Association of Jungian Analysts

What Association of Jungian Analysts does

The Association of Jungian Analysts (AJA) is a UK-registered charity (no. 274466) and limited company that serves as a professional body for Jungian analysts, founded in 1977 by Gerhard Adler as a spin-off from the Society of Analytical Psychology. It is headquartered at 27 Delancey Street, Camden, London NW1 7RX and currently has more than 50 members plus a cohort of candidates in training. Its core offering is the Jungian Analyst Training Qualification Programme (JATQP), an IAAP-recognised post-qualification pathway that admits candidates following application, interview and a £4,500 annual tuition fee.

Name

Association of Jungian Analysts

Legal name

Association of Jungian Analysts

Website

https://jungiananalysts.org.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London, London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training Programme Fees: Tuition fees for the Jungian Analytic Training for Qualified Psychotherapists (JATQP) — £4,500 per year, with instalment options. Additional fees include application (£225), interview (£100 per interviewer x2), individual supervision (£75 per session), and personal analysis (3x per week, fees agreed individually).
2. Room Hire: Three bespoke therapy rooms and a meeting room with AV equipment are available for hire to psychotherapists and counsellors from all modalities, generating rental income.
3. Events and Courses: Ticket sales for workshops, talks, and the annual Foundations course (e.g., £20 workshop tickets, £375 for the 10-session Foundations series). Summer school events also priced at £275–£380.
4. Donations: Tax-deductible donations are solicited to underwrite costs of reduced-fee clinical work, learning programme development, and training future analytical psychologists.
5. Reduced Fee Therapy: All AJA members offer reduced fee Jungian analysis; trainee analysts offer vacancies at £40 and below per session. This is a service model rather than a revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Association of Jungian Analysts (AJA) runs the Jungian Analytical Training Qualification Programme (JATQP), a structured post-qualification training pathway that prepares already-qualified psychotherapists to practise as Jungian analysts. Alongside training, AJA operates a reduced-fee therapy clinic, a public directory of qualified analysts, room hire for clinical practice, and continuing professional development courses and events.

Product overview

The Association of Jungian Analysts (AJA) is a professional body offering a portfolio of services centred on Analytical Psychology training and practice. The core offering is the Jungian Analytic Training for Qualified Psychotherapists (JATQP), a post-qualification programme integrating classical, archetypal, and developmental approaches. Supporting services include a Public Directory for finding analysts, Reduced Fee Therapy for accessibility, and room hire facilities. Educational offerings include the 'Living Symbol: Foundations of Analytical Psychology' course and an events programme featuring talks, workshops, and conferences. Publications include member-authored books and blog content distributed via YouTube.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• International Association of Analytical Psychology (IAAP)coreStrategic or Co-development PartnerAJA has been a proud group member of the IAAP since 1977. The IAAP is the primary international professional body for analytical psychology. AJA's training programme is IAAP-certified, and successful completion leads to membership of both AJA and IAAP. All AJA members are registered with IAAP. Many AJA members have been involved in IAAP trainings internationally, particularly in countries where there were initially few Jungians.
• British Psychoanalytic Council (BPC)coreStrategic or Co-development PartnerAJA is a member of the British Psychoanalytic Council (BPC). All AJA members are registered with BPC or UKCP and observe their ethical codes and standards.
• United Kingdom Council for Psychotherapy (UKCP)coreStrategic or Co-development PartnerAJA is a member of the United Kingdom Council for Psychotherapy (UKCP). All AJA members are registered with UKCP or BPC and observe their ethical codes and standards. Applications to AJA training are invited from UKCP registrants.
• University of Essex — Centre for Psychoanalytic Studies / Department of Psychosocial and Psychoanalytic StudiessecondaryStrategic or Co-development PartnerAJA has close networks with the Jungian and Post-Jungian Studies Department at the University of Essex. Andrew Samuels co-founded the Masters degree in Jungian and Post-Jungian Studies at Essex. Several AJA members contribute to teaching and academic research. AJA encourages members to join the BPC Scholars Network and intends to build collaborative work among scholars and clinicians.
• Pacifica Graduate Institute, CaliforniasecondaryStrategic or Co-development PartnerAJA maintains academic links with Pacifica Graduate Institute, California. Sharon Blackie is online faculty at Pacifica, teaching a Graduate Certificate Course on 'Finding Ourselves in Fairy Tales'. The partnership provides cross-institutional learning opportunities.
• Other UK Jungian societiesminorStrategic or Co-development PartnerAJA is listed alongside other UK Jungian societies including the British Jungian Analytic Association, Guild of Analytical Psychologists, Independent Group of Analytical Psychologists, The Society of Analytical Psychology, and Confederation for Analytical Psychology. These represent the broader ecosystem of analytical psychology in the UK.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Pacifica Graduate Institute: California-based graduate school offering depth-psychology programmes (including Jungian-oriented certificates and doctoral study). Academic partner to AJA through honorary member Sharon Blackie; partial overlap in addressing students seeking Jungian and post-Jungian education.

Direct peers

• Confederation for Analytical Psychology: UK umbrella Jungian training body that AJA is listed alongside. Direct peer providing the same Jungian analyst training pathway within the IAAP accreditation system.
• British Jungian Analytic Association (BJAA): UK member group of the IAAP offering Jungian analyst training. Direct peer — competes for the same UKCP/BPC-registered psychotherapist intake and operates under the same IAAP accreditation framework as AJA.
• Independent Group of Analytical Psychologists (IGAP): London-based Jungian training society and IAAP group member. Direct peer providing comparable post-qualification training and a public directory of analysts, competing for both trainees and therapy clients.
• Society of Analytical Psychology (SAP): UK Jungian training society founded in 1945 (Gerhard Adler co-founded SAP before leaving to form AJA in 1977). Offers overlapping Jungian analyst training and is the most established direct competitor for qualified psychotherapist candidates in the UK.
• Guild of Analytical Psychologists (GAP): UK Jungian training society, also IAAP-affiliated. Directly comparable to AJA in mission, training format, and candidate pool, serving the same UK psychotherapy community.

Broad incumbents

• Tavistock & Portman NHS Foundation Trust: Major UK mental-health training institution offering post-qualification psychotherapy programmes including psychodynamic and psychoanalytic pathways. Broader incumbent — overlaps AJA in training psychotherapists but does not specialise in Jungian analysis.
• C.G. Jung Institute Zürich: Historic, larger Jungian training institute (founded 1948) and birthplace of analytical psychology training. Comparable in mission but broader in scale and international reach; serves as the global reference point that AJA's UK programme is benchmarked against.

Others

• British Psychoanalytic Council (BPC): UK regulatory body of which AJA is a member institution. All AJA members must register with BPC or UKCP; comparable ecosystem participant that shares membership, ethical standards, and the Scholars Network with AJA.
• International Association for Analytical Psychology (IAAP): Global accrediting body for Jungian analyst training, of which AJA has been a group member since 1977. Not a direct competitor but the governing organisation whose certification AJA's training confers, and which sets standards all UK Jungian societies must meet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AssociationJungianAnalysts
• LinkedInlinkedin.com/company/association-of-jungian-analysts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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