Juv-Rio

What Juv-Rio does

Juv-Rio (Secretaria Especial da Juventude Carioca, or JUVRio) is a municipal government secretariat of the Prefeitura do Rio de Janeiro, created in 2021, responsible for developing and integrating public policies targeting youth aged 15-29. The secretariat delivers free programs covering professional qualification, technology education, cultural activities, leadership development, entrepreneurship support, and employment assistance, with explicit focus on residents of favelas and peripheral communities where unemployment and limited access to technology training are acute. All services, materials, and certifications are provided at no cost to participants, and JUVRio is funded entirely through the Rio de Janeiro municipal government budget.

Name

Juv-Rio

Legal name

Secretaria Especial da Juventude Carioca

Website

https://juv.prefeitura.rio

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Juv-Rio (Secretaria Especial da Juventude Carioca) is a Rio de Janeiro municipal government secretariat, founded in 2021, delivering free professional, technology, and leadership training programs to youth aged 15-29 across favelas and peripheral neighborhoods through physical training centers and partnerships with UNESCO, UNICEF, and others.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Government Budget: JUVRio is funded through the Rio de Janeiro Municipal Government budget as a public policy secretariat. Services are provided free of charge to citizens.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

JUVRio is a municipal government secretariat that provides free youth development programs and services for residents of Rio de Janeiro aged 15-29, including technology training (robotics, AI, drone operation, 3D printing, game design, digital media), professional qualification (beauty, culinary, hospitality management), cultural activities, leadership development, and employment integration support. Services are delivered through physical training centers (Espaços da Juventude and Casas da Juventude) distributed across underserved neighborhoods, with programs such as Pacto pela Juventude (UNESCO partnership with R$400 monthly stipends) and Emprega JUV targeting vulnerable youth.

Product overview

JUVRio operates as a portfolio of interconnected youth development programs and physical facilities. The core offerings include Espaços da Juventude (7 technology training centers in strategic city locations), Casa da Juventude Centro (professional and cultural training facility), and programs like Pacto pela Juventude (UNESCO partnership leadership program) and Emprega JUV (employment integration). The technology courses span Industry 4.0 skills including AI, robotics, drones, and game design, while the youth centers provide vocational training in beauty, music, and cultural arts. Data.JUV provides transparency through open data. All services target youth aged 15-29 with free access.

Differentiator

Problem solved

Functional benefit

Brands

• Pacto pela Juventude: A UNESCO partnership program for youth leadership training and territorial transformation, offering R$ 400 monthly aid to participants aged 15-29.
• Espaços da Juventude
• Casa da Juventude
• Emprega JUV
• Espaços da Juventude

Products and services

• Espaços da Juventude Public technology training centers installed in sustainable containers and public spaces, offering free courses in Industry 4.0 technologies (robotics, AI, drone operation, 3D printing, game design, digital media) for youth aged 15-29. Seven units operate across Rio de Janeiro's underserved neighborhoods.
• Casa da Juventude Centro Public facility in Gamboa offering free professionalizing courses and cultural workshops for youth, including barber, depilation, eyebrow design, braiding, music production, makeup, nail design, samba, breakdance, and entrepreneurship skills.
• Pacto pela Juventude (PPJ) A leadership and territorial transformation program developed in partnership with UNESCO, qualifying youth aged 15-29 in community leadership, local problem-solving, entrepreneurship, and income generation over a six-month period with R$400 monthly participation stipend.
• Emprega JUV Employment and qualification program for youth aged 14-29 in vulnerable situations, providing training and job market integration support through partnerships with institutions like ISBET and UNICEF.
• Rio do Futuro Technology courses project at Casa da Juventude offering training in Hospitality Management, Mobile Programming, and other digital skills for youth aged 15-29.
• Data.JUV - Portal de Dados Abertos Open data portal compiling information about youth in Rio de Janeiro across areas including education, employment, health, and security, providing transparency and accessibility to municipal youth data.

Quantifiable outcome

• Over 250,000 young people impacted since 2022 through territorial actions
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and secondary.

• PRONASCI Juventude (Programa Nacional de Segurança Pública com Cidadania)coreStrategic or Co-development Partner · 1 June 2025JUVRio participates in the management committee supporting this federal government initiative for professional qualification, school advancement, and social protection. 500 young people attended the inaugural class.
• Liga RJsecondaryStrategic or Co-development Partner · 1 January 2025Partnership with Liga RJ, the entity responsible for organizing the Série Ouro carnival parades, to develop the CarnaJUV project promoting safe and responsible carnival celebrations.
• ONU Migração (IOM - International Organization for Migration)coreStrategic or Co-development Partner · 1 January 2023Partnership with ONU Migração to provide professional training and employment support to Venezuelan refugee youth aged 15-29 living in Rio de Janeiro through the Papo de Futuro and Fala, Juventude courses.
• Aldeias Infantis SOS BrasilcoreStrategic or Co-development Partner · 1 January 2023Partnership with Aldeias Infantis SOS to support Venezuelan refugee youth, providing training courses and assistance for young people who arrived through Operation Acolhida (shelter operation). The NGO houses and supports refugees who stay for about four months until they find housing, documentation, and employment.
• UNESCO (Organização das Nações Unidas para a Educação, Ciência e a Cultura)coreStrategic or Co-development Partner · 1 July 2022UNESCO is a core strategic partner for the Pacto pela Juventude program, which qualifies young people aged 15-29 in community leadership, local problem-solving, entrepreneurship, and income generation. The partnership has been recognized internationally at the UN Forum in New York, Y20, G20 conferences, and the Global Opportunity Youth Network.
• CIEDS (Centro Integrado de Estudos e Programas de Desenvolvimento Sustentável)secondaryImplementation/ SI/ Consulting Partner · 1 September 2021CIEDS partnered with JUVRio to offer a free online WhatsApp Business workshop for youth aged 15-29, focusing on entrepreneurship skills and small business development.
• UNICEFcoreStrategic or Co-development Partner · 1 March 2021UNICEF partnered with JUVRio for the launch of the Emprega JUV program, specifically for the course 'Promover para Prevenir em Saúde Mental' (Promote to Prevent in Mental Health), targeting youth aged 14-29.
• Unisuam (Polén - Polo de Inovação)coreStrategic or Co-development Partner · 1 March 2021Partnership with Unisuam's Polén innovation hub to launch the Favela Inova program, which promotes entrepreneurial projects from young people in vulnerable communities and peripheral neighborhoods of Rio.
• PUC-Rio (Pontifícia Universidade Católica do Rio de Janeiro)secondaryStrategic or Co-development PartnerPartnership with PUC-Rio where foreign exchange students teach English courses at the Casa da Juventude Centro through the 'Providência Bilíngue - Curso Comunitário de Inglês na Pequena África' program.
• iFoodsecondaryGTM or Marketing PartneriFood partnered with JUVRio's Clube de Oportunidades to offer 40 job vacancies for young people at the Casa da Juventude Centro in the Gamboa neighborhood.
• SicoobsecondaryGTM or Marketing PartnerSicoob partnered with JUVRio to provide financial education training to young people from the Espaços and Casa da Juventude through the Semana Nacional de Educação Financeira.
• Decola Cria / GOYN (Global Opportunity Youth Network)coreStrategic or Co-development PartnerDecola Cria is an initiative of GOYN, led by the Aspen Institute, that seeks to transform the lives of young people in vulnerable situations through employment and education opportunities. JUVRio hosted the 'One year of Decola Cria' event celebrating impact and connecting youth to opportunities.
• CEDAPS (Centro de Promoção da Saúde)coreStrategic or Co-development PartnerCEDAPS collaborated with Decola Cria and JUVRio to organize the 'Um Rio de Oportunidades' job and education fair at Terminal Gentileza, offering approximately 7,000 job and education vacancies.
• Iguá (water concessionaire)secondaryGTM or Marketing PartnerIguá partnered with JUVRio for environmental actions, including mangrove seedling planting at Lagoa da Tijuca with young people from the Pacto pela Juventude program.
• First ClasssecondaryGTM or Marketing PartnerFirst Class partnered with JUVRio to offer job vacancies through the Clube de Oportunidades at Casa da Juventude Centro.
• Bela FerrazsecondaryGTM or Marketing PartnerBela Ferraz partnered with JUVRio to offer job vacancies through the Clube de Oportunidades at Casa da Juventude Centro.
• Shopping Center (Barra da Tijuca)secondaryGTM or Marketing PartnerShopping partnership for the solidarity cinema project that brings young people from JUVRio courses to watch movies at cinema theaters.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Fundação Roberto Marinho: Brazilian education foundation running youth training, certification, and employability initiatives; similar mission and target population but operates via national programs rather than neighborhood-based facilities.
• Instituto Unibanco: Brazilian non-profit focused on youth education and employability; comparable in mission and demographic (low-income Brazilian youth) but delivers through schools rather than physical training centers.
• Aldeias Infantis SOS Brasil: Listed JUVRio strategic partner for refugee youth training; related social-services mission and Brazilian geography, though focused on child welfare and housing rather than workforce training.

Broad incumbents

• Aspen Institute — Global Opportunity Youth Network (GOYN): Active JUVRio partner (Decola Cria initiative) operating a multi-country network for opportunity youth; comparable mission and trajectory, but operates as a global convener and donor rather than direct service provider.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's largest vocational and professional training network; competes for the same youth vocational-training audience in Rio with a far broader catalog and brand — JUVRio differentiates via free access and favela location.
• NYC Department of Youth & Community Development (DYCD): Municipal youth agency of New York City funding and operating youth services; directly analogous in role (city-level secretariat delivering youth workforce and community programs), differing in scale and federal-funding mix.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Brazil's industrial vocational training system offering Industry 4.0 and technical courses in robotics, automation, and digital manufacturing; high overlap with JUVRio's Industry 4.0 curriculum but SENAI is paid and Brazil-wide.

Regional players

• Instituto Reação: Brazilian non-profit using sport and education to transform lives of youth from favelas in Rio de Janeiro; highly comparable geographic and demographic focus (Rio favela youth) though modality is sport rather than Industry 4.0 training.

Direct peers

• CIEDS (Centro Integrado de Estudos e Programas de Desenvolvimento Sustentável): Listed JUVRio implementation partner offering youth training (e.g., WhatsApp Business workshops for 15-29-year-olds) and entrepreneurship programs; operates with comparable age cohort and methodology.
• Coordenadoria da Juventude do Estado de São Paulo: Sister Brazilian state/municipal youth secretariat operating in the same country context; comparable function (youth training, social inclusion, leadership programs) although scaled to São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/juvrio
• YouTubeyoutube.com/channel/UCRjUmUy_rWEEg37MPxjL8JQ
• Facebookfacebook.com/juvrio
• Instagraminstagram.com/juvrio
• TikToktiktok.com/@juvrio
• LinkedInlinkedin.com/company/juv-rio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juv-Rio