Jung von Matt SPORTS

What Jung von Matt SPORTS does

Jung von Matt SPORTS is a specialized creative agency focused on sports marketing and brand storytelling, founded in 2013 and operating as part of the independent JvM Group. The agency delivers strategic and creative services across brand campaigns, sponsorship activation, content creation, storytelling, athlete partnerships, and club branding. Its client base spans global brands, professional athletes, football clubs, associations, publishers, and sports-related start-ups, with named logos including adidas, BMW, Coca-Cola, FIFA, Google Pixel, McDonald's, Porsche, Ralph Lauren, Spotify, and the Tampa Bay Buccaneers. The firm claims "Agency of the Year 2024" honors from both Germany's W&V and Hashtag Sports, framing itself as the most awarded creative agency in sports.

The agency's product is service-based rather than software-based: there is no platform, app, or proprietary technology surfaced in the source material. Revenue is generated through professional services engagements — primarily project-based fees and retainer agreements with enterprise clients — won via direct enterprise sales. The firm operates from a Hamburg headquarters (Glashüttenstr. 38) and a Los Angeles regional office (73 Market Street, Venice) launched in 2022, supported by a multinational team of more than 85 people and a broader expert network.

The go-to-market motion is B2B enterprise field sales targeting major brands, sports organizations, clubs, associations, and publishers. Distribution is direct, leveraging industry awards, case studies, and event presence as top-of-funnel marketing. The firm's expansion strategy is anchored to major upcoming sports IP moments — explicitly the 2026 FIFA World Cup and the 2028 Los Angeles Summer Olympics — and it has extended into adjacent verticals such as esports (Esports World Cup, Amazon Games) and sports collectibles (Topps & Fanatics). It is also a partner of Common Goal, the social impact collective in football.

Name

Jung von Matt SPORTS

Legal name

Jung von Matt SPORTS

Website

https://jvmsports.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Jung von Matt SPORTS is a Hamburg- and Los Angeles-based creative agency specializing in sports marketing, brand campaigns, and sponsorship activation for global brands, athletes, clubs, associations, and publishers, operating as part of the JvM Group.

Ownership category

akta.pro rank

Product category

Sports Marketing Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports marketing agency
• Creative advertising services
• Brand strategy
• Sponsorship activation
• Campaign development

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategic and creative services to brands, athletes, clubs, associations, publishers, and start-ups. Revenue likely generated through project fees, retainer agreements, and campaign-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jung von Matt SPORTS is a full-service creative agency that develops stories, content, campaigns, sponsorships, brand assets, and brand identities for sports-related clients. It serves global brands, athletes, clubs, associations, publishers, and start-ups with strategic and creative services delivered by a multinational team based in Hamburg and Los Angeles. Revenue is generated through professional services engagements including project fees and retainers.

Product overview

Jung von Matt SPORTS is a service-based creative agency rather than a software product company. The agency offers strategic and creative services including story creation, content development, campaign management, sponsorships, brand assets, and branding services for brands, athletes, clubs, associations, publishers, and start-ups. No distinct named software products, modules, or platforms were identified in the source material — the offering is professional agency services delivered by a multinational team of more than 85 people based in Hamburg and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services for Brands
• Sports Sponsorship Activation

Named customers29 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Common GoalcoreStrategic or Co-development PartnerJung von Matt SPORTS is a supporter and partner of Common Goal - the world's leading social collective in football. This partnership demonstrates the agency's commitment to social impact through sports, aligning commercial work with broader social objectives in football.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• R/GA: Global digital and brand experience agency with sports and entertainment clients. Comparable for brand-side sports creative, digital fan engagement, and modern campaign/experience work.
• Wieden+Kennedy: Independent global creative agency with major sports brand accounts (Nike, Coca-Cola, ESPN). Not a sports specialist but a peer on the award circuit and a credible alternative for brand-side sports marketing briefs.
• BBDO Germany: Major German creative agency network with sports marketing work for clients like Deutsche Telekom, PepsiCo, and automotive brands. Adjacent peer with similar Hamburg presence and overlapping brand-side sports clients.
• IMG (Endeavor): Endeavor-owned global sports and entertainment agency with rights, events, licensing, and athlete representation. Overlaps with Jung von Matt SPORTS on brand activation, athlete marketing, and federation/club partnerships across a much larger footprint.

Direct peers

• Engine Sport: Specialist sports, entertainment, and brand experience agency within the Engine Group. Competes for sponsorship-linked creative, brand experience, and partnership-led marketing for brands and rights holders.
• DDB Sport & Tribal: DDB's specialist sports and experiential marketing unit within Omnicom. Directly competes for sports brand campaigns, fan engagement programs, and sponsorship-driven creative work for global brands.
• Havas Sports & Entertainment: Global sports marketing and entertainment network within Havas/Havas Creative. Competes directly for brand sports marketing mandates, sponsorship activation, and content creation across major global brands.
• Octagon: Global sports marketing agency (part of IPC Systems/Interpublic) offering athlete management, sponsorship consulting, and creative services to brands, federations, and rights holders. The most direct competitor in both brand-side and athlete-side sports marketing services.
• Geometry (WPP): WPP's global commerce and brand activation agency with a strong sports marketing practice. Directly comparable for brand-side sports campaigns, sponsorship activation, and shopper/retail sports programs.

Regional players

• Grabarz & Partner: Hamburg-based independent German creative agency with sports and brand work for major German brands. Geographic and cultural peer in the German creative market, especially for sports-related briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jung-von-matt-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jung von Matt SPORTS