What Justice By Carter, PLLC does

Justice By Carter, PLLC is a privately held, veteran-owned Texas Professional Limited Liability Company operating from a single office in Conroe, Texas, in Montgomery County. The firm provides consumer and small-business legal services across four practice areas: Family Law (divorce, child custody, child support, paternity, guardianship, protection orders), Business Law (contract drafting and negotiation, business formation, in-house counsel, risk management), Mediation (virtual alternative dispute resolution for family and business disputes), and Estate Planning (wills, trusts, power of attorney). Its team of six includes the founder and owner Sherell W. Carter, a U.S. Army veteran and Syracuse University College of Law graduate who serves as Owner/CEO; Of Counsel Mac-Arthur Pierre-Louis; a Director of Operations; a Lead Paralegal; an additional Paralegal; an Intake Manager; an Intake Specialist; and a Legal Assistant.

The business runs on a direct-to-consumer professional services model. New clients are acquired through the firm's website, online intake forms, phone outreach, free 30-minute initial consultations, and referrals, with case bookings managed via ClioGrow and Outlook calendar integration. Revenue is generated almost entirely through professional services fees for legal representation, structured as case-by-case retainers following the initial free consultation; a second consultation is offered at $75. Payment is accepted via Stripe (debit/credit and e-check), Zelle, CashApp, and Affirm Buy Now Pay Later. Marketing is primarily organic, centered on a website blog, a LinkedIn company page, and a public reviews page, with no disclosed paid acquisition or third-party intermediary distribution.

The firm does not disclose any proprietary technology and relies entirely on standard legal practice management and commerce tooling (Clio for case management; Stripe, Zelle, CashApp, and Affirm for payments). Operating geographies are concentrated in Montgomery County and southeast Texas, with Of Counsel Pierre-Louis also licensed in Florida. There are no subsidiaries, no funding rounds, no parent company, and no public listing; ownership is concentrated in the founder, and the firm operates as an independent, privately held PLLC.

Name

Justice By Carter, PLLC

Legal name

Justice By Carter PLLC

Website

https://justicebycarter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Justice By Carter, PLLC is a privately held, veteran-owned Texas law firm in Conroe that provides family law, business law, mediation, and estate planning services to individual consumers and small businesses across Montgomery County and southeast Texas.

Ownership category

akta.pro rank

Product category

Legal Services — Family Law Practice

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Family law services
• Business law counsel
• Divorce representation
• Child custody law
• Mediation services

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Professional Services Fees: The firm generates revenue through professional legal services in family law (divorce, child custody, child support, mediation, guardianship, SAPCR cases) and business law (contracts, business formation, in-house counsel, risk management). Fees are structured through consultation charges (first consultation free, second consultation $75) and ongoing legal representation. The firm accepts payment via Stripe (debit/credit card, e-check), Zelle, and CashApp.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Justice By Carter, PLLC is a Texas law firm that sells professional legal representation across family law (divorce, child custody, child support, paternity, guardianship, protection orders, and related SAPCR matters), business law (contract drafting and negotiation, business formation, in-house counsel, risk management), mediation (alternative dispute resolution in family and business disputes), and estate planning (wills, trusts, power of attorney). Services are delivered to individual consumers and small/mid-sized businesses in Montgomery County, Texas, beginning with a free 30-minute phone consultation and followed by retainer-based representation.

Product overview

Justice By Carter, PLLC is a Texas law firm providing legal services through three primary practice areas: Family Law (encompassing child support, divorce, custody, and related matters), Business Law (including contracts, business formation, and dispute resolution), and Mediation (alternative dispute resolution for family and business disputes). The firm also offers estate planning services including wills and trusts. The practice operates from Montgomery County, Texas, serving clients in Conroe and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Services Family law legal representation for individuals and families in Montgomery County, Texas, covering child custody, child support, divorce, paternity matters, guardianship, protection orders, and property division in family law cases.
• Child Support Legal Services Legal guidance and representation in child support matters including establishment, modification, enforcement, and calculation of child support obligations under Texas law.
• Divorce Legal Services Legal representation for divorce proceedings including contested and uncontested divorce, property division, spousal maintenance, and child conservatorship matters.
• Business Law Services Business legal services including contract drafting, contract review, contract negotiation, business formation, risk management, in-house counsel, and business dispute resolution for small-to-mid-sized Texas businesses.
• Mediation Services Alternative dispute resolution services facilitating negotiation between parties in family law and business disputes, conducted via virtual mediation sessions to reach private agreements.
• Estate Planning Services Legal services for wills, trusts, power of attorney, and estate planning to protect family legacy and future interests for clients in Montgomery County, Texas.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mac-Arthur Pierre-LouisminorOthersMac-Arthur Pierre-Louis serves as Of Counsel to Justice By Carter, PLLC. He is a former public school teacher turned Assistant Attorney General with the Office of the Attorney General of Texas, now working as a family lawyer and mediator primarily handling family and civil mediations in southeast Texas, though licensed in Florida as well. He operates his own firm Pierre-Louis & Associates, PLLC in Houston and founded InstantMediators.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Modern Family Law: Multi-state, tech-enabled family law firm operating virtually and in several U.S. markets. Comparable in family law focus but differentiated by digital-first operations and broader geographic footprint.

Broad incumbents

• Cordell & Cordell: Large national family law firm with offices across multiple states, focused on divorce, custody, and family law. Comparable in core practice area but competes from a vastly larger bench and broader geographic reach.
• Gray Reed & McGraw: Full-service Texas law firm with a substantial family law practice. Comparable as a Texas legal services provider serving business and individual clients, though operating at broader scale and scope.

Direct peers

• KoonsFuller: Texas family law firm with multiple locations in the Dallas–Fort Worth area handling divorce, custody, and support. Comparable to Justice By Carter as a Texas-based family law practice serving regional markets, though at materially larger scale.
• The Law Office of Bryan Fagan: Texas family law firm serving the Houston and surrounding southeast Texas region with practice areas including divorce, child custody, and CPS defense. Direct geographic and practice-area overlap with Justice By Carter's Montgomery County focus.
• The Custody Place: Texas family law firm focused on custody and related family law matters. Comparable as a competing Texas family law practice targeting overlapping client segments.
• Terry & Thayer: Texas family law practice serving the Houston/southeast Texas region with divorce and custody services. Direct overlap on practice area and Southeast Texas geography with Justice By Carter's Montgomery County market.
• Hammerle Finley Law Firm: Texas-based family law firm handling divorce, custody, and support matters. Comparable as a regional Texas family law competitor with similar direct-to-consumer intake motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/justice-by-carter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justice By Carter, PLLC