Direito de Ouvir
Direito de Ouvir is a Brazilian hearing healthcare company, founded in 2007 and headquartered in Franca, São Paulo, that sells its MyDO brand hearing aids and audiology services to individuals with hearing loss through 128 clinics, 300+ service points, and an accredited audiologist network across Brazil.
- Company typePrivate
- Founded2007
- HeadquartersFranca, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Direito de Ouvir does
Direito de Ouvir is a Brazilian hearing healthcare company founded in 2007 and headquartered in Franca, São Paulo, that distributes hearing aids and related audiological services to individuals with hearing loss across Brazil. The company sells its own MyDO brand of hearing aids, including rechargeable Receiver-in-Canal (RIC) models in Premium and Xtra variants, featuring wireless Bluetooth connectivity for cell phones, televisions, computers, and music streaming, GPS-based automatic environment adjustments, and a CROS system for unilateral hearing loss. Supporting services include professional audiometry exams, a 7-day free hearing aid trial, and the MyDO Loja e-commerce store for batteries and accessories.
The business operates a multi-channel distribution model built on 128 owned clinic units and more than 300 service points throughout Brazil, supported by a credenciamento program that accredits licensed audiologists (fonoaudiólogos) who deliver hearing tests, fitting, and follow-up care. Customers are predominantly individual consumers in the hearing-loss segment, ranging from children to the elderly, acquired through content marketing, Facebook, WhatsApp, a 0800 toll-free hotline, and the free-trial offer. Pricing is positioned as accessible relative to competitors that can charge up to R$18,000 per device, and revenue is generated through one-time hearing aid sales, professional service fees, and recurring accessory/battery purchases. The company employs 51-100 people at the corporate level, is privately held with no disclosed parent company or institutional funding, and has operated continuously since 2007 under the "Fazendo Sentido" (Making Sense) brand mission focused on social reintegration through accessible hearing healthcare.
Direito de Ouvir firmographics
Firmographics- Name
- Direito de Ouvir
- Legal name
- Direito de Ouvir
- Website
- https://direitodeouvir.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Direito de Ouvir is a Brazilian hearing healthcare company, founded in 2007 and headquartered in Franca, São Paulo, that sells its MyDO brand hearing aids and audiology services to individuals with hearing loss through 128 clinics, 300+ service points, and an accredited audiologist network across Brazil.
- Ownership category
- akta.pro rank
Direito de Ouvir industry classification
Industry- Product category
- Hearing Healthcare
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industries
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Audiology & Hearing Diagnostic Centers (HLAFAKAH)
Keywords
Where Direito de Ouvir is headquartered
LocationHeadquarters
- HQ city
- Franca
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Direito de Ouvir business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hearing Aid Sales: Sale of hearing aid devices including MyDO brand products (RIC, rechargeable, Premium, Xtra models). Products sold through owned clinics, partner audiologists, and e-commerce.
- Audiometry and Professional Services: Audiometric exams and hearing health services performed by accredited audiologists. Includes adaptation, fitting, and follow-up services.
- Accessories (MyDO Store): Online store (lojadireitodeouvir.com.br) selling hearing aid batteries and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for all hearing aid models |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Direito de Ouvir product offering
Product offeringCore offering
Direito de Ouvir sells MyDO-branded hearing aids (including rechargeable RIC, Premium, and Xtra models) and provides audiology services through 128 owned clinics and a network of 300+ service points and accredited audiologists across Brazil. The company also runs an online store (MyDO Loja) for hearing aid batteries and accessories and offers a 7-day free hearing aid trial to support purchase decisions.
Product overview
Direito de Ouvir operates as a hearing health company offering hearing aids and related services across Brazil through 128 clinic units and 300+ service points. The core product portfolio centers on the MyDO hearing aid brand, which includes rechargeable RIC (Receiver-in-Canal) models in Premium and Xtra variants, featuring wireless Bluetooth connectivity for phone calls, music streaming, and TV audio. The company also offers non-rechargeable options and CROS systems for unilateral hearing loss. Supporting services include free 7-day hearing aid trials, audiometry examinations, and an online store (MyDO Loja) for batteries and accessories. The MyDO concept emphasizes Science, Innovation, Technology, and Accessibility with a focus on humanized, personalized patient care delivered through an accredited audiologist network.
Differentiator
Problem solved
Functional benefit
Brands
- MyDO: Hearing aid brand developed under pillars of Science, Innovation, Technology, and Accessibility, with focus on humanized, specialized, and personalized patient care. MyDO concept includes laboratory for adaptation and repair, rechargeable hearing aids, connectivity features, and online store for batteries.
- MyDO Store (loja MyDO)
Products and services
- MyDO Premium Recarregável Premium rechargeable Receiver-in-Canal hearing aid with five-times faster processor, wireless Bluetooth connectivity for phone calls and music streaming, GPS-based automatic environment adjustments, and CROS system support for unilateral hearing loss. Indicated for mild to severe hearing loss.
- MyDO Xtra Premium rechargeable hearing solution with advanced directional immersion technology designed to restore natural ear benefits and provide comfortable hearing in challenging environments. Indicated for mild to severe hearing loss.
- MyDO RIC Recarregável Rechargeable Receiver-in-Canal hearing aid solution with built-in battery eliminating the need for disposable battery replacement, providing all-day power with overnight charging. Available in Premium and Xtra solutions.
- MyDO Loja (loja MyDO) Online e-commerce store (lojadireitodeouvir.com.br) selling batteries and accessories for hearing aids, providing easy online purchasing of hearing aid supplies.
- Audiometria (Audiometry Examination) Hearing examination service that evaluates the patient's capacity to hear and interpret sounds, performed by licensed audiologists to detect hearing alterations and recommend preventive measures or appropriate treatments.
- Teste Grátis de 7 Dias (7-Day Free Trial) Free 7-day hearing aid trial program allowing patients to test devices before purchase commitment, with personalized fitting and adjustment by audiologists.
Companies that use Direito de Ouvir
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Direito de Ouvir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Direito de Ouvir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fonoaudiólogos Credenciados (Accredited Audiologists)coreNetwork of accredited audiologists (speech-language therapists) throughout Brazil who provide hearing tests, hearing aid fitting, and follow-up services under the MyDO concept. Partners receive laboratory support for adaptation and repair, specialized marketing assistance, patient acquisition support, and sales supervision.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Direito de Ouvir competitors and assessment
Company assessmentEmerging players
- Eargo: Direct-to-consumer hearing aid brand selling rechargeable, virtually invisible devices online. Comparable as a hearing aid challenger using technology-led marketing, though operating in the US market rather than Brazil.
- Audicus: Online hearing aid retailer offering private-label devices at accessible price points. Comparable in the value-positioned, direct-to-consumer hearing aid model and the use of a free trial to drive conversion.
Broad incumbents
- Demant (Oticon): Owner of Oticon, Bernafon, Sonic, and Philips Hearing Solutions. A direct global competitor in hearing aid technology and audiology retail with relevant overlap in product features (RIC, rechargeable, connectivity) and clinical channel model.
- Starkey Hearing Technologies: US-based hearing aid manufacturer focused on RIC, rechargeable, and AI-enabled devices, distributed through audiologists. Direct competitor in product category and clinical channel approach.
- Sonova (Phonak): Global hearing aid leader owning Phonak, Unitron, and Hansaton brands with extensive R&D and retail partnerships. Comparable as a vertically integrated hearing aid manufacturer-distributor competing in the same end-customer category, including in Brazil.
- GN Store Nord (ReSound, Jabra): Owns ReSound and Beltone hearing aid brands, plus Jabra consumer audio. A relevant comparable for hearing aid technology (Bluetooth, MFi connectivity) and audiology retail distribution.
- WS Audiology (Signia, Widex): Combined Signia and Widex manufacturer, plus retail brands including Audio Service and TruHearing. Competes in the same premium hearing aid and audiology services category with comparable RIC and connectivity product lines.
Direct peers
- Amplifon: Global leader in hearing care retail with thousands of points of sale across multiple countries. Most direct comparable in the clinic/retail-network model, and Amplifon's Latin American expansion ambitions make it a particularly relevant competitor for Direito de Ouvir.
Regional players
- Audio Clinica: Brazilian audiology clinic chain providing hearing tests, hearing aid sales, and adaptation services. Comparable as a domestic clinic-network competitor in the Brazilian audiology services market.
- Centro Auditivo (Brazilian audiology chain): Brazilian audiology retail and hearing aid sales chain with a multi-clinic footprint. Most direct local competitor to Direito de Ouvir's 128-unit clinic network in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Direito de Ouvir social profiles
Digital presenceDireito de Ouvir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direito de Ouvir leadership team
Management profileNumber of profiles
Direito de Ouvir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direito de Ouvir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direito de Ouvir
What does Direito de Ouvir do?
Direito de Ouvir sells MyDO-branded hearing aids (including rechargeable RIC, Premium, and Xtra models) and provides audiology services through 128 owned clinics and a network of 300+ service points and accredited audiologists across Brazil. The company also runs an online store (MyDO Loja) for hearing aid batteries and accessories and offers a 7-day free hearing aid trial to support purchase decisions.
Is Direito de Ouvir a public or private company?
Direito de Ouvir is a private company. It is classified as unknown and is currently operating.
When was Direito de Ouvir founded?
Direito de Ouvir was founded in 2007. It employs 51 to 100 people.
Where is Direito de Ouvir based?
Direito de Ouvir is headquartered in Franca, Brazil, in the Latin America region.
How does Direito de Ouvir make money?
Three revenue lines are on record. Hearing Aid Sales are the primary driver. The others are audiometry and Professional Services and accessories (MyDO Store).
Who are Direito de Ouvir's main competitors?
Emerging players on record are Eargo and Audicus. Broad incumbents are Demant (Oticon), Starkey Hearing Technologies, Sonova (Phonak), GN Store Nord (ReSound, Jabra) and WS Audiology (Signia, Widex). Amplifon is listed as a direct peer. Regional players are Audio Clinica and Centro Auditivo (Brazilian audiology chain).
Does Direito de Ouvir have an API?
No public API is recorded for Direito de Ouvir.
What industry is Direito de Ouvir in?
Direito de Ouvir's product category is Hearing Healthcare. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621340 and its SIC code is 3845.