Jungheinrich New Zealand

What Jungheinrich New Zealand does

Jungheinrich New Zealand is the New Zealand sales and service arm of German intralogistics manufacturer Jungheinrich AG, listed on the Frankfurt Stock Exchange (ticker JHAG). Operating locally through wholly-owned Industrial Truck Sales (NZ) Ltd (ITS Forklifts) from a regional headquarters in East Tamaki, Auckland, the company supplies forklifts, warehouse trucks, automated guided vehicles (AGVs), autonomous mobile robots (AMRs), automated storage/retrieval systems, lithium-ion and lead-acid batteries, and charging technology to retail/wholesale, food/beverage, logistics, manufacturing, automotive, and chemical/pharma customers across New Zealand.

The underlying technology portfolio is differentiated by full vertical integration: Jungheinrich is the only intralogistics manufacturer that develops and produces controls, software, batteries, and charging technology in-house. Approximately 95% of the truck fleet is electrically powered, anchored by proprietary lithium-ion battery technology with energy recovery capabilities. The portfolio spans manual hand pallet trucks through to high-rack very narrow aisle (VNA) trucks capable of 14-metre lift heights, plus special builds including explosion-proof forklifts.

Revenue is generated across five streams: one-time new equipment sales, recurring fleet rental (part of a global 60,000+ vehicle pool with 600+ variants), one-time sales of certified pre-owned JUNGSTARS equipment, professional services (maintenance, energy management, health/safety, driver training via a global network of 5,700+ technicians), and hardware sales of automation systems. Go-to-market is sales-led, combining direct enterprise sales, phone-based inside sales, online self-service (jungheinrich-shop.co.nz), and sub-brands AntOn (everyday-use) and TCM. Pricing is not publicly disclosed and is delivered via consultation.

Name

Jungheinrich New Zealand

Legal name

Jungheinrich AG

Website

https://jungheinrich.co.nz

Company type

Public

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Jungheinrich New Zealand is the Auckland-based New Zealand subsidiary of German intralogistics manufacturer Jungheinrich AG, selling forklifts, warehouse trucks, AGVs, AMRs, lithium-ion energy systems, and automation solutions to retail, food/beverage, logistics, manufacturing, automotive, and pharma customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Intralogistics solutions
• Forklift trucks
• Warehouse equipment
• Material handling
• Warehouse automation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new forklifts, pallet trucks, reach trucks, order pickers, and other intralogistics equipment
2. Fleet Rental: Flexible rental trucks with over 60,000 available rental vehicles in over 600 variations worldwide. Includes battery and charger rental.
3. Used Equipment (JUNGSTARS): High-quality refurbished used forklift trucks under the JUNGSTARS brand with five-star refurbishment standards.
4. Service and Maintenance: Forklift service, energy management, health/safety services including driver training and safety inspections. Comprehensive service network with over 5,700 technicians worldwide.
5. Automation Systems: Automated storage/retrieval systems, AGVs, AMRs, and system supplier solutions for warehouse automation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jungheinrich New Zealand supplies intralogistics equipment, systems and services to New Zealand businesses. Its product portfolio covers new and used forklifts, pallet trucks, reach trucks, very narrow aisle trucks, order pickers, electric tow tractors and tugger trailers, alongside the AntOn sub-brand and TCM brand. The company also rents forklifts, delivers automated solutions such as automated guided vehicles, autonomous mobile robots and automated storage/retrieval systems, and supplies lithium-ion and lead-acid batteries, charging technology, special builds, and Industrial IT fleet management software, supported by maintenance, energy management, safety training and material flow planning services.

Product overview

Jungheinrich New Zealand is a leading provider of intralogistics solutions offering a comprehensive portfolio of products, systems, and services. The core offerings include new forklifts and warehouse trucks (electric and combustion forklifts, pallet trucks, stackers, reach trucks, very narrow aisle trucks, order pickers, tow tractors, and tugger trailers), the AntOn sub-brand for everyday applications, and the TCM brand. The company provides flexible forklift hire with over 60,000 rental vehicles globally, certified used forklifts under the JUNGSTARS program, and automated solutions including Driverless Transport Systems (AGVs), Autonomous Mobile Robots (AMRs), and automated storage/retrieval systems. Energy solutions encompass lithium-ion and lead-acid batteries plus charging technology. The portfolio is complemented by special builds (including explosion-proof forklifts), Industrial IT wireless data systems, and comprehensive services including maintenance, energy management, and safety training. Jungheinrich uniquely develops and produces controls, software, batteries, and charging technology for its trucks in-house.

Differentiator

Problem solved

Functional benefit

Brands

• AntOn by Jungheinrich: A sub-brand offering all-rounders for everyday challenges, suitable for transport, storage and handling tasks.
• JUNGSTARS
• TCM

Products and services

• New Forklifts and Warehouse Trucks Complete range of new forklifts and warehouse trucks including electric and combustion engine forklifts, pallet trucks, reach trucks, very narrow aisle trucks, order pickers, electric tow tractors and tugger train trailers for intralogistics applications in warehouses and production.
• AntOn by Jungheinrich Sub-brand of all-round intralogistics equipment for everyday transport, storage and handling tasks, designed for reliable and cost-effective use.
• Forklift Hire (Rental Fleet) Flexible rental of forklifts with over 60,000 available rental vehicles in over 600 variations worldwide, including battery and charger rental options.
• Used Forklifts (JUNGSTARS) Certified pre-owned forklifts refurbished to a five-star standard under the JUNGSTARS program, providing high-quality second-hand intralogistics equipment.
• Driverless Transport Systems (Automated Guided Vehicles) Automated Guided Vehicles and components for fully automatic truck-based transport in warehouses, enabling reliable and efficient material movement.
• Autonomous Mobile Robots (AMRs) Autonomous Mobile Robots that navigate dynamically within warehouse environments to provide flexible automation for intralogistics processes.
• Automated Storage and Retrieval Systems Automated miniload warehouse systems for high-performance goods storage and retrieval, delivering greater performance, flexibility and sustainability.
• Lithium-ion Batteries and Charging Technology Advanced lithium-ion batteries together with install, stationary and comfort chargers for electric forklifts and warehouse equipment, offering faster charging and longer battery life.
• Special Builds (Custom Forklifts) Custom-built forklifts tailored to specific customer requirements, including explosion-proof models for hazardous environments.
• Industrial IT (Fleet Management Systems) Wireless data systems enabling real-time communication and fleet management for warehouse operations and intralogistics equipment.
• TCM Forklifts Range of forklifts offered under the TCM brand, recognised for rugged and reliable construction equipment quality.
• Forklift Service (Maintenance and Repair) Comprehensive maintenance and repair services for forklifts and warehouse equipment delivered through a network of more than 5,700 technicians worldwide.
• Energy Management Services Services to optimise energy consumption and battery performance across customer forklift fleets.
• Health and Safety Services Safety solutions including driver training and safety inspections, protecting people, goods and machines in warehouse environments.
• Material Flow Planning and Consulting Consulting services for optimising warehouse logistics processes and material flow for customer operations.

Quantifiable outcome

• Up to 20% less energy consumption with electric forklifts
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Hangcha Group: Chinese OEM rapidly expanding globally with competitive mid-market forklifts and warehouse equipment. Increasingly present in APAC and a growing threat to premium incumbents like Jungheinrich.
• EP Equipment: Chinese challenger specializing in lithium-ion warehouse equipment (pallet jacks, stackers, reach trucks). A growing disruptor in the lower-tier electric warehouse segment where Jungheinrich also competes.

Direct peers

• Kion Group (Linde Material Handling): Owner of Linde and STILL brands, Kion is one of the largest global intralogistics OEMs. Directly competes with Jungheinrich in forklifts, warehouse equipment, and automation.
• Mitsubishi Logisnext: Combines Mitsubishi Forklift Trucks, Cat, and UniCarriers brands. A leading global material handling OEM with ANZ presence, directly competing in forklifts, warehouse equipment, and automation.
• Crown Equipment: US-based manufacturer of forklifts and warehouse equipment, with strong focus on lift trucks and warehouse automation. Competes head-to-head with Jungheinrich in electric forklifts and AMR/automation.
• Hyster-Yale Group: Manufactures Hyster and Yale forklifts and warehouse equipment. Competes with Jungheinrich across counterbalance forklifts, warehouse trucks, and emerging automation solutions.
• Toyota Material Handling: Global market leader in forklifts and material handling, with established ANZ distribution. Competes directly with Jungheinrich across electric and IC forklift categories, warehouse trucks, and service contracts.
• Clark Material Handling: Long-standing US forklift manufacturer competing in counterbalance and warehouse trucks. A legacy rival with overlapping product breadth and target customers.
• Doosan Industrial Vehicle (Bobcat branded): Major forklift OEM with growing global presence. Competes with Jungheinrich in counterbalance forklifts and warehouse equipment, particularly in cost-sensitive mid-market segments.

Broad incumbents

• Komatsu Forklift: Diversified heavy equipment manufacturer with a forklift and material handling division. Overlaps with Jungheinrich in industrial trucks and warehouse equipment, particularly in industrial/construction adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jungheinrichnz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungheinrich New Zealand