Junior Einsteins Science Club Ltd.

What Junior Einsteins Science Club Ltd. does

Junior Einsteins Science Club Ltd. is an Irish-headquartered STEM education business founded in 2015 by Tracey-Jane Cassidy, delivering hands-on, screen-free science programming to primary-school children aged roughly 5–11 across Ireland, the UK, Canada, Saudi Arabia, Ukraine, and Luxembourg. Its offering is structured around six service lines — science birthday parties, after-school and Saturday clubs, holiday camps, whole-school science shows and STEM workshops, corporate and family-event entertainment, and curriculum licensing for international schools — with a central technology asset called the Junior Einsteins Science Academy, an EdTech platform that hosts hundreds of curriculum-aligned session scripts, teacher-training modules, and equipment lists that, by the company's claim, can power two years of weekly sessions without repetition, aligned to British, IB PYP, IPC and NGSS frameworks.

The company makes money through a three-channel hybrid model: (1) B2C fees on parties, weekly clubs and week-long or one-day camps priced at roughly €145–€350 per child-week depending on market and vintage (Galway 2019 €145/week; Luxembourg 2026 €250 introductory reduced from €350 standard); (2) franchise fees and ongoing royalties from independently owned territories across six countries; and (3) annual subscription licensing of the Junior Einsteins STEM system to international schools, alongside one-off school science shows, corporate family-day events (clients named include Google, Microsoft, Intel, Facebook Dublin, Cisco, Mastercard and Virgin Media Business Ireland), and government and festival engagements. Franchisees and licensees gain access to centralized booking, communications, marketing, and curriculum systems that allow non-scientist operators to deliver consistent, branded STEM experiences.

The business is small — approximately 16 HQ employees in Dublin — and is founder-centric, with the CEO acting as primary brand ambassador (UN speaker February 2020, Richard Branson's 2018 VOOM endorsement, multiple 2023–2026 leadership and franchising awards). There is no public revenue disclosure, no institutional equity funding beyond a share of approximately €1.1 million in prize money awarded through the 2018 Virgin Media Business VOOM competition, and no evidence of external private-equity ownership. Operating geography is global in marketing claim but constrained to the named six countries and surrounding school-licensing opportunities.

Name

Junior Einsteins Science Club Ltd.

Legal name

Junior Einsteins Science Club Ltd.

Website

https://junioreinsteinsscienceclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Junior Einsteins Science Club Ltd. is an Irish-founded (2015) STEM education franchise delivering hands-on, screen-free science parties, after-school clubs, camps, school shows and curriculum licensing to primary-school children, families, schools, and corporate clients across six countries via an EdTech-backed franchise and licensing model.

Ownership category

akta.pro rank

Product category

Children's STEM Education Services

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industry

Science Camps & Field Programs (Nature, Space, Marine, Geology) (EDAMABAB)

Keywords

• Children's STEM education
• Science birthday parties
• After-school science clubs
• STEM franchise opportunities
• Primary school workshops

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Science Birthday Parties: Hands-on science birthday parties for children featuring interactive experiments, lab coats, and themed activities. Delivered directly by franchisees or company-owned locations.
2. Science Camps: Holiday camps including February Half-Term, Easter, May Half-Term, Summer, Hallowe'en, and Christmas camps. Week-long and one-day formats available. Pricing varies by location.
3. After-School Science Clubs: Weekly science clubs delivered at schools and community venues. Recurring revenue through term-based enrollment.
4. School Science Shows & Workshops: Whole school science shows and STEM workshops delivered at educational institutions. One-time or recurring engagements with schools.
5. Corporate & Family Events: Science entertainment for corporate events, family festivals, and community days. High-profile client events including Google, Facebook Dublin, Microsoft, Intel, and Cisco.
6. Franchise Fees: Franchise opportunities globally for entrepreneurs to own and operate Junior Einsteins Science Club territories. Includes training, systems, and ongoing support.
7. International School Licensing: Licensing of complete hands-on STEM system to primary and international schools including session scripts, teacher training through online Academy, and curriculum delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Junior Einsteins Science Club Ltd. delivers hands-on, screen-free STEM education for primary school children through interactive science birthday parties, after-school clubs, school science shows, holiday camps, corporate and family events. The business operates a franchise model with licensed international schools, supported by the proprietary Junior Einsteins Science Academy EdTech platform containing hundreds of curriculum-aligned STEM experiences and two years of weekly session content.

Product overview

Junior Einsteins Science Club Ltd. operates a multi-faceted STEM education business built around its award-winning hands-on science program for primary school children. The core offering is the Junior Einsteins Science Club® brand, delivering interactive, screen-free science experiences through birthday parties, after-school clubs, school science shows, STEM workshops, science camps, and corporate/family events. This is supported by the Junior Einsteins Science Academy EdTech platform—a comprehensive online portal providing franchisees and licensed schools with hundreds of curriculum-aligned session scripts, teacher training, and two years of weekly sessions without repetition. The company operates a dual business model: franchising opportunities for entrepreneurs to run local Junior Einsteins operations, and licensing agreements for international schools to implement the complete STEM program. Additional offerings include CSR/ESG sponsorship opportunities for organizations. The business spans Ireland, UK, Canada, Saudi Arabia, Luxembourg, and Ukraine through franchise and partnership channels.

Differentiator

Problem solved

Functional benefit

Brands

• Junior Einsteins Science Academy: Online EdTech platform containing hundreds of hands-on STEM experiences for teachers and STEM coordinators, including those in PYP settings

Products and services

• Junior Einsteins Science Club® Award-winning hands-on STEM education program for primary school children delivering interactive, screen-free science experiences including birthday parties, after-school clubs, school science shows, STEM workshops, science camps, and corporate/family events. Emphasis on inquiry-based learning where children conduct real experiments across subjects like chemistry, physics, biology, and engineering.
• Junior Einsteins Science Academy Proprietary EdTech platform providing franchisees and licensed schools with comprehensive online access to hundreds of hands-on, screen-free STEM experiences across engineering, robotics, chemistry, physics, anatomy, microbiology, marine biology, biomimicry, archaeology, anthropology, quantum physics, forensics, DNA, fossils, medical technology, smart cities, sustainability, climate science, renewable energy, survival science, space exploration, zoology, magical maths, pulleys, catapults, and inventions. Includes session scripts, teacher training, and two years of weekly sessions without repetition.
• Science Birthday Parties

Quantifiable outcome

• Teachers save 7+ hours of preparation weekly
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• United Nations / RASIT / Girls in Science 4 SDGsflagshipStrategic or Co-development Partner · 1 February 2020Collaboration with R.A.S.I.T, Girls in Science 4 SDGs, and The United Nations to deliver STEM webinars to children worldwide. Founder Tracey-Jane Cassidy spoke at UN International Women and Girls in Science Day in New York February 2020. Extends STEM education globally through international partnerships.
• Dublin City University (DCU)coreStrategic or Co-development PartnerPartnership for summer science camps at DCU Talent Garden and DCU Alpha locations. Academic collaboration supporting STEM education delivery.
• Maynooth UniversitycoreStrategic or Co-development PartnerScience camps and workshops hosted at university campus. Academic partnership supporting primary STEM education.
• TUS Athlone (Technological University of the Shannon)coreStrategic or Co-development PartnerScience camps and workshops for children at university campus. Academic collaboration for STEM outreach.
• Laborartorium LuxembourgcoreStrategic or Co-development PartnerVenue partnership for Luxembourg summer camps at science and nature experience gallery in Livange. Hosted grand launch event and first camp August 2026.
• Brooke House College RiyadhcoreStrategic or Co-development PartnerInternational school partnership delivering primary STEM education at Brooke House College in Saudi Arabia. Part of broader Middle East expansion.
• The British International School KyivcoreStrategic or Co-development PartnerPartnership with British International School in Ukraine for primary STEM education delivery.
• GoogleflagshipGTM or Marketing PartnerDelivered science shows and STEM workshops for Doodle for Google event. High-profile corporate partnership showcasing brand capabilities.
• MicrosoftcoreGTM or Marketing PartnerCorporate family events featuring STEM workshops and science activities at Microsoft Dublin.
• IntelcoreGTM or Marketing PartnerFamily events with science workshops at Intel facilities.
• Facebook DublincoreGTM or Marketing PartnerCorporate family events featuring hands-on STEM activities at Facebook Dublin office.
• CiscocoreGTM or Marketing PartnerFamily events with science activities including slime-making and rocket races.
• MastercardcoreGTM or Marketing PartnerSTEM events for children as part of corporate community engagement.
• Virgin Media Business IrelandflagshipGTM or Marketing PartnerScience shows and workshops; VOOM 2018 award sponsorship and Richard Branson association.
• Dublin ZoocoreGTM or Marketing PartnerScience parties and workshops held at Dublin Zoo venue.
• Toronto Blue JayscoreGTM or Marketing PartnerSTEM education partnership bringing science activities to baseball event in Canada.
• Office of Public Works IrelandcoreGTM or Marketing PartnerScience workshops and shows for government events and venues.
• Bord Bia Bloom FestivalcoreGTM or Marketing PartnerSTEM workshops and science shows at major Irish horticulture festival.
• Libraries IrelandcoreGTM or Marketing PartnerScience workshops and shows delivered through public library system.
• Scouting IrelandcoreGTM or Marketing PartnerScience workshops and shows for youth organization programs.
• Irish Girl GuidescoreGTM or Marketing PartnerScience activities for girl guides programs.
• British Franchise AssociationcoreChannel Partner/ Reseller/ DistributorProud members providing credibility and network access for franchise operations in UK.
• Dublin Chamber of CommerceminorGTM or Marketing PartnerBusiness membership supporting Irish business community connections.
• Peterborough + Kawarthas Chamber of CommerceminorGTM or Marketing PartnerMembership supporting Canadian franchise operations in Ontario.
• European CommissionflagshipGTM or Marketing PartnerEuropean Commission Junior Einsteins event at BT Young Scientist and Technology Exhibition.
• Stripe (Young Scientist & Technology Exhibition)coreGTM or Marketing PartnerScience exhibition sponsorship and presence at major Irish science event.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• MEL Science: Subscription-based STEM kit and VR lessons provider for children and schools. Comparable as an emerging subscription curriculum competitor to Junior Einsteins' Academy licensing model, though with a different delivery channel (digital/kit rather than in-person).
• Steve Spangler Science: US STEM education company providing science kits, hands-on activities, and teacher resources for primary classrooms. Comparable to Junior Einsteins' school licensing and teacher-training value proposition.

Direct peers

• Club Scientific: Children's science franchise offering after-school science clubs, summer camps, and workshops for primary school children in the US and Canada. Direct franchise-based competitor sharing Junior Einsteins' after-school and camp delivery model.
• Mad Science: Mad Science is the largest global franchise delivering hands-on science programs, birthday parties, after-school clubs, and school workshops for children. Operates in 30+ countries with a franchise model that directly competes with Junior Einsteins in the same product category and customer base.
• Sublime Science: UK-based children's science party and STEM workshop provider offering hands-on science events, school workshops, and after-school clubs. Closely comparable to Junior Einsteins on product format (parties, workshops, school shows) and target audience (primary school children).
• Science Made Simple: UK-based STEM engagement company delivering interactive science shows, workshops, and schools programming. Comparable to Junior Einsteins' school science shows and STEM workshops business line, with similar curriculum-aligned messaging.
• Science Boffins: UK provider of science-themed birthday parties and school workshops for children. Directly comparable to Junior Einsteins' party and school workshop offerings and the same target demographic.

Others

• Whizz Pop Bang: UK children's science magazine and teacher resource publisher aligned with primary STEM curriculum. Adjacent to Junior Einsteins' curriculum-aligned positioning, serving the same teachers and primary school audience through a different format (print/digital content vs. in-person events).

Regional players

• Brainstorm STEM Education: UK-based STEM education provider offering workshops, after-school clubs, and curriculum-aligned programs for primary schools. Comparable in offering and geography, though operating primarily in the UK market where Junior Einsteins is still building presence.

Broad incumbents

• KiwiCo: Major subscription STEM/STEAM activity kit company for children across multiple age groups. Broad incumbent in the children's STEM enrichment space with overlapping school and consumer audiences, though focused on kits rather than in-person science events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/JuniorEinsteins
• Facebookfacebook.com/junioreinsteinsscienceclub
• LinkedInlinkedin.com/company/junior-einsteins-science-club-ltd
• Instagraminstagram.com/junioreinsteinsscienceclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Einsteins Science Club Ltd.