JYP Juniorit ry

Name

JYP Juniorit ry

Legal name

JYP Juniorit ry

Website

https://jypjuniorit.fi

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth ice hockey development

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Youth & Amateur Sports Tournaments (MPAGAMAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth ice hockey
• Ice hockey school
• Junior sports programs
• Recreational hockey league
• Hockey player development

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and activity fees: Annual and seasonal fees charged to participants, including membership fees (40€), activity fees, and team-specific fees that cover ice time, coaching, equipment loans, and insurance.
2. Training camps and events: Revenue from summer camps (Jerry Turkulaisen kesäleiri) and other special events offered throughout the year.
3. Red Ice membership: Adult community hockey membership at 600€ per season, including weekly ice time, sauna, breakfast, and networking opportunities for business professionals.
4. Corporate partnerships and sponsorships: Partnership fees and sponsorship revenue from companies including Kesko, Team Sportia, Bauer, OP Keski-Suomi, Keskimaa, Terveystalo, and Mekipa.
5. Partnership packages: Various partnership levels offering visibility through team uniforms, event sponsorship, website, social media, print materials, arena advertising, and business networking opportunities through Red Ice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JYP Juniorit ry is a registered Finnish non-profit sports association that organises junior ice hockey training, leagues, and player-development pathways for participants aged 3 to U20 in the Jyväskylä and Laukaa regions. It sells structured season programmes (Kiekkokoulu, U8-U18 age-group teams, recreational hockey, girls' hockey, Hippoliiga youth league), an annual summer hockey camp, and an adult Red Ice business-networking hockey community. Services are delivered at ice rinks by approximately 100 coaches and instructors using club-defined development and coaching methodologies.

Product overview

JYP Juniorit ry is a junior ice hockey club based in Jyväskylä, Finland, offering a comprehensive pathway from introductory programs to competitive team sports. The organization operates on a unified club platform without modular software architecture. Core offerings include: Kiekkokoulu (ice hockey school) for children aged 3-10 with age-differentiated groups; Korttelikiekko (neighborhood hockey) for U8-U10 age groups emphasizing fun and fundamentals; competitive Ikäkausijoukkueet (age-group teams) from U11 through U18 plus women's programs; KESKIMAA Harrasta Kiekkoa recreational hockey for ages 9-17; Red Ice business networking hockey community; Jerry Turkulaisen Kiekkoleiri annual summer camp; and Hippoliiga local league. The club serves approximately 700 hobbyists and organizes over 4,500 events annually, supported by about 200 volunteers and approximately 100 coaches/instructors.

Differentiator

Problem solved

Functional benefit

Brands

• Red Ice: A JYP Juniorit community that combines ice hockey, networking, and support for children's and youth sports. Open to individuals, entrepreneurs, and corporate partners. Sessions held weekly on Thursday mornings at Buugi.
• Hippoliiga
• KESKIMAA Harrasta Kiekkoa

Products and services

• Kiekkokoulu (Ice Hockey School) Introduction-to-ice-hockey programme for children aged 3-10, with age-differentiated groups (Lassilat 3-5, Vataset 6-10, Vuontisvaarat 3-10 in Laukaa, and Aikuinen/lapsi parent-child option in Jyväskylä). Delivered at Buugi and Peurunka with equipment packages available.
• Korttelikiekko (Neighborhood Hockey) Recreational/entry-level competitive team hockey for ages 8-10 (U8, U9, U10) emphasising fun and fundamentals, with teams playing in the local Hippoliiga league.
• Ikäkausijoukkueet U11-U18 (Age-Group Teams) and Girls' Teams Competitive age-group teams from U11 to U18 with multiple weekly ice and dry-land practices, league games and progression pathways toward elite hockey, including dedicated girls' teams (N12/14, N15) and the JYP Tytöt N10 entry option.
• KESKIMAA Harrasta Kiekkoa Low-threshold, weekly recreational ice hockey programme for ages 9-17 with no prior experience required, delivered in a relaxed, encouraging environment.
• Red Ice Adult recreational hockey membership community combining weekly ice time, sauna, breakfast and structured networking for business professionals, entrepreneurs and corporate partners; functions both as a member product and a sponsorship channel.
• Jerry Turkulaisen kesäleiri (Summer Hockey Camp) Annual summer ice hockey camp for children aged 7-13 with multiple daily ice sessions, professional coaching and visits by pro players; offered in 5-day or 3-day packages at a set participant price.
• Hippoliiga Local youth ice hockey league organised by JYP Juniorit for U8, U9 and U10 teams, featuring modified rules and a development-first approach with game events at Buugi arena.
• Naisten Mestis (JYP / Keupa HT women's hockey) Adult women's competitive hockey team competing in the Naisten Mestis league, delivered by JYP Juniorit in collaboration with Keupa HT.
• JYP Juniorit Tuki ry Support Programmes Financial-assistance programmes administered through JYP Juniorit Tuki ry that subsidise ice hockey participation costs for families experiencing economic hardship, covering the cost spectrum from Kiekkokoulu to U18.

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Kesko OyjminorOthersSponsor providing retail/grocery partnerships and visibility on club materials.
• Team Sportia 10minorOthersSports equipment retailer partner providing equipment and visibility.
• BauerminorOthersHockey equipment brand partner for equipment supplies and branding.
• OP Keski-SuomiminorOthersRegional bank providing financial services sponsorship.
• KeskimaaminorOthersRegional cooperative supporting club operations and recreational hockey programs.
• TerveystalocoreOthersHealthcare partner providing injury treatment, health services, and medical check-ups for athletes. Club has specific contact procedures for sports injuries through Terveystalo.
• MekipaminorOthersSponsor partner with visibility on club materials.
• Jyväskylän Yliopisto (University of Jyväskylä)coreStrategic or Co-development PartnerCollaboration with the Faculty of Sport and Health Sciences for the STYLE research project on sustainable sports transportation and increasing children's overall physical activity.
• JAPA ry (Jyväskylän kestävä kehitys)coreStrategic or Co-development PartnerCollaboration partner in the STYLE research project, providing expertise in sustainable development and smart mobility solutions.
• Jyväskylän Pyöräilyseura (JyPS ry)coreStrategic or Co-development PartnerCollaboration partner for promoting cycling and active transportation to hockey practices as part of the STYLE project.
• Suomen Jääkiekkoliitto (Finnish Ice Hockey Association)coreOthersNational governing body providing coaching education, player licensing, league operations, and support programs.
• Jyväskylän UrheiluakatemiaminorOthersLocal sports academy providing training support and development programs for young athletes.
• Kilpa- ja huippu-urheilun tutkimuskeskusminorOthersResearch center providing expertise for elite sports development programs.
• JYP Jyväskylä OycoreStrategic or Co-development PartnerProfessional hockey club operating JYP U20 SM-nuoret and Liiga team. Close collaboration for player development pathway and coaching standards.
• Keupa HT (KeuPa Hockey Team)coreStrategic or Co-development PartnerWomen's hockey collaboration for Naisten Mestis league. Building a combined team for competitive women's hockey in Jyväskylä region.
• Jyvässeudun seurayhteistyö clubsminorOthersRegional cooperation network including: Diskos Jyväskylä, Jämsänkosken Ilves, Karstulan Kiva, Keupa HT, Liikunnan Riemu Hockey, Jyvässeudun Kiekko, Pudis, Saarijärven Jääurheiluseura, Soinin Tiikerit, Urheiluseura Toivakan Rivakka, Vaajakosken Pelikaanit HT, Voimistelu- ja urheiluseura Urho. Regional hockey league coordination.
• Suomen Akatemia / STN (Academy of Finland Strategic Research Council)coreOthersFunding body for the STYLE research project on sustainable sports participation and active transportation in youth sports.
• Traficom (Finnish Transport and Communications Agency)minorOthersFunding source for mobility management initiatives through government subsidies for sustainable transportation projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Juniorit (Vaasan Sport): Vaasa-based Finnish junior hockey club running kiekkokoulu and competitive age-group teams feeding Sport Liiga. Comparable regional one-city junior hockey operation.
• Ilves Juniorit: Tampere-based Finnish junior hockey association with parallel kiekkokoulu, age-group teams, and Ilves Liiga parent integration. Direct competitor in the Finnish junior hockey club landscape.
• KalPa Juniorit (KalPa Hockey Oy): Finnish junior ice hockey club in Kuopio operating a similar age-group pathway from Kiekkokoulu through U20, with comparable regional scale and Liiga parent-club (KalPa) integration. The closest size-and-geography match to JYP Juniorit outside the capital region.
• TPS Juniorit (Turun Palloseura): Turku-based Finnish junior ice hockey organization running the same kiekkokoulu-to-U18 model under TPS Liiga. Closely comparable product mix and regional club identity.
• HIFK Juniorit: Helsinki-based Finnish junior hockey association with kiekkokoulu, age-group teams, and HIFK Liiga pathway. Operates the same model at larger scale in a major market, useful as a scaled-up comparable.
• SaiPa Juniorit: Lappeenranta-based junior hockey organization with a similar regional, multi-age-group structure feeding into SaiPa Liiga. Operates at comparable scale in a similar mid-sized Finnish city context.
• Ässät Juniorit: Pori-based Finnish junior ice hockey association with parallel kiekkokoulu, age-group teams, and parent-club Liiga integration through Ässät. Same organizational archetype as JYP Juniorit.
• Tappara Juniorit: Tampere-based junior hockey club offering the full kiekkokoulu through U20 pathway under Tappara Liiga. Same sport-specific instruction and league structure as JYP Juniorit, larger scale.
• HPK Juniorit: Hämeenlinna-based Finnish junior ice hockey association operating parallel age-group structures (kiekkokoulu to U18/Juniorit) under HPK Liiga parent. Comparable mid-sized regional club model to JYP Juniorit.
• Lukko Juniorit: Rauma-based Finnish junior hockey organization with a comparable community-led, multi-age-group structure feeding Lukko Liiga. Directly comparable service offering and member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/jypjuniorit
• Facebookfacebook.com/jypjuniorit
• Instagraminstagram.com/jypjuniorit
• LinkedInlinkedin.com/company/jyp-juniorit-ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JYP Juniorit ry