City Of Peoria

What City Of Peoria does

The City of Peoria is a municipal government entity serving residents and businesses within Peoria, Arizona — spanning approximately 180 square miles across Maricopa and Yavapai counties. Founded in the 1880s and led by an elected Mayor and six-member City Council, the city delivers essential public services including public safety, water and sewer utilities, solid waste, parks and recreation, public works, community development, and economic development. Headcount is reported in the 1,001–5,000 range, with the Police Department alone comprising 249 sworn officers and 126 civilian employees (379 total sworn and professional staff) and 25+ specialized units including Aviation, K9, and Human Exploitation and Trafficking (HEAT).

Core operational capabilities span physical infrastructure and digital service delivery. The city maintains 17,251 streetlights through its Streets Division, operates the 52,000-square-foot Rio Vista Recreation Center (recognized as Arizona Parks and Recreation Association Outstanding Facility of the Year in 2007 and 2008), and provides water, sewer, and solid waste services supported by Advanced Metering Infrastructure (AMI) smart meters. Customer-facing digital channels include the MyPeoriaAZ mobile app for issue reporting and notifications, the Invoice Cloud utility billing portal, RecPlace (PerfectMind) for recreation registration, and ArcGIS-based interactive maps for streetlights, bulk trash zones, and street sweeping. Governance credentials include dual law enforcement accreditations (CALEA and ALEAP) for the Police Department.

The business model is a geographically-bounded municipal revenue model with no product-market competition. Revenue is generated from property taxes, sales taxes, water/sewer/solid waste utility fees, business license and permit fees, court fines, and service charges — a budget-driven structure rather than a commercial P&L. The city sells no products to outside markets and operates exclusively within its city limits. Distribution is omnichannel: in-person service centers (City Hall Customer Service, Parks & Rec Administration, two police precincts), online self-service portals, mobile apps, phone/IVR, and recorded video on YouTube and Channel 11 cable TV. Operational leadership comprises Mayor Jason Beck (14th mayor, in office since January 2023), Chief of Police Thomas Intrieri, and six district council members (Acacia, Ironwood, Mesquite, Palo Verde, Pine, Willow).

Name

City Of Peoria

Legal name

City of Peoria

Website

https://peoriaaz.gov

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The City of Peoria is a municipal government in Arizona providing public safety, water/sewer/solid waste utilities, parks and recreation, and community services to residents and businesses within its city limits, delivered through physical facilities and digital platforms.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Security Guards and Patrol Services (561612)

SIC

Refuse Systems (4953), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)

Keywords

• Municipal government services
• Public safety services
• Water and utility services
• Parks and recreation
• Public works infrastructure

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Property Taxes: Primary municipal revenue source from residential and commercial property taxes
2. Sales Tax: Transaction-based sales tax revenue from businesses within city limits
3. Utility Services: Water, sewer, and solid waste services billed to residential and commercial customers
4. Service Fees and Licenses: Business licenses, building permits, development fees, and various service fees
5. Fines and Violations: Traffic citations, court fines, and code violation penalties

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The City of Peoria is a municipal government entity that provides essential public services to residents and businesses within city limits, including public safety (police and fire-medical), parks and recreation programs, water/sewer/solid waste utilities, streets and infrastructure maintenance, community engagement, development services, and economic development. Services are delivered through in-person service centers, online portals, the MyPeoriaAZ mobile app, and community facilities across approximately 180 square miles.

Product overview

The City of Peoria operates as a municipal government providing a comprehensive suite of civic services rather than a commercial product platform. The city's service portfolio includes Public Safety (Police with 379 personnel and Fire-Medical), Parks and Recreation (featuring Rio Vista Recreation Center as a flagship 52,000 sq ft facility), Utility Services (water, sewer, solid waste with online billing via Invoice Cloud), Youth and Adult Sports Programs (using RecPlace/PerfectMind registration), Streets and Infrastructure Maintenance (maintaining 17,251 streetlights), and Community Engagement Programs. These services are delivered through a combination of physical facilities, online self-service portals, and mobile applications, unified by the city's digital presence at peoriaaz.gov.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Safety Services Comprehensive public safety services including Police Department with 249 sworn officers and 126 civilian employees covering approximately 180 square miles, Fire-Medical department with ambulance services, emergency preparedness, and community outreach programs. Includes 25+ specialized units such as Aviation Unit, K9 Unit, and HEAT (Human Exploitation and Trafficking) Unit. CALEA and ALEAP accredited.
• Parks and Recreation Services Parks and recreation facilities and programs including the Rio Vista Recreation Center (52,000 square-foot flagship facility), community parks, sports complexes, aquatics programs, youth and adult sports leagues, recreation classes, and facility rentals. Registration managed via RecPlace (PerfectMind) software.
• Water, Sewer, and Solid Waste Utility Services Customer service and utility billing for water, sewer, and solid waste services for residential and commercial customers. Includes online account management, payment processing, service start/stop, assistance programs, and bulk trash collection (two free collections per calendar year for active solid waste accounts). Billing delivered through Invoice Cloud platform.
• Youth and Adult Sports Programs Youth and adult sports leagues offering basketball, flag football, machine pitch baseball, soccer, t-ball, and volleyball for ages 3-14, plus adult sports programs. Includes coaching resources, game schedules via QuickScores platform, and scholarship programs. Registration and scheduling powered by RecPlace and QuickScores platforms.
• Online Civic Services and Digital Portals Digital civic services including online utility payments, recreation program registration, bulk trash scheduling, development services, public records requests, and the MyPeoriaAZ mobile app for issue reporting and city notifications. Includes web portals, the City mobile application, and JotForm-powered request forms.
• Streets and Infrastructure Maintenance

Quantifiable outcome

• CALEA and ALEAP accredited Police Department demonstrating professional excellence standards
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Arizona 811minorOthersArizona 811 is the state's 811 call center that works with excavators and homeowners to facilitate pre-excavation notification services, ensuring underground utilities are located and marked before digging projects.
• Valley MetrocoreOthersValley Metro operates local and regional bus routes serving the Phoenix metropolitan area including Peoria. Peoria Transit Division works with Valley Metro to provide fixed bus routes, paratransit, and dial-a-ride services.
• Arizona Public Service (APS)minorOthersAPS is the electricity provider for areas of Peoria. Streetlights on private property are owned and operated by APS.
• Salt River Project (SRP)minorOthersSRP is an electricity provider for areas of Peoria. Streetlights on private property in SRP-serviced areas are owned and operated by SRP.
• Maricopa CountycoreOthersMaricopa County operates Lake Pleasant Regional Park which serves Peoria residents. County also handles birth/death certificates through Office of Vital Records, air quality management, and housing assistance programs.
• Peoria Unified School District (PUSD)coreOthersPUSD elementary schools located in Peoria host the city's AM/PM before and after school care programs. Youth sports programs also reference PUSD schools for team formation purposes.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• City of Mesa: One of the largest Phoenix-metro municipal governments offering police, fire, utilities, parks, recreation, and community services. Larger scale than Peoria but highly comparable service portfolio and Arizona municipal governance model.
• City of Phoenix: The largest municipal government in the Phoenix metropolitan area, providing the same full suite of municipal services (police, water utilities, parks, recreation, solid waste, permitting). It is the most directly comparable city in scale and service mix, but operates at substantially greater size and scope than Peoria.

Direct peers

• City of Glendale: A Phoenix-metro municipality offering police, fire-medical, water, parks and recreation, and community services with similar Arizona governance structure. Glendale is comparable in service breadth, though larger in geographic and population scale than Peoria.
• City of Chandler: A Phoenix-metro municipal government providing the same comprehensive services (police, water, parks, recreation, solid waste, permitting). Comparable in scale and operating model, with strong digital-service delivery similar to Peoria.
• City of Scottsdale: A neighboring Phoenix-metro municipal government delivering the same portfolio of services (police, water utilities, parks and recreation, solid waste, community services, permitting). Scottsdale is a closely matched peer in service mix and governance model, with comparable digital-service and accreditation investments.
• City of Tempe: A Phoenix-metro municipality providing the same service mix (police, water/sewer/solid waste, parks and recreation, permitting, community programs). Comparable scale and digital-service sophistication, serving an adjacent service area.
• City of Surprise: A Phoenix-metro municipality northwest of Phoenix providing police, water, parks, recreation, and community services. Closely matched in scale, demographics, and growth profile, serving a directly adjacent service area.
• City of Goodyear: A Phoenix-metro municipality providing the same comprehensive municipal services. Comparable scale and service mix, with similar digital-service and recreation investments as Peoria.
• City of Gilbert: A fast-growing Phoenix-metro municipality offering police, water, parks and recreation, solid waste, and community services. Comparable scale, governance structure, and digital-service investments to Peoria.

Others

• Maricopa County: The county-level government that shares jurisdiction with Peoria, operating Lake Pleasant Regional Park, vital records, air-quality, and regional services. Not a direct competitor but a closely linked regional governance and service-delivery partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peoriaaz
• YouTubeyoutube.com/@DigitalPeoria
• Facebookfacebook.com/CityofPeoriaAz
• Instagraminstagram.com/peoriaazcam
• LinkedInlinkedin.com/company/city-of-peoria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Of Peoria