Kado Aparelhos Auditivos

What Kado Aparelhos Auditivos does

Kado Aparelhos Auditivos is a privately held, founder-owned audiology retailer and clinical service provider headquartered in Ribeirão Preto, São Paulo, Brazil. Founded in 2003 by speech therapist and audiologist Viviane Sayuri Ocada (USP Bauru graduate, audiology specialist from Santa Casa de São Paulo), the company operates three physical locations across São Paulo state — a headquarters on Rua João Godoy in Ribeirão Preto plus service points in São Joaquim da Barra and Batatais — supported by a staff of 6 employees.

The business is built around an exclusive regional representation of the Canadian Unitron brand (part of the Sonova group), through which it sells hearing aids across the Vivante, Blu and Tempus platforms, including the Moxi V-R and Moxi V-RS receiver-in-canal models, the Insera B and Insera Cic custom devices, and a full accessories range (chargers, batteries, dehumidifier, TV Connector, remote control, Partnermic, Remote Plus mobile app). The offering is bundled with professional audiology services — hearing assessment, fitting and adaptation, speech mapping, Roger classroom-system adaptation, Cros/Bicros unilateral-loss fittings, repairs with loaner devices, and custom earplugs — and the company explicitly prices hearing aids as product-plus-service.

Kado runs a sales-led, WhatsApp-first go-to-market: prospective customers contact a central number for a free hearing assessment, undergo a 1-week home trial to evaluate comfort before purchase, and then enter a multi-year adaptation and follow-up relationship that includes loaner devices during maintenance. Distribution is regional rather than national; no online sales channel exists, and there are no disclosed funding rounds, institutional investors, parent companies, M&A or executive changes in the available data.

Name

Kado Aparelhos Auditivos

Legal name

Kado Aparelhos Auditivos

Website

https://kado.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Kado Aparelhos Auditivos is a founder-owned audiology clinic and exclusive Unitron hearing-aid representative in Ribeirão Preto, São Paulo, serving individual patients with hearing loss across three São Paulo locations via free assessments, home trials and bundled adaptation services.

Ownership category

akta.pro rank

Product category

Hearing Aid Retail & Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYCRACANAL

Hearing Enhancement / Assistive Listening Audio Devices

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

SECONDARYHLAKAMAI

Audiology & Hearing Services (ENT-Affiliated)

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYEDAKAIAE

Assistive Listening & Classroom Audio (FM/DM, Soundfield) Systems

Education/Special Education & Learning Support Services/Assistive Technology (AT) Assessment, Devices & Training

Keywords

• Hearing aid retail
• Audiology services
• Hearing aid fitting
• Hearing assistive devices
• Hearing loss treatment

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Products: Sale of hearing aid devices including Moxi V-R, Moxi V-RS, Insera B, Insera Cic models and accessories such as chargers, batteries, and dehumidifiers.
2. Professional Audiology Services: Includes hearing assessment, hearing aid fitting and adaptation, speech mapping, follow-up consultations, and ongoing adjustments. The company emphasizes that pricing includes both product and service value.
3. Repair and Maintenance: Repair services for hearing aids with loaner devices provided during service period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Kado Aparelhos Auditivos sells Unitron-branded hearing aids (Moxi V-R, Moxi V-RS, Insera B, Insera Cic) and related accessories including chargers, batteries, dehumidifiers, TV Connector, remote controls, Partnermic, and the Remote Plus app. The company bundles these products with professional audiology services including free hearing assessments, hearing aid fitting and adaptation, speech mapping, Roger and Cros/Bicros system adaptation, repair with loaner devices, and a 1-week home trial.

Product overview

Kado Aparelhos Auditivos is an exclusive representative of the Canadian brand Unitron in Ribeirão Preto and region since 2003. The company offers a complete line of hearing aids across multiple technology platforms (Vivante, Blu, and Tempus) in various form factors (RIC, intra-aural). Their product portfolio includes hearing aids (MOXI V-R, Moxi V-RS, Insera B, Insera Cic), chargers (Carregador Moxi V-R, Carregador Moxi V-RS, Carregador Power Pack), accessories (Desumidificador Elétrico, Pilhas, TV Connector, Controle Remoto, Partnermic), and the Remote Plus mobile application. The company also provides comprehensive services including hearing aid adaptation, speech mapping, Roger system adaptation, Cros/Bicros adaptation, repairs with loaner devices, and custom earplugs. Founded by audiologist Viviane Sayuri Ocada (graduated from USP Bauru, specialist from Santa Casa de São Paulo).

Differentiator

Problem solved

Functional benefit

Products and services

• MOXI V-R Receiver-in-canal (RIC) Unitron hearing aid with lithium-ion battery, push button, and Bluetooth connectivity, powered by the Vivante platform; smallest RIC in the Vivante line. Intended for individuals with hearing loss seeking a discreet rechargeable device.
• Moxi V-RS Rechargeable Unitron hearing aid on the Vivante platform featuring a lithium-ion battery; described as the thinnest rechargeable model in the Vivante line, balancing style and comfort.
• Insera B Custom intra-aural Unitron hearing aid powered by the Blu platform with a 312 battery and Bluetooth connectivity; intended for users preferring an in-ear custom fit.
• Insera Cic Completely-in-canal (CIC) custom Unitron hearing aid on the Tempus platform with custom battery, push button, telephone coil, 7 hearing environments, adaptive directionality, and speech emphasis.
• Carregador Moxi V-R Charger accessory for the Moxi V-R hearing aid, featuring a redesigned housing and magnetic insertion for easier insertion and removal of devices.
• Carregador Moxi V-RS Charger accessory for the Moxi V-RS hearing aid, with a new design and magnetic insertion to simplify device handling.
• Carregador Power Pack Do Moxi Portable power pack charger for Moxi rechargeable hearing aids providing additional charging on the go without a power outlet; compatible with the Moxi R charger.
• Desumidificador Elétrico Electric dehumidifier accessory that uses UV light to sanitize hearing aids, helping prevent ear infections.
• Pilhas (Hearing Aid Batteries) Replacement hearing aid batteries available in standard sizes 10 (yellow), 13 (orange), 312 (brown), and 675 (blue).
• TV Connector Wireless streaming accessory that delivers stereo audio from TVs and other media devices directly to compatible hearing aids, allowing high-quality audio for TV programs and movies.
• Controle Remoto (Remote Control) Remote control accessory allowing users to discreetly adjust volume and switch hearing aid programs.
• Partnermic Lapel microphone accessory that transmits a conversation partner's speech directly to the user's hearing aids for clearer one-to-one conversations in noisy environments.
• Remote Plus App Mobile application that gives users additional support, options, and control over their hearing aids and enables hearing care professionals to perform remote fine-tuning adjustments.
• Adaptação de Aparelhos Auditivos (Hearing Aid Adaptation) Professional hearing aid fitting service including patient orientation, training, and specialized clinical guidance for successful hearing aid adaptation.
• Mapeamento de Fala (Speech Mapping) Speech mapping service that measures and analyzes how speech signals are being amplified by the patient's hearing aids to optimize fitting.
• Adaptação do Sistema Roger (Roger System Adaptation) Adaptation service for the Roger sound transmission system, used in classroom and presentation environments to deliver the speaker's voice directly to hearing aids.
• Adaptação Cros e Bicros (Cros and Bicros Adaptation) Adaptation service for unilateral hearing loss using Cros and Bicros systems, helping users participate in group conversations.
• Conserto (Hearing Aid Repair) Repair service for hearing aids with loaner devices provided during the maintenance period to ensure the user is not left without amplification.
• Tampões Personalizados (Custom Earplugs) Custom-made earplugs for swimming, individually fitted for water protection.

Quantifiable outcome

• Home trial available for 1 week to evaluate hearing aid comfort before purchase
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature13 records

Partnerships

One partnership is on record.

• UnitroncoreTechnology or IntegrationExclusive representative of Canadian brand Unitron, a world leader in hearing aids, in Ribeirão Preto and surrounding region. Unitron is recognized for technological innovation and has received multiple Reddot Design Awards. Kado offers Unitron's complete product lines including Vivante and Blu platforms.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sonova: Swiss parent company of Unitron (Kado's exclusive supplier), Phonak, and Hansaton. Comparable as the global hearing aid manufacturer behind Kado's portfolio, with similar underlying technology and customer segment.
• GN Hearing (Resound): Hearing aid division of GN Store Nord producing ReSound and Jabra-branded hearing aids. Comparable as a competing global hearing aid manufacturer serving audiologists and consumers.
• Starkey: Major US-based hearing aid manufacturer with global retail and clinical presence. Comparable as another premium manufacturer whose products compete with Unitron in the assisted listening category.
• WS Audiology: Global hearing aid group formed from the merger of Sivantos (Siemens/Signia) and Widex. Comparable as a competing hearing aid manufacturer whose products compete with Unitron devices Kado sells.
• Demant: Danish hearing healthcare group owning Oticon, Bernafon, Sonic, and Philips Hearing Solutions. Comparable as a major hearing aid manufacturer whose products compete with Unitron in Kado's category.

Emerging players

• Olive Union: Direct-to-consumer hearing aid startup offering self-fitting, app-driven amplification devices. Comparable as a DTC emerging player that could pressure traditional audiologist-led retailers like Kado.
• Bose Hearphones / Bose Hearing Aid: Consumer-electronics brand entering the hearing assistance category with self-fitting amplification products. Comparable as an emerging alternative channel that could divert customers from clinical retailers like Kado.

Direct peers

• Centro Auditivo (CLARO): Brazilian hearing aid retail chain selling multiple brands and offering audiology services. Comparable to Kado in product/service bundling and clinical-led retail model.
• Direito de Ouvir: Brazilian audiology clinic chain providing hearing assessments, hearing aid fitting, and post-sale support. Closely comparable business model and customer base to Kado's clinic-led approach.
• Amplivox Acústica: Brazilian hearing aid retailer and audiology services network offering multiple brands and clinical fitting. Directly comparable to Kado as a regional/locally operating audiology retail competitor in Brazil.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYkzMCSNtOlhv9Kfa9_1E_Q
• Facebookfacebook.com/kadoaparelhosauditivos
• LinkedInlinkedin.com/company/kadoaparelhosauditivos
• Instagraminstagram.com/kadoaparelhosauditivos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kado Aparelhos Auditivos