Row 34
Row 34 is a privately held New England seafood restaurant group founded in 2013 by Chef Jeremy Sewall and Shore Gregory, operating five full-service restaurants across Massachusetts and New Hampshire plus a seasonal food truck, with secondary revenue from private events, online ordering, and an e-commerce shop selling Chef Sewall's cookbooks and branded merchandise.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Row 34 does
Row 34 is a privately held New England seafood restaurant group founded in 2013 by Chef Jeremy Sewall and Shore Gregory. The company operates five full-service restaurants across Massachusetts (Boston Seaport, Boston Kenmore Square, Cambridge Kendall Square, Burlington) and New Hampshire (Portsmouth), plus a seasonal food truck (#RowOnTheGo) located within Island Creek Raw Bar in Boston's Seaport. The brand is named after the 34th row of oysters grown in Duxbury Bay, Massachusetts, and the menu centers on responsibly sourced seafood—including a prominent raw bar, lobster rolls, whole fish preparations, and seasonal offerings—procured from a network of named local purveyors (Island Creek Oysters, Swell Oyster Co., Chatham Fishing Charters, BST Seafood, Red's Best) and family sources, including Chef Sewall's cousin Mark's lobster boat Kelpa out of York, Maine. Dine-in service is supplemented by private event hosting (named rooms and full buyouts accommodating 120–220 guests across all five locations), online ordering via Toast Tab, and an e-commerce shop (shop.row34.com) selling branded merchandise and four cookbooks authored by Chef Sewall, including a 2025 release.
Revenue is generated primarily through in-restaurant food and beverage sales on a pay-as-you-go, unit-pricing model, with secondary streams from private event bookings, gift card sales, and direct-to-consumer cookbook and merchandise sales. Go-to-market is direct-to-consumer across physical retail, online ordering, and e-commerce, supported by earned media (Boston Magazine, New York Times, Vogue, Condé Nast Traveler) and owned social channels (Facebook, Instagram). The company uses Toast Tab for point-of-sale and online ordering, BentoBox for its marketing website, and Shopify for e-commerce; no proprietary technology, API, or AI/ML capabilities are disclosed. The business employs 51–100 people across the five locations and operates as an independent, founder-led private company with no institutional investment structure disclosed.
Row 34's go-to-market strategy emphasizes brand authority through chef-led culinary identity, locally traceable sourcing, and media recognition rather than technology differentiation. Customer segments span individual seafood diners (casual dining, after-work, families), private event hosts (corporate, weddings, celebrations of 120–220 guests), and direct-to-consumer cookbook/merchandise buyers. Distribution is regional and concentrated in New England, with physical restaurants as the primary channel and growing digital channels (online ordering, e-commerce, email) as supplementary.
Row 34 firmographics
Firmographics- Name
- Row 34
- Legal name
- Row 34
- Website
- https://row34.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Row 34 is a privately held New England seafood restaurant group founded in 2013 by Chef Jeremy Sewall and Shore Gregory, operating five full-service restaurants across Massachusetts and New Hampshire plus a seasonal food truck, with secondary revenue from private events, online ordering, and an e-commerce shop selling Chef Sewall's cookbooks and branded merchandise.
- Ownership category
- akta.pro rank
Row 34 industry classification
Industry- Product category
- Seafood Restaurants
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Row 34 is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Row 34 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food & Beverage Sales: Core revenue from dine-in service across five restaurant locations and a seasonal food truck, including raw bar, lobster rolls, cocktails, wine, and seasonal menus. Customers order via in-restaurant service or online ordering platform.
- Private Event Hosting: Revenue from hosting private events (birthday parties, corporate dinners, wedding buyouts) across all five locations, with dedicated private event spaces and buyout options ranging from 120 to 220 guests.
- Merchandise & Cookbooks: E-commerce sales of branded merchandise and cookbooks authored by Chef Jeremy Sewall, including The New England Kitchen Cookbook, The Row 34 Cookbook, and Everyday Chef: Simple Dishes for Family and Friends, sold via shop.row34.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in / walk-in menu pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Row 34 product offering
Product offeringCore offering
Row 34 operates a multi-location New England seafood restaurant group serving responsibly sourced seafood, raw bar items, lobster rolls, whole fish, cocktails, and wine across five dine-in locations and a seasonal food truck. Supporting offerings include private event hosting (buyouts and named rooms accommodating 120-220 guests), online ordering and gift cards via Toast Tab, and a direct-to-consumer e-commerce shop selling cookbooks authored by Chef Jeremy Sewall and branded merchandise.
Product overview
Row 34 is a New England seafood restaurant group operating five dine-in locations across Massachusetts (Seaport Boston, Kenmore Square Boston, Cambridge, Burlington) and New Hampshire (Portsmouth), plus a seasonal food truck. The restaurant chain's core offering is responsibly sourced seafood — including oysters, lobsters, and daily catches — served at raw bars and through full lunch and dinner menus. Supporting revenue streams include private event hosting across all locations (offering named rooms and full buyouts accommodating 120–220 guests), an online shop selling cookbooks authored by Chef Jeremy Sewall (The Row 34 Cookbook, The New England Kitchen Cookbook, and 2025's Everyday Chef), and online ordering via Toast Tab. The company uses BentoBox as its website platform. No formal API, AI capabilities, or third-party product integrations were identified.
Differentiator
Problem solved
Functional benefit
Brands
- The Row 34 Food Truck: A seasonal outdoor food truck located within Island Creek Raw Bar in Boston's Seaport neighborhood, offering New England favorites and exclusive items like Chef Jeremy's Lobster Claw Bao Bun.
Products and services
- Row 34 Restaurant — Seaport (Boston, MA)
- Row 34 Restaurant — Kenmore Square (Boston, MA)
- Row 34 Restaurant — Cambridge (Cambridge, MA)
- Row 34 Restaurant — Portsmouth (Portsmouth, NH)
- Row 34 Restaurant — Burlington (Burlington, MA)
- The Row 34 Food Truck (#RowOnTheGo)
- Private Event Hosting
- Row 34 Online Shop (Cookbooks & Merchandise)
- Online Ordering & Gift Cards (Toast Tab)
Quantifiable outcome
- Consistently named Best of Boston, Best Lobster Roll, and Best Raw Bar by regional and national publications
Companies that use Row 34
Customer profileSegments2 records
Ideal customer profiles2 records
Row 34 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Row 34 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mark (Lobster Supplier, Kelpa)coreChef Jeremy Sewall's cousin Mark supplies all lobsters from his 38 ft lobster boat, Kelpa, operating out of York, Maine. This family-relationship-based supply chain is highlighted as a key differentiator in Row 34's commitment to traceable, locally sourced seafood.
- Island Creek OysterscoreRow 34 was co-founded by Shore Gregory, former President of Island Creek Oysters, which is renowned nationally for some of the world's finest oysters. The Row 34 Food Truck is located within Island Creek Raw Bar in Boston's Seaport. Row 34 sources oysters from Island Creek and features them prominently on the raw bar menu. This deep-rooted relationship provides a consistent, high-quality oyster supply and co-marketing through the shared Island Creek ecosystem.
- Swell Oyster Co.minorListed as a Row 34 purveyor on the Origin Story page. Swell Oyster Co. supplies oysters and seafood to Row 34 as part of the restaurant's responsibly sourced local seafood supply chain.
- Chatham Fishing ChartersminorListed as a Row 34 purveyor on the Origin Story page. Chatham Fishing Charters supplies fresh local catch to Row 34 as part of the restaurant's commitment to daily-caught New England seafood.
- BST SeafoodminorListed as a Row 34 purveyor on the Origin Story page. BST Seafood supplies seafood products to Row 34 as part of the restaurant's daily sourcing operations.
- Red's BestminorListed as a Row 34 purveyor on the Origin Story page. Red's Best is a local seafood supplier providing fresh catch to Row 34 as part of the daily seafood sourcing from Boston's Fish Pier and local waters.
- Bobby (Unbranded White Truck Driver)coreA dedicated driver and his white truck crisscross New England daily to pick up the freshest, most responsibly sourced ingredients for all Row 34 locations — lobsters from Maine, oysters from Duxbury Bay, and daily catches from Boston's Fish Pier. This bespoke sourcing operation is central to Row 34's freshness promise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Row 34 competitors and assessment
Company assessmentDirect peers
- B&G Oysters: Boston South End oyster bar from chef Barbara Lynch's restaurant group. Comparable casual-but-premium seafood dining, raw bar program, and Boston press coverage; targets overlapping upscale-casual diner.
- Saltie Girl: Boston seafood restaurant focused on tinned fish, lobster rolls, and a curated raw bar. Comparable casual seafood dining experience and price point in the Boston market; competes for similar diners.
- Select Oyster Bar: Boston Back Bay seafood restaurant with a serious oyster and raw bar program and Mediterranean-influenced seafood menu. Closely comparable in concept, price point, and Boston market positioning to Row 34.
- Neptune Oyster: Iconic North End Boston seafood and raw bar restaurant known for its lobster roll and tightly curated oyster selection. Direct competitor for Boston seafood diner share and the exact "Best Lobster Roll" and "Best Raw Bar" accolades Row 34 has also won.
- Island Creek Oyster Bar: Boston seafood restaurant in Kenmore Square co-founded by the same team (Jeremy Sewall and Shore Gregory) before Row 34. Direct comparison for oyster-bar cuisine, raw bar program, and New England seafood sourcing; essentially the predecessor concept from the same founders.
- Eventide Oyster Co. Portland, Maine-based raw bar and seafood restaurant with a Boston presence; built a national reputation on its brown-butter lobster roll and oyster program. Comparable New England seafood destination competing for the same tourist and foodie diner and similar accolades.
Regional players
- Woodman's of Essex: Historic North Shore Massachusetts seafood restaurant (since 1914) famous for its fried clams and casual seafood dining. Comparable New England seafood restaurant with strong regional brand, located outside the Boston metro and competing for the same broader New England seafood diner segment.
Broad incumbents
- Summer Shack: Jasper White's Boston-area seafood restaurant group with locations in Cambridge, Back Bay, and Dedham. Broader New England seafood incumbent offering casual fine-dining seafood experiences comparable to Row 34's full-service format.
- Union Oyster House: Historic Boston seafood restaurant (since 1826) on the Freedom Trail, known for raw bar and lobster. Broader incumbent in the Boston seafood category; not a direct concept competitor but draws the same tourist and seafood diner segment.
- Legal Sea Foods: Long-standing Boston-based seafood restaurant chain with multiple locations across New England and beyond. Broader incumbent in the same category with overlapping menu (lobster rolls, oysters, finfish) but more standardized, higher-volume casual positioning and national footprint.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Row 34 social profiles
Digital presenceRow 34 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Row 34 leadership team
Management profileNumber of profiles
Profiles2 records
Row 34 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Row 34 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Row 34
What does Row 34 do?
Row 34 operates a multi-location New England seafood restaurant group serving responsibly sourced seafood, raw bar items, lobster rolls, whole fish, cocktails, and wine across five dine-in locations and a seasonal food truck. Supporting offerings include private event hosting (buyouts and named rooms accommodating 120-220 guests), online ordering and gift cards via Toast Tab, and a direct-to-consumer e-commerce shop selling cookbooks authored by Chef Jeremy Sewall and branded merchandise.
Is Row 34 a public or private company?
Row 34 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Row 34 founded?
Row 34 was founded in 2013. It employs 51 to 100 people.
Where is Row 34 based?
Row 34 is headquartered in Boston, United States, in the North America region.
How does Row 34 make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are private Event Hosting and merchandise & Cookbooks.
Who are Row 34's main competitors?
Direct peers on record are B&G Oysters, Saltie Girl, Select Oyster Bar, Neptune Oyster, Island Creek Oyster Bar and Eventide Oyster Co.. Woodman's of Essex is listed as a regional player. Broad incumbents are Summer Shack, Union Oyster House and Legal Sea Foods.
Does Row 34 have an API?
No public API is recorded for Row 34.
What industry is Row 34 in?
Row 34's product category is Seafood Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its SIC code is 5810.