What Junior League Of Peoria does

The Junior League of Peoria (JLP) is a 501(c)(3)-style nonprofit women's volunteer organization headquartered at 1013 W. Lake Avenue, Peoria, Illinois, founded in 1936 as an official member league of the Association of Junior Leagues International (AJLI). Originally constituted as the Service League of Peoria in 1931, the organization today operates with a small paid staff of 6 supporting approximately 250 active, sustaining, and emeritus women members who execute its community programs, fundraising, and leadership-development mandate.

JLP's core programmatic outputs center on volunteer-driven community projects rather than technology products. Active programs include Healthy Minds, Healthy Neighborhoods (a social-emotional education program for parents and caregivers in partnership with Heart of Illinois United Way and Peoria PlayHouse Children's Museum), the Supporting Student Success (S3) grant program for elementary-school SEL, Kids in the Kitchen, and short-form Done in a Day (DIAD) service projects. Historic infrastructure projects include the Sonar Tide sculpture restoration (completed 2020–2022). The platform is a basic WordPress website with MailChimp email integration; there is no proprietary software, app, or API.

Revenue derives from four streams: tiered membership dues ($145 active, $110 sustaining, $43 sustaining age 50+, emeritus $0), periodic major fundraisers (Spring Fling Sip & Stroll, Pampered Chef fundraiser), corporate sponsorships under Platinum/Gold/Bronze tiers, and tax-deductible annual fund donations processed via Zeffy. Over half of the operating budget is funded by fundraiser proceeds per the league's own statement. Distribution is direct — through community events, peer recruitment, the AJLI member portal (vms.ajli.org), and the organization's owned website and social channels (Facebook, Instagram, LinkedIn).

Name

Junior League Of Peoria

Legal name

The Junior League of Peoria

Website

https://juniorleagueofpeoria.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

The Junior League of Peoria is a 501(c)(3) women's volunteer organization, founded 1936 and affiliated with AJLI, that develops women leaders and runs community programs in Peoria, Illinois. It serves ~250 members and partners with Heart of Illinois United Way, Peoria Public Schools, and local museums on children's mental health and SEL initiatives.

Ownership category

akta.pro rank

Product category

Community Volunteer Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

School-Based Mental & Behavioral Health Services (EDAJAIAB)

Keywords

• Volunteer membership organization
• Community service programs
• Women leadership development
• Nonprofit fundraising events
• Social emotional learning

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from active members, sustainers, and emeritus members. Active members pay $145, sustainers $110, sustainers 50+ pay $43, with no dues for emeritus members.
2. Fundraising Events: Major fundraisers including Spring Fling Sip & Stroll, Pampered Chef fundraisers, and other community events. These fundraisers contribute over half of the organization's operating budget.
3. Sponsorships: Corporate sponsorships from events such as Spring Fling Sip & Stroll, with platinum, gold, and bronze sponsor tiers.
4. Annual Fund Donations: Tax-deductible donations to the annual fund that supports all community projects and training opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Junior League of Peoria is a women-only volunteer membership organization that develops members as community leaders through training, networking, and voluntarism, while funding and delivering community programs in the Peoria, Illinois region. Its current focus is children's mental health, operationalized through social-emotional learning programs for parents/caregivers and elementary schools, grant-funded school programs, and one-day community service projects, with over half of operating expenses covered by major fundraisers.

Product overview

The Junior League of Peoria is a nonprofit charitable organization, not a technology company. It does not offer a software product or SaaS platform. The organization provides membership programs for women committed to voluntarism and community service, along with fundraising events (Spring Fling Sip & Stroll, Pampered Chef Fundraiser), community programs (Healthy Minds Healthy Neighborhoods, Kids in the Kitchen, Done in a Day), and grant programs (Supporting Student Success/S3). The organization also operates the Sonar Tide sculpture restoration project and accepts tax-deductible donations. These are charitable programs and services, not technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior League of Peoria Membership Program Women-only volunteer membership program developing members as community leaders through encouragement, collaboration, networking, volunteering, and training; includes active, sustainer, sustainer 50+, and emeritus tiers with annual dues.
• Healthy Minds, Healthy Neighborhoods Collaborative social-emotional education program offering free seminars for parents and caregivers on self-regulation, decision-making, self-awareness, relationship-building, and social awareness, with dinner and childcare provided. Hosted at the Peoria PlayHouse Children's Museum.
• Supporting Student Success (S3) Grant Program Grant funding distributed by JLP to Peoria-area elementary schools for Social Emotional Learning (SEL) programs to improve youth mental health, delivered in partnership with Heart of Illinois United Way.
• Kids in the Kitchen Community program educating and empowering children about nutrition and healthy food choices through cooking classes and nutrition education.
• Done in a Day (DIADs) Short, pre-planned community service projects completed by JLP members in a single day to support other nonprofit organizations in the Peoria area.
• Spring Fling Sip & Stroll Annual major fundraiser combining shopping and dining to support JLP and its community initiatives, with platinum, gold, and bronze corporate sponsorships.
• Pampered Chef Fundraiser Limited-time branded fundraiser in partnership with Pampered Chef where a portion of kitchen product sales supports JLP's community work.
• Donation and Sponsorship Services Tax-deductible donation and corporate sponsorship opportunities supporting JLP's community projects and training programs, processed via the Zeffy donation portal.
• Sonar Tide Sculpture Restoration Project Capital community project to restore the iconic Sonar Tide sculpture on the Peoria riverfront, originally brought to Peoria by JLP in 1983.

Quantifiable outcome

• Over 250 women trained as community leaders
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Heart of Illinois United Way (HOI United Way)coreStrategic or Co-development Partner · 5 March 2025Collaborative partnership with Heart of Illinois United Way to revitalize the Healthy Minds, Healthy Neighborhoods program and Supporting Student Success (S3) programming. JLP has invested $5,000 in grant funds for S3 programming in 2024, increasing to $8,000 in 2025. The program provides social-emotional education to parents and caregivers at no cost.
• Peoria PlayHouse Children's MuseumcoreStrategic or Co-development PartnerCommunity partner hosting Healthy Minds, Healthy Neighborhoods program sessions. Families attending seminars receive explorer pass memberships to the museum. The museum serves as the venue for educational sessions on social-emotional learning.
• Peoria Public Schools FoundationminorStrategic or Co-development PartnerCommunity partner aligned with the organization's mission to improve the community through volunteer action and leadership.
• Pampered ChefminorGTM or Marketing PartnerLimited-time fundraiser partnership running July 21 - August 30, 2026. Every purchase from the Pampered Chef party supports the Junior League of Peoria's community work. Goal is to reach $650 in sales.
• Spring Fling Sip & Stroll SponsorscoreGTM or Marketing PartnerEvent sponsors including Platinum sponsors (Country Financial – The Carlson Group, Peoria Chiefs, Paluska Plumbing, Guerrini & Guerrini, Carlson Jewelers, Bremer Jewelry, Cumulus Media), Gold sponsors (Peoria Ballet, Elias, Meginnes & Seghetti, P.C., 33 Room, Simantel, Better Banks), and Bronze sponsors (Moon Family Dental, Lonesome Jones, Country Financial – The Zaiser Agency, Curves, Gendron Landscaping, Kim's Academy of Dance, CEFCU, Mindful Things).
• City of PeoriaminorStrategic or Co-development PartnerPartner in the Sonar Tide restoration project in partnership with the Peoria Riverfront Museum. The iconic sculpture is located between City Hall and the Peoria Civic Center.
• Peoria Riverfront MuseumminorStrategic or Co-development PartnerPartner in the Sonar Tide restoration project. Museum curator John Morris and Bill Conger consulted on finding the right experts to complete the restoration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Junior League of Boston: Historic AJLI chapter with volunteer-driven community programming and major fundraising events. Direct peer for understanding mature-league membership pricing, sustainer pipelines, and corporate sponsor engagement.
• Junior League of Austin: Mid-size AJLI chapter with comparable community program focus (including youth/family initiatives) and fundraiser-driven operating budget. Useful comparable for governance and program scaling in a mid-sized city.
• Junior League of Chicago: Direct peer chapter under AJLI operating in a larger metro area (Chicago) with a similar women's volunteer, fundraising, and community impact model. Highly comparable structure for benchmarking membership growth, fundraiser economics, and community program design.
• Junior League of Evansville: Smaller-market AJLI chapter with similar community footprint and operational scale. Closest direct comparable for benchmarking a small-staff, high-volunteer chapter's program delivery and fundraising economics.
• Junior League of New York: One of the largest and most established AJLI chapters, focused on women's leadership development and community programs in New York City. Direct comparable model for membership dues, large-scale fundraisers, and nonprofit community impact partnerships.

Others

• Heart of Illinois United Way: Strategic partner agency for JLP's Healthy Minds, Healthy Neighborhoods and S3 programs. Comparable as a regional nonprofit convener and grant intermediary that JLP co-delivers programs with; useful for benchmarking partnership economics and SEL funding flows.
• Peoria PlayHouse Children's Museum: Community partner that hosts JLP's HMHN program sessions and shares audiences with Peoria families. Comparable as a local nonprofit JLP helped establish; useful for understanding shared programming and venue economics.
• Peoria Public Schools Foundation: Local nonprofit partner in JLP's educational initiatives and a regional peer in the Peoria education philanthropy ecosystem. Comparable as a community foundation JLP aligns with for SEL programming and youth mental health funding.

Broad incumbents

• League of Women Voters: National membership-based civic organization that develops women leaders through training and advocacy. Comparable governance and volunteer-driven model, though oriented to civic engagement rather than community service.
• American Association of University Women (AAUW): National nonprofit advancing women through leadership, education, and advocacy with comparable membership dues and volunteer-led chapter structure. Broader incumbent in the women-leadership development space JLP occupies locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JuniorLeagueofPeoria
• LinkedInlinkedin.com/company/junior-league-of-peoria
• Instagraminstagram.com/jlpeoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior League Of Peoria