Just Energy Group Inc
Just Energy Group Inc. is a North American retail electricity and natural gas supplier serving over one million residential and commercial customers across 8 US states and 4 Canadian provinces, offering usage-based energy plans, green energy add-ons, a smart thermostat rewards program, and a bundled membership discount program.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Just Energy Group Inc does
Just Energy Group Inc. is a North American retail electricity and natural gas supplier operating in deregulated energy markets across the United States and Canada. The company bills itself as a nearly 25-year-old distributor with over one million customers, offering residential and commercial electricity and gas plans in 8 US states (Texas, Illinois, Indiana, Michigan, New Jersey, Ohio, Pennsylvania, Delaware, with the website also listing Maryland, Massachusetts, and New York) and 4 Canadian provinces (Alberta, Manitoba, Ontario, Saskatchewan). Customers enroll through the company website (online enrollment in under 5 minutes), by phone, or via a self-service 'My Account' portal, and the company emphasizes seamless plan switching with no fees and free service transfers within Texas. Headquartered at 5251 Westheimer Rd. Suite 1000 in Houston, Texas, the corporate entity also maintains a Mississauga, Canada mailing footprint.
The product portfolio centers on usage-based electricity and natural gas supply, layered with differentiated programs: the JustGreen Power and JustGreen Natural Gas green add-ons (renewable energy credits and carbon offsets), the GoodBundle membership (up to 1¢/kWh credit, waived late fees, partner discounts with HomeWater, LifeMart, and Ting), and the Stat Rewards program paired with the Connected Savings platform integrated with Amazon and Honeywell smart thermostats ($50 bill credit plus $0.005/kWh ongoing discount). Revenue is generated through usage-based billing on commodity pass-through electricity and natural gas, plus recurring subscription revenue from GoodBundle and recurring premium revenue from JustGreen add-ons. Distribution is direct-to-consumer via the website, phone sales, and a separate commercial sales motion, with utility partnerships (AEP Texas North, Centerpoint Energy, Oncor, Texas New Mexico Power, Lubbock Power & Light) handling last-mile delivery in Texas. The operating model is largely asset-light retail energy brokering, with no generation or transmission assets and no disclosed AI/ML capabilities.
Just Energy Group Inc firmographics
Firmographics- Name
- Just Energy Group Inc
- Legal name
- Just Energy Group Inc.
- Website
- https://justenergygroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Just Energy Group Inc. is a North American retail electricity and natural gas supplier serving over one million residential and commercial customers across 8 US states and 4 Canadian provinces, offering usage-based energy plans, green energy add-ons, a smart thermostat rewards program, and a bundled membership discount program.
- Ownership category
- akta.pro rank
Just Energy Group Inc industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (221210)
- SIC
- Electric Services (4911), Gas & Other Services Combined (4932)
- akta.pro primary industry
- Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)
- akta.pro secondary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where Just Energy Group Inc is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Energy Group Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Electricity Sales: Just Energy generates revenue by selling electricity plans to residential and commercial customers in deregulated energy markets. Customers are billed based on their energy consumption (kWh usage). Revenue is recurring as customers maintain service over time.
- Natural Gas Sales: Just Energy also sells natural gas plans to customers in certain service territories. Revenue is based on gas consumption and follows similar recurring usage-based billing.
- JustGreen Premium Products: Green energy add-on options where customers can purchase 100% renewable energy (JustGreen Power) or carbon offsets (JustGreen Natural Gas). These premium products add additional revenue per customer.
- GoodBundle Membership: Subscription-based membership program offering discounts and benefits. Membership tiers provide varying levels of energy discounts and access to partner discounts (HomeWater, LifeMart, Ting).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Summer Saver Plan - Seasonal rate credit for Texas customers |
| Usage-based | Monthly | Standard Residential Electricity Plans |
| Subscription | Monthly | GoodBundle Membership |
| Usage-based | Monthly | Stat Rewards Program |
| Other | Multi-year contract | Cancellation Fee Reimbursement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
Just Energy Group Inc product offering
Product offeringCore offering
Just Energy Group Inc is a North American retail energy provider that sells electricity and natural gas plans to residential and commercial customers in deregulated markets across 8 US states (Texas, Illinois, Indiana, Michigan, New Jersey, Ohio, Pennsylvania, Delaware) and 4 Canadian provinces (Alberta, Manitoba, Ontario, Saskatchewan). The company offers green energy options (JustGreen Power and JustGreen Natural Gas), smart thermostat-based savings through the Connected Savings platform, and membership/rewards programs (GoodBundle, Stat Rewards, Refer-a-Friend). Customers enroll online in under 5 minutes and can switch plans with no fees.
Product overview
Just Energy Group Inc is an electricity and natural gas energy retailer operating as a single integrated platform offering residential and commercial energy plans across North America. The core product portfolio includes Residential Energy and Commercial Energy plans, with specialized Texas Electricity Plans featuring time-of-use options like the Nights Free Plan and seasonal offerings like the Summer Saver Plan. The company differentiates through value-add programs including GoodBundle (membership discount program), Stat Rewards (smart thermostat-based savings with Connected Savings platform), and Refer-a-Friend referral program. Green energy options include JustGreen Power (RECs) and JustGreen Natural Gas (carbon offsets) for environmentally conscious customers.
Differentiator
Problem solved
Functional benefit
Brands
- GoodBundle: Subscription membership offering energy discounts, 10% discount on HomeWater products, waived late payment fees, disconnection notice fee protection, and discounts through HomeWater, LifeMart, and Ting.
- Stat Rewards
- JustGreen Power
- JustGreen Natural Gas
Products and services
- Residential Energy
Quantifiable outcome
- Up to $150 reimbursement for cancellation fees from previous providers
- +6 more outcomes
Companies that use Just Energy Group Inc
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Just Energy Group Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Just Energy Group Inc partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AmazoncoreAmazon is a technology partner for Just Energy's Stat Rewards program. Customers with Amazon-compatible smart thermostats are eligible for the Stat Rewards program, receiving a $0.005/kWh discount and $50 bill credit for enrolling and maintaining active status in the Connected Savings platform.
- HoneywellcoreHoneywell is a technology partner for Just Energy's Stat Rewards program. Customers with approved Honeywell smart thermostats are eligible for the Stat Rewards program, receiving energy discounts and bill credits for maintaining active status in the Connected Savings platform.
- HomeWaterminorHomeWater is a partner in Just Energy's GoodBundle membership program. GoodBundle members receive a 10% discount on HomeWater products as part of their membership benefits.
- LifeMartminorLifeMart is a partner in Just Energy's GoodBundle membership program, providing discount offers to GoodBundle subscribers.
- TingminorTing is a partner in Just Energy's GoodBundle membership program, providing internet savings and benefits to GoodBundle subscribers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Just Energy Group Inc competitors and assessment
Company assessmentDirect peers
- Direct Energy: Direct-to-consumer retail electricity and natural gas supplier in deregulated US and Canadian markets. Just Energy compares itself head-to-head against Direct Energy on its own website, indicating direct overlap on product, geography, and target customer.
- Reliant Energy: Major Texas-focused retail electricity provider serving residential and SMB customers with plans, bundled products, and digital account management. Just Energy explicitly competes against Reliant in Texas, an overlap on product line, geography, and customer profile.
- Green Mountain Energy: Retail electricity provider specializing in renewable energy plans to residential and commercial customers in deregulated states. Directly comparable to Just Energy's JustGreen Power (REC-purchased) renewable offering in the same geographies.
- Constellation Energy: Retail electricity supplier serving residential and commercial customers in deregulated US markets, including Texas-adjacent offerings. Just Energy runs dedicated comparison pages against Constellation for residential customers.
- Amigo Energy: Texas retail electricity provider offering fixed and variable rate plans to residential customers, including bilingual service. Comparable in geographic focus (Texas), SMB/residential segmentation, and incentive-driven positioning.
- Public Power: Retail electricity provider offering residential and commercial plans across multiple deregulated US states. Comparable on the same commodity-plus-incentive playbook and multi-state retail energy model.
- TXU Energy: Texas retail electricity provider owned by Vistra, serving residential and commercial customers with fixed and variable rate plans. Comparison pages on Just Energy's site position it as a Texas competitor on the same product set.
- Think Energy: Retail electricity supplier serving residential customers in deregulated US states including Texas and Pennsylvania. Directly comparable on product offering, sales motion (online + phone), and incentive-driven differentiation.
Broad incumbents
- NRG Energy: Large competitive power marketer that owns Direct Energy and Reliant. Comparable as a broader incumbent in deregulated retail energy supply across the same US/Canadian footprint, with portfolio scale advantages.
- Vistra Corp: Independent power producer and retailer that owns TXU Energy and other retail brands. Comparable as a large incumbent in Texas retail electricity with vertically integrated generation-retail model that retail-only competitors like Just Energy must hedge against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Just Energy Group Inc social profiles
Digital presenceJust Energy Group Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Energy Group Inc leadership team
Management profileNumber of profiles
Just Energy Group Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Energy Group Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Energy Group Inc
What does Just Energy Group Inc do?
Just Energy Group Inc is a North American retail energy provider that sells electricity and natural gas plans to residential and commercial customers in deregulated markets across 8 US states (Texas, Illinois, Indiana, Michigan, New Jersey, Ohio, Pennsylvania, Delaware) and 4 Canadian provinces (Alberta, Manitoba, Ontario, Saskatchewan). The company offers green energy options (JustGreen Power and JustGreen Natural Gas), smart thermostat-based savings through the Connected Savings platform, and membership/rewards programs (GoodBundle, Stat Rewards, Refer-a-Friend). Customers enroll online in under 5 minutes and can switch plans with no fees.
When was Just Energy Group Inc founded?
Just Energy Group Inc was founded in -1. It employs 1 to 10 people.
Where is Just Energy Group Inc based?
Just Energy Group Inc is headquartered in Houston, United States, in the North America region.
How does Just Energy Group Inc make money?
Four revenue lines are on record. Electricity Sales are the primary driver. The others are natural Gas Sales, justGreen Premium Products and goodBundle Membership.
Who are Just Energy Group Inc's main competitors?
Direct peers on record are Direct Energy, Reliant Energy, Green Mountain Energy, Constellation Energy, Amigo Energy, Public Power, TXU Energy and Think Energy. Broad incumbents are NRG Energy and Vistra Corp.
Does Just Energy Group Inc have an API?
No public API is recorded for Just Energy Group Inc.
What industry is Just Energy Group Inc in?
Just Energy Group Inc's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAD, Dual-Fuel Retail Supply (Electric + Gas Bundles), with a secondary code of EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2211 and its SIC code is 4911.