Jungheinrich Romania

What Jungheinrich Romania does

Jungheinrich Romania is a single-country sales and distribution subsidiary of the German-listed intralogistics group Jungheinrich AG, established in 2018 and headquartered in Ariceștii Rahtivani, Prahova, with a staff of 74. The entity operates the Romanian-language e-commerce storefront jungheinrich-shop.ro, selling new and second-hand material handling equipment — manual pallet trucks, electric pedestrian trucks, and electric counterbalance forklifts — to warehouse, logistics, and commercial operators across Romania.

The product portfolio is anchored on Jungheinrich's Li-Ion battery technology, which the company markets as enabling fast charging and consistent performance in its electric range. The AntOn by Jungheinrich sub-brand covers entry-to-mid-tier electric forklifts (CBH 2.0/2.5/3.0 series) and pedestrian pallet trucks (PTL 1.5), while the parent-branded Ameise and HEMMDAL lines handle the manual truck segment. A second-hand vertical offers refurbished forklifts and pallet trucks at €1,400–€32,450 with limited warranty, and a self-service maintenance kit category (AntOn) introduces an aftermarket spare-parts stream starting at €96.93.

Revenue is generated almost entirely through one-time unit sales of physical equipment via the online storefront, supplemented by quote-based B2B transactions and informal consulting via phone, email, and on-site visits. Marketing is digital-led, combining the e-commerce site with Facebook, an email newsletter (offering a 5% new-subscriber discount), and an educational blog. The Romania entity also benefits from the parent group's 2024 brand ambassadorship with former Formula 1 champion Nico Rosberg, used to promote e-mobility and sustainability positioning across Jungheinrich's European footprint.

Name

Jungheinrich Romania

Legal name

Jungheinrich

Website

https://jungheinrich-profishop.ro

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Jungheinrich Romania is a Jungheinrich AG subsidiary operating a Romanian e-commerce platform that sells new and second-hand manual pallet trucks, electric pallet trucks, and electric forklifts to warehouse, logistics, and commercial operators in Romania.

Ownership category

akta.pro rank

Headquarters

HQ city

Ariceștii Rahtivani, Prahova

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Material Handling Equipment Sales: Sales of new and second-hand forklifts, electric pallet trucks, and manual handling equipment through online shop and field sales.
2. Self-Service Maintenance Kits: Sale of AntON by Jungheinrich self-service maintenance packages including spare parts and instructions.
3. Intralogistics Products and Services: Complete intralogistics solutions including products and services for warehouse and material handling operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jungheinrich Romania operates an online e-commerce platform (Jungheinrich Shop Romania) selling new and second-hand material handling equipment including manual pallet trucks, electric pedestrian pallet trucks, and electric counterbalance forklifts. The company also offers self-service maintenance kits under the AntOn by Jungheinrich sub-brand and complete intralogistics products and services for warehouse and logistics operations across Romania.

Product overview

Jungheinrich Shop Romania is an online e-commerce platform selling intralogistics equipment, established in 2018 as the online ordering channel for Jungheinrich, the world leader in forklift, warehouse, and material handling technology. The product portfolio includes manual pallet trucks (Transpaleți manuali) such as the Ameise PTM 2.0 with scale and HEMMDAL PTM 2.5, electric pedestrian pallet trucks including the AntOn by Jungheinrich PTL 1.5 with Li-Ion technology and the EJE 114 li-ion, electric counterbalance forklifts under the AntOn by Jungheinrich sub-brand (CBH 2.0 and CBH 3.0 series), and a range of second-hand equipment (Electrostivuitoare and Transpaleți second-hand). The company also offers self-service maintenance kits under the AntOn by Jungheinrich brand for DIY repairs, along with special stock clearance deals. Products are sold alongside secure online payment options and are backed by Jungheinrich's 70+ years of intralogistics expertise.

Differentiator

Problem solved

Functional benefit

Brands

• AntOn by Jungheinrich: A sub-brand of Jungheinrich featuring electric forklifts and pallet trucks, including models CBH 2.0, CBH 2.5, CBH 3.0, and PTL 1.5, known for Li-Ion technology and self-service maintenance kits.

Products and services

• Manual Pallet Trucks

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Nico RosbergminorStrategic or Co-development Partner · 1 January 2024Former Formula 1 world champion Nico Rosberg serves as brand ambassador for Jungheinrich, promoting e-mobility and sustainability initiatives. The partnership focuses on promoting pollution-free electric solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyster-Yale: US-listed global forklift OEM (Hyster and Yale brands) selling electric and IC forklifts, warehouse equipment, and lift trucks through European dealer networks including Romania.
• Toyota Material Handling: Global #1 forklift OEM (Toyota Industries). Sells electric and IC-engine counterbalance forklifts, pallet trucks, and warehouse equipment through local dealer networks across Europe including Romania, directly competing with Jungheinrich's full product portfolio.
• Linde Material Handling: KION Group's premium forklift brand and Jungheinrich's closest German competitor. Offers electric and hydrostatic forklifts, fleet management, and intralogistics solutions with established dealer coverage in Romania.
• Doosan Industrial Vehicles: Korean OEM (Doosan Bobcat division) selling forklifts, pallet trucks, and warehouse equipment with established European dealer coverage in CEE markets, competing on price-performance in the same Romania SMB/mid-market segment.
• Clark Material Handling: US-headquartered global forklift OEM (now owned by Anhui Forklift Group) selling counterbalance forklifts, pallet trucks, and warehouse equipment through European distribution, overlapping with Jungheinrich's portfolio.
• STILL: Hamburg-based KION Group brand offering forklifts, pallet trucks, and warehouse equipment across Europe. Directly comparable product range to Jungheinrich and competing in the same Romanian mid-market and enterprise segments.
• Crown Equipment: US-based privately-held forklift and warehouse equipment manufacturer with growing European presence, directly competing in electric forklifts and pallet trucks sold to warehouse and logistics customers.

Broad incumbents

• Konecranes: Finland-listed global material handling leader whose portfolio spans container handling, industrial cranes, and lift trucks. Competes with Jungheinrich in forklifts while also serving adjacent heavy lifting and port equipment markets.

Emerging players

• Manitou Group: French manufacturer of material handling equipment (Manitou and Gehl brands) including rough-terrain and warehouse forklifts. Adjacent competitor with partial overlap in European industrial and logistics equipment.
• BYD Forklift (BYD Europe): Chinese EV giant's forklift division, an emerging player in lithium-ion electric forklifts — directly attacking Jungheinrich's Li-Ion differentiation in European markets, including Romania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jungheinrich
• LinkedInlinkedin.com/company/jungheinrich-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungheinrich Romania