Just Energy Group Inc

What Just Energy Group Inc does

Just Energy Group Inc. is a North American retail electricity and natural gas supplier operating in deregulated energy markets across the United States and Canada. The company bills itself as a nearly 25-year-old distributor with over one million customers, offering residential and commercial electricity and gas plans in 8 US states (Texas, Illinois, Indiana, Michigan, New Jersey, Ohio, Pennsylvania, Delaware, with the website also listing Maryland, Massachusetts, and New York) and 4 Canadian provinces (Alberta, Manitoba, Ontario, Saskatchewan). Customers enroll through the company website (online enrollment in under 5 minutes), by phone, or via a self-service 'My Account' portal, and the company emphasizes seamless plan switching with no fees and free service transfers within Texas. Headquartered at 5251 Westheimer Rd. Suite 1000 in Houston, Texas, the corporate entity also maintains a Mississauga, Canada mailing footprint.

The product portfolio centers on usage-based electricity and natural gas supply, layered with differentiated programs: the JustGreen Power and JustGreen Natural Gas green add-ons (renewable energy credits and carbon offsets), the GoodBundle membership (up to 1¢/kWh credit, waived late fees, partner discounts with HomeWater, LifeMart, and Ting), and the Stat Rewards program paired with the Connected Savings platform integrated with Amazon and Honeywell smart thermostats ($50 bill credit plus $0.005/kWh ongoing discount). Revenue is generated through usage-based billing on commodity pass-through electricity and natural gas, plus recurring subscription revenue from GoodBundle and recurring premium revenue from JustGreen add-ons. Distribution is direct-to-consumer via the website, phone sales, and a separate commercial sales motion, with utility partnerships (AEP Texas North, Centerpoint Energy, Oncor, Texas New Mexico Power, Lubbock Power & Light) handling last-mile delivery in Texas. The operating model is largely asset-light retail energy brokering, with no generation or transmission assets and no disclosed AI/ML capabilities.

Name

Just Energy Group Inc

Legal name

Just Energy Group Inc.

Website

https://justenergygroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Energy Group Inc. is a North American retail electricity and natural gas supplier serving over one million residential and commercial customers across 8 US states and 4 Canadian provinces, offering usage-based energy plans, green energy add-ons, a smart thermostat rewards program, and a bundled membership discount program.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Natural Gas Distribution (221210)

SIC

Electric Services (4911), Gas & Other Services Combined (4932)

akta.pro primary industry

Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)

akta.pro secondary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

Keywords

• Retail electricity supply
• Natural gas retail
• Green energy plans
• Residential energy supply
• Commercial energy supply

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electricity Sales: Just Energy generates revenue by selling electricity plans to residential and commercial customers in deregulated energy markets. Customers are billed based on their energy consumption (kWh usage). Revenue is recurring as customers maintain service over time.
2. Natural Gas Sales: Just Energy also sells natural gas plans to customers in certain service territories. Revenue is based on gas consumption and follows similar recurring usage-based billing.
3. JustGreen Premium Products: Green energy add-on options where customers can purchase 100% renewable energy (JustGreen Power) or carbon offsets (JustGreen Natural Gas). These premium products add additional revenue per customer.
4. GoodBundle Membership: Subscription-based membership program offering discounts and benefits. Membership tiers provide varying levels of energy discounts and access to partner discounts (HomeWater, LifeMart, Ting).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Just Energy Group Inc is a North American retail energy provider that sells electricity and natural gas plans to residential and commercial customers in deregulated markets across 8 US states (Texas, Illinois, Indiana, Michigan, New Jersey, Ohio, Pennsylvania, Delaware) and 4 Canadian provinces (Alberta, Manitoba, Ontario, Saskatchewan). The company offers green energy options (JustGreen Power and JustGreen Natural Gas), smart thermostat-based savings through the Connected Savings platform, and membership/rewards programs (GoodBundle, Stat Rewards, Refer-a-Friend). Customers enroll online in under 5 minutes and can switch plans with no fees.

Product overview

Just Energy Group Inc is an electricity and natural gas energy retailer operating as a single integrated platform offering residential and commercial energy plans across North America. The core product portfolio includes Residential Energy and Commercial Energy plans, with specialized Texas Electricity Plans featuring time-of-use options like the Nights Free Plan and seasonal offerings like the Summer Saver Plan. The company differentiates through value-add programs including GoodBundle (membership discount program), Stat Rewards (smart thermostat-based savings with Connected Savings platform), and Refer-a-Friend referral program. Green energy options include JustGreen Power (RECs) and JustGreen Natural Gas (carbon offsets) for environmentally conscious customers.

Differentiator

Problem solved

Functional benefit

Brands

• GoodBundle: Subscription membership offering energy discounts, 10% discount on HomeWater products, waived late payment fees, disconnection notice fee protection, and discounts through HomeWater, LifeMart, and Ting.
• Stat Rewards
• JustGreen Power
• JustGreen Natural Gas

Products and services

• Residential Energy

Quantifiable outcome

• Up to $150 reimbursement for cancellation fees from previous providers
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreTechnology or IntegrationAmazon is a technology partner for Just Energy's Stat Rewards program. Customers with Amazon-compatible smart thermostats are eligible for the Stat Rewards program, receiving a $0.005/kWh discount and $50 bill credit for enrolling and maintaining active status in the Connected Savings platform.
• HoneywellcoreTechnology or IntegrationHoneywell is a technology partner for Just Energy's Stat Rewards program. Customers with approved Honeywell smart thermostats are eligible for the Stat Rewards program, receiving energy discounts and bill credits for maintaining active status in the Connected Savings platform.
• HomeWaterminorGTM or Marketing PartnerHomeWater is a partner in Just Energy's GoodBundle membership program. GoodBundle members receive a 10% discount on HomeWater products as part of their membership benefits.
• LifeMartminorGTM or Marketing PartnerLifeMart is a partner in Just Energy's GoodBundle membership program, providing discount offers to GoodBundle subscribers.
• TingminorGTM or Marketing PartnerTing is a partner in Just Energy's GoodBundle membership program, providing internet savings and benefits to GoodBundle subscribers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Direct Energy: Direct-to-consumer retail electricity and natural gas supplier in deregulated US and Canadian markets. Just Energy compares itself head-to-head against Direct Energy on its own website, indicating direct overlap on product, geography, and target customer.
• Reliant Energy: Major Texas-focused retail electricity provider serving residential and SMB customers with plans, bundled products, and digital account management. Just Energy explicitly competes against Reliant in Texas, an overlap on product line, geography, and customer profile.
• Green Mountain Energy: Retail electricity provider specializing in renewable energy plans to residential and commercial customers in deregulated states. Directly comparable to Just Energy's JustGreen Power (REC-purchased) renewable offering in the same geographies.
• Constellation Energy: Retail electricity supplier serving residential and commercial customers in deregulated US markets, including Texas-adjacent offerings. Just Energy runs dedicated comparison pages against Constellation for residential customers.
• Amigo Energy: Texas retail electricity provider offering fixed and variable rate plans to residential customers, including bilingual service. Comparable in geographic focus (Texas), SMB/residential segmentation, and incentive-driven positioning.
• Public Power: Retail electricity provider offering residential and commercial plans across multiple deregulated US states. Comparable on the same commodity-plus-incentive playbook and multi-state retail energy model.
• TXU Energy: Texas retail electricity provider owned by Vistra, serving residential and commercial customers with fixed and variable rate plans. Comparison pages on Just Energy's site position it as a Texas competitor on the same product set.
• Think Energy: Retail electricity supplier serving residential customers in deregulated US states including Texas and Pennsylvania. Directly comparable on product offering, sales motion (online + phone), and incentive-driven differentiation.

Broad incumbents

• NRG Energy: Large competitive power marketer that owns Direct Energy and Reliant. Comparable as a broader incumbent in deregulated retail energy supply across the same US/Canadian footprint, with portfolio scale advantages.
• Vistra Corp: Independent power producer and retailer that owns TXU Energy and other retail brands. Comparable as a large incumbent in Texas retail electricity with vertically integrated generation-retail model that retail-only competitors like Just Energy must hedge against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JustEnergyus
• YouTubeyoutube.com/user/JustEnergyGroup
• Facebookfacebook.com/JustEnergyUS
• LinkedInlinkedin.com/company/just-energy-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Energy Group Inc