Just Because
Just Because GmbH is a Zürich-based concert promotion and artist booking agency representing 20+ international and Swiss artists, organizing live music events across Swiss venues via a four-channel ticketing distribution stack.
- Company typePrivate
- Founded-
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Just Because does
Just Because GmbH is a privately-held Zürich-based concert promotion and artist booking agency operating across Switzerland and select European markets. Founded as a Swiss limited liability company headquartered at Binzmühlestrasse 170A, 8050 Zürich, the company represents a roster of 20+ international and Swiss artists — including Two Door Cinema Club, Wolf Alice, Razorlight, Simple Plan, Freya Ridings, and Sébastien Tellier — and organizes live music events at venues such as X-Tra Zürich, Volkshaus Zürich, Halle 622 Zürich, Bierhübeli Bern, Konzerthaus Schüür Luzern, Musikfestwochen Winterthur, Kammgarn Schaffhausen, Usine à Gaz Nyon, Case à Chocs Neuchâtel, and Le Rez Usine Genève. The business is run by an 8-person team with five named operational contacts (Christophe Perrenoud, Florian Weiss, Frank Zosso, Samuel Galley, David Schneider) and benefits from a strategic co-booking collaboration with Swiss music company Ishtar Music, jointly representing acts including Broken Back, Oscar les vacances, and Astral Bakers.
Revenue is generated through two principal streams: concert promotion and ticketing (transaction-fee model), and artist booking and management services (professional-services model). Tickets are sold via four distribution channels — the company's own website (justbecause.ch) plus third-party platforms SeeTickets, TicketCorner, and Petzi.ch — covering both German-speaking and Romandy Swiss markets. Marketing is conducted through Instagram, Twitter, a weekly email newsletter, and curated Spotify playlists, with no paid advertising or sophisticated growth motions evident.
The underlying technology is a standard CMS-based website instrumented with Google Analytics and Facebook Pixel for marketing analytics, session and persistent cookies, and GDPR-compliant privacy and data-subject-rights handling. No APIs, SDKs, mobile applications, AI/ML capabilities, or proprietary platform features are documented. The company holds no patents, has no disclosed funding rounds, no parent company, no subsidiaries, and operates as an independent GmbH with no identified external investors. Customer base is structurally diversified across individual concert attendees, 20+ represented artists, and a broad set of Swiss venues, with revenue driven event-by-event rather than via recurring contracts.
Just Because firmographics
Firmographics- Name
- Just Because
- Legal name
- Just Because GmbH
- Website
- https://justbecause.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Just Because GmbH is a Zürich-based concert promotion and artist booking agency representing 20+ international and Swiss artists, organizing live music events across Swiss venues via a four-channel ticketing distribution stack.
- Ownership category
- akta.pro rank
Just Because industry classification
Industry- Product category
- Concert Promotion & Live Music Booking
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Touring Concert Promoters & Presenters (MPAGAAAA), Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where Just Because is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Just Because business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Concert Promotion and Ticketing: Revenue is generated through organizing and promoting live music concerts and events, with ticket sales facilitated through their website and third-party ticketing partners.
- Artist Booking and Management: The company represents and manages artists for live performances across Switzerland and Europe.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Just Because product offering
Product offeringCore offering
Just Because is a Swiss music booking and concert promotion agency based in Zürich that represents a roster of international and Swiss artists and organizes live concerts and events across Swiss venues including X-Tra, Volkshaus, Bierhübeli, and Musikfestwochen. The company manages artist bookings, arranges venue partnerships, and facilitates ticket sales through its own website and third-party ticketing platforms such as SeeTickets, TicketCorner, and Petzi.ch.
Product overview
Just Because is a music and concert booking agency based in Zürich, Switzerland, operating as a single unified service. The company represents a roster of international and Swiss artists, books concerts across various Swiss venues, maintains artist profile pages with biographical information, and facilitates concert discovery through show listings. The core offering consists of artist management and concert promotion services, with additional features including a newsletter subscription for concert updates and social media channels for music discovery. The company connects artists with venues such as X-Tra Zürich, Volkshaus Zürich, Bierhübeli Bern, and other concert spaces across Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking & Management Services Representation and booking services for international and Swiss music artists, managing concert arrangements and tour coordination across Swiss and European venues.
- Concert Promotion & Show Listings Online portal featuring upcoming concert listings with dates, venues, ticket purchase links, and artist information for shows across Switzerland and selected European cities.
Companies that use Just Because
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Just Because technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just Because partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ishtar MusiccoreIshtar Music is a Swiss music company that collaborates with Just Because on various artist bookings and promotions. Several artists on the Just Because roster are listed as 'In collaboration with Ishtar Music', including Broken Back, Pierre Hugues José, Oscar les vacances, Nerlov, Morgan, Hélène Sio, Claire days, Barbara Carlotti, Bracco, Astral Bakers, and Antes & Madzes.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Just Because competitors and assessment
Company assessmentDirect peers
- MCT Agentur: Swiss artist agency and concert promoter, comparable in operating model (artist booking + concert promotion) within the Swiss DACH-region market.
- Goodlive: Swiss concert promoter specializing in mid- and large-scale live events, comparable in promoter function and target market across Switzerland.
- Gadget Promotion: Swiss concert promoter organizing live music events across Switzerland, directly competing with Just Because for the same artist roster and venue partners.
- Act Music: Swiss-based artist management and concert promotion agency, with similar scale and a comparable focus on European live music bookings.
- All Blues: Swiss concert promoter and event organizer, closely comparable in business model — promoting international and domestic artists across Swiss venues.
- Ishtar Music: Swiss music company that partners with Just Because on artist bookings; a closely comparable artist management and concert promotion operator in the same Swiss market.
Others
- Petzi.ch: Swiss live event ticketing and discovery platform that promotes Just Because concerts; complementary ticketing and event discovery infrastructure.
- See Tickets: European ticketing platform that distributes tickets for Just Because events; an adjacent infrastructure provider rather than a direct competitor.
- TicketCorner: Swiss ticketing platform and ticketing partner of Just Because; adjacent infrastructure provider enabling ticketing sales rather than a direct promoter.
Broad incumbents
- Live Nation Switzerland: Swiss arm of the global Live Nation entertainment group; a broad incumbent in the same live music promotion and ticketing space with vastly greater scale and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Just Because social profiles
Digital presenceJust Because compliance and trust
Trust signalCompliance1 record
Just Because financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Because leadership team
Management profileNumber of profiles
Profiles5 records
Just Because funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Because M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Because
What does Just Because do?
Just Because is a Swiss music booking and concert promotion agency based in Zürich that represents a roster of international and Swiss artists and organizes live concerts and events across Swiss venues including X-Tra, Volkshaus, Bierhübeli, and Musikfestwochen. The company manages artist bookings, arranges venue partnerships, and facilitates ticket sales through its own website and third-party ticketing platforms such as SeeTickets, TicketCorner, and Petzi.ch.
Is Just Because a public or private company?
Just Because is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Because founded?
Just Because was founded in -1. It employs 1 to 10 people.
Where is Just Because based?
Just Because is headquartered in Zürich, Switzerland, in the Europe region.
How does Just Because make money?
Two revenue lines are on record. Concert Promotion and Ticketing is the primary driver. The others are artist Booking and Management.
Who are Just Because's main competitors?
Direct peers on record are MCT Agentur, Goodlive, Gadget Promotion, Act Music, All Blues and Ishtar Music. Others are Petzi.ch, See Tickets and TicketCorner. Live Nation Switzerland is listed as a broad incumbent.
Does Just Because have an API?
No public API is recorded for Just Because.
What industry is Just Because in?
Just Because's product category is Concert Promotion & Live Music Booking. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 711320 and its SIC code is 7990.