What ITAKA does

ITAKA, operating legally as Nowa Itaka sp. z o.o., is Poland's largest travel agency and the #1 tour operator in the country's organized outbound tourism market (confirmed by the TravelDATA Touroperatorzy 2025 report). Founded in 1989 and 100% Polish-owned, the company has operated for 37 years and employs 251–500 people, with its legal headquarters in Warsaw and an operating base in Opole. It serves Polish leisure travelers through a hybrid physical-digital model: branded retail salons across major Polish cities, a dedicated infoline, a website (www.itaka.pl), and mobile applications available on iOS, Google Play, and Huawei AppGallery.

The core product is all-inclusive package holidays — bundling flights (charter and scheduled), hotel accommodation, airport transfers, travel insurance, and on-ground Polish-speaking resident support — sold across more than 3,000 offers spanning 80+ destinations in Europe, Africa, Asia, the Americas, and Oceania. Charter flights depart from 11 Polish airports plus Berlin and Prague. The portfolio is segmented through sub-brands (ITAKA Family, ITAKA Platinum, ITAKA Adults, No Limits, ITAKA SMART) covering family, luxury, adults-only, adventure, and flexible-travel use cases. Supporting offerings include guided tour packages (Wycieczki objazdowe), cruises (via Costa Crociere), ski trips, City Breaks to 25+ European cities, exotic long-haul packages, Disneyland Paris, honeymoons, school-holiday packages, and group travel. A mobile app integrates booking management, travel documents, flight schedules, and WhatsApp-based resident contact. Customer trust is reinforced by 910,000+ verified reviews and a 558M PLN ERGO-backed insolvency guarantee for the 2025/2026 season.

Revenue is generated primarily upfront from consumers on package sales (budget packages from approximately 1,399 PLN per person to luxury offerings above 12,000 PLN per person), with the company remitting payments to airline, hotel, and ground-service suppliers. Distribution combines e-commerce (own website and app), inside sales (infoline 77 44 76 777), and a network of retail salons. Marketing runs across content (ITAKA Blog), organic social (Facebook, Instagram, YouTube, TikTok), email, SEO, and strategic partnerships — most notably the official partnership with the Polish Olympic Team. Management is led by founder/CEO Mariusz Jańczuk and Vice President of ITAKA HOLDINGS Piotr Henicz. Subsidiaries include Animatic Studio (animation services for travel packages) and Santiago sp. z o.o. (travel agency services).

Name

ITAKA

Legal name

Nowa Itaka sp. z o.o.

Website

https://itaka.pl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

ITAKA is Poland's largest travel agency, founded in 1989, selling all-inclusive package holidays to 80+ destinations across six continents. It serves Polish consumers via charter flights from 11 Polish airports, physical retail salons, mobile apps, and online channels, with sub-brands for family, luxury, adults-only, and adventure travel.

Ownership category

akta.pro rank

Product category

Package Holidays / Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inclusive Tour (IT) & Leisure Package Charter Operators (THABADAC)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Resort + Cruise Packages (All-Inclusive) (THAEAHAD)

Keywords

• Package holidays
• All-inclusive vacations
• Charter flights
• Guided tour packages
• Travel agency services

Headquarters

HQ city

Opole

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays (Organized Tours): ITAKA generates revenue primarily through selling all-inclusive holiday packages that include flights (charter and scheduled), hotel accommodation, airport transfers, travel insurance, and on-ground resident support. Packages range from budget options (from 1,399 PLN) to luxury offerings. Revenue is collected upfront from customers, with the company managing payments to airlines, hotels, and other service providers. Additional revenue comes from optional extras such as optional excursions, visa fees, alcoholic beverages, and higher insurance tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

ITAKA is a Polish tour operator that sells all-inclusive package holidays combining charter or scheduled flights, hotel accommodation, airport transfers, travel insurance, and Polish-speaking resident support into one bundled price. The portfolio covers beach holidays, escorted tour packages, cruises, ski trips, city breaks, exotic long-haul trips, and themed sub-brands (Family, Platinum, Adults, No Limits, SMART) across 80+ destinations. Customers can book through the company's website, mobile app, retail salons, or phone infoline, with packages ranging from budget (around 1,399 PLN) to luxury (12,000+ PLN).

Product overview

ITAKA is Poland's largest travel agency (Biuro Podróży) offering a comprehensive vacation package platform. The core offering centers on Wczasy (beach holidays) and All Inclusive packages combined with flights, transfers, insurance, and on-site resident care. The product portfolio spans multiple sub-brands: ITAKA Family (family vacations with Polish animations), ITAKA Platinum (luxury), ITAKA Adults (adults-only), and No Limits (active adventures). Supporting products include guided tour packages (Wycieczki objazdowe), Last Minute deals, Cruises, Ski trips, City Break short trips, Exotic long-haul destinations, ITAKA SMART (flexible travel), Disneyland packages, Honeymoon trips, and group travel. A dedicated mobile application enables booking management and traveler support. The company positions itself as a full-service, 100% Polish-owned travel agency with over 3,000 seasonal offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ITAKA Family: Hotels with Polish animations, trips to theme parks and cruises for families with children.
• ITAKA Platinum
• ITAKA Adults
• No Limits
• ITAKA SMART

Products and services

• Wczasy (Holidays) Beach vacation packages including hotel accommodation, flights, transfers, insurance, and resident care, with All Inclusive and Bed & Breakfast options across more than 80 destinations worldwide. Targeted at Polish consumers seeking traditional sun-and-sand holidays.
• All Inclusive Complete vacation packages that bundle flight, hotel with all-inclusive dining, airport transfer, insurance, and on-site resident support into a single price for Polish travelers.
• Last Minute Discounted vacation packages with imminent departures to destinations such as Cape Verde, Turkey, Egypt, Spain, and Greece, starting from approximately 1,399 PLN.
• Wycieczki objazdowe (Tour Packages) Guided group tours to more than 50 destinations including Japan and Peru, with Polish-speaking pilots, planned itineraries, accommodation, and local transport included for groups up to 45 people.
• ITAKA SMART Flexible travel option allowing customers to customize their vacation experience with remote Polish-speaking expert support via chat, email, or phone.
• ITAKA Family Family-oriented vacation packages featuring hotels with Polish-language animations, Kids Club zones for ages 4–12, water slides, and child safety-verified facilities, plus trips to theme parks and family cruises.
• ITAKA Platinum Luxury vacation offerings for travelers who value high service standards and premium hotel accommodations.
• ITAKA Adults Adults-only hotel selections designed for couples or friend groups seeking a quiet vacation without children.
• No Limits Active vacation packages featuring hiking, cycling, trekking, and safari programs in destinations like Albania, Montenegro, Morocco, and Kenya, with group sizes of 8–20 people.
• Rejsy (Cruises) Cruise vacation packages where travelers stay on ships and explore destinations on land, distributed in partnership with cruise lines including Costa Crociere.
• Narty (Ski Trips) Winter ski vacation packages to destinations in Italy, Austria, and other European ski resorts.
• City Break Short weekend or midweek trips to over 25 European cities including Rome, Barcelona, Paris, Lisbon, Vienna, Prague, Budapest, and Athens.
• Egzotyka (Exotic) Long-haul exotic vacation packages to destinations including Vietnam, Madagascar, Malaysia, Sri Lanka, Zanzibar, Maldives, Seychelles, and Dominican Republic with Polish-speaking resident support.
• Disneyland Paris Package trips to Disneyland Paris theme park including accommodation and park access.
• Podróż poślubna (Honeymoon) Romantic honeymoon packages to destinations such as the Maldives, Bali, Mauritius, and Seychelles, featuring 5-star hotels and newlywed perks.
• Ferie (School Holidays) Winter school holiday vacation packages to warm destinations including the Canary Islands and Egypt, with departures matched to Polish regional school holiday calendars.
• Wyjazdy grupowe (Group Trips) Organized group travel packages for larger parties including school excursions and corporate events, with customized itineraries and coordinated logistics.

Quantifiable outcome

• 558,000,000 PLN insurance guarantee protects customers against insolvency
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor, core and flagship.

• RainbowminorOthers · 24 February 2026Major Polish tour operator Rainbow, alongside ITAKA, announced price adjustments for Egypt packages in response to increased visa fees, demonstrating coordinated industry response among Polish tour operators.
• Costa CrocierecoreChannel Partner/ Reseller/ DistributorITAKA partners with Costa Crociere as a cruise distribution partner, offering cruise holidays as part of the overall holiday package portfolio. The partnership enables ITAKA to sell Costa cruise itineraries as part of package holidays.
• Polish Olympic Team (Reprezentacja Olimpijska Polski)flagshipGTM or Marketing PartnerITAKA serves as the official Partner of the Polish Olympic Team (Partner Olimpijskiej Reprezentacji Polski), demonstrating brand credibility and national recognition through association with elite sports.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Coral Travel Poland: Polish subsidiary of the international Coral Travel Group, offering package tours, charter flights, and hotel accommodations to a similar Polish outbound customer base.
• Rainbow: One of Poland's largest tour operators, offering package holidays, charter flights, and organized tours to similar destinations. Explicitly identified in the data as an industry peer coordinating pricing actions with ITAKA.
• Grecos Holiday: Polish tour operator specializing in Greek and Mediterranean package holidays, with charter flights from Polish airports—closely comparable to ITAKA's Greece and Mediterranean offerings.
• Exim Tours Poland: Established Polish tour operator offering all-inclusive package holidays, city breaks, and exotic trips with charter flight integration, directly overlapping ITAKA's core product set.
• Sun & Fun Holidays: Polish tour operator selling organized package holidays with charter flights to beach and exotic destinations, competing for the same Polish family and couple segments as ITAKA.

Broad incumbents

• TUI Poland (TUI Group): Polish arm of TUI Group, the world's largest integrated tour operator. Competes head-to-head with ITAKA on charter-based package holidays across overlapping destinations and customer segments.
• Booking Holdings: Global OTA conglomerate (Booking.com, Priceline, Agoda) capturing increasing share of Polish outbound travel. Represents the structural disintermediation risk facing all traditional tour operators including ITAKA.

Others

• Costa Crociere: Major cruise line partnering with ITAKA for cruise distribution. Comparable as a cruise supplier/channel partner rather than a direct competitor, and a relevant adjacency for ITAKA's cruise package business.

Emerging players

• Wakacje.pl: Leading Polish online travel agency aggregating tour-operator offers including ITAKA's. While not a direct tour operator, it is a key distribution channel and potential disintermediation threat to ITAKA's direct model.
• Travelplanet.pl: Polish online travel agency selling package holidays, flights, and accommodation. Comparable in serving Polish outbound travelers but operates as an OTA intermediary rather than a tour operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/itakatv
• Facebookfacebook.com/itakapl
• Instagraminstagram.com/itakapl
• TikToktiktok.com/@itakapl
• Xx.com/wwwitakapl
• LinkedInlinkedin.com/company/nowa-itaka-sp-z-o-o-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITAKA