Kadry Turystyki

What Kadry Turystyki does

Kadry Turystyki Sp. z o.o. is a Warsaw-based private vocational training company founded in 2015 (registrations dated 2019) that delivers professional tourism courses to aspiring and practicing travel-industry workers in Poland. Its core product line comprises four flagship programs — Travel Agency Employee, Own Travel Agency, Tour Guide (90-hour field program), and Tourist Representative (with an online variant) — supplemented by a 2025-launched Flight Attendant preparation course, school and university programs for vocational tourism classes, and teacher continuing-education courses under a registered Niepubliczny Ośrodek Doskonalenia Nauczycieli. Courses are priced from PLN 439 (online) to PLN 2,199 (in-person, multi-day), with payment via bank transfer, Przelewy24, or TubaPay three-installment financing; ebooks authored by CEO Radosław Szafranowicz-Małozięć (a 482-page tour guide handbook and 234-page resident compendium) are sold separately.

The underlying technology is a WooCommerce-based e-commerce website (kadryturystyki.pl) delivering in-person, online, and blended courses, with podcasts and webinars as teacher training content. Revenue is generated from one-time course fees (B2C), ebook sales, B2B corporate training and travel-agency audits, and B2B school/university programs sourced through formal patronage agreements. The company operates under multiple regulated credentials — Niepubliczne Centrum Kształcenia Ustawicznego, Rejestr Instytucji Szkoleniowych (id 28444), and Polish Chamber of Tourism patronage — and is a partner member of the FEG (European Federation of Tourist Guide Associations).

The business serves three customer segments: individual job-seekers entering the Polish tourism workforce (the primary volume base, with 5,827 lifetime participants and 639 verified Google 'Excellent' reviews), travel agencies seeking recruitment and staff training (Coral Travel Poland, ITAKA, Exim Tours), and vocational schools/universities requiring patronage and student programs across 11+ institutions. Marketing is driven by content marketing, SEO, a closed Facebook teacher community, email newsletters, and free ebook lead magnets. With 6 employees and 24 listed trainers (many part-time practitioners), the company operates at small scale relative to its eight-year footprint and roughly 445 cumulative courses delivered.

Name

Kadry Turystyki

Legal name

KADRY TURYSTYKI SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://kadryturystyki.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kadry Turystyki is a Warsaw-based Polish vocational training company that delivers practitioner-led tourism courses — tour guides, travel agency employees, tourist representatives, and flight attendants — to aspiring professionals, travel agencies, and vocational schools across Poland.

Ownership category

akta.pro rank

Product category

Professional Tourism Training and Vocational Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAKAGAB

School Group & Curriculum-Led Trips

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Group Travel & Educational Travel Operators

SECONDARYEDAIANAJ

Excursions, Field Trips & Cultural Activities Logistics

Education/International Education & Study Abroad/Study Abroad Travel, Logistics & On-Ground Support Services

Keywords

• Professional tourism training
• Travel agency courses
• Tour guide certification
• Vocational education services
• Tourism workforce development

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Tourism Courses: Revenue from in-person and online professional courses (Tour Guide, Tourism Resident, Travel Agency Employee, Own Travel Agency, Flight Attendant courses) sold to individuals. Pricing from 439 PLN for online courses to 2,199 PLN for in-person courses.
2. E-book Sales: Sale of digital publications authored by Radosław Szafranowicz-Małozięć, including 'Podręcznik Pilota Wycieczek' (39.90 PLN) and 'Kompendium Rezydenta Biura Podróży' (34.90 PLN) as downloadable ebooks.
3. Corporate Training & Consulting for Travel Agencies: B2B services including recruitment support, employee training, and business audits for travel agencies, sold directly to travel agency businesses.
4. School & University Programs: Course and training programs for secondary school students (tourism technician profile) and university students, offered through EU projects and direct school orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Kadry Turystyki sells professional tourism training courses that prepare individuals for careers in the travel industry, including tour guide (pilot wycieczek), tourist representative (rezydent turystyczny), travel agency employee, and own travel agency entrepreneurship courses. Courses are delivered in-person, online, and in blended formats, priced from 439 PLN (online) to 2,199 PLN (in-person), with ebook study materials and TubaPay installment payments. The company also sells proprietary educational ebooks and provides B2B corporate training, recruitment matching, and business audits for travel agencies.

Product overview

Kadry Turystyki is a training company offering a portfolio of professional tourism courses and educational services. The core product line consists of four main courses: Kurs Pracownika Biura Podróży (Travel Agency Employee Course), Kurs Własne Biuro Podróży (Own Travel Agency Course), Kurs Pilota Wycieczek (Tour Guide Course), and Kurs Rezydenta Turystycznego (Tourist Representative Course). These are supplemented by an online version of the representative course, a flight attendant preparation course, and specialized offerings for schools, universities, and vocational teachers. The company also publishes educational ebooks (Podręcznik Pilota Wycieczek and Kompendium Rezydenta Biura Podróży) authored by CEO Radosław Szafranowicz-Małozięć, and offers a free introductory ebook on tourism careers. Corporate services include travel agency audits and staff training programs. All courses are conducted by industry practitioners with extensive field experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Kurs Pracownika Biura Podróży (Travel Agency Employee Course) Professional course preparing participants for work as travel agency consultants, advisors, and tourism specialists. Covers sales techniques, customer service, reservation systems, and popular vacation destinations.
• Kurs Własne Biuro Podróży (Own Travel Agency Course) 18-hour course teaching how to establish and operate a travel agency. Covers business planning, legal requirements, and avoiding common startup mistakes. In-person pricing 2,199 PLN.
• Kurs Pilota Wycieczek (Tour Guide Course) 90-hour course including exercises and field training (city, coach, airport). Prepares participants for the market qualification 'Piloting Tourist Events' and tour guide leadership.
• Kurs Rezydenta Turystycznego (Tourist Representative Course) 18-hour course based on 'Kompendium Rezydenta Biura Podróży' book. Prepares participants for recruitment at travel agencies and covers hotel service, airport service, information meetings, and complaints handling.
• Kurs Rezydenta Turystycznego Online (Online Tourist Representative Course) Online version of the Tourist Representative course providing access to recorded training sessions with flexible timing. Priced from 439 PLN.
• Kurs Stewardesy i Stewarda linii lotniczych (Flight Attendant Course) 9 or 18-hour course preparing participants for airline Open Day events. Covers cabin crew responsibilities and interview preparation. Launched 2025-09.
• Kursy dla szkół i uczelni (School and University Courses) Vocational courses for secondary school students (Technik Organizacji Turystyki profile) and university students in Tourism and Recreation. Covers tour guide, tourist representative, flight attendant, and own travel agency courses delivered at schools.
• Podręcznik Pilota Wycieczek (Ebook) 482-page ebook by Radosław Szafranowicz-Małozięć covering practical tour guide work. Includes 12 chapters on tour phases from preparation to settlement. Published 2020, ISBN 978-83-9431920-5. Priced 39.90 PLN.
• Kompendium Rezydenta Biura Podróży (Ebook) 234-page ebook by Radosław Szafranowicz-Małozięć covering the tourist representative profession. Based on 12 years of industry experience. Published by Sowa Press, 2012, ISBN 9788360660805. Priced 34.90 PLN.
• Szkolenia dla firm turystycznych (Corporate Training for Travel Agencies) Corporate training services including initial training (customer service, reservation systems, vacation destinations) and advanced training in sales techniques for travel agency teams.
• Audyt biur podróży (Travel Agency Business Audit) Business audit service for travel agencies evaluating phone/email/in-person customer service quality, sales presentation skills, and regulatory compliance.

Quantifiable outcome

• 5,827 participants trained across all courses; 445 courses conducted; 639 verified Google reviews with Excellent (DOSKONAŁA) rating

Named customers12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Coral Travel PolandcoreGTM or Marketing PartnerKadry Turystyki assists Coral Travel Poland, one of the largest tour operators in Poland, with recruitment of tourism residents for their operations in Turkey, Tunisia, Egypt, Vietnam, Dominican Republic and other destinations. Kadry Turystyki connects its trained graduates with Coral Travel's job opportunities.
• ITAKAcoreGTM or Marketing PartnerKadry Turystyki supports ITAKA, the largest Polish tour operator organizing trips to over 100 countries, with recruitment of tour guides. ITAKA is the largest touroperator in Poland.
• Exim Tours PolskacoreGTM or Marketing PartnerKadry Turystyki cooperates with Exim S.A., one of the largest tour operators on the Polish market, in the area of education and recruitment of tourism residents. Kadry Turystyki trains and connects graduates with Exim Tours' staffing needs.
• FEG - European Federation of Tourist Guide AssociationscoreStrategic or Co-development PartnerKadry Turystyki is a partner member of the European Federation of Tourist Guide Associations. Trainer Radosław Szafranowicz-Małozięć is an accredited FEG trainer conducting courses and training for tourist guides from across Europe. Kadry Turystyki represents FEG in Poland.
• Górnośląska Wyższa Szkoła Handlowa (GWSH)minorStrategic or Co-development PartnerKadry Turystyki provides business patronage for the Tourism and Recreation program at Górnośląska Wyższa Szkoła Handlowa. Activities include presentations and webinars on working in tourism, and joint organization of professional courses for students.
• Zespół Szkół nr 2 w MiechowieminorStrategic or Co-development PartnerKadry Turystyki provides patronage of vocational classes with Tourism and Hotel Management profile at Zespół Szkół nr 2 in Miechów. Activities include presentations, webinars, and supply of teaching materials for students.
• Zespół Szkół nr 2 w KatowicachminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Zespół Szkół nr 2 in Katowice. Activities include presentations, webinars, and supply of teaching materials.
• Technikum Menedżerskie w BydgoszczyminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Technikum Menedżerskie in Bydgoszcz. Activities include presentations, webinars, and teaching materials.
• Zespół Szkół Gospodarczych w ElbląguminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Zespół Szkół Gospodarczych in Elbląg. Activities include presentations, webinars, and teaching materials.
• Zespół Szkół nr 8 w SzczecinieminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Zespół Szkół nr 8 in Szczecin. Activities include presentations, webinars, and teaching materials.
• Zespół Szkół Ekonomicznych w LesznieminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Zespół Szkół Ekonomicznych in Leszno. Activities include presentations, webinars, and teaching materials.
• Zespół Szkół im. Juliana Tuwima w Bielsku-BiałejminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Zespół Szkół im. Juliana Tuwima in Bielsko-Biała. Activities include presentations, webinars, and teaching materials.
• Zespół Szkół Ekonomicznych nr 1 w KrakowieminorStrategic or Co-development PartnerKadry Turystyki provides patronage of Tourism Organization Technician profile classes at Zespół Szkół Ekonomicznych nr 1 in Kraków. Activities include presentations, webinars, and teaching materials.
• Wczasywbulgarii.plminorGTM or Marketing PartnerKadry Turystyki cooperates with Wczasywbulgarii.pl, a Polish-Bulgarian company whose mission is to 'disenchant Bulgaria' in the eyes of Poles by providing high-quality optional excursions, real estate sales and purchase services, and additional services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ITAKA: Largest Polish tour operator (trips to 100+ countries) and named recruitment partner of Kadry Turystyki. Industry overlap is strong, but training is delivered internally rather than as a commercial external offering.
• Udemy: Global online learning marketplace with thousands of tourism and travel courses at varied price points. Comparable as a broad e-learning incumbent, but lacks regulated accreditation, Polish vocational positioning, and employer relationships.
• TUI Group: Global tour operator and travel conglomerate that runs internal training academies for tour guides and travel agents. Comparable as a large-scale tourism training provider, but training is internal-facing rather than commercially sold.
• Coursera: Global online learning platform hosting tourism, hospitality, and travel courses from universities worldwide. Comparable as a broader online education incumbent, but lacks Kadry Turystyki's industry-specific Polish accreditation and regulated vocational focus.
• Rainbow Tours: Major Polish tour operator with internal training programs for tour guides and travel agency staff. Comparable industry footprint to other Polish tour operator partners but not currently a Kadry Turystyki recruitment partner.

Direct peers

• Górnośląska Wyższa Szkoła Handlowa (GWSH): Polish higher education institution offering Tourism and Recreation programs where Kadry Turystyki is a patron. Comparable audience (Polish students entering tourism careers) but delivered via degree rather than vocational format.
• Polska Izba Turystyki (Polish Chamber of Tourism): Polish tourism industry self-government body that grants patronage over tourism training and certification. Most directly comparable peer in terms of operating in the Polish formal tourism training and qualification ecosystem.

Emerging players

• Polska Agencja Rozwoju Przedsiębiorczości (PARP): Polish government agency running the Akademia PARP platform for SME and workforce training, including tourism-related upskilling funded by EU programs. Comparable in B2B Polish professional training, though scope extends well beyond tourism.

Others

• European Federation of Tourist Guide Associations (FEG): European federation that accredits tourist guide training programs and of which Kadry Turystyki is a partner member. Comparable as a tourism training ecosystem participant but functions as an accreditation body rather than a direct training provider.
• World Federation of Tourist Guide Associations (WFTGA): Global federation that sets international standards for tourist guide training and of which the CEO is an accredited trainer. Comparable as an accreditation and standards body rather than a competing training provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kadry-turystyki

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kadry Turystyki