What Peak Physio does

Peak Physio is a privately held Australian physiotherapy practice founded in 2012 and headquartered in Newcastle, New South Wales. It operates six clinic locations across the Newcastle, Hunter and Central Coast regions — New Lambton, Newcastle West, Newcastle CBD, Rutherford, Budgewoi and Hamilton South — and has served more than 40,000 clients over its operating history. The company delivers general musculoskeletal physiotherapy alongside 13 specialty service lines including dry needling, shockwave therapy, vestibular, neurological, women's health and paediatric physiotherapy, NDIS-funded care, telehealth and mobile home-visit services, plus Pilates, Over-60s Balance, and Mums & Bubs classes, and corporate pre-employment, ergonomic and onsite physiotherapy.

The underlying technology is predominantly hands-on clinical practice: manual therapy, massage, dry needling, shockwave therapy and exercise therapy (Pilates and rehabilitation programs), with digital touchpoints limited to an online booking system (Nookal), secure video telehealth, and content marketing assets (blog, education library). There is no disclosed software platform, AI/ML capability, or proprietary technology product.

Peak Physio operates a direct-to-consumer professional services model. Revenue is generated per consultation, per class attendance, and per NDIS/corporate contract; pricing is not publicly disclosed, with on-site HICAPS claiming, Medicare Chronic Care Management rebates (the practice does not bulk bill), and Workers Compensation/CTP claims accepted. Customer acquisition is multi-channel: patient referrals, word-of-mouth, sports club sponsorships (Newcastle Jets, Cooks Hill Brown Snakes, Doyalson Wyee FC, Dudley FC and others), corporate health contracts, and substantial earned media through Channel 7 Sunrise, Channel 9 Today Show, Triple M, Forbes Australia, GQ, Women's Weekly and Daily Mail. The practice is independently owned with Managing Director Laith Cunneen leading a team that includes Clinical Lead Jason Pongracic, Performance & Culture Manager Ariane McCormack, and Administration Manager Cheryl Doyle; no external investors or parent company are disclosed.

Name

Peak Physio

Legal name

Peak Physio

Website

https://peak-physio.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Peak Physio is a privately held, multi-clinic physiotherapy practice operating six locations across Newcastle, Hunter and Central Coast, serving individual patients, NDIS participants, seniors, athletes and corporate clients with hands-on therapy, telehealth, mobile services, and specialized rehabilitation programs.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Musculoskeletal physiotherapy
• Sports injury rehabilitation
• Women's health physiotherapy
• Corporate ergonomic assessment
• Vestibular physiotherapy

Headquarters

HQ city

New Lambton

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Consultations: Revenue generated from individual patient consultations for physiotherapy services including musculoskeletal treatment, sports injuries, post-surgical rehabilitation, and specialized services such as vestibular, neurological, women's health, and paediatric physiotherapy.
2. Group Classes (Pilates & Balance): Revenue from group-based classes including Pilates classes, Over-60s Balance Classes, and Mums & Bubs Classes held at clinic locations.
3. NDIS Physiotherapy: Physiotherapy services funded through NDIS plans for participants with physical or neurological disabilities, supporting self-managed and plan-managed participants.
4. Corporate Health Services: Pre-employment assessments, ergonomic assessments, and onsite physiotherapy services provided to corporate clients.
5. Telehealth/Online Physiotherapy: Virtual physiotherapy consultations delivered via secure video for remote client care, providing flexibility and access for those unable to attend in-person.
6. Mobile Physiotherapy: Home-visit physiotherapy services for clients with mobility challenges or access needs, bringing treatment directly to patients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Peak Physio is a multi-clinic physiotherapy practice delivering hands-on assessment, diagnosis, treatment, and rehabilitation for musculoskeletal conditions, sports injuries, vestibular, neurological, women's health, and paediatric conditions across six clinic locations in Newcastle, Hunter, and Central Coast. The practice also offers group classes (Pilates, Over-60s Balance, Mums & Bubs), mobile and telehealth consultations, NDIS-funded services, and corporate health contracts including pre-employment and ergonomic assessments.

Product overview

Peak Physio is a physiotherapy service provider offering a comprehensive suite of healthcare services across six clinic locations in Newcastle, Hunter, and Central Coast regions. The core offering consists of 14 distinct physiotherapy services including general physiotherapy, dry needling, shockwave therapy, vestibular physiotherapy, neurological physiotherapy, women's health, paediatric physiotherapy, online physiotherapy, mobile physiotherapy, NDIS physiotherapy, falls clinic, running & gait analysis, concussion management, and pre-pointe assessments. These services are delivered alongside three class offerings (Pilates, Over-60s Balance Classes, and Mums & Bubs Classes) and three corporate health services (pre-employment assessments, ergonomic assessments, and onsite physiotherapy). The company operates as a multi-service healthcare practice rather than a software platform, with services focused on hands-on treatment, exercise therapy, and rehabilitation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy General physiotherapy service for assessment, diagnosis, treatment and management of musculoskeletal problems using hands-on techniques and exercise therapy, for individuals with pain, injuries, and rehabilitation needs.
• Dry Needling Treatment technique used to release muscle tension, deactivate trigger points, and relieve pain for musculoskeletal conditions, complementing broader physiotherapy treatment.
• Shockwave Therapy Non-invasive treatment for chronic tendon pain that stimulates healing and reduces inflammation in soft tissue injuries.
• Vestibular Physiotherapy Treatment for Benign Paroxysmal Positional Vertigo (BPPV), Meniere's Disease, and other balance and dizziness disorders.
• Neurological Physiotherapy Rehabilitation focused on improving movement, coordination, and strength for people with stroke, Parkinson's disease, and MS.
• Women's Health Physiotherapy Pelvic floor function, pregnancy-related conditions, and postnatal recovery services delivered in a supportive environment.
• Paediatric Physiotherapy Physiotherapy for children focusing on physical development, coordination, and mobility through age-appropriate programs.
• Online Physiotherapy Remote physiotherapy via secure video consultation with tailored programs and ongoing support for clients at home.
• Mobile Physiotherapy In-home physiotherapy service bringing treatment and exercise programs directly to clients in their homes.
• NDIS Physiotherapy Physiotherapy services under the NDIS for people with physical or neurological disabilities with personalized care plans.
• Falls Clinic Falls prevention program for older adults improving balance, mobility, and strength through personalized physiotherapy.
• Running & Gait Analysis Assessment and treatment identifying movement issues, correcting technique, and managing load to prevent or treat running injuries.
• Concussion Management Rehabilitation program focusing on reducing symptoms like headaches, dizziness, and fatigue through guided rehab and gradual return to activity.
• Pre-Pointe Assessments Assessment evaluating a dancer's strength, control, and technique to determine readiness for pointe work with injury prevention focus.
• Pilates Classes Physio-led Pilates classes for back pain rehabilitation, post-injury recovery, and general strength and mobility.
• Over-60s Balance Classes Balance-focused classes for older adults targeting falls prevention and confidence with movement.
• Mums & Bubs Classes Exercise classes designed for mothers and their babies, supporting postnatal recovery and gentle movement.
• Pre-employment Assessments Corporate health service assessing employee physical capability before commencing work.
• Ergonomic Assessments Workplace assessments evaluating workstation setup to prevent musculoskeletal issues from poor posture.
• Onsite Physiotherapy Physiotherapy services provided directly at corporate workplaces for employee health and injury prevention.

Quantifiable outcome

• 40,000+ clients helped since 2012
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• Anytime FitnessminorGTM or Marketing PartnerFitness franchise partnership providing physiotherapy services and referrals to gym members.
• Cooks Hill Brown SnakesminorGTM or Marketing PartnerLocal AFL club sponsorship providing sports trainer services and injury management for athletes.
• Doyalson Wyee FCminorGTM or Marketing PartnerFootball club partnership providing physiotherapy services and sports injury support.
• Dudley FCminorGTM or Marketing PartnerFootball club partnership providing sports physiotherapy services.
• Newcastle JetscoreGTM or Marketing PartnerA-League football club partnership. Former team physiotherapist Adam Leslie served full-time with Newcastle Jets for 2009/10 & 2010/11 seasons.
• Newcastle Granny GrommetsminorGTM or Marketing PartnerSenior sports club partnership providing physiotherapy support.
• Hunter VolleyballminorGTM or Marketing PartnerRegional volleyball association partnership providing sports injury management.
• Maitland UnitedminorGTM or Marketing PartnerFootball club partnership providing physiotherapy services.
• Merewether GolfminorGTM or Marketing PartnerGolf club partnership providing physiotherapy services for golf-related injuries.
• Morpeth BullsminorGTM or Marketing PartnerRugby club partnership providing sports physiotherapy services.
• Newcastle City AFCminorGTM or Marketing PartnerFootball club partnership providing physiotherapy services and injury management.
• Newcastle City CricketminorGTM or Marketing PartnerCricket club partnership providing sports physiotherapy support.
• Newcastle RowingminorGTM or Marketing PartnerRowing club partnership providing physiotherapy services.
• Newcastle SLSC SandraysminorGTM or Marketing PartnerSurf life saving club partnership providing sports physiotherapy and injury support.
• Pulse ClimbingminorGTM or Marketing PartnerClimbing gym partnership providing physiotherapy services for climbing-related injuries.
• Stockton SharksminorGTM or Marketing PartnerSwim club partnership providing physiotherapy services.
• Valentine FCminorGTM or Marketing PartnerFootball club partnership providing sports physiotherapy services.
• Variety 4 KidscoreGTM or Marketing PartnerCharitable partnership with Variety 4 Kids, supporting children with resources and healthcare access.
• Body & Soul PhysiominorGTM or Marketing PartnerPhysiotherapy referral partner within healthcare network.
• ELE PhysiotherapyminorGTM or Marketing PartnerPhysiotherapy referral partner within healthcare network.
• Hamilton Medical CentrecoreStrategic or Co-development PartnerCo-location partnership with Hamilton Medical Centre for integrated healthcare services at Hamilton South clinic.
• GenesisminorGTM or Marketing PartnerPartnership with Genesis healthcare provider.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network with multi-clinic models across regional and metro areas. Directly comparable to Peak Physio on multi-site outpatient physiotherapy delivery, private-insurer billing, and musculoskeletal focus.
• Sports & Spinal Physiotherapy: Multi-clinic physiotherapy and allied-health practice with regional Australian presence. Comparable on sports-injury specialization, women's health, and class-based offerings similar to Peak Physio's Pilates and balance programs.
• Bend + Mend Physiotherapy: Sydney-based multi-clinic physiotherapy practice with comparable service breadth including Pilates, sports, women's health, and corporate health. Comparable on multi-service positioning within an Australian metro-adjacent market.
• Lifecare Physiotherapy: Australian multi-clinic physiotherapy network offering sports, musculoskeletal, and corporate health services. Comparable on multi-site model, diverse service portfolio, and Australian private-insurer billing mix.
• Kieser Australia: Multi-clinic physiotherapy and strength-training operator with evidence-based musculoskeletal focus. Comparable on outpatient physiotherapy clinic model and clinician-led service delivery, though operating more metro-concentrated locations.
• Allsports Physiotherapy & Sports Medicine: Multi-clinic physiotherapy and sports medicine group with strong regional presence. Comparable on sports-injury specialization, multi-site delivery, and sports-club partnership strategies similar to Peak Physio's Newcastle Jets relationship.
• Better Rehab: Australian NDIS-registered allied-health provider offering physiotherapy among other therapies. Directly comparable on NDIS plan-managed service delivery and disability-focused care pathways that Peak Physio also offers.
• Physio Inq: Australian allied-health provider with multi-clinic and mobile physiotherapy offerings. Directly comparable on in-home/mobile service delivery and multi-state regional expansion strategy.
• Active Physiotherapy: Multi-clinic physiotherapy operator in Australia with similar musculoskeletal and sports-injury focus. Comparable on regional multi-site model, clinician-led delivery, and partnership with sporting organizations.

Broad incumbents

• Healthia Limited: ASX-listed parent company of multiple Australian physiotherapy and podiatry brands including Back In Motion and Allsports. Provides a public-market benchmark for the multi-clinic Australian physiotherapy sector in which Peak Physio operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/peakphysionewcastle
• TikToktiktok.com/@peakphysioau
• LinkedInlinkedin.com/company/peakphysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Physio