizable menus), the Shuck-A-Buck Tuesday oyster special, Full Bar Service, and Gift Certificates. The restaurant is dine-in only, with no takeout or lunch service. Reservations are managed through Resy, and gift certificates are processed via Square.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Menu Full seafood dinner service featuring fresh fish, raw bar items, and seasonal specials. Includes starters, salads, entrees such as Haddock Piccata, Clams & Linguine, Seafood Fettuccine, and Catch of the Day options; available for dine-in guests during dinner hours.
• Raw Bar Focused raw bar program with rotating oysters priced per piece, half dozen, or dozen, plus shrimp cocktail and littleneck clams. Oyster varieties rotate based on seasonal availability.
• Private Dining Private and semi-private event hosting across three distinct spaces: Raw Bar Dining Room (60 seated/80 cocktail, $3,000-$7,000 minimums), Congress Street Dining Room (30 seated/40 cocktail, $2,000-$5,000 minimums), and Oyster Bar (18 seated/30 cocktail, $800-$2,000 minimums). Includes customizable seafood-focused three-course menus beginning at $50 per guest.
• Shuck-A-Buck Tuesday Oyster Special Seasonal $1 oyster special offered every Tuesday evening from October through June. Available at both bar and dining room seating; final season date noted as June 30, 2026.
• Full Bar Service Full bar featuring cocktails ($8-$15), wine by the glass and bottle, draft and bottled beer including local Maine and New Hampshire selections, and after-dinner cognac and cordials.
• Gift Certificates Gift certificates available in both emailed (instant or scheduled delivery) and physical formats, processed through Square. Redeemable at Jumpin' Jay's Fish Cafe and across other JGroup Hospitality locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• ResycoreChannel Partner/ Reseller/ DistributorThird-party reservation platform used by Jumpin' Jay's for managing dinner reservations. Reservations are recommended especially on weekends. Platform allows guests to book tables online.
• SquarecoreTechnology or IntegrationGift certificate ordering platform for both emailed and physical gift certificates. Square processes gift certificate payments for Jumpin' Jay's and other JGroup hospitality locations.
• Liars Bench Beer Co.minorChannel Partner/ Reseller/ DistributorLocal craft brewery featured on Jumpin' Jay's beer menu. Drunken Clams dish specifically features Liars Bench Kolsch beer. Liars Bench No Dice Pilsner also available on draft.
• JGroup HospitalityflagshipStrategic or Co-development PartnerParent hospitality group founded by restaurateur Jay McSharry. Jumpin' Jay's was the first restaurant in what became JGroup Hospitality, which now includes multiple restaurant brands. JGroup gift certificates are redeemable across all member locations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Union Oyster House: Historic Boston seafood restaurant with one of the country's oldest raw bars. Comparable to Jumpin' Jay's in its seafood-and-raw-bar focus and long history, though operates at much higher tourist volume with broader menu and casual positioning.
• Legal Sea Foods: Long-established New England seafood restaurant chain with multiple locations. Comparable to Jumpin' Jay's as a recognized New England seafood brand, but operates at much larger scale and broader menu focus rather than the independent single-location raw bar specialist model.

Direct peers

• Island Creek Oyster Bar: Boston seafood restaurant built around the Island Creek Oysters farm brand, with a heavy raw bar focus and seasonal fish preparations. Comparable to Jumpin' Jay's in its dedicated oyster program and farm-to-table seafood positioning.
• Pearl Oyster Bar: New York City seafood restaurant offering a small, daily-changing menu centered on fresh fish and a raw bar. Comparable to Jumpin' Jay's in its seafood-specialist, menu-driven format with strong raw bar program.
• Eventide Oyster Co. Portland, Maine-based seafood restaurant renowned for its raw bar, brown butter lobster rolls, and oyster program. Highly comparable to Jumpin' Jay's as a New England seafood specialist with a strong raw bar focus and James Beard-recognized culinary execution.
• Neptune Oyster: Iconic small seafood restaurant in Boston's North End with a celebrated raw bar and Italian-influenced seafood preparations. Highly comparable to Jumpin' Jay's as a high-demand, no-reservations-or-limited-reservations seafood specialist.
• The Mermaid Bar & Kitchen: Coastal seafood and raw bar concept with locations in Nantucket and Boston, focused on fresh oysters and seafood. Comparable to Jumpin' Jay's in its raw bar-centric menu and New England coastal positioning.
• Row 34: Boston-based seafood restaurant from the Island Creek Oysters team, focused on oysters, raw bar, and a daily-changing fresh fish menu. Comparable to Jumpin' Jay's in its oyster-centric, seafood-specialist positioning and full-service dinner format.

Regional players

• Salt Kitchen and Lounge: Portsmouth, NH area seafood-focused restaurant serving coastal New England cuisine. Comparable as a local competitor in the same Portsmouth dining market with similar seafood-forward positioning.

Others

• Brazo Latin Street Food: A JGroup Hospitality sibling brand in Portsmouth, providing cross-redeemable gift certificates and shared parent company infrastructure with Jumpin' Jay's. Relevant for understanding the JGroup ecosystem and brand portfolio.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jumpin'-jay's-fish-cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumpin' Jay's Fish Cafe