Just Earth

What Just Earth does

Just Earth is a UK-registered charity (Charity number 1158050) founded in 2002 by Rev. Bruce Collins following engagement between church leaders in Harrow, London, and a Kenyan bishop in Western Kenya. The organization partners with local churches to establish and operate Farmers' Field Schools (FFS) in rural African communities, where farmers attend weekly sessions on a demonstration plot provided by the church over a two-year cycle. The program integrates practical agricultural training — covering soil conservation, crop diversification, composting, and tree planting — with the Kingdom Life Bible Study curriculum, producing economic, spiritual, social, and environmental outcomes. Operations began in Maseno, Kenya in 2005 and have since expanded to 10 Kenyan regions, with international expansion to Uganda in 2018 (Rakai, via City Church Stockholm and City Church Kampala) and to the DRC in 2024 (Anglican Diocese of Maniema, where 11 schools were already running as of the most recent disclosure).

Name

Just Earth

Legal name

Just Earth

Website

https://justearth.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Earth is a UK-registered charity partnering with local churches to run Farmers' Field Schools in rural Kenya, Uganda, and DRC, combining agricultural training with biblical teaching to improve smallholder farmer yields, food security, and community welfare.

Ownership category

akta.pro rank

Product category

Faith-Based Rural Development and Agricultural Training Services

NAICS

Support Activities for Crop Production (11511)

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Agroforestry & Perennial Cropping Systems (EUABABAD), Agriculture & Food Production (EDABALAA)

Keywords

• Community agricultural training
• Farmers field schools
• Rural development charity
• Sustainable farming education
• Faith-based agriculture

Headquarters

HQ city

Maseno

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations from Individual Supporters: Charitable donations from individuals who support farm schools, with partners across Europe and USA. Individual donors can contribute towards funding farm schools or specific aspects of the program.
2. Church and Business Partnerships: Partnerships with churches and businesses who financially support a whole Farm School or contribute towards one. The aim is a 2-way relationship—not just a donation, but a connection that encourages both the supporter and the field school for years to come.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Just Earth operates Farmers' Field Schools (FFS) — a two-year, church-hub-based agricultural training program for rural smallholder farmers in Kenya, Uganda, and the Democratic Republic of the Congo. Each field school holds weekly sessions on a demonstration plot provided by a local church, combining practical farming techniques (yield improvement, soil conservation, tree planting, livestock management) with the Kingdom Life Bible Study curriculum for spiritual and community transformation. The program is funded entirely through charitable donations from individuals and church/business partners across Europe and the USA.

Product overview

Just Earth is a charitable organization, not a technology company. It does not offer software products, platforms, or technology-based services. Its core offering is a community development program centered on Farmers' Field Schools (FFS) — an agricultural training model delivered in partnership with local churches in rural African communities (Kenya, DRC, Uganda). The program combines practical farming education with Kingdom Life (biblical/spiritual) teaching to achieve economic, social, spiritual, and environmental transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmers' Field School (FFS) Program A two-year, church-hub-based agricultural training program in which rural smallholder farmers meet weekly on a demonstration plot provided by a local church to learn sustainable farming techniques (crop diversification, soil conservation, tree planting, livestock management) combined with the Kingdom Life Bible Study curriculum for spiritual and community transformation.
• Kingdom Life Bible Study Curriculum A biblical/spiritual teaching curriculum integrated into the FFS program that addresses stewardship of God's gifts, both spiritual and physical, complementing the agricultural training delivered to farmers and pastors.

Quantifiable outcome

• 245 farm schools established since launch
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Anglican Diocese of ManiemacoreStrategic or Co-development Partner · 1 January 2024Partnership with Anglican diocese of Maniema in DRC began in 2024 with the first farm school. Already expanded to 11 schools with enthusiastic community support for further expansion.
• City Church StockholmcoreStrategic or Co-development Partner · 1 January 2018Major church in Sweden that initiated the first Just Earth Farm Schools in Uganda through their Ugandan partner, City Church Kampala. The partnership began in 2018 in Rakai, Kooki Kingdom, Southern Uganda, with initial grant of land from the King.
• City Church KampalacoreStrategic or Co-development Partner · 1 January 2018Ugandan church partner that helped establish the first two Farm Schools in Rakai, Kooki Kingdom in 2018.
• Archbishop Jackson Ole SapitcoreStrategic or Co-development Partner · 1 January 2016Archbishop of the Anglican Church of Kenya who oversaw the launch of the first Just Earth Farm Schools in his Diocese of Kericho. As an enthusiastic supporter, he has encouraged fellow Bishops to welcome Just Earth in their Dioceses.
• Kenyan Agricultural Research Institute (KARI)minorStrategic or Co-development Partner · 1 January 2003Partnered with the newly-retired Director of KARI in Kakamega after a two-year consultation period. KARI provided technical agricultural expertise to establish the project.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Compassion International: Christian child sponsorship organization with large operations in Kenya, Uganda, and DRC. Comparable faith-rooted model, donor relationships, and geographic footprint, though focused on child development rather than agriculture specifically.
• World Vision: Large Christian humanitarian organization operating across Kenya, Uganda, and DRC with integrated community development including agriculture. Comparable faith-based framing, geographic footprint, and holistic community approach, though much more diversified.
• Tearfund: UK-based Christian relief and development agency working through local church partners in Africa. Comparable UK Christian charity framing, church-network distribution model, and integrated poverty alleviation focus.
• TechnoServe: International nonprofit working with enterprising people in the developing world to build competitive farms, businesses, and industries. Comparable in agricultural development and African smallholder focus, but operates at significantly larger scale and more commercial orientation.
• One Acre Fund: Large-scale African smallholder agriculture organization providing inputs, training, and market access. Operates in Kenya, Uganda, Rwanda, Tanzania, and beyond; orders of magnitude larger than Just Earth and offers a benchmark for what scaling smallholder agriculture in the region looks like.

Direct peers

• Send a Cow: UK-based charity providing agricultural training and livestock to smallholder farmers in Africa. Most directly comparable to Just Earth given shared UK origins, African smallholder focus, faith-inspired roots, and training-based delivery model.
• Heifer International: Global nonprofit working with smallholder farmers on livestock and sustainable agriculture, with strong presence in Africa. Comparable mission, training-based delivery, and donor-supported funding model.
• Farm Africa: UK-based charity working with smallholder farmers in East Africa on sustainable agriculture, market access, and food security. Highly comparable in geography, beneficiary profile, and outcomes focus, though secular in framing.
• Self Help Africa: Ireland/UK-based NGO supporting smallholder farmers across sub-Saharan Africa, including Kenya, Uganda, and DRC. Comparable beneficiary profile, geographic footprint, and agricultural training approach.
• Farm Concern International: Africa-focused nonprofit developing market solutions for smallholder farmers across East Africa. Comparable beneficiary base, agricultural development focus, and Kenyan roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/just-earth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Earth