What Jurassic Coast does

The Jurassic Coast 10k (JC10k) is a volunteer-organized annual charity running event founded in 2005 by Jane Newman, a local runner and professional physiotherapist. The event is based in Budleigh Salterton, East Devon, United Kingdom, and takes place on the Jurassic Coast UNESCO World Heritage Site, with the main 10km multi-terrain course following coastal paths, the River Otter, and rural lanes. It operates under England Athletics Licence Number 2019-38252 and raises all profits for FORCE Cancer Charity in Exeter, with cumulative contributions exceeding £50,000 since inception. In 2025 the event raised over £9,000 for FORCE, and in 2026 the 21st edition drew a maximum field of 300-350 runners plus a record 80+ children in the separately introduced 2.5km fun run. The entity has no formal legal structure, no parent company, and no institutional investment.

The event's technology stack is minimal: a WordPress-hosted public website (jurassiccoast10k.co.uk), Eventrac for online registration, a Runners World listing for third-party discovery, and chip timing provided by partner City Runs. Sponsorship is the principal non-fee revenue lever, with Peak Physio (Exeter) as headline sponsor since its own founding, supplemented by Pencarrie (t-shirts), Alliance Pioneer Group (medical/first aid and 4x4 emergency access), City Runs (timing), and Flappycars (event MC/music). The participant base consists of recreational runners of all ages and standards in South West England, segmented horizontally into adult 10k entrants and children aged 4-14 in the fun run.

Revenue mechanics combine entry fees, a separate donation component eligible for Gift Aid (£100 becomes £128), and in-kind sponsorship. Pricing is not publicly disclosed; the children's run operates as a freemium with a suggested £5 donation. The go-to-market is community-driven and event-driven — repeat participants and word-of-mouth form the core acquisition motion, supplemented by the website and Runners World listing. All operational labor is provided by volunteers. There is no app, no AI capabilities, no funding rounds, and no acquisition history.

Name

Jurassic Coast

Legal name

Jurassic Coast 10k

Website

https://jurassiccoast10k.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jurassic Coast 10k is a volunteer-organized annual charity running event on England's Jurassic Coast World Heritage Site, founded in 2005 by Jane Newman. It serves recreational runners in South West England and raises funds for FORCE Cancer Charity, Exeter, having contributed over £50,000 cumulatively.

Ownership category

akta.pro rank

Product category

Charity Running Events

NAICS

Tour Operators (56152)

akta.pro primary industry

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Charity running event
• 10km road race
• Children's fun run
• Community fundraising
• Coastal running event

Headquarters

HQ city

Budleigh Salterton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel, Technology or R&D

Revenue model

1. Entry Fees and Donations: The Jurassic Coast 10k is run entirely by volunteers and all money raised after costs goes to FORCE Cancer Charity. Entry fees include a donation component where gift aid can be claimed, maximizing the charitable impact.
2. Sponsorship: Corporate sponsorship from Peak Physio (offering 20% discount to participants), Pencarrie (t-shirt sponsorship), and other local businesses provide support in exchange for event visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jurassic Coast organizes an annual 10km multi-terrain charity running event along the scenic Jurassic Coast World Heritage Site in East Devon, UK, and a separate 2.5km children's fun run. The events are run entirely by volunteers and all money raised after costs is donated to FORCE Cancer Charity, Exeter. Participants register online and the event features chip timing, age category awards, medals for all finishers, and marshalled coastal/riverside courses.

Product overview

Jurassic Coast offers two annual running events: the JC10k (a 10km multi-terrain charity run) and the JC10k Children's Run (a 2.5km fun run for children aged 4-14). Both events are organized entirely by volunteers and raise funds for FORCE Cancer Charity in Exeter. The events have been held annually since 2005, with the 10k course running along the River Otter and South West Coast Path from Budleigh Salterton.

Differentiator

Problem solved

Functional benefit

Products and services

• Jurassic Coast 10km Run An annual charity 10km running event along the scenic Jurassic Coast World Heritage Site in East Devon, UK, with a multi-terrain course following coastal paths, the River Otter, and rural lanes from Budleigh Salterton. Features chip timing, age category awards, medals for all finishers, water stations, and medical support. All profits go to FORCE Cancer Charity. Maximum field of 300-350 runners.
• Jurassic Coast Children's 2.5km Fun Run A children's fun run held annually alongside the main 10k event, open to children ages 4-14 with categories (Under 6, Under 8, Under 10, Under 12, Under 14, Under 15). Features a flat circular route around the Otter Estuary's wetland area with medals for all finishers. No mandatory entry fee; suggested donation of £5 per runner.

Quantifiable outcome

• Over £50,000 raised for FORCE Cancer Charity since 2005
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FORCE Cancer Charity, ExetercoreOthersPrimary charitable beneficiary of all fundraising. All profits and sponsorship raised goes directly to FORCE Cancer Charity, which has played a vital role in local cancer services for over 30 years. The event has proudly supported FORCE since its inception in 2005, raising over £50,000 to date.
• Peak PhysiocoreGTM or Marketing PartnerLeading South-West Physiotherapy and Sports Massage clinic based at David Lloyd, Exeter. Has proudly supported JC10K since the company was founded. Provides 20% discount to participants and offers event massage on race day.
• Alliance Pioneer GroupcoreImplementation/ SI/ Consulting PartnerProvides medical/first aid services for the event. Supplies qualified first aiders and medical professionals at Race HQ and along the course, including 4x4 vehicle access for emergency response.
• City RunscoreTechnology or IntegrationProfessional timing service provider. Supplies chip timing for race results which are texted to runners and posted on the website by evening of race day.
• PencarrieminorGTM or Marketing PartnerLocal business that has donated t-shirts for prizes, crew and marshals for 2026 event.
• Jon from FlappycarsminorOthersProvides music and announcements throughout race morning.
• Topsham School Running ClubminorOthersRecognised as the largest team taking part in the 2026 event, led by Miss White.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cardiff Half Marathon: Major UK mass participation endurance event. Comparable as an endurance event operator in the UK mass participation category, though at significantly larger scale and broader national appeal.
• Run For All: UK series of mass participation running events including multiple 10ks. Comparable as a multi-event 10k running series in the UK charity/endurance event market.
• Bristol 10k: Larger UK city 10k event with thousands of participants, similar distance and format. Comparable in event category and target audience, but operates at commercial scale with multiple sponsors and higher participation.
• Cancer Research UK Race for Life: UK's largest series of charity running events for cancer, with mass participation across multiple cities. Comparable as a charity-driven mass participation running event, though at much larger scale and broader geographic footprint.

Others

• FORCE Cancer Charity (Tour de Force / fundraising events): Sibling fundraising events run under FORCE Cancer Charity, the Jurassic Coast 10k's primary beneficiary. Comparable as a charity fundraising event under the same beneficiary organization, though cycling-based rather than running.

Direct peers

• Great West Run (Exeter): A 10k running event held in Exeter, Devon — the same city where the beneficiary FORCE Cancer Charity is based. Same regional market (South West England) and similar charity-driven running event model.
• The Grizzly (Seaton, Devon): Multi-terrain coastal running event in Seaton, East Devon — same Devon coastline, similar multi-terrain coastal course, similar community-organized race format. Closest direct comparable in geography and offering.

Regional players

• North Devon Marathon: Devon-based running event serving the same broader South West market. Comparable as a regional multi-distance running event in the same geographic catchment as Jurassic Coast 10k.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jurassic-coast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurassic Coast