The Saturday Solopreneur
- Company typePrivate
- Founded2019
- HeadquartersAccord, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
The Saturday Solopreneur firmographics
Firmographics- Name
- The Saturday Solopreneur
- Legal name
- Justin D Welsh LLC
- Website
- https://justinwelsh.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Saturday Solopreneur industry classification
Industry- Product category
- Solopreneur Education and Content
- NAICS
- Periodical Publishers (513120), Independent Artists, Writers, and Performers (71151), Educational Support Services (61171)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Long-Form Writing & Article Platforms (MPACAIAC)
- akta.pro secondary industries
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
Where The Saturday Solopreneur is headquartered
LocationHeadquarters
- HQ city
- Accord
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Saturday Solopreneur business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Newsletter Sponsorships: The Saturday Essay newsletter accepts sponsors who want to reach 200,000+ entrepreneur readers. Sponsorship placements are sold with a no-refund, no-cancellation policy due to timing and scheduling constraints.
- Digital Courses: Paid digital courses including The LinkedIn Operating System, The Content Operating System, and The Creator MBA. The LinkedIn Operating System and The Content Operating System offer 14-day refund policy. The Creator MBA has a no-refund policy. Courses are hosted on Kajabi platform.
- Free Resource/Lead Magnet: Free 30-page guide 'How I built a $15M Solo Business without destroying my life' offered as lead magnet to grow newsletter subscriber base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The LinkedIn Operating System and The Content Operating System courses |
| One time/ perpetual license | Pay-as-you-go | The Creator MBA course with peer-to-peer Q&A community and 1:1 coaching |
| Transaction based/ take rate | Pay-as-you-go | Newsletter sponsorship placement |
| Freemium | Monthly | Free newsletter subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Saturday Solopreneur product offering
Product offeringCore offering
The Saturday Solopreneur publishes The Saturday Essay, a weekly long-form newsletter read by over 200,000 subscribers covering money, freedom, and work-life tradeoffs for entrepreneurs. It monetizes the audience through paid digital courses (The LinkedIn Operating System, The Content Operating System, and The Creator MBA) and newsletter sponsorships. The business operates as a one-person LLC with no employees, using Kit (ConvertKit) for email, Kajabi for course delivery, and Vercel for web hosting.
Product overview
The Saturday Solopreneur (Justin Welsh) operates a newsletter-first business model centered on The Saturday Essay, a weekly newsletter read by over 200,000 subscribers covering entrepreneurship, money, freedom, and work. The product portfolio includes three digital courses—The LinkedIn Operating System and The Content Operating System (both with 14-day refund policies), and The Creator MBA (a premium course with coaching and no-refund policy). Free resources include a downloadable 30-page guide on building a $15M solo business. The business also offers newsletter sponsorships. The operation is run as a solopreneur venture (Justin D Welsh LLC) with no employees, using third-party platforms (Kit/ConvertKit for email, Kajabi for course hosting, Vercel for web hosting and analytics) to deliver content and process transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- The Saturday Essay A free weekly long-form essay published every Saturday morning covering money, freedom, and work-life tradeoffs for entrepreneurs. Read by over 200,000 subscribers with 60%+ open rates.
- The LinkedIn Operating System A paid digital course on LinkedIn marketing and growth strategies, sold with a 14-day refund policy and delivered via the Kajabi platform.
- The Content Operating System A paid digital course on content creation and content marketing strategies, sold with a 14-day refund policy and delivered via the Kajabi platform.
- The Creator MBA A premium paid digital course that includes a peer-to-peer Q&A community and 1:1 coaching with Justin Welsh. Sold as a one-time license with a no-refund, all-sales-final policy.
- The Saturday Essay Sponsorship A paid newsletter sponsorship placement reaching 200,000+ entrepreneur readers, sold as a transaction with no refunds, cancellations, or rescheduling due to date reservation constraints.
Quantifiable outcome
- 200,000+ weekly newsletter readers
- +2 more outcomes
Companies that use The Saturday Solopreneur
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
The Saturday Solopreneur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Saturday Solopreneur partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Kit (formerly ConvertKit)coreKit is the email marketing platform used to send and manage the Saturday Essay newsletter and email broadcasts. This is a critical operational technology partnership for the newsletter business.
- KajabicoreKajabi hosts and delivers paid digital courses including The LinkedIn Operating System, The Content Operating System, and The Creator MBA. It also processes course purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Saturday Solopreneur competitors and assessment
Company assessmentDirect peers
- Alex Hormozi: Alex Hormozi operates a solopreneur-led content business spanning newsletter, courses (Acquisition.com, $100M Offers), and large social audiences aimed at entrepreneurs — directly comparable in solo-operator scale and product mix.
- Sahil Bloom: Sahil Bloom runs the Curiosity Chronicle newsletter and NYT-bestselling books for an entrepreneurial self-improvement audience — directly comparable in audience demographic and format, and is also cited as a peer endorser of The Saturday Essay.
- David Perell: David Perell runs a popular long-form newsletter and the Write of Passage course business — a near-identical model combining a free writing newsletter with paid cohort-based courses for solopreneurs and creators.
- Codie Sanchez / Contrarian Thinking: Codie Sanchez runs a large newsletter plus paid courses/community products targeting ambitious solopreneurs and side-hustlers — same audience, same newsletter-plus-course monetization stack, similar scale.
- Pat Flynn / Smart Passive Income: Pat Flynn built Smart Passive Income as a solopreneur newsletter, podcast, and digital course business serving the same audience of aspiring independent entrepreneurs. Direct comp in audience, format, and product mix.
- Ben Thompson / Stratechery: Ben Thompson operates Stratechery as a solo paid newsletter reaching individual and enterprise subscribers at multimillion-dollar scale. Closest comparable to The Saturday Essay in being a one-operator subscription newsletter with comparable annual revenue profile and capital efficiency.
Broad incumbents
- Beehiiv: Beehiiv is a newsletter platform purpose-built for creators and media companies, competing for the same newsletter-first creator audience. Comparable as a platform incumbent in the same creator-monetization stack Justin uses.
- Substack: Substack is the leading newsletter publishing platform for individual writers; while not a direct content competitor, it is the primary alternative distribution and monetization channel creators like Justin Welsh could use, and its top earners are category peers.
- The Hustle: The Hustle is a large-scale daily business newsletter acquired by HubSpot; comparable as a high-traffic, advertising/sponsorship-driven newsletter business serving an entrepreneur demographic at materially greater scale.
Others
- Kit (formerly ConvertKit): Kit is the email marketing platform underlying Justin's newsletter infrastructure (an existing partner). Relevant as an ecosystem enabler — also publishes the Creator Network, a comparable creator-economy newsletter network serving overlapping audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Saturday Solopreneur social profiles
Digital presenceThe Saturday Solopreneur compliance and trust
Trust signalCompliance3 records
The Saturday Solopreneur financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Saturday Solopreneur leadership team
Management profileNumber of profiles
Profiles1 record
The Saturday Solopreneur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Saturday Solopreneur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Saturday Solopreneur
What does The Saturday Solopreneur do?
The Saturday Solopreneur publishes The Saturday Essay, a weekly long-form newsletter read by over 200,000 subscribers covering money, freedom, and work-life tradeoffs for entrepreneurs. It monetizes the audience through paid digital courses (The LinkedIn Operating System, The Content Operating System, and The Creator MBA) and newsletter sponsorships. The business operates as a one-person LLC with no employees, using Kit (ConvertKit) for email, Kajabi for course delivery, and Vercel for web hosting.
Is The Saturday Solopreneur a public or private company?
The Saturday Solopreneur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Saturday Solopreneur founded?
The Saturday Solopreneur was founded in 2019. It employs 1 to 10 people.
Where is The Saturday Solopreneur based?
The Saturday Solopreneur is headquartered in Accord, United States, in the North America region.
How does The Saturday Solopreneur make money?
Three revenue lines are on record. Newsletter Sponsorships are the primary driver. The others are digital Courses and free Resource/Lead Magnet.
Who are The Saturday Solopreneur's main competitors?
Direct peers on record are Alex Hormozi, Sahil Bloom, David Perell, Codie Sanchez / Contrarian Thinking, Pat Flynn / Smart Passive Income and Ben Thompson / Stratechery. Broad incumbents are Beehiiv, Substack and The Hustle. Kit (formerly ConvertKit) is listed as an others.
Does The Saturday Solopreneur have an API?
No public API is recorded for The Saturday Solopreneur.
What industry is The Saturday Solopreneur in?
The Saturday Solopreneur's product category is Solopreneur Education and Content. Its primary akta.pro industry code is MPACAIAC, Long-Form Writing & Article Platforms, with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 513120 and its SIC code is 2721.