BrainStorm STEM Education
BrainStorm STEM Education is a privately held K-12 STEM enrichment provider in Orange County, California, delivering on-site academic enrichment, after-school programs, and camps to schools and families, plus a subscription-based online learning platform and e-commerce STEM kit store.
- Company typePrivate
- Founded2011
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BrainStorm STEM Education does
BrainStorm STEM Education is a privately held K-12 STEM enrichment provider founded in 2011 and headquartered in Irvine, California. The company delivers hands-on STEM programming across three primary channels: in-class academic enrichment delivered on-site at schools, after-school programs, and seasonal summer and winter camps. Its curriculum spans robotics, coding, engineering, physics, and general science, aligned to Next Generation Science Standards (NGSS), and is supported by $500K+ in specialized equipment including robotics kits and engineering mats. BrainStorm serves school districts, individual families, and municipal recreation departments, with a footprint spanning 7+ school districts, 100+ elementary schools, and city recreation partnerships across Irvine, Mission Viejo, Aliso Viejo, Tustin, and Yorba Linda.
The company extended its in-person curriculum into a digital channel in 2021 with the launch of BrainStorm Online (also branded Genius Online), a subscription-based learning platform priced at $9.99/month. Course offerings on the platform include Minecraft University, Code Academy, Game Maker, Young Einsteins, and Hot Wheels Speedometry, covering coding, engineering, and physics sub-disciplines. The company also operates an e-commerce storefront selling STEM kits and robotics mats with global shipping, creating a hardware revenue line decoupled from local service delivery.
Revenue is generated through four mechanisms: school district contracts for in-class and after-school programming, city recreation department partnerships, direct-to-consumer camp and workshop fees ($99/day camps, $45 workshops, $29 special events), and the online subscription plus e-commerce channel. The combination of B2B district contracts, B2G municipal partnerships, and B2C subscription and retail revenue provides diversification, though all operations remain concentrated in Orange County, California. The company is bootstrapped with no disclosed funding rounds and operates with an instructor-led service delivery model.
BrainStorm STEM Education firmographics
Firmographics- Name
- BrainStorm STEM Education
- Legal name
- Brainstorm Studios, LLC
- Website
- https://brainstormedu.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrainStorm STEM Education is a privately held K-12 STEM enrichment provider in Orange County, California, delivering on-site academic enrichment, after-school programs, and camps to schools and families, plus a subscription-based online learning platform and e-commerce STEM kit store.
- Ownership category
- akta.pro rank
BrainStorm STEM Education industry classification
Industry- Product category
- K-12 STEM Education Services
- NAICS
- All Other Schools and Instruction (61169), Computer Training (61142), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)
- akta.pro secondary industries
- STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK)
Keywords
Where BrainStorm STEM Education is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrainStorm STEM Education business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- After-School Programs: On-site STEM enrichment programs delivered at partner schools during after-school hours. Revenue generated through school partnerships and per-student enrollment fees.
- Summer/Winter Camps: Camp programs offered through city recreation departments and direct registration. Customers register for multi-day camp sessions.
- BrainStorm Online Subscription: Monthly subscription at $9.99/month with 3-day free trial. Includes access to 50+ lessons and 1000+ hours of learning content across coding, game design, and STEM topics.
- STEM Kits and Products: Sale of educational products including STEM Kits, Robotic Activity Mats, and other hands-on learning materials through shop.brainstormedu.com
- In-School Academic Programs: Strategic partnerships with schools for in-class academic enrichment in STEM. Revenue generated through school district contracts and program fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BrainStorm Online Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Summer Camp - Code-A-Thon |
| One time/ perpetual license | Pay-as-you-go | Special Event - Minecraft for Moms & Dads |
| One time/ perpetual license | Pay-as-you-go | Boy Scout Robotics Merit Badge Workshop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BrainStorm STEM Education product offering
Product offeringCore offering
BrainStorm STEM Education delivers hands-on K-12 STEM programs through on-site academic enrichment and after-school classes at partner schools, summer/winter camps via city recreation departments, and a subscription-based online learning platform (BrainStorm Online). The company also sells physical STEM kits and Robotics Activity Mats through its own e-commerce shop, with NGSS-aligned curriculum covering robotics, coding, game design, 3D printing, and science.
Product overview
BrainStorm STEM Education offers a multi-platform STEM education ecosystem comprising both digital and physical products. The core offering is BrainStorm Online, a subscription-based learning platform providing structured courses across six main categories: Code Academy (programming), Game Maker (game development), Minecraft University (Minecraft-based learning), STEAM Studio (creative tools), Engineering & Robotics (VEX robotics), and Young Einstein Science (K-3 science). Physical products include reusable STEM Kits and Robotics Activity Mats for hands-on classroom learning. Services include on-site Academic Programs for schools, After-school Programs, Virtual Camps, and Private Lessons. The company serves students from 1st grade through high school, focusing on coding, robotics, game design, 3D printing, and science education through experiential, project-based curriculum.
Differentiator
Problem solved
Functional benefit
Products and services
- BrainStorm Online (Genius Online) A subscription-based virtual STEM learning platform providing step-by-step lessons, built-in tutorials, and hands-on projects covering programming, science, game design, and engineering for K-12 students.
- STEM Kits Reusable, sustainable classroom-ready STEM project kits providing structured hands-on lessons that are easy to assemble, sold through shop.brainstormedu.com.
- Robotics Activity Mats Educational activity mats for robotics programs, compatible with LEGO Mindstorms, Dash, VEX IQ, BeeBot, Sphero, MakeBlock, and other educational robots. Used in thousands of classrooms.
- Academic Programs for Schools On-site STEM enrichment programs delivered directly at schools, with strategic partnerships for in-class academic enrichment aligned with NGSS and Common Core standards.
- After-school Programs Enrichment programs for students offering hands-on STEM learning experiences through imaginative and adventurous activities, delivered on-site at partner schools.
- Virtual Camps Online STEM camps allowing students to continue learning from home, with 1-month membership access to BrainStorm Online included.
- Private Lessons One-on-one instruction for self-paced learning at individual student's own time and pace.
Quantifiable outcome
- 30+ awards in FIRST Robotics Competition for student participants
- +1 more outcomes
Companies that use BrainStorm STEM Education
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
BrainStorm STEM Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BrainStorm STEM Education partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Fountain Valley Unified School District (FVUSD)coreDistrict partner receiving BrainStorm STEM enrichment programs including in-class and after-school STEM education services
- Irvine Unified School District (IUSD)coreMajor district partner in Orange County receiving comprehensive STEM program delivery at multiple school sites
- Santa Ana Unified School District (SAUSD)coreDistrict partner receiving BrainStorm STEM programs for students
- Saddleback Valley Unified School District (SVUSD)coreDistrict partner receiving BrainStorm STEM enrichment services
- Newport-Mesa Unified School District (NMUSD)coreDistrict partner receiving BrainStorm STEM education programs
- Ocean View Unified School District (OVUSD)coreDistrict partner receiving BrainStorm STEM enrichment programs
- City of IrvinecoreCity recreation department partnership for hosting and promoting BrainStorm summer camps through city registration platform
- City of Mission ViejocoreCity recreation department partnership for hosting BrainStorm camp programs through city registration
- City of Aliso ViejocoreCity recreation department partnership for BrainStorm camp program distribution
- City of TustincoreCity partnership for BrainStorm STEM camp programs through Tustin Unified School District
- City of Yorba LindacoreCity recreation department partnership for BrainStorm camp registration
- IUSD Education Foundation (IPSF)minorNon-profit foundation partner supporting education in Irvine Unified School District
- Big Brothers Big Sisters of Orange CountyminorYouth mentoring organization partnership to bring STEM opportunities to communities
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
BrainStorm STEM Education competitors and assessment
Company assessmentDirect peers
- MakerKids: MakerKids runs STEM and maker education programs for kids including after-school programs, camps, and online learning - directly comparable to BrainStorm's maker/robotics curriculum and on-site delivery model.
- Engineering For Kids: Engineering For Kids delivers STEM enrichment programs including after-school classes, summer camps, and in-school field trips for K-8 students via a franchise network. Direct overlap with BrainStorm's in-school and after-school STEM enrichment offering.
- STEM For Kids: STEM For Kids delivers hands-on STEM enrichment programs to schools, after-school programs, and summer camps targeting K-12 students. Direct overlap with BrainStorm's service portfolio and customer base.
- Code Ninjas: Code Ninjas operates a franchise model of after-school coding centers and summer camps serving K-12 students with game-building curriculum. Comparable to BrainStorm in target customer (families and schools), coding focus, and recurring membership model.
- iD Tech: iD Tech is the largest US operator of STEM summer camps and on-site STEM programs for K-12 students, with online private lessons. Directly comparable to BrainStorm's on-site school enrichment, summer camps, and online subscription platform offerings.
- Black Rocket Productions: Black Rocket delivers STEM and digital arts enrichment programs in schools and summer camps covering coding, game design, and 3D printing - direct overlap with BrainStorm's in-school program offerings and curriculum topics.
- Club SciKidz: Club SciKidz offers science and technology summer camps and in-school science programs for elementary and middle school students. Comparable to BrainStorm's camps and on-site school programs.
Emerging players
- Robofun: Robofun provides after-school STEM and robotics classes plus workshops in schools - a smaller NYC-based operator with comparable curriculum (LEGO, robotics, coding) and in-school delivery model.
Broad incumbents
- Tynker: Tynker is a leading self-serve coding platform for K-12 with subscription pricing and school/district licensing. Comparable to BrainStorm Online's coding curriculum and school district sales motion.
- Outschool: Outschool is a large online marketplace for live small-group classes for kids covering coding, STEM, and enrichment - comparable to BrainStorm Online as an online learning destination, but broader in scope and well-capitalized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BrainStorm STEM Education social profiles
Digital presenceBrainStorm STEM Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainStorm STEM Education leadership team
Management profileNumber of profiles
BrainStorm STEM Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainStorm STEM Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainStorm STEM Education
What does BrainStorm STEM Education do?
BrainStorm STEM Education delivers hands-on K-12 STEM programs through on-site academic enrichment and after-school classes at partner schools, summer/winter camps via city recreation departments, and a subscription-based online learning platform (BrainStorm Online). The company also sells physical STEM kits and Robotics Activity Mats through its own e-commerce shop, with NGSS-aligned curriculum covering robotics, coding, game design, 3D printing, and science.
Is BrainStorm STEM Education a public or private company?
BrainStorm STEM Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainStorm STEM Education founded?
BrainStorm STEM Education was founded in 2011. It employs 11 to 50 people.
Where is BrainStorm STEM Education based?
BrainStorm STEM Education is headquartered in Irvine, United States, in the North America region.
How does BrainStorm STEM Education make money?
Five revenue lines are on record. After-School Programs are the primary driver. The others are summer/Winter Camps, brainStorm Online Subscription, STEM Kits and Products and in-School Academic Programs.
Who are BrainStorm STEM Education's main competitors?
Direct peers on record are MakerKids, Engineering For Kids, STEM For Kids, Code Ninjas, iD Tech, Black Rocket Productions and Club SciKidz. Robofun is listed as an emerging player. Broad incumbents are Tynker and Outschool.
Does BrainStorm STEM Education have an API?
No public API is recorded for BrainStorm STEM Education.
What industry is BrainStorm STEM Education in?
BrainStorm STEM Education's product category is K-12 STEM Education Services. Its primary akta.pro industry code is EDAFANAH, Math & Science Interactive Learning Platforms (STEM Core), with a secondary code of EDAAAFAL, STEM & Maker Education (Makerspaces, Coding Clubs, Robotics). Its NAICS code is 61169 and its SIC code is 8200.