JustDane
- Company typePrivate
- Founded1970
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
JustDane firmographics
Firmographics- Name
- JustDane
- Legal name
- JustDane
- Website
- https://justdane.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
JustDane industry classification
Industry- Product category
- Social Services
- NAICS
- Baked Goods Retailers (445291), Commercial Bakeries (311812), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where JustDane is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
JustDane business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Charitable Contributions: Tax-deductible donations from individuals, congregations, and organizations supporting social justice programs
- Bakery Product Sales: Commercial bakery operations selling breads, pastries, cookies, and specialty items. All proceeds reinvested into the vocational training program and allow hiring of graduates
- Government Contracts and Grants: Contracts with City of Madison and Dane County for reentry peer support services; grants from foundations including TruStage Foundation, Steven & Alexandra Cohen Foundation, CDC
- Fiscal Agency Services: Serves as fiscal agent for other organizations including Bleed Shamelessly and Moms on a Mission (MOMs)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bakery Products - Various baked goods and pastries |
| Unit Pricing | Pay-as-you-go | Specialty Cakes and Pies |
| Unit Pricing | Pay-as-you-go | Event and Catering Items |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
JustDane product offering
Product offeringCore offering
JustDane is a 501(c)(3) non-profit social justice agency that delivers an integrated portfolio of programs to justice-involved individuals, homeless families, and youth with incarcerated parents across Dane County, Wisconsin. Core offerings include vocational training via a commercial baking social enterprise (Just Bakery), a medical recuperative shelter for homeless families (Healing House), state-certified peer support for formerly incarcerated individuals, volunteer-based reentry mentorship (Circles of Support), youth mentoring programs (Just Connections), reentry simulation workshops, and rapid rehousing rental assistance. The Just Bakery retail operation funds the broader mission by selling baked goods directly to consumers with proceeds reinvested into programming.
Product overview
JustDane is a non-profit 501(c)(3) social justice/social service agency offering a portfolio of interconnected programs focused on transforming individual lives to create a just and equitable community. The core programs include: (1) Just Bakery - an educational and vocational training program combining classroom instruction (using National Restaurant Association's ManageFirst curriculum) with hands-on commercial kitchen experience, producing retail baked goods; (2) Healing House - a medical recuperative shelter for homeless families; (3) Peer Support - state-certified peer support for formerly incarcerated individuals; (4) Circles of Support - volunteer-based reentry mentorship; (5) Journey Home - recidivism reduction through comprehensive reentry services; (6) Just Connections - youth mentoring programs; (7) Reentry Simulations - educational community experiences; (8) JustDialogue - community dialogue programs; and (9) Rapid Rehousing - rental assistance for justice-involved unhoused individuals. The Just Bakery retail operation generates revenue that funds the broader mission, demonstrating a social enterprise model where commercial products support social impact programs.
Differentiator
Problem solved
Functional benefit
Brands
- Just Bakery: Educational and vocational training program for individuals experiencing significant barriers to employment (homelessness, criminal conviction history, lack of education, and/or lack of work history or skills).
- Healing House
- Just Connections
- Circles of Support
- Journey Home
Products and services
- Just Bakery Vocational Training Program An educational and vocational training program that teaches hospitality and restaurant management, nutrition, food safety (ServSafe), and baking skills to individuals experiencing barriers to employment such as homelessness, criminal conviction history, lack of education, or lack of work history. Students can earn up to 15 college credits and gain automatic acceptance into Madison College Culinary Program through the National Restaurant Association ManageFirst curriculum.
- Just Bakery Retail Baked Goods Commercial bakery products including breads, pastries, cookies, cakes, pies, and specialty items sold to the public through the Just Bakery storefront, e-commerce website, and farmers markets. Products include vegan and gluten-sensitive options. All proceeds are reinvested into the Just Bakery training program.
- Healing House A recuperative care shelter for families experiencing homelessness, providing a safe, nurturing place for families to heal when an immediate family member needs to recover prior to or following a medical procedure or hospitalization. Guests receive three nutritious meals daily, access to childcare support, and case management services.
- Peer Support State-certified peer support service for formerly incarcerated individuals that helps them find success in life while making the community safer. Includes one-to-one support, recovery goal development, crisis support, and social/recreational activity facilitation. The program expanded in 2022 with The Caminos Bilingual Certified Peer Specialist trainings in partnership with Centro Hispano.
- Circles of Support A reentry program connecting community volunteers with individuals recently released from incarceration. Volunteers provide mentorship, encouragement, and guidance as Core Team Members work toward personal goals and reintegrate into their communities. Teams meet weekly for 6-9 months.
- Journey Home A reentry program focused on reducing recidivism by creating a stronger, safer community for those returning from prison. Addresses residency, employment, support and treatment, transportation, and education.
- Just Connections Youth programs including Mentoring Connections (mentoring youth ages 4-17 with parental incarceration), Family Connections (transportation for children to visit incarcerated parents), Reading Connections (volunteers record incarcerated parents reading books to children), and Drive to Succeed (mentorship for youth aged 17.5-24 with justice involvement).
- Reentry Simulations Educational simulations that provide eye-opening experiences to help community members understand the challenges faced by formerly incarcerated individuals. Available for groups, organizations, and educational institutions.
- JustDialogue Community dialogue programs creating space for conversations on social justice topics, restorative justice, and community healing. Holds periodic dialogue sessions and publishes a newsletter.
- Rapid Rehousing Rental assistance program offering up to two years of support for unhoused individuals with criminal justice involvement. The only Rapid Rehousing program in Dane County specifically focused on this population.
Quantifiable outcome
- 9-15% 2-year recidivism rate vs 67% Wisconsin state average
- +2 more outcomes
Companies that use JustDane
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
JustDane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
JustDane partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Centro HispanocorePartnership to start The Caminos Bilingual Certified Peer Specialist trainings, providing Peer Support trainings unique to the Latinx community of Dane County. Also expanded Peer Support program in conjunction with Centro Hispano.
- Employ Milwaukee Inc.minorPartnership to provide regular Reentry 2024-50 Years Simulations and lunch & learns, as well as the Just Workplace initiative
- Operation Fresh StartcorePartnership to create Drive to Succeed program offering mentoring, educational support, and Driver License attainment to youth with justice system involvement
- Madison CollegecoreCollaboration to develop Just Bakery vocational training program. Madison College provides educational curriculum and articulation agreement allowing graduates up to 15 college credits and automatic acceptance into the Culinary Program.
- United Way of Dane CountycoreSelected by United Way in 2005 to provide reentry services through The Journey Home initiative, a signature program addressing recidivism
- National Restaurant AssociationcoreProvider of ManageFirst curriculum used in Just Bakery training program, teaching hospitality and restaurant management, supervision, cost control, nutrition, accounting and ServSafe
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
JustDane competitors and assessment
Company assessmentDirect peers
- The Bread Project: Berkeley, CA-based nonprofit bakery providing job-readiness training and employment placement for people experiencing homelessness, incarceration, and other barriers. Closely comparable in scope and mission to Just Bakery's vocational training model.
- Emma's Torch: Brooklyn, NY-based nonprofit culinary training program for refugees and survivors of human trafficking. Combines a paid culinary apprenticeship with restaurant placement in a model comparable to JustDane's training-plus-employment approach.
- Homeboy Industries: Los Angeles-based nonprofit that operates a portfolio of social enterprises (bakery, café, silkscreen, merchandise) providing employment and reentry support to formerly incarcerated and gang-involved individuals. JustDane's Just Bakery and reentry programs closely mirror this social enterprise + reentry model.
- DC Central Kitchen: Washington DC-based nonprofit that combines large-scale food production (school meals, catering) with culinary job training for adults facing barriers to employment. Mirrors JustDane's combination of food production as a vocational training vehicle.
- Hot Bread Kitchen: NYC-based nonprofit bakery that provides workforce training and small-business incubation for low-income women and immigrants. Combines commercial bakery production with culinary training in the same integrated model as JustDane's Just Bakery.
- Center for Employment Opportunities: National nonprofit providing immediate employment placement and ongoing support to people returning from incarceration. Comparable in its evidence-based reentry employment model and focus on measurable outcomes for the justice-involved population JustDane serves.
- Greyston Bakery: Yonkers, NY-based commercial bakery famous for its 'Open Hiring' model that employs people facing barriers to employment without interviews, background checks, or prerequisites. Operates a similar vocational training + commercial production model to Just Bakery.
- The Fortune Society: NYC-based nonprofit providing comprehensive reentry services including employment, housing, education, and health services to formerly incarcerated individuals. Mirrors JustDane's integrated reentry portfolio spanning Journey Home, Peer Support, and Circles of Support.
Emerging players
- Hope & Main: Rhode Island-based nonprofit food business incubator and commissary kitchen supporting early-stage food entrepreneurs, including those from underserved backgrounds. Adjacent to JustDane's bakery model in the food-entrepreneurship-development space.
Broad incumbents
- Catalyst Kitchens: National network of nonprofit food service social enterprises providing culinary training and employment to individuals facing barriers. Represents the broader network of organizations using food service as a vocational training platform, including JustDane as a peer member.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JustDane social profiles
Digital presenceJustDane financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustDane leadership team
Management profileNumber of profiles
Profiles1 record
JustDane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustDane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustDane
What does JustDane do?
JustDane is a 501(c)(3) non-profit social justice agency that delivers an integrated portfolio of programs to justice-involved individuals, homeless families, and youth with incarcerated parents across Dane County, Wisconsin. Core offerings include vocational training via a commercial baking social enterprise (Just Bakery), a medical recuperative shelter for homeless families (Healing House), state-certified peer support for formerly incarcerated individuals, volunteer-based reentry mentorship (Circles of Support), youth mentoring programs (Just Connections), reentry simulation workshops, and rapid rehousing rental assistance. The Just Bakery retail operation funds the broader mission by selling baked goods directly to consumers with proceeds reinvested into programming.
Is JustDane a public or private company?
JustDane is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was JustDane founded?
JustDane was founded in 1970. It employs 11 to 50 people.
Where is JustDane based?
JustDane is headquartered in Madison, United States, in the North America region.
How does JustDane make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are bakery Product Sales, government Contracts and Grants and fiscal Agency Services.
Who are JustDane's main competitors?
Direct peers on record are The Bread Project, Emma's Torch, Homeboy Industries, DC Central Kitchen, Hot Bread Kitchen, Center for Employment Opportunities, Greyston Bakery and The Fortune Society. Hope & Main is listed as an emerging player. Catalyst Kitchens is listed as a broad incumbent.
Does JustDane have an API?
No public API is recorded for JustDane.
What industry is JustDane in?
JustDane's product category is Social Services. Its primary akta.pro industry code is CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 445291 and its SIC code is 2050.