Just Trade

What Just Trade does

Just Trade - Export Guide Ltd. is a UK private limited company, founded in 2018 and headquartered in Streatham, London, that operates a web-based international trade management platform targeted at UK exporters, importers, customs agents, and freight forwarders. The platform is built around two core products: a Customs Declaration Software suite that files import and export declarations to HMRC's Customs Declaration Service (CDS), Entry Summary Declarations (ENS), and NCTS transit procedures, and an Export Document Software that generates UN/SITPRO-compliant documents including commercial invoices, packing lists, CMR notes, dangerous goods declarations, and certificates of analysis. The underlying technology is a browser-delivered SaaS application with native integration to HMRC systems and a JSON API that connects to ERP, TMS, WMS, and freight management systems, enabling up to 100% automation of declaration workflows. The company also retains the Tate's International Trade Guide, an acquired content asset covering export rules and procedures for over 200 destinations, curated and updated by Institute of Export qualified trade experts.

The business model is a tiered subscription SaaS with usage-based components. CDS plans range from a Standard tier at £2,625 per year (1,000 declarations) to a Gold tier at £5,905 per year (5,000 declarations); ENS is offered via pay-as-you-go at £8 per declaration or monthly subscriptions ranging from £110 to £240; the Export Document Software is licensed at £2,000 per year for an initial user, £395 per additional user, and £600 per year for an API licence covering up to 1,000 transactions. Go-to-market is sales-led with demo-based demand generation, supported by content marketing, organic social (LinkedIn, Twitter), and a self-serve web platform. The company positions itself as a cost-effective alternative to third-party customs agents, claiming up to 85% reductions in paperwork time, and reports a notable enterprise reference (The Body Shop). No external funding rounds, headcount, or revenue figures are publicly disclosed.

Name

Just Trade

Legal name

Just Trade - Export Guide Ltd.

Website

https://just-trade.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Trade is a UK-based SaaS platform that helps exporters, importers, customs agents, and freight forwarders file customs declarations to HMRC's CDS/ENS/NCTS systems and generate compliant export documents, integrated via JSON API with ERP, TMS, and WMS systems.

Ownership category

akta.pro rank

Product category

Customs Declaration Software

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTLAEAOAA

Customs Declaration & Filing (Import/Export Entry) Platforms

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Customs, Trade Compliance & eDocumentation for Logistics

SECONDARYTLAEAOAH

Customs Brokerage Workflow & Case Management Software

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Customs, Trade Compliance & eDocumentation for Logistics

SECONDARYTLAEAOAF

Trade Document Generation & Management (Commercial Invoice, Packing List, COO, Certificates)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Customs, Trade Compliance & eDocumentation for Logistics

SECONDARYTLACAHAE

Customs & Regulatory Filing Documentation (Entry/Exit Summaries, Declarations, ENS/AMS/ACI)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Freight Documentation & Cargo Insurance Services (B/L, AWB, Certificates)

SECONDARYTLAEAOAD

Duty, Tax & Landed Cost Calculation / Trade Finance Document Support

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Customs, Trade Compliance & eDocumentation for Logistics

Keywords

• Customs declaration software
• Export documentation software
• Trade compliance platform
• International trade guide
• Freight documentation software

Headquarters

HQ city

London (Streatham)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Customs Declaration Software Subscriptions: Annual and monthly subscription plans for CDS customs declaration filing, with tiered plans offering different declaration limits and per-declaration pricing. Plans range from Standard (1000 declarations/year at £2,625 annually) to Gold (5000 declarations/year at £5,905 annually).
2. ENS (Entry Summary Declaration) Subscriptions: Entry Summary Declaration services with Pay-As-You-Go (£8/declaration) and tiered subscription plans (Standard to Gold) offering reduced per-declaration rates for higher volumes.
3. Export Document Software Licenses: Annual licensing for export document system including Initial User Licence (£2,000/year), Additional User Licence (£395/year), and API Licence for up to 1,000 transactions/year (£600/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Just Trade provides a web-based customs declaration and export document platform for UK exporters, importers, customs agents, and freight forwarders. Its Customs Declaration Software files import/export declarations to HMRC's Customs Declaration Service (CDS), Entry Summary Declarations (ENS), and NCTS transit procedures, while its Export Document Software generates UN/SITPRO-compliant commercial invoices, packing lists, CMR notes, and dangerous goods declarations. The platform is bundled with Tate's International Trade Guide (200+ destinations) and exposes a JSON API for ERP, TMS, WMS, and freight system integrations.

Product overview

Just Trade is a multi-product international trade management platform comprising two core products: Customs Declaration Software and Export Document Software. The Customs Declaration Software suite includes CDS (Customs Declaration Service) for filing import/export declarations, ENS (Entry Summary Declaration) for safety and security filings, and Transit/NCTS for CTC transit procedures. The Export Document Software provides standard UN/SITPRO document templates with an optional add-on: Tate's International Trade Guide offering country-specific guidance for over 200 destinations. All products support JSON API integration for ERP, TMS, WMS, and freight management system connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Tate's International Trade Guide: International trade guide providing detailed country-specific guidance, documentation checklists, and trade rules for exporting to over 200 destinations.

Products and services

• Customs Declaration Software (CDS) Web-based customs declaration system for filing import and export declarations to HMRC's Customs Declaration Service (CDS) via air, road, and sea, including traffic-light status updates, duplication tools, commodity templates, and bulk actions. Targeted at UK importers, exporters, customs agents, and freight forwarders.
• Entry Summary Declaration (ENS)

Quantifiable outcome

• Save up to 85% of time completing export paperwork
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• KlearNow: AI-powered customs brokerage and trade compliance platform offering digitized customs clearance; competes for technology-forward UK importers, exporters, and customs agents.

Direct peers

• Customs4trade: Customs declaration and trade compliance software provider serving importers, exporters, and customs brokers with electronic filing; overlaps directly with Just Trade's product capabilities.
• iCustoms: UK-based customs software specialist providing CDS declaration filing and trade compliance tools, directly competing for the same UK exporter, importer, and customs agent segments.
• ClearCustoms: UK-based customs declaration platform also targeting UK importers and exporters post-Brexit with HMRC CDS integration, directly competing for the same SME and customs broker customer base.
• Beacon Customs: UK customs declaration and clearance service provider that also offers technology-enabled filing; competes for UK importers and customs agents requiring digital CDS workflows.

Broad incumbents

• E2open: Supply chain and global trade management platform providing customs declaration, trade compliance, and trade documentation software for large enterprises, overlapping with Just Trade's core use cases.
• Avalara: Tax and trade compliance SaaS provider offering customs declaration and cross-border compliance tools that overlap with Just Trade's product offering, particularly for multinational exporters.
• Descartes Visual Compliance: Global trade compliance and customs filing software provider with deep enterprise footprint; competes with Just Trade's customs declaration and trade documentation capabilities across enterprise accounts.
• SAP Global Trade Services (GTS): Enterprise ERP-integrated trade compliance and customs management offering; addresses the same customs declaration and export documentation use cases, particularly for SAP-based multinational exporters.
• Thomson Reuters ONESOURCE Global Trade: Enterprise-grade global trade management suite covering customs declarations, trade compliance, and export documentation; competes for the same enterprise exporter and importer customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TateExportGuide
• LinkedInlinkedin.com/company/just-trade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Trade